Lovevery

Last updated

Lovevery
Company type Private
Industry Toys
Founded2015 (2015)
FoundersJessica Rolph
Roderick Morris
Headquarters,
U.S.
Productseducational toys, books, games
Website lovevery.com

Lovevery is an American company based in Boise, Idaho [1] that produces Montessori-inspired toys and play-kit subscription boxes for children. [2] It is a certified B Corporation. [3]

Contents

Description

Lovevery produces educational toys, books, and games via play-kit subscription boxes "designed to meet the developmental needs and brain development of toddlers and babies." [4] The toys, produced in consultation with child development experts, physical therapists, [5] and cognitive developmental psychologists, [6] follow the Montessori educational model. [7] [8]

The company offers subscription boxes and off-the-shelf toys from birth through age five; [9] [10] age-appropriate play kits are sent to subscribers every two to three months. [11] Play guides with each product suggest play ideas and developmental milestones, [12] and a parenting app also accompanies the subscription. [13] Lovevery's products are made from organic and sustainably-sourced materials. [14] [15]

Lovevery was founded in 2015 by Jessica Rolph [16] and Roderick Morris. [17] [18]

In 2019, Maveron led a $20 million funding cycle for Lovevery, along with Google Ventures and the Chan Zuckerberg Initiative. [19] In October 2021, Lovevery raised $100 million in new investments, led by TCG. Other investors include Reach Capital, SoGal Ventures, [20] as well as the Collaborative Fund. [21]

In 2023, Lovevery launched music play kits and online courses aimed at parents. Course Packs are on-demand web and app-based lessons that guide parents through major transitional childhood moments. [2]

In 2024, the company launched its early childhood development products in Singapore. [22]

Awards

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References

  1. "Boise startup grows with line of toys and products for babies and toddlers". BoiseDev. June 30, 2020. Retrieved January 3, 2022.
  2. 1 2 Daniels, Melissa (October 17, 2023). "Why Lovevery is getting in the courses business". Modern Retail. Retrieved November 26, 2024.
  3. Rasmussen, Patty (November 16, 2021). "6 Certified B Corporations to Support This Holiday Season". HowStuffWorks.
  4. Biron, Bethany; Russell, Melia; MacColl, Margaux. "23 of the most promising startups aimed at consumers of 2021, according to top VCs" . Business Insider. What it does: Lovevery is a subscription-based toy company designed to meet the developmental needs and brain development of toddlers and babies.
    Why it's on the list: "Lovevery provides kits and other products including block toys that come with activities specific to a child's developmental stage," Li said.
  5. Ro, Lauren (January 13, 2021). "The Best (Nice-Looking) Play Mats for Babies and Kids, According to Experts". The Strategist.
  6. Frommer, Dan (May 29, 2021). "How Lovevery became new parents' go-to subscription box". The New Consumer.
  7. day, Don (August 26, 2021). "Boise startup brings its toys to Target stores". BoiseDev.
  8. Felton, Kathleen. "Parents Are Obsessed With Lovevery's Toys — And Now You Can Get Them at Target". What to Expect.
  9. Segran, Elizabeth (May 3, 2019). "These beautifully designed toys are good for kids' brain development". Fast Company.
  10. Campbell, Deena (May 28, 2021). "The Best Kid Subscription Boxes That Are Actually Fun". Essence.
  11. Bines, Ari (May 24, 2021). "A pediatric occupational therapist weighs in on the best products to help your baby move". In The Know.
  12. Grigonis, Hillary (April 8, 2021). "The Lovevery baby gym skips the annoying music and flashy colors, but it sustains my son's attention longer than others we've tried". Insider.
  13. "Bringing Science-Backed Products and Educational Resources to Parents". Chan Zuckerberg Initiative. October 28, 2021.
  14. "Where to Get Those Rainbow Toys Every Celebrity Baby Has: Lovevery". PEOPLE.com. April 1, 2021.
  15. "6 Certified B Corporations to Support This Holiday Season". HowStuffWorks. November 16, 2021. Retrieved January 3, 2022.
  16. "Jessica Rolph is on Inc.'s 2021 Female Founders 100 list". Inc.com. 2021. Retrieved January 3, 2022.
  17. Shoenthal, Amy (July 8, 2021). "Lovevery Announces Play Kit Expansion Through Age Three". Forbes.
  18. Daly, Anna (June 30, 2020). "Boise startup grows with line of toys and products for babies and toddlers". BoiseDev.
  19. "Lovevery Raises $20 Million to Support Early Childhood Learning Toys - EdSurge News". EdSurge. October 16, 2019. Retrieved January 3, 2022.
  20. Driebusch, Corrie (October 28, 2021). "WSJ News Exclusive | Trendy Baby-Toy Maker Lovevery Gets $800 Million Valuation" . Wall Street Journal. ISSN   0099-9660 . Retrieved January 3, 2022. Lovevery raised $100 million in its latest funding round, valuing the trendy subscription toy company at more than $800 million and setting it up for an initial public offering in the next two years.The Series C funding round was led by venture firm TCG, with additional money from existing investors Reach Capital, the Chan Zuckerberg Initiative, Google Ventures and SoGal Ventures.
  21. Loktev, Lauren (July 25, 2018). "Collab+Sesame Just Became Lovevery's Biggest institutional Investor. Here's Why". Collaborative Fund. Retrieved January 4, 2022.
  22. Ruben, Howard (February 29, 2024). "Children's brand Lovevery launches in Singapore". Retail Dive. Retrieved December 12, 2024.
  23. "The Play Gym by Lovevery, Parents choice gold award". Parents' Choice Foundation. 2021. Retrieved January 3, 2022.
  24. Berman, Eliza. "Toys That Evolve With Your Baby". Time Magazine.
  25. "Play Mat with Activity Arch, The Play Gym by Lovevery". red-dot.org. 2018. Retrieved January 3, 2022. The Play Gym connects a sophisticated pedagogical approach and functionality to a charming and colourful design that facilitates learning and brings new interest into the nursery.
  26. "Children's Toy, The Block Set". red-dot.org. 2020. Retrieved January 3, 2022. Charming with its sustainable concept to accompany children's development, The Block Set also pleases with its material and colour language.
  27. LaBarre, Suzanne (September 9, 2019). "The Best Educational Design of 2019". fastcompany.com. Retrieved January 3, 2022.
  28. "EY Announces Winners for the Entrepreneur of the Year 2021 Utah Region Award". ey.com. June 30, 2021. Retrieved January 2, 2022.

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