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Maggie Lavender is a Scottish continuity announcer, best known for her work on STV.
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Maggie Lavender is a Scottish continuity announcer, best known for her work on STV.
She began her career at Glasgow International Airport, providing Flightwatch morning reports for the Independent Local Radio stations, Radio Clyde and Radio Forth. [1]
Maggie later joined Scottish Television as an out-of-vision announcer. By 1998, her duties were expanded when presentation for Grampian Television was moved to Scottish's studios in Cowcaddens, Glasgow.
She was the senior announcer for the station, provided live announcements during primetime, pre-recorded announcements overnight and during daytime and voiced various trails and promos. She is also a trained actress.
By much request, Lavender was interviewed on-screen on 25 July 2007 on STV's website as part of the popular video blog, The Real MacKay .
In late 2019, Maggie left STV after over 30 years of service. She remains one of the longest serving continuity announcers on the ITV network.
Scottish Television is the ITV franchisee for Central Scotland. The channel - the largest of the three ITV franchises in Scotland - has been in operation since 31 August 1957 and is the second oldest franchise holder still active.
Grampian Television was the original name of the Channel 3 service for the north of Scotland founded in 1961 and now named STV. The northern region’s coverage area includes the Northern Isles, Western Isles, Highlands Grampian, Tayside, and parts of north Fife.
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Scotsport was a Scottish sports television programme, broadcast on STV in northern and central Scotland between 1957 and 2008, as well as on ITV Border in southern Scotland.
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In broadcasting, continuity or presentation is announcements, messages and graphics played by the broadcaster between specific programmes. It typically includes programme schedules, announcement of the programme immediately following and trailers or descriptions of forthcoming programmes. Continuity can be spoken by an announcer or displayed in text over graphics. On television continuity generally coincides with a display of the broadcaster's logo or ident. Advertisements are generally not considered part of continuity because they are advertising another company.
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