 | |
| Type | Private |
|---|---|
| Industry | Toys |
| Founded | 2015 |
| Founders | Jessica Rolph Roderick Morris |
| Headquarters | , U.S. |
| Products | educational toys, books, games |
| Website | lovevery |
Lovevery is an American company producing play-kit subscription boxes for children.
| | |
| Type | Private |
|---|---|
| Industry | Toys |
| Founded | 2015 |
| Founders | Jessica Rolph Roderick Morris |
| Headquarters | , U.S. |
| Products | educational toys, books, games |
| Website | lovevery |
Lovevery is an American company producing play-kit subscription boxes for children.
Lovevery produces educational toys, books, and games via play-kit subscription boxes "designed to meet the developmental needs and brain development of toddlers and babies". [1] The toys, produced in consultation with child development experts, physical therapists, [2] and cognitive developmental psychologists, [3] follow the Montessori educational model. [4] [5]
The company offers subscription boxes and off-the-shelf toys from birth through age four; [6] [7] age-appropriate play kits are sent to subscribers every two to three months. [8] Play guides with each product suggest play ideas and developmental milestones, [9] and a parenting app also accompanies the subscription. [10] Lovevery's products are made from organic and sustainably-sourced materials. [11] [12] [13]
Lovevery products are also available at Target and other retailers. [5]
The company is headquartered in Boise, Idaho [14] and is a certified B Corporation. [15]
Reviews of the company products, including one in The Wall Street Journal , express the opinions of users, consumer experts, and psychologists. The Wall Street Journal asked, "...are these services worth the money, or can pillaging the toy aisles at Target work just as well?" [16]
Parent Susie Allison of @busytoddler on Instagram answered, "...kids don't need fancy to have fun… The toy or the book or whatever it is that comes is not ever going to reach every single child... I think it's more important to curate something specific to your child". [16]
Dana L. Suskind, who wrote Thirty Million Words: Building a Child's Brain, focused on the transformative educational effect of parents and children interacting together—even if the child is not yet verbal. Of Lovevery products, she said "My feeling is if they ...help generate interaction between parent and child, that's an amazing thing." [16]
According to Harvey Karp, author of The Happiest Baby on the Block, Lovevery products can alleviate parental stress of finding the right toys for kids' ages: "Other than the expense, I don't really see a downside." He said, "I think they're well done... They're really trying to be supportive and to be educational as well as being helpful for the child." [16]
Lovevery was founded in 2015 by Jessica Rolph [17] and Roderick Morris. [18] [19]
In 2019, Maveron led a $20 million funding cycle for Lovevery, along with Google Ventures and the Chan Zuckerberg Initiative. [20] In October 2021, Lovevery raised $100 million in new investments, led by TCG. Other investors include Reach Capital, SoGal Ventures, [21] as well as the Collaborative Fund. [22]
Teletubbies is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on their bellies. Recognised throughout popular culture for the uniquely shaped antenna protruding from the head of each character, the Teletubbies communicate through gibberish and were designed to bear resemblance to toddlers.
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What it does: Lovevery is a subscription-based toy company designed to meet the developmental needs and brain development of toddlers and babies.
Why it's on the list: "Lovevery provides kits and other products including block toys that come with activities specific to a child's developmental stage," Li said.
{{cite web}}: CS1 maint: url-status (link)My big motto [is] 'kids don't need fancy to have fun,' " said Susie Allison, a Seattle mother of three..."The toy or the book or whatever it is that comes is not ever going to reach every single child... I think it's more important to curate something specific to your child," Ms. Allison said.
Dr. Dana Suskind, ... author of "Thirty Million Words: Building a Child's Brain," takes a different tack. "Anything to make it easier on parents, I'm all about," she said. My feeling is if they...help generate interaction between parent and child, that's an amazing thing." Playing and talking together—even if your kid is not yet verbal—has a transformative effect, she explained, helping catalyze approximately one million new neural connections every second.
"Other than the expense, I don't really see a downside," said Dr. Harvey Karp... author of the bestselling "The Happiest Baby on the Block" book series. He said paying for toy deliveries can help harried parents by taking one thing—researching age-appropriate toys—off the never-ending to-do list. "I think they're well done," said Mr. Karp, who noted he hasn't seen every option out there but appreciated the ones he has come across. "They're thoughtful. They're really trying to be supportive and to be educational as well as being helpful for the child.
{{cite web}}: CS1 maint: url-status (link)Lovevery raised $100 million in its latest funding round, valuing the trendy subscription toy company at more than $800 million and setting it up for an initial public offering in the next two years.The Series C funding round was led by venture firm TCG, with additional money from existing investors Reach Capital, the Chan Zuckerberg Initiative, Google Ventures and SoGal Ventures.
{{cite web}}: CS1 maint: url-status (link)The Play Gym connects a sophisticated pedagogical approach and functionality to a charming and colourful design that facilitates learning and brings new interest into the nursery.
{{cite web}}: CS1 maint: url-status (link)Charming with its sustainable concept to accompany children's development, The Block Set also pleases with its material and colour language.
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