Seth Godin | |
|---|---|
 Godin in 2009 | |
| Born | 1960 |
| Alma mater | Stanford University Tufts University |
| Occupation(s) | Author, entrepreneur |
| Website | sethgodin |
Seth W. Godin, also known under his pen name as "F. X. Nine" (born 1960), is an American author, marketing expert, entrepreneur, and a former dot-com business executive. [1] [2] [3] [4]
Seth W. Godin graduated from Williamsville East High School in Williamsville, New York in 1978. [5]
He attended in Tufts University, graduating with a degree in computer science and philosophy. He also earned an MBA from Stanford Graduate School of Business. [6]
After leaving Spinnaker in 1998, Godin self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City. [7] He and Mark Hurst co-founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension. [8] [9]
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. [7] [10] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million [11] [12] and became Yahoo's vice president of direct marketing. [13]
In March 2006, Godin launched Squidoo. [14] By July 2008, Squidoo had become one of the 500 most visited sites in the world. [15] In 2014, it was sold to HubPages. [16]
Godin founded altMBA, a 4-week online workshop, in 2015. [17] He also runs a podcast called Akimbo. [18]
Godin received the following awards:
Godin and his wife Helene live in Hastings-on-Hudson, New York. They have two adult sons. [25]
