Email is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century as the digital version of, or counterpart to, mail. Email is a ubiquitous and very widely used communication medium; in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries.
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose, or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly.
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list".
Various anti-spam techniques are used to prevent email spam.
The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions. Introduced by Republican Conrad Burns, the act passed both the House and Senate during the 108th United States Congress and was signed into law by President George W. Bush in December 2003 and was enacted on January 1, 2004.
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic.
Address munging is the practice of disguising an e-mail address to prevent it from being automatically collected by unsolicited bulk e-mail providers. Address munging is intended to disguise an e-mail address in a way that prevents computer software from seeing the real address, or even any address at all, but still allows a human reader to reconstruct the original and contact the author: an email address such as, "no-one@example.com", becomes "no-one at example dot com", for instance.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Trespass to chattels, also called trespass to personalty or trespass to personal property, is a tort whereby the infringing party has intentionally interfered with another person's lawful possession of a chattel. The interference can be any physical contact with the chattel in a quantifiable way, or any dispossession of the chattel. As opposed to the greater wrong of conversion, trespass to chattels is argued to be actionable per se.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
The Spamhaus Project is an international organisation based in the Principality of Andorra, founded in 1998 by Steve Linford to track email spammers and spam-related activity. The name spamhaus, a pseudo-German expression, was coined by Linford to refer to an internet service provider, or other firm, which spams or knowingly provides service to spammers.
Email harvesting or scraping is the process of obtaining lists of email addresses using various methods. Typically these are then used for bulk email or spam.
Robert Alan Soloway is the founder of the so-called "Strategic Partnership Against Microsoft Illegal Spam," or SPAMIS, but is said to be one of the Internet's biggest spammers through his company, Newport Internet Marketing (NIM). He was arrested on May 30, 2007, after a grand jury indicted him on charges of identity theft, money laundering, and mail, wire, and e-mail fraud. He was nicknamed the "Spam King" by prosecutors.
Opt-in email is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails, better known as spam.
A challenge–response system is a type of that automatically sends a reply with a challenge to the (alleged) sender of an incoming e-mail. It was originally designed in 1997 by Stan Weatherby, and was called Email Verification. In this reply, the purported sender is asked to perform some action to assure delivery of the original message, which would otherwise not be delivered. The action to perform typically takes relatively little effort to do once, but great effort to perform in large numbers. This effectively filters out spammers. Challenge–response systems only need to send challenges to unknown senders. Senders that have previously performed the challenging action, or who have previously been sent e-mail(s) to, would be automatically receive a challenge.
Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.
Yesmail Interactive, is now known as Data Axle. The email marketing provider was previously headquartered in Portland, Oregon. Data Axle is headquartered in Dallas, Texas and has offices in San Francisco, Los Angeles, New York, Chicago, Boston, Atlanta, Omaha, Toronto, London and Singapore.
The history of email spam reaches back to the mid-1990s when commercial use of the internet first became possible - and marketers and publicists began to test what was possible.
Ryan Pitylak is an American entrepreneur and chief marketing officer of ZenBusiness, a start up business platform public-benefit corporation based in Austin, Texas. He is a former internet spammer who, in civil settlements with the state of Texas and Microsoft, admitted to "sending 25 million e-mails every day at the height of his spamming operation in 2004" and paid out over $1 million.
