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editor in chief | Corynne Corbett (2000-2001) [1] |
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Former editors | Abbie Britton (1997-2000) [2] |
Categories | Fashion magazine |
Frequency | Quarterly (1997), ten issues (1998), Monthly (1999-2001) [3] |
Publisher | Julie Lewit-Nirenberg and Nancy Nadler LeWinter [3] |
Founder | Julie Lewit-Nirenberg and Nancy Nadler LeWinter [3] |
Founded | 1997 [3] |
First issue | 1997 |
Final issue Number | October 2001 [4] 600,000 [4] |
Company | Freedom Communications |
Country | United States |
Based in | New York City |
Language | English |
ISSN | 1091-0271 |
MODE (stylized MODE) was a fashion magazine aimed towards plus-size women which launched in the spring of 1997. [5] The magazine was praised for targeting the plus-size consumer with a Vogue -like fashion philosophy. [5] MODE also helped to increase the growth of the plus-size industry and the caliber of plus-size clothing and advertising. [1] In 1997, MODE was named the best new magazine launch by Ad Week and Advertising Age. [5] MODE also ran model search competitions in conjunction with the Wilhelmina modeling agency, drawing entries from thousands of hopefuls from the US and Canada. [6] [7] [8] Its circulation was approximately 600,000 at the time of its demise [4] in October 2001. [9]
Publishing veterans Julie Lewit-Nirenberg and Nancy Nadler LeWinter, who had experience for magazines such as Vogue , Esquire , Harper's Bazaar , Mademoiselle and Marie Claire , began developing MODE in 1996. [3] The first issue launched in February 1997 with a circulation of 250,000 copies. [3] MODE received strong positive reception from readers(over 8,000 pieces of fan mail in just over a year) and from the press. [10] After MODE launched, agencies increased their rosters of plus-size models and retailers improved the production value of their advertising. [10] Freedom Publications bought a 50% stake in the magazine in late 1997. [5] MODE started a partnership with Butterick Publishing Company to produce patterns, and began planning other ventures including a website, TV programming, and syndicated newspaper columns. [11] The magazine also received acclaim, being named the best new magazine launch by Ad Week and Advertising Age in 1997. [5] MODE began running model searches in conjunction with the Wilhelmina modeling agency in 1998, drawing entries from thousands of hopefuls from the US and Canada. [6] [7]
Advance Publications, the parent company of Conde Nast Publications, made negotiations to purchase Lewit and Lewinter Inc. in 2001, but the deal did not go through. [12] Occurring shortly before the time of MODE closure was the failure of several designers' ventures into the plus-size market. Versace (GV Versatile Couture), Valentino (Carisma), and others ceased producing the clothing which MODE magazine relied upon, leaving an unfortunate deficit in both the fashion department wardrobes and advertising revenue coffers of MODE magazine and its successors. [13] Its circulation was approximately 600,000 at the time of its demise [14] in late 2001.
A magazine is a periodical publication, generally published on a regular schedule, containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three.
A model is a person with a role either to display commercial products or to serve as an artist's model or to pose for photography.
A supermodel is a highly paid fashion model who has a worldwide reputation and background in haute couture and commercial modeling. The term became popular in the 1990s. Supermodels usually work for prominent fashion designers and clothing brands. They may have multimillion-dollar contracts, endorsements, and campaigns. Supermodels have branded themselves as household names and worldwide recognition is associated with their modeling careers. They have been on the covers of leading fashion magazines. Claudia Schiffer stated in 2007 that, "In order to become a supermodel one must be on all the covers all over the world at the same time so that people can recognise the girls."
Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly Harper's Bazar. Harper's Bazaar is published by Hearst and considers itself to be the style resource for "women who are the first to buy the best, from casual to couture". Since its debut in 1867, as the U.S.'s first fashion magazine, its pages have been home to talent such as the founding editor, author and translator Mary Louise Booth, as well as numerous fashion editors, photographers, illustrators and writers. Harper's Bazaar targets an audience of professional women ranging from their twenties to sixties, who are interested in culture, travel, and luxury experiences.
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Ashley Graham Ervin is an American model and television presenter. Graham made her debut on the cover of the Sports Illustrated Swimsuit Issue in 2016. A year later, she published her first book, A New Model: What Confidence, Beauty, and Power Really Look Like, which contributes to her advocacy in the body positivity and inclusion movement.
Melissa Owens Miller, known professionally as Emme, is an American plus-size model, social reformer and body image advocate. Emme gained worldwide fame as the first full-figured model chosen for People magazine's 50 Most Beautiful People, first in 1994, then for a second time in 1999. Emme is largely recognized in the 1990s as the leading model in the profession, as well as its highest earner.
Plus-size clothing is clothing proportioned specifically for people above the average clothing size. The application of the term varies from country to country, and according to which industry the person is involved in.
Cleo is an Australian monthly women's magazine. The magazine was founded in 1972 in Australia; the Australia and New Zealand editions were discontinued in February 2016. Aimed at an older audience than the teenage-focused Australian magazine Dolly, Cleo was published by Bauer Media Group in Sydney and was known for its Cleo Bachelor of the Year award. In June 2020, Cleo was acquired by the Sydney investment firm Mercury Capital.
A plus-size model is an individual size 12 and above who is engaged primarily in modeling plus-size clothing. Plus-size clothing worn by plus-size models is typically catering for and marketed to either big, tall or overweight men and women. Plus-size models also engage in work that is not strictly related to selling clothing, e.g., stock photography and advertising photography for cosmetics, household and pharmaceutical products and sunglasses, footwear and watches. Therefore, plus-size models do not exclusively wear garments marketed as plus-size clothing. This is especially true when participating in fashion editorials for mainstream fashion magazines.
Lucky was a fashion and lifestyle magazine founded by Kim France and first published in 2000 under the Condé Nast subsidiary. The magazine folded in June 2015.
Whitney Lee Thompson Forrester is an American plus-size model and is the winner of the tenth cycle of America's Next Top Model.
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Elle is a worldwide magazine of French origin that offers a mix of fashion and beauty content, and society and lifestyle. The title Elle means She in French. Elle is considered "one of the world's largest fashion and lifestyle publications", with 45 international editions totalling 33 million readers and receiving 100 million unique monthly visitors on its 55 digital platforms.
Women's Health (WH), published by Hearst, is a lifestyle magazine centered on the health, sex, nutrition, and fitness of women. It is published 10 times per year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions, circulates in over 25 countries, and reaches over 8 million readers globally. Before its acquisition by Hearst, it was initially founded by Rodale, Inc. in Emmaus, Pennsylvania.
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Robyn Lawley is an Australian model, writer, photographer and director. She has appeared in Sports Illustrated, Elle, and other publications. She has been outspoken in her support for size-inclusiveness in the fashion and modeling industry and led a boycott which compelled Victoria's Secret to make changes to their annual fashion show.
Kate Dillon Levin is an American model and activist. She appeared in multiple editorials in fashion magazines, appeared in cosmetics, plus-size, and designer campaigns. She also worked with top photographers on campaigns and in editorials and appeared in many mass media outlets. Levin was the first plus-size model to appear in U.S. Vogue and was the first plus-size model to appear in a Gucci campaign. Dillon has also been involved with many non-profit organizations, and is an advocate for eating disorder awareness and treatment, sustainability, global poverty reduction, and social justice. She received her bachelor's degree in political science and international studies from University of St. Thomas and master's degree in international development from Harvard University's John F. Kennedy School of Government.