Marco Marsan

Last updated
Marco Marsan
Marco Marsan In A Coffee Shop.jpg
Born (1957-06-25) 25 June 1957 (age 66)
Windsor, Ontario, Canada
Occupation Novelist, Marketer
NationalityAmerican
Canadian
Italian
Notable works The Lions Way
Think Naked
Website
marcopoloexplorers.com

Marco Marsan (born June 25, 1957 in Windsor, Ontario) is a Canadian-born American author and founder of an innovation and branding consultancy. [1] He wrote the novel The Lion's Way, and the non-fiction works: Who Are You When Nobody's Looking and Think Naked: Childlike Brilliance in the Rough Adult World. [2] He was named one of America's Top Out of the Box thinkers by the Mazda Corporation in 1999. [3] Marco Marsan has also made appearances on The View [4] and The Montel Williams Show. [5]

Contents

Marco is a veteran of the United States Air Force, serving in 1975-76 as an information specialist. He graduated from Finneytown High School in 1975, the same school that produced General Electric CEO Jeff Immelt and Nestlé CEO Brad Alford. [6] Marco led his team to the Ohio State men's soccer championship in 1974, [7] and then attended the University of Cincinnati where he received a bachelor's degree in Business in 1983. [8]

Marco is a citizen of Canada, Italy and the United States. His father Mario Marsan (an Italian immigrant in 1958) is credited with having invented the design for the hourglass shape of the disposable diaper in 1964 while working for Procter & Gamble [9] and his uncle, the famed opera singer Italo Tajo, [10] was featured on several recordings with Luciano Pavarotti, José Carreras and Plácido Domingo.

Marco was awarded the "Top 5 Speaker in Innovation / Creativity" designation in 2010 by Speakers Platform, [11] as well as taught classes on innovation and entrepreneurship at both Xavier University's Williams School of Business and University of Cincinnati's Lindner School of Business. [12]

Marco was credited in the Guinness Book of World Records for over 4 years with having created the world's largest Chicken Dance in which 43,000 participants danced at Oktoberfest Zinzinnati in Cincinnati, Ohio on Sept 9, 1992. [13]

He now resides in Henderson, Nevada. [14]

Published works

Notable creations

Pepsi Blue

To appeal to different sub-segments of their consumer base, Pepsi sought innovation based upon targeted cultural and flavor trends. This led to the creation of Pepsi Blue. [15]

Trident Layers Gum

Cadbury Adams wanted to leverage their scientific expertise and breakthrough technologies to create much-needed news and sales growth in the gum and mints category through their powerhouse brands Trident and Dentyne. Using newly created layering technology, this concept became Trident Layers Gum. [16]

Capital One Spark Card

The idea for the Capital One SPARK Business Card went way beyond a simple credit card. This winning concept was built to leverage Capital One’s economies of scale with data, presence in social media, and financial analytics to help Small Business with big business know-how, cash flow and a larger voice. [17]

Absolut 100

Developed initially as Absolut Onx, this concept evolved into Absolut 100 and launched as an extraordinarily smooth vodka, with a stronger kick (higher ABV). This innovation showed off Absolut’s brand chops in create this unique paradox in the staid vodka category. [18]

Related Research Articles

<span class="mw-page-title-main">Pepsi</span> Soft drink by PepsiCo

Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".

<span class="mw-page-title-main">Montel Williams</span> American television host, actor and motivational speaker

Montel Brian Anthony Williams is an American television host, actor and motivational speaker. He is known for hosting the daytime tabloid talk show The Montel Williams Show, which ran in syndication from 1991 to 2008. He currently hosts Military Makeover: Operation Career on Lifetime. Williams founded the Montel Williams MS Foundation after being diagnosed with multiple sclerosis in 1999. He is noted for his service in both the United States Marine Corps and the United States Navy, from which he retired after 22 years of service.

<span class="mw-page-title-main">Absolut Vodka</span> Swedish brand of vodka

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world and is sold in 126 countries.

Dart Flipcards Inc. is a Canadian company based in St. Laurent, Quebec. The company is known for marketing mini lunch boxes and trading cards based on licensed properties. The lunch boxes were filled with chewing gum and were assembled in Canada from Chinese-made tins. Dart Flipcards Inc. currently specializes in outsourcing and offshoring consultancy.

<span class="mw-page-title-main">Cosmopolitan (cocktail)</span> Cocktail made with vodka

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<span class="mw-page-title-main">Crystal Pepsi</span> Clear cola by PepsiCo

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<span class="mw-page-title-main">Żubrówka</span> Vodka

Żubrówka Bison Grass Vodka is a flavored Polish vodka, which contains a blade of bison grass in every bottle. The Żubrówka brand name is also used on bottles of conventional vodka, labeled as Żubrówka Biała. The grass is sourced from the Białowieża Forest, hand-picked and dried under natural conditions.

<span class="mw-page-title-main">Svedka</span> Alcoholic Spirit

Svedka is a mid-priced brand of vodka owned by New York–based Constellation Brands. The product name is a portmanteau of the words Sverige or svensk and "vodka". The spirit is unaged 40% alcohol. A one-liter bottle is produced using about 1.5 kg (3.3 lb) of wheat and spring water. Svedka is bottled unflavored, and in citron, cherry, clementine, raspberry, vanilla, blue raspberry, and piña colada flavors.

Absolut Citron is one of the major core flavors of Absolut Vodka. The name means "lemon" in Swedish, and it is made from citrus fruits. It is crafted from Swedish winter wheat and water comes from deep well in Åhus. Absolut Citron was launched in 1988. The drink is best suited for cocktail cosmopolitans and among many other drinks.

Glen's Vodka is a brand of vodka, owned and produced by the Loch Lomond Group, a Scottish company. It is produced from sugar beet at the Catrine Distillery in Ayrshire, Scotland, and is sold by drinks retailers across the UK. It is available in 50 mL, 200 mL, 350 mL, 700 mL, and 1-litre bottles.

Firefly Distillery is a company located near Park Circle North Charleston, South Carolina, that produces a line of alcoholic beverages and licenses its brand name to the Sazerac Company for Firefly branded products produced elsewhere. Some Firefly branded products sold outside of South Carolina are actually produced in Kentucky by Sazerac rather than being produced by Firefly itself.

<span class="mw-page-title-main">Stolichnaya</span> Russian vodka brand

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LiveAD is a digital agency based in Brazil.

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Anna Malmhake is a Swedish business executive specialised in FMCG and consumer technology. She is a graduate of Stockholm University, and holds a bachelor's degree in social science, business and law.

References

  1. "Marco Marsan Speaker Pricing & Availability from AEI Speakers Bureau". Aeispeakers.com. Retrieved 4 August 2019.
  2. "Greenleaf book group". Greenleafbookgroup.com. Retrieved 4 August 2019.[ permanent dead link ]
  3. "Contact Talk Radio". Archived from the original on October 10, 2008.
  4. Video of Marco Marsan on The View Archived 2007-07-07 at the Wayback Machine
  5. Video of Marco Marsan on The Montel Williams Show Archived 2007-07-07 at the Wayback Machine
  6. [ dead link ]
  7. "Toledo Blade - Google News Archive Search". News.google.com. Retrieved 4 August 2019.
  8. "Archived copy". www.cincom.com. Archived from the original on 29 April 2003. Retrieved 17 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  9. [ dead link ]
  10. "Marco Polo Explorers". Archived from the original on 2012-07-10. Retrieved 2019-08-04.
  11. "Marco Marsan: Keynote Speaker on: Innovation, Creativity, Marketing, Peak Performance, Change, Personal Growth Speaker". Archived from the original on 2010-01-23. Retrieved 2010-02-10.
  12. "Marco Marsan - Speaker Profile". Archived from the original on 2012-04-02. Retrieved 2011-09-12.
  13. "Marco Marsan (Marco@marcopoloexplorers.com) | LinkedIn". www.linkedin.com. Archived from the original on 2 December 2012. Retrieved 2 February 2022.
  14. "Marco Polo Explorers". Marcopoloexplorers.com. Retrieved 4 August 2019.
  15. "Pepsi Raw, Max, and Blue - Marco". Archived from the original on 2020-03-22. Retrieved 2020-03-22.
  16. "Trident Layers Gum - Marco". Archived from the original on 2020-03-22. Retrieved 2020-03-22.
  17. "Capital One Spark Card - Marco". Archived from the original on 2020-03-22. Retrieved 2020-03-22.
  18. "Absolut 100 - Marco". Archived from the original on 2020-03-22. Retrieved 2020-03-22.