Merchandising
The show was initially sponsored by Ovaltine, a flavored milk supplement, and its scripts were written by Ovaltine's Chicago ad agency staff. They shunned the overt political themes of Gray's newspaper strips and concentrated instead on pitching Ovaltine, using almost seven minutes of each broadcast to do so. Fans could redeem Ovaltine proofs of purchase for a secret decoder badge that decoded brief messages airing in the last moments of the show. Contrary to Jean Shepherd's assertions, the messages were never advertisements for Ovaltine, but were usually related to the following episode. In 1940, Quaker Puffed Wheat Sparkies became the show's sponsor and brought fictional aviator Captain Sparks to the show. Sparks eventually became the star, relegating Annie to secondary player. [6] [8]
The show featured product placement and exploitation of premiums to retain and attract new listeners. [4] Among those items were secret decoders, shake-up mugs for drinking Ovaltine (the show's sponsor product) and secret decoder rings for the Little Orphan Annie secret society. [9] The 1934 fan club's member's handbook included a simple substitution cipher with a resulting numeric cipher text. This was followed the next year with a membership badge or pin that included a cipher disk - enciphering the letters A-Z to numbers 1-26. Announcer Pierre Andre often talked about the virtues of the shows' products, sometimes stretching towards three minutes in length. [2]
Theme song
The theme song was sung by announcer Pierre Andre, as "Uncle Andy", [11] or Lawrence Salerno, [12] who was a WGN staff baritone who appeared on various musical programs on the station. Leonard Salvo was the show's organist. [11]
Who's that little chatter box?
The one with pretty auburn locks?
Whom do you see?
It's Little Orphan Annie.
She and Sandy make a pair,
They never seem to have a care!
Cute little she,
This Little Orphan Annie.
Bright eyes cheeks a rosy glow,
There's a store of healthiness handy.
Mite-size, always on the go,
If you want to know - "Arf", says Sandy.
Always wears a sunny smile,
Now, wouldn't it be worth the while,
If you could be,
Like Little Orphan Annie?
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Annie is an American media franchise created by Harold Gray. The original comic strip created by Harold Gray, Little Orphan Annie, The comic strip took its name from the 1885 poem "Little Orphant Annie" by James Whitcomb Riley. Its most notable adaptation is the 1977 musical Annie that won 7 Tony Awards which has been adapted four times on screen for both the big screen and television. The musical also has two sequels titled Annie 2: Miss Hannigan's Revenge (1989) and Annie Warbucks (1992). The 1982 film also has a television film sequel Annie: A Royal Adventure! (1995).
