 | |
| Company type | Private |
|---|---|
| Industry | Toys |
| Founded | 2015 |
| Founders | Jessica Rolph Roderick Morris |
| Headquarters | , U.S. |
| Products | educational toys, books, games |
| Website | lovevery |
Lovevery is an American company based in Boise, Idaho [1] that produces Montessori-inspired toys and play-kit subscription boxes for children. [2] It is a certified B Corporation. [3]
Lovevery was founded in 2015 by Jessica Rolph [4] and Roderick Morris. [5] [6]
In 2019, Maveron led a $20 million funding cycle for Lovevery, along with Google Ventures and the Chan Zuckerberg Initiative. [7] In October 2021, Lovevery raised $100 million in new investments, led by TCG. Other investors include Reach Capital, SoGal Ventures, [8] as well as the Collaborative Fund. [9]
Lovevery produces educational toys, books, and games via play-kit subscription boxes "designed to meet the developmental needs and brain development of toddlers and babies." [10] The toys, produced in consultation with child development experts, physical therapists, [11] and cognitive developmental psychologists, [12] follow the Montessori educational model. [13] [14]
The company offers subscription boxes and off-the-shelf toys from birth through age five; [15] [16] age-appropriate play kits are sent to subscribers every two to three months. [17] Play guides with each product suggest play ideas and developmental milestones, [18] and a parenting app also accompanies the subscription. [19] Lovevery's products are made from organic and sustainably-sourced materials. [20]
In 2023, Lovevery launched music play kits and online courses aimed at parents. Course Packs are on-demand web and app-based lessons that guide parents through major transitional childhood moments. [2]
In 2024, the company launched its early childhood development products in Singapore. [21]
In addition to educational toys, the company launched The Reading Skill Set, a line of kits designed to help kids read using phonics, [22] including stage-based book bundles “designed to support emotional learning and cognitive development at each stage.” [23]
Lovevery raised $100 million in its latest funding round, valuing the trendy subscription toy company at more than $800 million and setting it up for an initial public offering in the next two years.The Series C funding round was led by venture firm TCG, with additional money from existing investors Reach Capital, the Chan Zuckerberg Initiative, Google Ventures and SoGal Ventures.
What it does: Lovevery is a subscription-based toy company designed to meet the developmental needs and brain development of toddlers and babies.
Why it's on the list: "Lovevery provides kits and other products including block toys that come with activities specific to a child's developmental stage," Li said.
The Play Gym connects a sophisticated pedagogical approach and functionality to a charming and colourful design that facilitates learning and brings new interest into the nursery.
Charming with its sustainable concept to accompany children's development, The Block Set also pleases with its material and colour language.