Lisa Hickey

Last updated

Lisa Hickey is an American author, advertising consultant, and social media consultant. She is the CEO of Good Men Media, Inc. and the Publisher of Good Men Magazine as part of the Good Men Project. [1]

Contents

Education

Hickey received a Bachelor of Arts in Psychology and Sociology from the University of Rochester in 1979 where she graduated cum laude. Hickey went onto acquire a Certificate in Graphic Design from the Massachusetts College of Art in Boston, Massachusetts. "Lisa Hickey Resume" (PDF). Lisa Hickey Creative. Archived from the original (PDF) on 2009-03-06. Retrieved 2010-01-16.

Career

In 1999, Hickey opened her own agency, Velocity Advertising. The agency was known for offering full-service capabilities to clients regardless of their geographic location. Prior to Velocity, Hickey worked for companies such as Boston's Heater Advertising (Renamed Red), Arnold Worldwide and Holland Mark Advertising. One advertisement she helped create while at Hill Holiday, a spot for Lotus Notes, has a permanent home in the Museum of Modern Art. [2]

Hickey has also helped to resurrect Holland Mark, an agency that she had worked for in the late nineties. In 2007, Hickey was part of a team assembled by Chris Colbert to help re-open the previously troubled company. [3]

In 2009, Hickey teamed up with media critic Steve Hall and Edward Boches, [4] Mullen’s chief creative officer to live tweet Super Bowl XLIII advertising. Hickey, Hall, and Boches were looking to explore how pre-game advertising exposure online and real-time reactions to Super Bowl television advertising may begin to change the nature of the “Water Cooler” chatter and how consumers interact with brands. [5]

Good Men Media, Inc.

Good Men Media, Inc. is a multi-platform, multi-media company that aims to spark a national discussion around the question of “What does it mean to be a good man?” Good Men Media publishes The Good Men Project magazine, which has received mainstream media accolades for heralding “a new era of men’s magazines.” [6]

The for-profit arm of the Good Men Project, Good Men Media, Inc., was founded in March 2010 by Hickey, an advertising veteran and social media consultant. Hickey is also the CEO. Good Men Media gives back a portion of proceeds to the Foundation in return for licensing the Good Men Project name. [7] Hickey was responsible for creating a plan, figuring out an operational structure, and raising investor funding. [8]

Good Men Media is responsible for publishing the online magazine, The Good Men Project, and is also developing book, film and technological applications that all focus on men’s issues. [9]

In November 2010, Good Men Media received a round of angel funding for $500,000. The Boston company plans to use the funding to expand distribution of men's related content and to support revenue growth. Investors in Good Men Media include project founder Tom Matlack and private angel investors Grant Gund, managing partner of Coppermine Capital; Jack Roberts, CEO and president of Consert Inc.; Mike Jackson, former partner at Lehman Brothers and founding partner of Ironwood and Housatonic Partners; and Michael Margolis, founder of the investment management firm Maric LS, LLC, and others. [10]

Publications

Hickey has published three books on the subject of advertising and graphic design. Her first book, Design Secrets: Advertising: 50 Real-Life Projects Uncovered, was released in 2002 as part of the Design Secrets Series published by Rockport Publishers. The book showcases 50 real-life design projects, including original plans, sketches, interim drawings, and presentations each accompanied by informative captions that show how designers present their ideas, and solve problems. [11]

Her second book, also published by Rockport Publishers, was released in 2004 and is titled Designs That Stand Up, Speak Out, and Can't Be Ignored: Promotions. According to the description, the book includes the A-list of projects that have found a way to grab the attention of their audiences, despite all the stimuli that can get in the way. [12]

Her most recent book was published in 2007 by Quarry Books and is titled Little Book of Big Promotions which she co-authored with Lisa Cyr and Cheryl Dangle Cullen. The book contains design ideas, insight into the creative process and execution, and tools and information to help make the right production decisions. [13]

Hickey is also a published poet. Her latest poem, Mail Order Tadpoles, was featured in Rattle, an online poetry magazine. [14]

Related Research Articles

Pets.com was a dot-com enterprise headquartered in San Francisco, U.S, that sold pet supplies to retail customers. It began operations in November 1998 and liquidated in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.

<span class="mw-page-title-main">Ziff Davis</span> American publisher and Internet company

Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech tools. Previously the company was predominantly a publisher of hobbyist magazines.

<i>Discover</i> (magazine) American general audience science magazine

Discover is an American general audience science magazine launched in October 1980 by Time Inc. It has been owned by Kalmbach Publishing since 2010.

<i>Chicago Reader</i> Alternative weekly newspaper in Chicago

The Chicago Reader, or Reader, is an American alternative weekly newspaper in Chicago, Illinois, noted for its literary style of journalism and coverage of the arts, particularly film and theater. It was founded by a group of friends from Carleton College.

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.

<span class="mw-page-title-main">New Balance</span> American footwear manufacturer

New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.

<span class="mw-page-title-main">Interactive design</span>

Interactive design is a user-oriented field of study that focuses on meaningful communication using media to create products through cyclical and collaborative processes between people and technology. Successful interactive designs have simple, clearly defined goals, a strong purpose and intuitive screen interface.

<span class="mw-page-title-main">MullenLowe U.S.</span> Boston-based advertising and marketing communications agency

MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.

Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius in 1985, and continued business until a reorganization in 2002.

MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the founder. It has more than 50 partner firms worldwide.

Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc. In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.

<span class="mw-page-title-main">Norman Cahners</span>

Norman Lee Cahners (1914–1986) was a major American publisher and philanthropist. The Cahners Publishing Company, which he founded in 1960, had grown into the largest U.S. publisher of trade or business magazines at the time of Cahner's death, three weeks before he was scheduled to retire. Cahners Publishing survived into the early 2000s as Cahners Business Information, a division of the British and Dutch-based Reed Elsevier publishing empire. The company was renamed Reed Business Information (U.S) in 2002, and its headquarters moved from Boston to New York.

The Good Men Project is an American weblog founded by Tom Matlack in 2009.

Huge (digital agency) American design and marketing company

Huge is a creative growth acceleration company, founded in Dumbo, Brooklyn, in 1999.

<span class="mw-page-title-main">The Quarto Group</span> Illustrated book publishing group founded 1976

The Quarto Group is a global illustrated book publishing group founded in 1976. It is domiciled in the United States and listed on the London Stock Exchange.

David M. Granger is an American journalist. He was editor-in-chief of Esquire Magazine from June 1997 until March 2016. Granger is a literary agent and media consultant working with Aevitas Creative Management.

<span class="mw-page-title-main">Edward Boches</span> Documentary Photographer

Edward Boches is an American documentary photographer working in Boston and Cape Cod. He contributes regularly to the Provincetown Independent, exhibits frequently, and speaks publicly on the role of photographer as advocate.

Carbone Smolan Agency is an independent branding agency founded in 1976 in New York City.

<span class="mw-page-title-main">Nelida Nassar</span> Lebanese-American designer and art critic

Nélida Nassar is a Lebanese-American designer and art critic. She founded Nassar Design in 1986 and started her own practice. Nassar is the Principal of Nassar Design, a visual strategy firm dedicated to the advancement of design innovation, interdisciplinary collaboration and an intensive dialogue with the various graphic industries. The practice work lies at the intersection of architectural signage, branding, graphic design and strategy of communication and is notable for its inventiveness in dramatically complex projects.

<span class="mw-page-title-main">Aaron Shapiro</span>

Aaron Shapiro is an American entrepreneur, marketing executive, and investor based in New York City.

References

  1. ↑ "About Us - The Good Men Project". Good Men Magazine. Retrieved 2010-01-16.
  2. ↑ Gianatasio, David (December 4, 2000). "Hickey Spurs Creative Velocity". AdWeek.
  3. ↑ van der Pool, Lisa (May 14, 2007). "'One-time highflier' Holland Mark back in business". Boston Business Journal.
  4. ↑ Edward Boches
  5. ↑ Montague, Sarah (February 3, 2009). "Move over football, there's a new Super Bowl spectator sport: Ad Tweets". AMA Boston.
  6. ↑ "A Good Cause: The Good Men Project". The Smoking Poet. Archived from the original on March 12, 2010. Retrieved January 16, 2010.
  7. ↑ "Focusing on "good men" issues". NECN. March 19, 2010.
  8. ↑ editorl (December 12, 2010). ""I'm a Fan of Good Men": an interview with Lisa Hickey". Featured Biz Boston.
  9. ↑ van der Pool, Lisa (November 16, 2010). "Good Men Media nabs funding". Boston Business Journal.
  10. ↑ Morris, Cheryl (November 16, 2010). "Female CEO focuses on community of 'Good Men,' secures $500k". Boston Innovation. Archived from the original on July 17, 2012. Retrieved January 16, 2011.
  11. ↑ "Design Secrets: Advertising". Rockport Publishers. 2002.
  12. ↑ Designs That Stand Up, Speak Out, and Can't Be Ignored. Rockport Publishers. 2004. ISBN   1592531040.
  13. ↑ Little Book of Big Promotions. Quarry Books. 2007. ISBN   978-1592533558.
  14. ↑ Hickey, Lisa (July 4, 2008). "Mail Order Tadpoles". Rattle.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.