Limited Edition (LE) candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks. [1] Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed. [2]
Hershey's Dark Kisses (released as limited-edition in July 2003), [1] Kit Kat White Chocolate, [2] and Reese's White Chocolate [2] were eventually made permanent due to customer demand.
LE candy are often used for cross-promotion with films. [1]
Some believe that LE candy merely builds upon base brand sales; [1] others believe in the long-run that they "cannibalize base brand sales." [2]
Some vendors, notably Six Flags, are reluctant to carry LE candy, preferring "proven sellers." [2]
The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, United States, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company.
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.
Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramelised white chocolate bar.
M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.
Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. A popularity contest chose the name.
Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.
Hershey's Kisses is a brand of chocolate first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. A narrow strip of paper, called a plume, protrudes from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products.
Crunchie is a brand of chocolate bar with a honeycomb toffee centre. It is made by Cadbury but was originally launched in the UK by J. S. Fry & Sons in 1929.
Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business. Reese's are a top-selling candy brand worldwide, with more than $2 billion in annual sales.
Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the British company Unilever. It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites. In Greece, the Magnum brand name has been owned by Nestlé since 2005–2006 following the acquisition of Delta Ice Cream, so the Unilever ice cream uses the name Magic.
Coffee Crisp is a chocolate bar made in Canada. It consists of alternating layers of vanilla wafer and a foamed coffee-flavoured soft candy, covered with a milk chocolate outer layer. Originally launched by British company Rowntree's, it is currently owned and commercialized by Nestlé.
Frango mints are a brand of chocolate truffles first created for the Frederick & Nelson department stores. Traditionally flavored with mint and widely popularized by the Marshall Field and Company department store, they were later produced and distributed by Macy's department stores. Frango is also the brand name of a line of various other related food products.
Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team. The confectionery business segment is made up of many small companies, often with intertwined relationships and histories.
Yowie is a confectionery brand originating in Australia in 1995. First produced by Cadbury under licence from Kidcorp, it was one of the top selling chocolates in Australia in the late 1990s and early 2000s, selling over a million units a week. After a break of nearly a decade, Yowie was relaunched in 2014 for US markets. The brand had been acquired by a Perth-based Australian company, the Yowie Group, in 2012. The chocolates reemerged in the Australian and New Zealand markets in 2017.
Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.
A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with other ingredients, such as nuts, caramel, nougat, or wafers.
There have been more than 300 limited-edition seasonal and regional flavors of Kit Kat chocolate bars produced in Japan since 2000, many exclusive to the country. Nestlé, which operates the Kit Kat brand in Japan, reports that the brand overtook Meiji Chocolate as the top-selling confectionery in Japan from 2012 to 2014. The company's marketing campaign, which partnered with Japan Post to sell the bar in 20,000 post offices, won an award in 2010. The campaign encouraged associations of the product's name with the coincidental cognate Kitto Katsu (きっと勝つ), translated as "You will surely win", and could be mailed as a good luck charm for students ahead of university exams.