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A long number (e.g. +44 7624 800555 in international notation or 07624 800555 in UK national notation), also known as a virtual mobile number (VMN), dedicated phone numberMSISDN or long code, is a reception mechanism used by businesses to receive SMS messages and voice calls. As well as being internationally available, long numbers enable businesses to have their own number, rather than short codes which are generally shared across a lot of brands. Long numbers allows a wide range of industries to generate large amounts of mobile-originated SMS from the subscribers, such as wireless application service providers, mobile virtual network operators, mobile virtual network enablers, SMS aggregators, e-sellers, advertising agencies, media channels and mobile infrastructure providers.
Both long numbers and short codes have their advantages and disadvantages. [1]
Long numbers | Short codes |
---|---|
International accessibility | Limited to national borders |
Long-term basis | Short-term basis |
Obtained directly from mobile messaging providers with SS7 access E.g. +44762480 COKE or from land telephony operators - e.g. +441103040332 [2] | Owned by the mobile network operator; service providers can rent a number through an aggregator E.g. 75192 |
Low cost | High cost |
Can support voice | Voice is an expensive add-on option |
International accessibility is useful for global organizations who wish to run international campaigns. Limited to national borders, short codes have to be activated in each country where the campaign will take place, which might be expensive and time-consuming. For long-term campaigns or any other assignment, long numbers are also a good solution, as the number can be assigned exclusively for a long term. The long numbers option can be obtained directly from an SMS provider with SS7 access, which is the shortest way possible to have an SMS reception option. Alternatively, long numbers can be obtained from SMS aggregators or SMS providers. To have access to a short code, service providers must enter a bilateral agreement with the mobile network operator that actually owns the number. This process can take time, and potentially cause delays in implementing campaigns. Alternatively, service providers can rent short codes from aggregators, creating another middleman in the value-chain. Premium messaging services are not possible on long numbers; those require short codes and operator agreements.
SMS is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.
Mobile payment generally refer to payment services operated under financial regulation and performed from or via a mobile device. Instead of paying with cash, cheque, or credit cards, a consumer can use a mobile to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only in the 21st century that the technology to support such systems has become widely available.
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.
Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network, or may also be sent via an Internet connection.
Mobile phone spam is a form of spam, directed at the text messaging or other communications services of mobile phones or smartphones. As the popularity of mobile phones surged in the early 2000s, frequent users of text messaging began to see an increase in the number of unsolicited commercial advertisements being sent to their telephones through text messaging. This can be particularly annoying for the recipient because, unlike in email, some recipients may be charged a fee for every message received, including spam. Mobile phone spam is generally less pervasive than email spam, where in 2010 around 90% of email is spam. The amount of mobile spam varies widely from region to region. In North America, mobile spam steadily increased after 2008 and accounted for half of all mobile phone traffic by 2019. In parts of Asia up to 30% of messages were spam in 2012.
A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls instead of incurring charges to the originating telephone subscriber. For the calling party, a call to a toll-free number from a landline is free of charge.
Over-the-air programming refers to various methods of distributing new software, configuration settings, and even updating encryption keys to devices like mobile phones, set-top boxes, electric cars or secure voice communication equipment. One important feature of OTA is that one central location can send an update to all the users, who are unable to refuse, defeat, or alter that update, and that the update applies immediately to everyone on the channel. A user could 'refuse' OTA, but the 'channel manager' could also 'kick them off' the channel automatically.
A prepaid mobile device is a mobile device such as a phone for which credit is purchased in advance of service use. The purchased credit is used to pay for telecommunications services at the point the service is accessed or consumed. If there is no credit, then access is denied by the cellular network or Intelligent Network. Users can top up their credit at any time using a variety of payment mechanisms.
In Argentina, area codes are two, three, or four digits long. Local customer numbers are six to eight figures long. The total number of digits is ten, for example, phone number (11) 1234-5678 for Buenos Aires is made up of a 2-digit area code number and an 8-digit subscriber's number, while (383) 123-4567 would be an example of a Catamarca number.
A Short Message Service Center (SMSC) is a network element in the mobile telephone network. Its purpose is to store, forward, convert and deliver Short Message Service (SMS) messages.
SMS spoofing is a technology which uses the short message service (SMS), available on most mobile phones and personal digital assistants, to set who the message appears to come from by replacing the originating mobile number with alphanumeric text. Spoofing has both legitimate uses and illegitimate uses. This can also send "mysterious" messages that look like they are from legitimate numbers or contacts.
Short codes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. In addition to messaging, they may be used in abbreviated dialing.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
A queue management system is used to control queues. Queues of people form in various situations and locations in a queue area. The process of queue formation and propagation is defined as queuing theory.
An SMS gateway or MMS gateway allows a computer to send or receive text messages in the form of Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions between local and/or international telecommunications networks. In most cases, SMS and MMS are eventually routed to a mobile phone through a wireless carrier. SMS gateways are commonly used as a method for person-to-person to device-to-person communications. Many SMS gateways support content and media conversions from email, push, voice, and other formats.
International telephone calls are those made between different countries. These telephone calls are processed by international gateway exchanges (switches). Charges for these calls were high initially but declined greatly during the 20th century due to advances in technology liberalization. Originally they were placed via long-distance operators. The calls were transmitted by cable, communications satellite, radio, and more recently, fiber optics and Voice over Internet Protocol (VoIP). International direct dialling was introduced in the 1970s, so calls can be dialed by country code without an operator.
A telephone number is a sequence of digits assigned to a fixed-line telephone subscriber station connected to a telephone line or to a wireless electronic telephony device, such as a radio telephone or a mobile telephone, or to other devices for data transmission via the public switched telephone network (PSTN) or other public and private networks.
Multi-factor authentication is an electronic authentication method in which a user is granted access to a website or application only after successfully presenting two or more pieces of evidence to an authentication mechanism: knowledge, possession, and inherence. MFA protects user data—which may include personal identification or financial assets—from being accessed by an unauthorised third party that may have been able to discover, for example, a single password.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
A mobile messaging operator is a specialized form of mobile network operator that provides mobile messaging services such as SMS or Multimedia Messaging Service to businesses or other mobile operators.