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| Company type | Private |
|---|---|
| Industry | Sexual wellness / e-commerce / retail |
| Founded | 1 Dec 2006 (as Lovehoney Group Ltd, UK registration) |
| Subsidiaries | Lovehoney, Womanizer |
| Website | www |
Lovehoney Group is a British sexual-wellbeing company that designs, manufactures, markets and distributes a suite of pleasure-product and sexual-wellness brands.
The origins of Lovehoney Group lie in the British company Lovehoney Ltd, founded in 2002 in Bath, UK, by Richard Longhurst and Neal Slateford.
Lovehoney grew through retailing of adult‐toys, lingerie and accessories online and developing its own branded products.
In August 2021, Lovehoney Ltd merged with the Austrian‐based WOW Tech Group (owner of brands such as We-Vibe and Womanizer) and other complementary brands (e.g., Swiss brand Amorana) to form Lovehoney Group as a unified entity.
Lovehoney Group Ltd is registered in the UK under company number 06016233, incorporated 1 December 2006 (formerly Lovehoney International Ltd) and with a registered office at 100 Locksbrook Road, Bath BA1 3EN. [1]
Lovehoney Group operates a portfolio of brands spanning entry-level to premium pleasure products, covering categories from sex toys, lingerie, lubricants, to accessories.
The brands are designed and developed in-house or via acquisitions/licensing, then sold through the group's consumer websites and business-to-business wholesale partners in over 60 countries. [2]
Brands under Lovehoney Group include: