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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
CarlFriedrich Benz was a German engine designer and automotive engineer. His Benz Patent-Motorwagen from 1885 is considered the first practical modern automobile and first car put into series production. He received a patent for the motorcar in 1886, the same year he first publicly drove the Benz Patent-Motorwagen.
Michael Kenneth Mann is an American film director, screenwriter, author, and producer, best known for his stylized crime dramas. He has received numerous accolades including a BAFTA Award and two Primetime Emmy Awards as well as nominations for four Academy Awards and two Golden Globe Awards. His most acclaimed works include the films Thief (1981), Manhunter (1986), The Last of the Mohicans (1992), Heat (1995), The Insider (1999), Ali (2001), Collateral (2004), Public Enemies (2009), and Ferrari (2023). He is also known for his role as executive producer on the popular TV series Miami Vice (1984–90), which he adapted into a 2006 feature film.
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
The Mercedes-Benz GLE, formerly Mercedes-Benz M-Class, is a mid-size luxury SUV produced by the German manufacturer Mercedes-Benz since 1997. In terms of size, it is slotted in between the smaller GLC and the larger GLS, the latter with which it shares platforms.
A trailer originally for a feature film that is going to be exhibited in the future at a movie theater or cinema. It is a product of creative and technical work.
Guillermo del Toro Gómez is a Mexican filmmaker, author, and artist. His work has been characterized by a strong connection to fairy tales and horror, with an effort to infuse visual or poetic beauty in the grotesque. Also known for his fascination of gothic literature, art and film in which he implements into films. He has had a lifelong fascination with monsters, which he considers symbols of great power. He is also known for his use of insectile and religious imagery, his themes of Catholicism, anti-fascism, and celebrating imperfection, underworld motifs, practical special effects, and dominant amber lighting.
Pan's Labyrinth is a 2006 dark fantasy film written, directed and co-produced by Guillermo del Toro. The film stars Ivana Baquero, Sergi López, Maribel Verdú, Doug Jones, and Ariadna Gil.
Eva Padberg is a German fashion model, singer, and actress.
Mercedes-Benz, commonly referred to simply as Mercedes and occasionally as Benz, is a German luxury and commercial vehicle brand that was founded in 1926. Mercedes-Benz AG is based in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG manufactures luxury vehicles and light commercial vehicles, all branded under the Mercedes-Benz name. From November 2019 onwards, the production of Mercedes-Benz-branded heavy commercial vehicles has been managed by Daimler Truck, which separated from the Mercedes-Benz Group to form an independent entity at the end of 2021.
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured car heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital. The campaign surrounding Carousel was led by the central Philips team at DDB in London and produced by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg, with production contracted to London-based production company Stinkdigital. The ad went on to become a huge critical success, winning the advertising industry's most prestigious award: the Grand Prix at the Cannes Lions International Advertising Festival. It is only the second online advertisement to win in the Film category, after Dove's Evolution in 2007. Scenes from Carousel were used in the music video for hip hop artist 50 Cent's single "Ok, You're Right".
Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
The Shape of Water is a 2017 romantic fantasy film directed and co-produced by Guillermo del Toro and written by del Toro and Vanessa Taylor. It stars Sally Hawkins, Michael Shannon, Richard Jenkins, Doug Jones, Michael Stuhlbarg, and Octavia Spencer. Set in 1962 Baltimore, Maryland, the film follows a mute cleaner at a high-security government laboratory who falls in love with a captured humanoid amphibian creature and decides to help him escape from death at the hands of an evil colonel. Filming took place on location in Ontario, Canada, from August to November 2016.
Nico Beyer is a German film director and producer. He is noted for his unique visual style and wide array of different techniques and formats.
The Mercedes-Benz X-Class (W470) is a pickup truck that was sold by the German automaker Mercedes-Benz, a division of German multinational company Daimler AG. Unveiled at a world premiere in Cape Town, South Africa in July 2017, the pickup took its chassis from the Nissan Navara and employed many Mercedes-specific features and technologies, including some engines not shared with the Navara. It first went on sale in late 2017.
"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002.
Guillermo del Toro's Pinocchio is a 2022 stop-motion animated musical dark fantasy film directed by Guillermo del Toro and Mark Gustafson, with a story by Matthew Robbins and del Toro, and a screenplay by del Toro and Patrick McHale. It is loosely based on Carlo Collodi's 1883 Italian novel The Adventures of Pinocchio, with Pinocchio's character design strongly influenced by Gris Grimly's illustrations for a 2002 edition of the book. The film follows Pinocchio, a wooden puppet who comes to life as the son of his carver, Geppetto. Set in Fascist Italy during the interwar period, the film stars the voice of Gregory Mann as Pinocchio and David Bradley as Geppetto, alongside Ewan McGregor, Burn Gorman, Ron Perlman, John Turturro, Finn Wolfhard, Cate Blanchett, Tim Blake Nelson, Christoph Waltz, and Tilda Swinton. Pinocchio was the final film credited to Gustafson before his death in 2024.
References
- 1 2 3 4 5 6 Inside Move: Mercedes "Star" trailer - Variety, July 14, 2002.
- 1 2 3 4 5 6 7 8 9 Wheels within wheels - The Guardian, July 9, 2002.
- 1 2 3 4 5 6 Michael Mann on Lucky Star- Film4 Archived 2006-03-02 at the Wayback Machine
- 1 2 3 4 5 6 Mercedes Ad Looks Like Action Flick Archived 2008-07-05 at the Wayback Machine - commercialalert.org, July 24, 2002.
- 1 2 3 Lucky Star - everything2.com, August 16, 2002.
- ↑ Video Trailer: Lucky Star, by Mercedes Films - Motorpulse