Lord Apex | |
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Background information | |
Birth name | Shaeem Wright |
Born | White City, West London, England | 12 June 1996
Genres | Hip hop |
Years active | 2013–present |
Labels |
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Website | www |
Shaeem Santino Wright (born 12 July 1996) known as Lord Apex, is a British MC who grew up in White City, London, United Kingdom. [1] [2] His music crosses multiple styles of rap, including UK hip-hop, alternative hip hop, and lo-fi hip hop. [1]
Apex's stage name was inspired by hip-hop producer Madlib's alter ego, Quasimoto aka Lord Quas. [3]
Apex frequently states that he doesn't like to be put into any one genre with his music. [4] [5] Journalists, and Apex himself, often reference lo-fi, 90s US hip hop acts like J Dilla and MF Doom as influences. [6] He often also talks about his love for anime and vintage clothing, both of which have inspired the visuals for his music and his general aesthetic. [7]
Since releasing his first track in 2014, Apex has seen over 7 million views on his YouTube channel, with 50,000 subscribers as of February 2021. [8] Apex also appeared on the popular German music YouTube channel COLORS, where he performed his track Vintage Garms. [9] [2]
He has also featured in promotions, and released his own radio segment, for the US hip hop affiliated workwear brand Carhartt. [4]
In 2020 he released a studio album with New York-based producer V-Don called Supply and Demand. Reviewers noted Apex's "swaggering and ominous" vocal delivery and "off-kilter flow" throughout the Supply and Demand project. [10] [11] The album featured several other prominent American rappers, such as Murs of Rhymesayers Entertainment and CJ Fly of the Pro Era collective. [2] Another feature on the record was from New York's Westside Gunn, formerly of Shady Records, on the deluxe version track London Fog. [12]
As well as his collaboration with Carhartt, he was also part of a promotional campaign for musical equipment maker Novation Digital Music Systems, featuring a live performance of his track Miyagi Blueprint using their Launchpad X. [13]
In 2020 Lord Apex was nominated for a UK Music Video Award in the Best Hip Hop/Grime/Rap Video Newcomer category, for his video with Kam-Bu entitled Different. [14] In January 2021, he featured on Complex's 21 UK Rappers to Watch in 2021 list, in which they said he is "perfectly positioned to rise to the top." [15]
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"Dior" is a song by American rapper Pop Smoke, originally released on July 26, 2019 by Victor Victor Worldwide and Republic Records as a track from his debut mixtape Meet the Woo (2019). A drill and hip hop song, it was written by Pop Smoke alongside producer 808Melo, and was issued as the third and final single from the tape on February 11, 2020. "Dior" was later appended to Pop Smoke's second mixtape Meet the Woo 2, along with a remix featuring fellow American rapper Gunna. The solo version appeared again on Pop Smoke's posthumous debut studio album Shoot for the Stars, Aim for the Moon (2020), then finally once more on the deluxe edition of its follow-up Faith (2021). It has been included on all four of Pop Smoke’s commercially released projects and is considered to be his signature song.
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"Diana" is an R&B song by American rapper Pop Smoke featuring rapper King Combs from the former's posthumous debut studio album, Shoot for the Stars, Aim for the Moon (2020). The remix featured on the deluxe edition of the album as well as the EP Mood Swings (2020). It features uncredited background vocals from Calboy. It was written by Pop Smoke, known as Bashar Jackson, alongside Calboy, King Combs, Anthony Blagman, Pierre Richard Rene Jr, Stephen Garrett, and Tim Mosley. The song was produced by SpunkaBigga.
Faith is the second and final studio album by American rapper Pop Smoke. It was posthumously released on July 16, 2021, by Victor Victor Worldwide and Republic Records. The deluxe edition of the album that includes four additional tracks was released on what would have been Pop Smoke's 22nd birthday, July 20, 2021. On July 30, six additional tracks were added, including the late rapper's 2020 single, "Dior". The album's guest appearances includes from Kanye West, Pusha T, Rick Ross, The-Dream, 42 Dugg, 21 Savage, Rah Swish, Travi, Beam, The Neptunes, Bizzy Banks, Takeoff, Lil Tjay, Swae Lee, Future, Chris Brown, Dua Lipa, Pharrell, Kid Cudi, Quavo, and Kodak Black. The deluxe edition adds additional appearances from G Herbo, OnPointLikeOP, Killa, Dread Woo, Tayy Floss, Fetty Luciano, Anuel AA, and Obasi Jackson. Faith is a drill, trap, and hip hop record with elements of pop-trap, gospel, and pop.