Lionel Neykov

Last updated

Lionel Neykov
Born1979
OriginParis, France
GenresSinger-songwriter, Indie
Occupation(s)Singer, songwriter
Instrumentsvocals, guitar
LabelsSelf Publishing on CD Baby and iTunes
Website myspace.com/LionelNeykov

Lionel Neykov is a French songwriter and singer.

He became very popular in Spain during Christmas 2008 after his song Freeze my senses was selected for the annual advertising campaign of the Spanish Christmas Lottery.

Biography

Born to a French mother and a Bulgarian father in Paris, he started playing the guitar when he was 21 years old. He soon started to write and record his own songs. At the age of 24, he moved to New York, where he currently lives. [1] In summer 2007 he started working on his first album; Songs of Want and Loss. [2] After releasing his songs on YouTube and MySpace, his song Freeze my senses was selected by the Advertising agency "Ricardo Pérez Asociados" for the television advertisement they were preparing for the Spanish Christmas Lottery campaign for 2008. When "Ricardo Pérez Asociados" was selected by the Spanish Lottery to produce the commercials, he was contacted again and got a US$20,000 deal [3] for the use of his song on the advertisement, twice what he was offered initially.

Related Research Articles

Coca-Cola Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The drink has inspired imitators and created a whole classification of soft drink: colas.

Television advertisement Paid commercial segment on television

A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.

<i>Creature Comforts</i> British television series

Creature Comforts is a British stop-motion comedy mockumentary franchise originating in a 1989 British humorous animated short film of the same name. The film matched animated zoo animals with a soundtrack of people talking about their homes, making it appear as if the animals were being interviewed about their living conditions. It was created by Nick Park and Aardman Animations. The film later became the basis of a series of television advertisements for the electricity boards in the United Kingdom, and in 2003, a television series in the same style was released. An American version of the series was also made.

Senses Fail American rock band

Senses Fail is an American post-hardcore band that formed in Ridgewood, New Jersey, United States, in 2001. Formed by vocalist James "Buddy" Nielsen, drummer Dan Trapp, guitarists Garrett Zablocki and Dave Miller, and bassist James Gill ; the band has seen many lineup changes, with Nielsen being the only consistent member.

Ricardo Arjona Guatemalan recording artist; singer-songwriter

Edgar Ricardo Arjona Morales, known as Ricardo Arjona, is a Guatemalan singer-songwriter. Arjona is one of the most successful and best-selling Latin American artists of all time, with more than 80 million records sold. He is often called El Animal Nocturno, thanks to his breakthrough success with his fourth studio album, which bears the same name. His music ranges from ballads to Latin pop, rock, pop rock, Cuban music, and more recently a cappella performances and a mixture of Tejano music and Norteño music, and other Afro-American and Latin sounds. Arjona is noted for his lyrical style, and often addresses topics such as love, sexuality, violence, racism and immigration.

Shreddies Breakfast cereal made from wheat

Shreddies are a breakfast cereal first produced in Canada in 1939 by Nabisco. The Shreddies brand is held by Post Consumer Brands in Canada and elsewhere, and Nestlé in the United Kingdom only.

Ricardo Bochini Argentine former professional footballer

Ricardo Enrique Bochini is an Argentine former professional footballer, who played as an attacking midfielder. He is nicknamed El Bocha. He spent his nearly twenty-year professional career at club Independiente, becoming one of the most emblematic players and the greatest idol in the history of the club.

Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.

Andrés Iniesta Spanish association football player

Andrés Iniesta Luján is a Spanish professional footballer who plays as a central midfielder and is the captain of J1 League club Vissel Kobe. Often considered one of the best midfielders of all time, Iniesta spent most of his career at Barcelona, where he served as the captain for three seasons.

Carson Williams is an electrical engineer from Mason, Ohio who is noted for his light shows using Christmas lights affixed to and around his house. The lights are programmed and synchronized to turn on and off with music using a computer application and set of controllers from the Light-O-Rama company. For each minute of animation synchronized to music, he spent approximately one hour to sequence 88 Light-O-Rama channels to control his 16,000 Christmas lights. His notability suddenly increased when a popular clip was widely circulated on the Internet in late 2005 showing a recording of one of his shows from 2004, accompanied by the track "Wizards in Winter" by the Trans-Siberian Orchestra. An urban legend even developed that it was not a video of an actual light display, but faked on a computer.

Fly Me Away 2006 single by Goldfrapp

"Fly Me Away" is an electronic song performed by British group Goldfrapp. The song was written and produced by Alison Goldfrapp and Will Gregory for the duo's third album Supernature (2005). The song features a synthesizer and orchestral arrangement and was written about the need to escape from the troubles of daily life.

Wizards in Winter 2004 single by Trans-Siberian Orchestra

"Wizards in Winter" is an instrumental track by Trans-Siberian Orchestra, released on the 2004 album The Lost Christmas Eve. A clip of the band playing the first few seconds of the piece was used in a commercial for its most recent concert tour, and the song is often used to open their live shows. Its musical style incorporates progressive rock, symphonic metal, and heavy metal, with influences from classical music.

<i>Mi destino</i> 2000 studio album by Lucero

Mi destino is the fifteenth album from Mexican pop music singer and actress Lucero. It was released on 21 July 2000.

"Food, Glorious Food", written by Lionel Bart, is the opening song from the 1960s West End and Broadway musical Oliver! It is sung when the workhouse boys are dreaming and fantasizing about food while going to collect their gruel from the staff of the workhouse.

Human billboard Person who applies an advertisement on themselves

A human billboard is someone who applies an advertisement on his or her person. Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the body. Sign holders are known as human directionals in the advertising industry, or colloquially as sign walkers, sign wavers, sign twirlers or sandwich men. Frequently, they will spin or dance or wear costumes with the promotional sign in order to attract attention.

Advertising Standards Authority (United Kingdom) Advertising regulation authority in the United Kingdom

The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.

<i>5to Piso</i> 2008 studio album by Ricardo Arjona

5to Piso is the eleventh studio album by Guatemalan singer-songwriter Ricardo Arjona, released on 18 November 2008. Produced by Arjona, Jorge Amaro, Dan Warner, Lee Levin, Fernando de Santiago and Puerto Rican singer-songwriter Tommy Torres, the album was recorded in various studios between the United States and Mexico. It is the first release by the artist under Warner Music. Arjona commented that with this album, he "tried to recoup some of the freshness" of his past releases, stating that "it makes good to the songs". Jason Birchmeier from Allmusic named it "an eagerly awaited album with a phenomenal lead single." 5to Piso marks the third album in which the singer collaborates with Tommy Torres, after Adentro and Quién Dijo Ayer.

Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.

<i>The Life</i> (advertisement) A television and cinema advertisement launched in 2009 by Microsoft to promote the first person shooter Halo 3: ODST in the United States

The Life, also known as We Are ODST is a television and cinema advertisement launched in 2009 by Microsoft to promote the first person shooter Halo 3: ODST in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. The Life was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander (MJZ). It was directed by Rupert Sanders, and post-production was conducted by Asylum. It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an "Eastern Bloc" aesthetic. The commercial and its associated campaign proved hugely successful; on the week of its launch, Halo 3: ODST became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were sold within the first few weeks of release. The Life went on to win a number of honours from the advertising and entertainment industries, including two Clio Awards, a London International Advertising Award and several honours from the Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry.

<i>Poquita Ropa</i> 2010 studio album by Ricardo Arjona

Poquita Ropa is the twelfth studio album by Guatemalan singer-songwriter Ricardo Arjona. It was released on August 24, 2010 through Warner Music. It was recorded in Mexico City, New York City, and Los Angeles and was produced by Lee Levin and Dan Warner under their production name Los Gringo, with additional works from Matt Rollings and Brian Lang.

References