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editor in chief | Corynne Corbett (2000-2001) [1] |
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Former editors | Abbie Britton (1997-2000) [2] |
Categories | Fashion magazine |
Frequency | Quarterly (1997), ten issues (1998), Monthly (1999-2001) [3] |
Publisher | Julie Lewit-Nirenberg and Nancy Nadler LeWinter [3] |
Founder | Julie Lewit-Nirenberg and Nancy Nadler LeWinter [3] |
Year founded | 1997 [3] |
First issue | 1997 |
Final issue Number | October 2001 [4] 600,000 [4] |
Company | Freedom Communications |
Country | United States |
Based in | New York City |
Language | English |
ISSN | 1091-0271 |
MODE (stylized MODE) was a fashion magazine aimed towards plus-size women which launched in the spring of 1997. [5] The magazine was praised for targeting the plus-size consumer with a Vogue -like fashion philosophy. [5] MODE also helped to increase the growth of the plus-size industry and the caliber of plus-size clothing and advertising. [1] In 1997, MODE was named the best new magazine launch by Ad Week and Advertising Age. [5] MODE also ran model search competitions in conjunction with the Wilhelmina modeling agency, drawing entries from thousands of hopefuls from the US and Canada. [6] [7] [8] Its circulation was approximately 600,000 at the time of its demise [4] in October 2001. [9]
Publishing veterans Julie Lewit-Nirenberg and Nancy Nadler LeWinter, who had experience for magazines such as Vogue , Esquire , Harper's Bazaar , Mademoiselle and Marie Claire , began developing MODE in 1996. [3] The first issue launched in February 1997 with a circulation of 250,000 copies. [3] MODE received strong positive reception from readers(over 8,000 pieces of fan mail in just over a year) and from the press. [10] After MODE launched, agencies increased their rosters of plus-size models and retailers improved the production value of their advertising. [10] Freedom Publications bought a 50% stake in the magazine in late 1997. [5] MODE started a partnership with Butterick Publishing Company to produce patterns, and began planning other ventures including a website, TV programming, and syndicated newspaper columns. [11] The magazine also received acclaim, being named the best new magazine launch by Ad Week and Advertising Age in 1997. [5] MODE began running model searches in conjunction with the Wilhelmina modeling agency in 1998, drawing entries from thousands of hopefuls from the US and Canada. [6] [7]
Advance Publications, the parent company of Conde Nast Publications, made negotiations to purchase Lewit and Lewinter Inc. in 2001, but the deal did not go through. [12] Occurring shortly before the time of MODE closure was the failure of several designers' ventures into the plus-size market. Versace (GV Versatile Couture), Valentino (Carisma), and others ceased producing the clothing which MODE magazine relied upon, leaving an unfortunate deficit in both the fashion department wardrobes and advertising revenue coffers of MODE magazine and its successors. [13] Its circulation was approximately 600,000 at the time of its demise [14] in late 2001.
Gia Marie Carangi was an American model during the late 1970s and early 1980s. Considered by some to be the first supermodel, she was featured on the cover of fashion magazines, including multiple editions of Vogue and Cosmopolitan, and appeared in advertising campaigns for such fashion houses as Armani, Christian Dior, Versace, and Yves Saint Laurent.
A magazine is a periodical publication which is printed in gloss-coated and matte paper or electronically published. Magazines are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three.
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A plus-size model is an individual of average to larger stature who is engaged primarily in modeling plus-size clothing. Plus-size clothing worn by plus-size models are typically catering and marketed to either Big & Tall or Tall men and women. Plus-size models also engage in work that is not strictly related to selling large-sized clothing, e.g., stock photography and advertising photography for cosmetics, household and pharmaceutical products and sunglasses, footwear and watches. Therefore, plus-size models do not exclusively wear garments marketed as plus-size clothing. This is especially true when participating in fashion editorials for mainstream fashion magazines.
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Kate Dillon Levin is an American plus-size model, activist and actress. She is best known for her work as a plus-size model where she appeared in multiple editorials in fashion magazines, appeared in cosmetics, plus-size, and designer campaigns. She also worked with top photographers on campaigns and in editorials and appeared in many mass media outlets. Levin was the first plus-size model to appear in U.S. Vogue and was the first plus-size model to appear in a Gucci campaign. Dillon has also been involved with many non-profit organizations, and is an advocate for eating disorder awareness and treatment, sustainability, global poverty reduction, and social justice. She received her bachelor's degree in political science and international studies from University of St. Thomas and master's degree in international development from Harvard University's John F. Kennedy School of Government.