Madison Reed

Last updated
Madison Reed
TypePrivate
Headquarters
San Francisco, California
,
United States
Key people
Amy Errett (CEO)
Products Hair care
Hair color
Website www.madison-reed.com

Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others. [1] Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco. [2]

Contents

Background

In 2017, Madison Reed opened brick-and-mortar "Color Bars" in San Francisco and New York City for root touch-ups and glosses. [3] [4] Errett was named one of Inc.'s Female Founders 100 list in 2018. [5] [ non sequitur ] Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark". [6] [7] The company uses natural ingredients, such as argan oil and ginseng root extract, in its products, which are tested on human hair before going into production. [2] [8] It uses an algorithm that identifies a preferred hair color for customers based on answers to 12 questions about their hair. [2] In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. The color ingredient used by Madison Reed products is made in Italy. [9] [10] [11]

In 2019, Madison Reed announced plans to expand to over 1,200 Ulta Beauty stores by the end of the year. [12]

Related Research Articles

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Due to the harsh ingredients in makeup products, individuals with acne-prone skin are more likely to suffer from breakouts. Cosmetics can also be designed to add fragrance to the body.

<span class="mw-page-title-main">Cosmetology</span> Study and application of beauty treatment

Cosmetology is the study and application of beauty treatment. Branches of specialty include hairstyling, skin care, cosmetics, manicures/pedicures, non-permanent hair removal such as waxing and sugaring, and permanent hair removal processes such as electrology and intense pulsed light (IPL).

<span class="mw-page-title-main">Sephora</span> French cosmetics retailer

Sephora is a French multinational retailer of personal care and beauty products with nearly 340 brands, along with its own private label, Sephora Collection, and includes beauty products such as cosmetics, skincare, fragrance, nail color, beauty tools, body lotions and haircare.

<span class="mw-page-title-main">Clairol</span> Brand of hair care products

Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. The company became popular in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights".

<span class="mw-page-title-main">Proactiv</span> Acne focused skincare products

Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step routine consisting of a BPO cleanser, glycolic toner and treatment lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013, and in 2017, ProactivMD launches powered by Adapalene.

<span class="mw-page-title-main">Shiseido</span> Japanese cosmetics producer

Shiseido Company, Limited is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange, where it is a constituent of the Nikkei 225 and TOPIX Large70 indices.

<span class="mw-page-title-main">Ulta Beauty</span> American beauty store chain

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high-end and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Each store also has a beauty salon.

<span class="mw-page-title-main">History of cosmetics</span> History of cosmetics in cultures

The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments including crayons associated with the emergence of Homo sapiens in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.

Superdrug Stores plc is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company is owned by A.S. Watson Ltd which is part of the A.S. Watson Group. It was acquired as part of the buyout of Kruidvat BV in October 2002. The A.S Watson Group is itself part of the Hong Kong conglomerate CK Hutchison Holdings.

Bumble and bumble Products, LLC, known more commonly as Bumble and Bumble is a hair salon and product company established in 1977 by hairdresser and entrepreneur Michael Gordon.

MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City after becoming a subsidiary of Estée Lauder Companies in 1998. MAC is an acronym for Make-Up Art Cosmetics.

<span class="mw-page-title-main">Beauty Brands</span>

Beauty Brands Inc. is a salon and spa superstore developed and founded by the advertising company, Bernstein-Rein. The company headquarters is located in Kansas City, Missouri. The company was purchased in November 2013 by a private California-based company replacing Bob Bernstein and David Bernstein with Lyn Kirby as the CEO and Rich Bos as President respectively.

<span class="mw-page-title-main">Cosmetic industry</span> Industry that manufactures and distributes cosmetic products

The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap. The manufacturing industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses.Cosmetics must be safe when customers use them in accordance with the label's instructions or in the conventional or expected manner. One measure a producer may take to guarantee the safety of a cosmetic product is product testing. FDA occasionally does testing as part of its research program or when looking into potential safety issues with a product. Both the cosmetics business and consumers can benefit from the FDA's resources on product testing.

<span class="mw-page-title-main">The Honest Company</span> Consumer goods company

The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Chief Executive Officer Carla Vernón is one of the first Afro-Latina CEO of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via initial public offering in May 2021, generating over $100 million in capital. Honest serves the United States, China, Canada, and Europe.

Tarte Cosmetics is an American cosmetics company headquartered in New York City.

<span class="mw-page-title-main">Fenty Beauty</span> Cosmetics brand launched by Rihanna

Fenty Beauty is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at Ulta Beauty. They predominantly make products for the eyes, lips, and face.

<span class="mw-page-title-main">EOS (company)</span>

Evolution of Smooth is a privately owned beauty and skincare company based in New York City. EOS was founded in 2006 by Jonathan Teller, Sanjiv Mehra, and Craig Dubitsky. The company makes a variety of body care products such as lip balm, lotion, and shaving cream. Its products are known for using natural and organic ingredients, as well as for their colorful, minimalist packaging.

Michaels Stores, Inc., more commonly known as Michaels, is a privately held chain of American and Canadian arts and crafts stores. It is North America's largest provider of arts, crafts, framing, floral and wall décor, and merchandise for makers and do-it-yourself home decorators. The company is part of The Michaels Companies, founded in 2014 and headquartered in Irving, Texas. In addition to Michaels stores, The Michaels Companies operates Aaron Brothers Custom Framing store-within-a-store, and Artistree, a manufacturer of custom and specialty framing merchandise. The company also develops over a dozen private brands sold in Michaels stores, including Recollections, Studio Décor, Bead Landing, Creatology, and Ashland. As of January 2021, there were 1,252 Michaels stores in 49 out of 50 states in the U.S., and Canada, with approximately $5.362 billion in sales for fiscal 2020.

Lime Crime is an American cosmetics brand that was founded and launched by Doe Deere. The brand is well known in the beauty community for its eccentric and colourful products, as well as the controversies surrounding Deere and the company. In addition, the brand was independently owned by Deere until its acquisition by Stacy Panagakis and the Tengram Capital Partners in 2018. Lime Crime is also certified as vegan and cruelty-free by both PETA and the Leaping Bunny. The brand is currently stocked at retailers such as ASOS, Revolve, Cult Beauty, Ulta and Bloomingdale's.

References

  1. "The latest product to hit your doorstep? Hair dye". Fortune. Retrieved 2019-01-13.
  2. 1 2 3 Martin, Claire (2017-04-22). "A Rare Path: From Venture Capitalist to Hair-Coloring Kits". The New York Times. Retrieved 2019-01-13.
  3. "The Heyday guide to growing an experiential beauty company". Glossy. 2018-11-13. Retrieved 2019-01-13.
  4. "Madison Reed CEO outlines national plans for 'Color Bars,' including stores in East Bay, Marin". www.bizjournals.com. 2017-10-04. Retrieved 2019-01-13.
  5. "These 23 Women Are Making Money by Fixing the Problems No One Else Could See". Inc.com. 2018-10-04. Retrieved 2019-01-13.
  6. Demopoulos, Alaina. "This Major At-Home Haircare Brand Will Stop Retouching Its Models". POPSUGAR Beauty. Retrieved 2019-01-13.
  7. "Madison Reed pledges "zero alteration of advertising photography"". cosmeticsdesign.com. Retrieved 2019-01-13.
  8. O'Connor, Clare. "With Dye Jobs For Just $45, Hair Color Startup Madison Reed Takes On $15 Billion Market". Forbes. Retrieved 2019-01-13.
  9. Molvar, Kari (2018-05-02). "These Ingenious At-Home Hair-Color Brands Are Disrupting the Salon Scam". Wall Street Journal. Retrieved 2019-01-13.
  10. Evans, Katie (2018-11-16). "Ulta Beauty buys AI and AR technology startups". Digital Commerce 360. Retrieved 2019-01-13.
  11. "Want Perfect Hair? Just Send This Startup Your Selfie". Inc.com. 2017-03-01. Retrieved 2019-01-13.
  12. "Ulta lands exclusive deal with DTC brand Madison Reed". Retail Dive. Retrieved 2019-05-16.