Mailjet

Last updated
Mailjet
IndustryEmail marketing, Email API, Marketing Software
Founded2010
FoundersWilfried Durand, Julien Tartarin
Headquarters
France  OOjs UI icon edit-ltr-progressive.svg
Area served
Worldwide
Key people
 Sinch (parent company)
ProductsEmail Editor, Email Templates, Newsletter, Email API, Marketing Automation, Transactional email, SMTP relay,
Number of employees
200+
Parent Sinch
Website mailjet.com

Mailjet is a French email marketing platform founded in 2010. The company provides a cloud-based solution for designing, sending, and tracking both marketing and transactional emails. Mailjet operates globally and is used by marketing teams, developers and enterprises to integrate email delivery into their applications and campaigns. [1]

Contents

History

Mailjet was founded in 2010 by Wilfried Durand and Julien Tartarin in Nantes, France, through the startup studio eFounders. [2]

In 2011, the company raised €2.5 million from Alven Capital. [3] Additional funding rounds followed, including €2.2 million in 2014 [4] and $11 million in 2015, backed by Alven Capital, Iris Capital, and Seventure Partners. [1]

During this period, Mailjet expanded internationally, opening offices in New York City, London, and Berlin. By 2015, it reported more than 32,000 customers worldwide. [5]

In October 2019, Mailjet was acquired by the U.S. email platform Mailgun, which was backed by private equity firm Thoma Bravo. [6]

In December 2021, Mailjet became part of the Swedish cloud communications company Sinch through its $1.9 billion acquisition of Mailgun’s parent company Pathwire. [7] [8]

Products and services

Mailjet provides:

The platform emphasizes compliance with the GDPR and supports collaborative features aimed at marketing teams and developers. [9]

Reception and industry context

Industry analysts and media have described Mailjet as one of the leading European email service providers, particularly noted for its GDPR-compliance focus and collaborative editing features. [10]

Following its integration into Sinch, Mailjet has been positioned as part of a broader omnichannel communications offering that includes messaging, voice, and verification APIs. [11]

See also

References

  1. 1 2 "Mailjet Raises Another $11 Million To Scale Its Unified Marketing And Transactional Email Service". TechCrunch. Retrieved 2020-11-06.
  2. ↑ "L'américain Mailgun s'empare de son concurrent européen Mailjet". Capital Finance (in French). 2019-10-23. Retrieved 2020-11-06.
  3. ↑ "Mailjet lève 2,5 millions d'euros auprès d'Alven Capital". Journal du Net. 2011-03-24. Retrieved 2023-08-21.
  4. ↑ "Mailjet engrange 2,2 M€ supplémentaires". Capital Finance. 2014-03-24. Retrieved 2020-11-06.
  5. ↑ Ronfaut, Lucie (2015-07-15). "Mailjet lève 10 millions d'euros pour aider les entreprises à envoyer des emails". Le Figaro (in French). Retrieved 2020-11-06.
  6. ↑ Spadafora, Anthony (22 October 2019). "Mailgun acquires Mailjet to expand its end-to-end email platform". TechRadar. Retrieved 2020-11-06.
  7. ↑ "Sinch acquires Pathwire, the company behind Mailgun and Mailjet, for $1.9B". Yahoo Finance. 2021-09-30. Retrieved 2023-06-14.
  8. ↑ Martin, Iain. "The $15 Billion Battle To Reach Your Email Inbox". Forbes. Retrieved 2023-06-14.
  9. ↑ "Mailjet : analyse de l'outil d'e-mailing marketing collaboratif". ECN (in French). 8 November 2018. Retrieved 2020-11-06.
  10. ↑ "The best email marketing software for 2023". PCMag. Retrieved 2023-08-21.
  11. ↑ "Sinch completes Pathwire acquisition". Sinch. Retrieved 2023-08-21.
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