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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. First published by Knopf Canada and Picador in December 1999, shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
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Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory, brands need to be able to connect to consumers in an authentic way, creating a brand persona usually helps build this sort of connection.
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"Purple Cow" is a short nonsense poem by American writer Gelett Burgess. It was first published in 1895.
Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot-com business executive.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (2005) is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz.
The Dip: A Little Book That Teaches You When to Quit (2007) is the tenth published book by former dot com executive Seth Godin. It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit.
Customer to customer markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include business to business (B2B) and business to customer (B2C).
The Abdominizer was an abdominal exerciser invented in 1984 by Canadian chiropractor Dennis Colonello and marketed through infomercials by the Fitness Quest corporation of Canton, Ohio, selling around six million. It was designed to protect the lower back during sit-ups.
Attention marketing is a term coined by internet entrepreneur Steve Jelley to describe a specific business model that has evolved around the growth of social media. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.
NotJustOk is an African media and entertainment company, known for housing an online music and entertainment website NotJustOk, a music streaming service Mino Music, and a music distribution and publishing service Notjustok Distribution, with its media house located in Lagos, Nigeria, and Atlanta, Georgia. There are two different feeds of NotJustOk website; for West Africa, and East Africa. The company and its divisions are led by its Founder and chief executive officer Ademola Ogundele.
References
- ↑ Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable . Portfolio. ISBN 1-59184-021-X.
- 1 2 DiNardo, Kelly (2003-07-14). "Witty book shares secret for success: Be remarkable". USA Today . Retrieved 2008-05-25."
- ↑ Godin, Seth (2003-01-31), "In Praise of the Purple Cow", Fast Company, archived from the original on 2005-02-23, retrieved 2012-07-08
- ↑ Rubinson, J. (2009). "Empirical evidence of TV advertising effectiveness". Journal of Advertising Research . 49 (2): 220–226. doi:10.2501/s0021849909090321. S2CID 167545265.
- ↑ Hogan, Ron (2005-05-16). "How to Succeed in Business (Books)". Publishers Weekly . Archived from the original on 2007-10-05. Retrieved 2008-05-20.