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Seth Godin | |
|---|---|
 Godin in 2009 | |
| Born | July 10, 1960 (age 64) |
| Alma mater | Stanford University Tufts University |
| Occupation(s) | Author, entrepreneur |
| Spouse | Helene Aronson |
| Website | sethgodin |
Seth W. Godin (born July 10, 1960), also known as "F. X. Nine", is an American author and a former dot-com business executive. [1] [2] [3] [4]
In 1977, Godin worked at a bagel factory that produced everything bagels. [5] Godin graduated from Williamsville East High School in Williamsville NY in 1978. [6] After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City. [7] Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension. [8] [9]
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. [7] [10] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million [11] [12] and became Yahoo's vice president of direct marketing. [13]
In March 2006, Godin launched Squidoo. [14] By July 2008, Squidoo had become one of the 500 most visited sites in the world. [15] In 2014, it was sold to HubPages. [16]
Godin received the following awards:
Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons. [23]
Permission marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get them. This marketing type is becoming increasingly popular in digital marketing. Seth Godin first introduced the concept in his book “Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers.”
Guy Takeo Kawasaki is a Japanese-American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
The Vanguard Group, Inc. is an American registered investment advisor founded on May 1, 1975 and based in Malvern, Pennsylvania, with about $9.3 trillion in global assets under management as of May 2024. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world after BlackRock's iShares. In addition to mutual funds and ETFs, Vanguard offers brokerage services, educational account services, financial planning, asset management, and trust services. Several mutual funds managed by Vanguard are ranked at the top of the list of US mutual funds by assets under management. Along with BlackRock and State Street, Vanguard is considered to be one of the Big Three index fund managers that play a dominant role in corporate America.
Yoyodyne is a fictional company featured in Thomas Pynchon's novels, most prominently in The Crying of Lot 49, and humorously referenced in various other media.
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".
Don Tapscott is a Canadian business executive, author, consultant and speaker, who specializes in business strategy, organizational transformation and the role of technology in business and society. He is the CEO of the Tapscott Group and the co-founder and Executive Chairman of the Blockchain Research Institute.
Primerica, Inc. is a multi-level marketing company that provides insurance, investment and financial services to middle-income families in the United States and Canada.
Williamsville East High School is one of the three high schools located in the Williamsville Central School District in Williamsville, New York. The other two high schools in the district are Williamsville North High School and Williamsville South High School. For the 2016–2017 school year, 1,030 students were enrolled in the school, about the same as the 2004–2005 school year, where 1,048 students were enrolled.
James Patrick O'Shaughnessy is an American investor and venture capitalist, currently serving as the CEO of O'Shaughnessy Ventures. He is the founder of O'Shaughnessy Asset Management, LLC, an asset management firm that Franklin Templeton later acquired.
Gary Weiss is an American investigative journalist, columnist and author of books that examine the ethics of Wall Street. He was also a contributing editor for Condé Nast Portfolio. His Businessweek articles exposed organized crime on Wall Street and the Salomon Brothers bond trading scandal in the 1990s, and he covered the 2008 financial crisis and its aftermath. Weiss is co-founder of The Mideast Reporter.
Stefan J. M. Swanepoel, is an American business executive, author and real estate businessperson. He has served as president of two non-profit organizations and seven companies, including a New York-based global franchise network. He is most known as a business and trends author, having written more than 20 books and reports. His books have been listed on the New York Times and Wall Street Journal bestseller lists.
Harvey Mackay is an American businessman, author and syndicated columnist with Universal Uclick. His weekly column gives career and inspirational advice and is featured in over 100 newspapers. Mackay has authored seven New York Times bestselling books, including three number one bestsellers. He is also a member of the National Speakers Association Council of Peers Award for Excellence Hall of Fame.
John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses.
The Dip: A Little Book That Teaches You When to Quit (2007) is the tenth published book by former dot com executive Seth Godin. It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit.
Barbara Ann Corcoran is an American businesswoman, investor, syndicated columnist, and television personality. She founded The Corcoran Group, a real estate brokerage in New York City, which she sold to NRT for $66 million in 2001 and shortly thereafter exited the company. One of the show's original "Shark" investors, Corcoran has appeared in all 15 seasons of ABC's Shark Tank to date. As of January 2023, she has made 130 deals on the show, the largest being a $350,000 investment for 40% of Coverplay.
The Baupost Group is a hedge fund founded in 1982 by William Poorvu and partners Howard Stevenson, Jordan Baruch and Isaac Auerbach. Seth Klarman, who was asked by Poorvu to help run the fund, remains at its head today. Baupost Group's investment philosophy emphasizes risk management and is long-only. The firm, one of the largest hedge funds in the world, is a value investing manager. According to Bloomberg L.P., Baupost is ranked 4th in net gains since inception.
The lighthouse and naval vessel urban legend describes an encounter between a large naval ship and what at first appears to be another vessel, with which the ship is on a collision course. The naval vessel, usually identified as of the United States Navy or the United Kingdom's Royal Navy and generally described as a battleship or aircraft carrier, requests that the other ship change course. The other party, generally identified as Canadian or often Irish and occasionally Spanish, responds that the naval vessel should change course, whereupon the captain of the naval vessel reiterates the demand, identifying himself and the ship he commands and sometimes making threats. This elicits the response "I'm a lighthouse. Your call." or something similar, a punchline which has become shorthand for the entire anecdote.
Resistance is a concept created by American novelist Steven Pressfield that illustrates the universal force that he claims acts against human creativity. It was first described in his non-fiction book The War of Art and elaborated in the follow-up books Do The Work and Turning Pro, and in other essays. It is also a recurring theme in some of his fiction novels such as The Legend of Bagger Vance and The Virtues of War.
David Siteman Garland is an American author and host of the popular online business show "The Rise to the Top."
Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group, a global customer-strategy consulting firm sold in 2010 to business process outsourcer TeleTech Holdings, Inc..
