Madison Reed

Last updated
Madison Reed
Company typePrivate
Headquarters
San Francisco, California
,
United States
Key people
Amy Errett (CEO)
Products Hair care
Hair color
Website www.madison-reed.com

Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others. [1] Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco. [2]

Contents

Background

In 2017, Madison Reed opened brick-and-mortar "Color Bars" in San Francisco and New York City for root touch-ups and glosses. [3] [4] Errett was named one of Inc.'s Female Founders 100 list in 2018. [5] [ non sequitur ] Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark". [6] [7] The company uses natural ingredients, such as argan oil and ginseng root extract, in its products, which are tested on human hair before going into production. [2] [8] It uses an algorithm that identifies a preferred hair color for customers based on answers to 12 questions about their hair. [2] In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. The color ingredient used by Madison Reed products is made in Italy. [9] [10] [11]

In 2019, Madison Reed announced plans to expand to over 1,200 Ulta Beauty stores by the end of the year. [12]

References

  1. ↑ "The latest product to hit your doorstep? Hair dye". Fortune. Retrieved 2019-01-13.
  2. 1 2 3 Martin, Claire (2017-04-22). "A Rare Path: From Venture Capitalist to Hair-Coloring Kits". The New York Times. Retrieved 2019-01-13.
  3. ↑ "The Heyday guide to growing an experiential beauty company". Glossy. 2018-11-13. Retrieved 2019-01-13.
  4. ↑ "Madison Reed CEO outlines national plans for 'Color Bars,' including stores in East Bay, Marin". www.bizjournals.com. 2017-10-04. Retrieved 2019-01-13.
  5. ↑ "These 23 Women Are Making Money by Fixing the Problems No One Else Could See". Inc.com. 2018-10-04. Retrieved 2019-01-13.
  6. ↑ Demopoulos, Alaina (28 February 2018). "This Major At-Home Haircare Brand Will Stop Retouching Its Models". POPSUGAR Beauty. Retrieved 2019-01-13.
  7. ↑ "Madison Reed pledges "zero alteration of advertising photography"". cosmeticsdesign.com. 28 February 2018. Retrieved 2019-01-13.
  8. ↑ O'Connor, Clare. "With Dye Jobs For Just $45, Hair Color Startup Madison Reed Takes On $15 Billion Market". Forbes. Retrieved 2019-01-13.
  9. ↑ Molvar, Kari (2018-05-02). "These Ingenious At-Home Hair-Color Brands Are Disrupting the Salon Scam". Wall Street Journal. Retrieved 2019-01-13.
  10. ↑ Evans, Katie (2018-11-16). "Ulta Beauty buys AI and AR technology startups". Digital Commerce 360. Retrieved 2019-01-13.
  11. ↑ "Want Perfect Hair? Just Send This Startup Your Selfie". Inc.com. 2017-03-01. Retrieved 2019-01-13.
  12. ↑ "Ulta lands exclusive deal with DTC brand Madison Reed". Retail Dive. Retrieved 2019-05-16.
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