Management and Economic Simulation Exercise

Last updated
JA Titan
Stable release
4.1 [1]
Available inEnglish
Type Educational
Website http://titan.ja.org/

Management and Economic Simulation Exercise (MESE), also known as JA Titan, is a computer simulation program developed by Junior Achievement. The program is designed to help students develop skills such as decision-making and teamwork.

During the simulation, students act as corporate managers of their own companies that produce an imaginary product called Eco-Pen. The students use data such as simulated financial reports and market research to make decisions on product development, pricing, and production. At the end of the simulation, the most successful team is the one that has the highest profit and market share. [2]

The program is used for the annual seven-month-long Hewlett-Packard Global Business Challenge, run globally over the Internet. During the competition, Junior Achievement students and alumni between the ages of 14 and 22 make team decisions and are scored based on profit and market share. [3]

Related Research Articles

<span class="mw-page-title-main">Compaq</span> American information technology company

Compaq Computer Corporation was an American information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced some of the first IBM PC compatible computers, being the second company after Columbia Data Products to legally reverse engineer the BIOS of the IBM Personal Computer. It rose to become the largest supplier of PC systems during the 1990s before being overtaken by Dell in 2001. Struggling to keep up in the price wars against Dell, as well as with a risky acquisition of DEC, Compaq was acquired for US$25 billion by HP in 2002. The Compaq brand remained in use by HP for lower-end systems until 2013 when it was discontinued. Since 2013, the brand is currently licensed to third parties for use on electronics in Brazil and India.

<span class="mw-page-title-main">Bill Hewlett</span> American engineer (1913–2001)

William Redington Hewlett was an American engineer and the co-founder, with David Packard, of the Hewlett-Packard Company (HP).

JAWorldwide is a global non-profit youth organization. It was founded in 1919 by Horace A. Moses, Theodore Vail, and Winthrop M. Crane. JA works with local businesses, schools, and organizations to deliver experiential learning programs in the areas of work readiness, financial literacy, and entrepreneurship to students.

An independent software vendor (ISV), also known as a software publisher, is an organization specializing in making and selling software, as opposed to computer hardware, designed for mass or niche markets. This is in contrast to in-house software, which is developed by the organization that will use it, or custom software, which is designed or adapted for a single, specific third party. Although ISV-provided software is consumed by end users, it remains the property of the vendor.

<span class="mw-page-title-main">Mark Hurd</span> American businessman (1957–2019)

Mark Vincent Hurd was an American technology executive who served as Co-CEO and as a member of the board of directors of Oracle Corporation. He had previously served as chairman, chief executive officer, and president of Hewlett-Packard, before his forced resignation in 2010. He was also on the board of directors of Globality and was a member of the Technology CEO Council and board of directors of News Corporation until 2010.

Target costing is an approach to determine a product's life-cycle cost which should be sufficient to develop specified functionality and quality, while ensuring its desired profit. It involves setting a target cost by subtracting a desired profit margin from a competitive market price. A target cost is the maximum amount of cost that can be incurred on a product, however, the firm can still earn the required profit margin from that product at a particular selling price. Target costing decomposes the target cost from product level to component level. Through this decomposition, target costing spreads the competitive pressure faced by the company to product's designers and suppliers. Target costing consists of cost planning in the design phase of production as well as cost control throughout the resulting product life cycle. The cardinal rule of target costing is to never exceed the target cost. However, the focus of target costing is not to minimize costs, but to achieve a desired level of cost reduction determined by the target costing process.

<span class="mw-page-title-main">HP Indigo Division</span> Graphical printing division of HP Inc

HP Indigo Division is a division of HP Inc.'s Graphic Solutions Business. It was founded in 1977 in Israel and acquired by Hewlett-Packard in 2001. HP Indigo develops, manufactures and markets digital printing solutions, including printing presses, proprietary consumables/supplies and workflow solutions. HP Indigo has offices around the world, with headquarters in Ness Ziona, Israel.

<span class="mw-page-title-main">Hewlett-Packard Voyager series</span> Programmable calculator, 1982–1984

The Hewlett-Packard Voyager series of calculators were introduced by Hewlett-Packard in 1981. All members of this series are programmable, use Reverse Polish Notation, and feature continuous memory. Nearly identical in appearance, each model provided different capabilities and was aimed at different user markets.

Business simulation or corporate simulation is simulation used for business training, education or analysis. It can be scenario-based or numeric-based.

<span class="mw-page-title-main">David and Lucile Packard Foundation</span>

The David and Lucile Packard Foundation is a private foundation that provides grants to not-for-profit organizations. It was created in 1964 by David Packard and his wife Lucile Salter Packard. Following David Packard's death in 1996, the Foundation became the beneficiary of part of his estate.

Economics education or economic education is a field within economics that focuses on two main themes:

ASK Group, Inc., formerly ASK Computer Systems, Inc., was a producer of business and manufacturing software. It is best remembered for its Manman enterprise resource planning (ERP) software and for Sandra Kurtzig, the company's founder and one of the early female pioneers in the computer industry. At its peak, ASK had 91 offices in 15 countries before Computer Associates acquired the company in 1994.

Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments.

Global Entrepreneurship Week (GEW) is an international initiative that introduces entrepreneurship to young people in six continents. GEW emerged in 2008 as a result of Enterprise Week UK and Entrepreneurship Week USA 2007. Since its creation, more than 10 million people from roughly 170 countries have participated in entrepreneurship-related events, activities and competitions during GEW.

A simulation game is "a game that contains a mixture of skill, chance, and strategy to simulate an aspect of reality, such as a stock exchange". Similarly, Finnish author Virpi Ruohomäki states that "a simulation game combines the features of a game with those of a simulation. A game is a simulation game if its rules refer to an empirical model of reality". A properly built simulation game used to teach or learn economics would closely follow the assumptions and rules of the theoretical models within this discipline.

<span class="mw-page-title-main">Jean-Claude Larreche</span>

Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business activities are focused on building the fundamental capabilities required to create corporate value, especially through marketing excellence, customer focus, and value-capture selling.

<span class="mw-page-title-main">Hewlett-Packard</span> American information technology company (1939–2015)

The Hewlett-Packard Company, commonly shortened to Hewlett-Packard or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses (SMBs), and fairly large companies, including customers in government, health, and education sectors. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the "Birthplace of 'Silicon Valley'".

The Business Association of Stanford Entrepreneurial Students (BASES) is a student group at Stanford University focusing on business and entrepreneurial activities. One of the largest student-run entrepreneurship organizations in the world, BASES' mission is to promote entrepreneurship education at Stanford University and to empower student entrepreneurs by bringing together the worlds of entrepreneurship, academia, and industry. BASES organizes the flagship 150K Challenge, Entrepreneurial Thought Leaders' Seminar, the SVI Hackspace, E-Bootcamp, and the Freshman Battalion.

Markstrat is a business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies. After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools.

<span class="mw-page-title-main">HP Inc.</span> American information technology corporation

HP Inc. is an American multinational information technology company headquartered in Palo Alto, California, that develops personal computers (PCs), printers and related supplies, as well as 3D printing services. It was formed on November 1, 2015, as the legal successor of the original Hewlett-Packard after the company's enterprise product and business services divisions were spun off as a new publicly traded company, Hewlett Packard Enterprise.

References

  1. "Release Notes".
  2. "Working with Junior Achievement's MESE program in Japan".
  3. "2009 Hewlett-Packard Global Business Challenge: Competition Overview".