 | |
| Type | Private |
|---|---|
| Industry | Jewelry & Lifestyle Goods |
| Founded | 2013 [1] |
| Founder | Steven Izen |
| Headquarters | New York, NY |
| Products | Bracelets |
| Website | lokai |
Lokai is a New York-based jewelry brand that markets itself as a "socially responsible lifestyle brand." The company is best known for its bracelets that include materials sourced from natural landmarks such as Mount Everest and the Dead Sea. The company donates 10% of net profits to charitable organizations.
The brand launched in 2013 after Founder & CEO Steven Izen was on vacation with his family and received news that his grandfather had been diagnosed with Alzheimer's.
The name "Lokai" was inspired by the Hawaiian word "Lōkahi," meaning the blending of opposites. [2]
Lokai.com officially launched in June 2013 with the Classic Lokai and has since grown to include several different product collections, which are meant serve as a reminder of balance.
The brand was a 2017 New York Winner of Smart CEO's Future 50 Awards. [3]
CEO Steven Izen was a finalist in the 2016 Ernst & Young Entrepreneur of the Year Awards, [4] was named in the 2017 Forbes 30 under 30 list [5] and is a member of the Make-A-Wish National Board of Directors. [6]
The brand has partnered with a wide variety of charities to produce a collection of different colored bracelets. $1 per bracelet sold is donated back to the charity in question. Since 2013, Lokai has donated over 8 million dollars to charitable organizations.
The company sells officially licensed products of Major League Baseball, Major League Soccer, the National Hockey League, the National Football League, Star Wars , and over 100 colleges and universities.
It has been questioned whether or not the beads actually contain water from Mount Everest or mud from the Dead Sea. [20] In response to such criticism, wearers resorted to cutting apart their bracelets to see if there is actually anything inside, and some claim to have found just empty beads. [21]
In May 2019, the company launched Elements, wellness drinks made from adaptogens.[ citation needed ]
A bracelet is an article of jewellery that is worn around the wrist. Bracelets may serve different uses, such as being worn as an ornament. When worn as ornaments, bracelets may have a supportive function to hold other items of decoration, such as charms. Medical and identity information are marked on some bracelets, such as allergy bracelets, hospital patient-identification tags, and bracelet tags for newborn babies. Bracelets may be worn to signify a certain phenomenon, such as breast cancer awareness, or for religious/cultural purposes.
A medical identification tag is a small emblem or tag worn on a bracelet, neck chain, or on the clothing bearing a message that the wearer has an important medical condition that might require immediate attention. For emergency medical providers such as paramedics and emergency physicians, medical identification tags are particularly useful in situations where the wearer is unconscious, altered mental status, very young, or otherwise unable to provide critical medical information. The tag is often made out of stainless steel or sterling silver. A wallet card with the same information may be used instead of or along with a tag, and a stick-on medical ID tag may be added or used alone.
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