This article contains content that is written like an advertisement .(July 2014) |
Product type | Energy bars |
---|---|
Owner | Clif Bar & Company |
Country | United States |
Introduced | 1999 |
Website | www |
LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women. [1] [2] Over time, the brand has expanded to encompass a range of drinks, [3] protein bars, [4] and the philanthropic initiative known as LUNAFEST, a women's film festival. [5] [6]
LUNA Bars were developed in 1999 by a female employee of Clif Bar & Company. [7] [8] These bars were designed to contain under 200 calories, with a focus on appealing to a female audience. [9]
On June 20, 2022, Mondelēz International, Inc. announced an agreement to acquire Clif Bar & Company for $2.9 billion.
LUNA Bars claims that it contributes 1% of its product sales revenue to various charitable organizations that support environmental, social, and cultural causes. The primary beneficiary is The Breast Cancer Fund. [10] [11]
In 2000, LUNA introduced LUNAFEST, a philanthropic traveling film festival featuring films created and directed by women. [12] Interested individuals and organizations are able to register to host a LUNAFEST in their city, with LUNA providing the films and materials needed. [13] Through these events, hosting organizations can raise funds for The Breast Cancer Fund and other chosen causes, with 15% of LUNAFEST proceeds supporting the Breast Cancer Fund and the remaining 85% of funds supporting a nonprofit organization chosen by the host. [13] [14] Since 2000, LUNAFEST has raised over $456,000 for The Breast Cancer Fund and $785,000 for other organizations. [15] The LUNAFEST program will be on hiatus for the remainder of 2023 and the full year of 2024. [7]
In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched LUNA Pro Team, a women’s professional mountain biking team. [16] In 2002, they expanded the initiative to include Team LUNA Chix, a network of women's teams across the United States that focus on various sports, fitness activities, and raising money for The Breast Cancer Fund. [16] While initially centered only on mountain biking, the team currently encompasses running, triathlon, and cycling. There are more than twenty-six LUNA Chix teams located in over twenty-one cities, with a total of two-hundred sixty members. [17] They were featured in Fitness magazine as one of fifteen organizations promoting Breast Cancer awareness. [18]
Incomplete list of Luna Bar types: [19]
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