Madison Reed

Last updated
Madison Reed
Company typePrivate
Headquarters
San Francisco, California
,
United States
Key people
Amy Errett (CEO)
Products Hair care
Hair color
Website www.madison-reed.com

Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online and brick-and-mortar stores as well as retail partnerships with Ulta Beauty, Walmart, [1] Sally Beauty, [2] and Amazon.com. The company also operates brick-and-mortar "Hair Color Bars" in cities across the United States. [3]

Contents

Background

Madison Reed was founded in 2013 by Amy Errett. [4] In 2017, Madison Reed opened brick-and-mortar "Hair Color Bars" in San Francisco and New York City for root touch-ups and glosses. [5] [6] By 2020, demand for at-home hair color increased significantly during the COVID-19 pandemic, contributing to revenue growth. [7]

Since its founding, Madison Reed has received industry recognition. In 2021, it was named to Fast Company’s list of "Ten Most Innovative Beauty Companies," [8] and in 2022 it appeared on Newsweek’s "Most Loved Workplaces”. [9]

Product Offerings

The company was formed with the intention of offering salon-quality hair color that can be used at home, and later offered the option for color to be applied by a colorist at the company’s “Hair Color Bars.” Their product portfolio includes permanent hair color, demi-permanent hair color, and temporary root coverage solutions.

Their formulas are cruelty-free (certified by Leaping Bunny) and Smart 8-Free, meaning they do not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide.

Awards and recognition

Founder Amy Errett has been included on multiple business and leadership lists, including:

References

  1. ↑ Kohan, Shelley (August 28, 2023). "Madison Reed, America's Best-Loved Hair Color Brand, Expands Into Walmart". Forbes. Retrieved September 25, 2025.
  2. ↑ "Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty". Sally Beauty Holdings (Press release). April 7, 2025. Retrieved September 25, 2025.
  3. ↑ "How Madison Reed Revolutionized the At-Home and Professional Hair Color Industry". BeautyMatter. Retrieved 2025-09-24.
  4. ↑ Martin, Claire (2017-04-22). "A Rare Path: From Venture Capitalist to Hair-Coloring Kits". The New York Times. Retrieved 2019-01-13.
  5. ↑ "The Heyday guide to growing an experiential beauty company". Glossy. 2018-11-13. Retrieved 2019-01-13.
  6. ↑ "Madison Reed CEO outlines national plans for 'Color Bars,' including stores in East Bay, Marin". www.bizjournals.com. 2017-10-04. Retrieved 2019-01-13.
  7. ↑ Saltzman, Steph (August 6, 2020). "As the Pandemic Rattles the Global Economy, This Beauty ..." Fashionista. Retrieved September 24, 2025.
  8. ↑ Fast Company Staff (March 9, 2021). "The 10 most innovative beauty companies of 2021". Fast Company. Retrieved September 24, 2025.
  9. ↑ "Newsweek Names Most Loved Workplaces for 2022". Newsweek. October 6, 2022. Retrieved September 24, 2025.
  10. ↑ "Forbes Presents 50 Over 50: Know Your Value". Forbes. 2021. Retrieved 2024-09-24.
  11. ↑ "Most Innovative Women: 100 Women Making Money, Creating Jobs, and Changing the World". Inc. Retrieved 24 September 2025.
  12. ↑ "Announcing the 2024 Queer 50 List". FastCompany). Retrieved 24 September 2025.
  13. ↑ Madison Reed (22 May 2018). "Amy Errett Honored by San Francisco Business Times with "Most Influential Women in Bay Area Business 2018" Award". Madison Reed (press release). Retrieved 24 September 2025.
  14. ↑ "Amy Errett wins EY Entrepreneur Of The Year® Bay Area Award". Madison Reed (press release). 24 June 2022. Retrieved 24 September 2025.
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