Luke Scheybeler

Last updated

Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. [1] [2] He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler. [3]

Contents

Rapha

Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.[ citation needed ]

Scheybeler left Rapha in 2009. [4]

Tracksmith

Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.[ citation needed ]

Other work

Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.[ citation needed ]

References

  1. ↑ "Finch's Quarterly Review". finchsquarterly.com. 4 February 2009. Archived from the original on 8 March 2009. Retrieved 27 March 2025.
  2. ↑ "Report: Making tracks". Monocle. No. 84. 8 October 2015. Archived from the original on 25 May 2015. Retrieved 27 March 2025.
  3. ↑ "New sportswear line Tracksmith on the right track". Financial Times. 31 October 2014.
  4. ↑ Montgomery, Angus (1 May 2014). "Rapha – building a brand through creativity". Design Week. Retrieved 27 March 2025.


Signorina in viola.svg

This biographical article related to fashion is a stub. You can help Wikipedia by expanding it.

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.