A blog is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Melrose Place is an American prime time television soap opera that aired on Fox from July 8, 1992, to May 24, 1999, for seven seasons. The show follows the lives of a group of young adults living in an apartment complex on Melrose Place, in West Hollywood, California. The show was created by Darren Star for Fox and executive produced by Aaron Spelling for his company, Spelling Television. It was the second series in the Beverly Hills, 90210 franchise. Season one and season two were broadcast on Wednesday at 9 pm, after Beverly Hills, 90210. In 1994, for its third-season and for the rest of its run, the show moved to Monday at 8 p.m.
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory, brands need to be able to connect to consumers in an authentic way, creating a brand persona usually helps build this sort of connection.
Clive Eric Cussler was an American adventure novelist and underwater explorer. His thriller novels, many featuring the character Dirk Pitt, have been listed on The New York Times fiction best-seller list more than 20 times. Cussler was the founder and chairman of the National Underwater and Marine Agency (NUMA), which has discovered more than 60 shipwreck sites and numerous other notable underwater wrecks. He was the sole author or main author of more than 80 books.
Walter Braden "Jack" Finney was an American writer. His best-known works are science fiction and thrillers, including The Body Snatchers and Time and Again. The former was the basis for the 1956 film Invasion of the Body Snatchers and its remakes.
Arthur Bryce Courtenay, was a South African-Australian advertising director and novelist. He is one of Australia's best-selling authors, notable for his book The Power of One.
Bruce Robinson is an English actor, director, screenwriter and novelist. He wrote and directed Withnail and I (1987), a film with comic and tragic elements set in London in the late 1960s, which drew on his experiences as a struggling actor, living in poverty in Camden Town.
Viking Press is an American publishing company owned by Penguin Random House. It was founded in New York City on March 1, 1925, by Harold K. Guinzburg and George S. Oppenheimer and then acquired by the Penguin Group in 1975.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
TwoMorrows Publishing is a publisher of magazines about comic books, founded in 1994 by John and Pam Morrow out of their small advertising agency in Raleigh, North Carolina, United States. Its products also include books and DVDs.
Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.
Jack and Jill is an American bimonthly magazine for children 6 to 12 years old that takes its title from the nursery rhyme of the same name. It features stories and educational activities.
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
Edward Franc Jones was an American merchant, manufacturer, soldier, author and politician from New York.
Alastair Swinnerton is a UK author and writer/producer known mostly for his involvement with Lego Bionicle, which he co-created with Bob Thompson and Martin Andersen of Lego and Christian Faber of Danish advertising agency Advance.
The James Brothers of Missouri is a 1949 American Republic Western film serial.
Outside is a magazine focused on the outdoors. The first issue of the Outside magazine was published in September 1977. It is published by Outside Inc., a company that also owns various other ventures.
Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times a year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions, circulates in over 25 countries, and reaches over 8 million readers globally. Before its acquisition by Hearst, it was founded by Rodale, Inc. in Emmaus, Pennsylvania.