The Mark Eden bust developer was a device and regimen sold by the Mark Eden company of San Francisco, California, that promised to enlarge a woman's breasts. Jack and Eileen Feather, California based figure salon entrepreneurs, were the promoters of the device.The product was widely marketed in women's magazines during the 1960s and 1970s, making claims such as, "For thousands, Mark Eden has transformed flat bustlines into firm, shapely fullness." Its makers withdrew the product from the market following their indictment for mail fraud.
The product consisted of a regimen of exercises using a clamshell-like device with a spring to provide resistance.The device and the regimen were never illustrated or described in the advertisements, which instead usually contained pictures of women showing their breasts. To the extent that the product had any effects at all, it worked by enlarging the pectoral muscles and latissimus dorsi, which could increase the circumference of the exerciser's bustline without actually enlarging breasts. Spokeswomen for the product included June Wilkinson, the Playboy centerfold, who appeared in one edition of the product's documentation.
Starting in 1965,the United States Postal Service repeatedly attempted to shut the Mark Eden business down, claiming that its advertising was false and misleading. The Postal Service first ruled that the claims made for the Mark Eden bust developer in its advertising constituted mail fraud in 1966, ruling that the claims made in the original Mark Eden advertising "far exceed puffing", and that the advertisements contained "material misrepresentations", given that "(t)here is substantial evidence that the representations as set out in the attached copy of the advertisement involved in this case are false;" and "(t)hey are the kind of representations that would invite women to buy the device."
Protracted litigation between the Mark Eden business and the Postal Service was the result, leading to a consent decree and a modification of the language of the advertisements, which the Postal Service later claimed had been violated.The Mark Eden corporation then brought suit against the Postal Service, and won an injunction forbidding the Postmaster from impounding the device and funds received from its sale; this decision was affirmed on appeal in 1970.
The Mark Eden bust developer was one of several body and exercise products marketed by Feather, who also sold various other slimming and body modification products such as "Slim-Jeans", an "Astro-Trimmer", a "Sauna Belt", and in the 1980s, the Cambridge Diet. Finally, in 1981, Feather was indicted on 11 counts of mail fraud. In settlement of this case, in 1983 the Mark Eden bust developer disappeared from the market, along with Feather's other body image products: the Mark II Bust Developer, the Astro Trimmer, the Astro-Jogger, the Sauna Belt Waistline Reducer, Slim-Skins, Vacu-Pants, Vacuum Pants, Hot Pants, Trim Jeans, and Dream Wrap.Feather was made to pay a $1.1 million fine.
Screenwriter Nora Ephron wrote of her experiences with the Mark Eden bust developer in an essay, "A Few Words About Breasts", originally published in Esquire in 1972; the essay appears in her collection Crazy Salad .Lenny Bruce incorporated the device into his comedy routine; a recorded performance is included in the retrospective collection Let the Buyer Beware. The Mark Eden advertisements have been cited as examples of misleading language in advertisements by educators who seek to improve critical thinking skills.
Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware, collecting and reporting data about the user, to be sold or used for targeted advertising or user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. All forms of advertising carry health, ethical, privacy and security risks for users.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity, pin-up models, and muscular men. "Sex sells" became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards.
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.
A patent medicine, also known as a nostrum, is a commercial product advertised as a purported over-the-counter medicine, without regard to its effectiveness. It is typically characterized as pseudoscience.
The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, signed into law by President George W. Bush on December 16, 2003, established the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
Enzyte is a herbal nutritional supplement originally manufactured by Berkeley Premium Nutraceuticals. The marketing of Enzyte resulted in a conviction and prison term for the company's owner and bankruptcy of the company. The product is now marketed by Vianda, LLC of Cincinnati, Ohio. The manufacturer has claimed that Enzyte promotes "natural male enhancement," which is a euphemism for enhancing erectile function. However, its effectiveness has been called into doubt and the claims of the manufacturer have been under scrutiny from various state and federal organizations. Kenneth Goldberg, medical director of the Male Health Center at Baylor University, says, "It makes no sense medically. There's no way that increasing blood flow to the penis, as Enzyte claims to do, will actually increase its size."
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
Advertising mail, also known as direct mail, junk mail, mailshot or admail, letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, or computer program imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.
The history of bras is inextricably intertwined with the social history of the status of women, including the evolution of fashion and changing views of the female body.
A Digital Postmark (DPM) is a technology that applies a trusted time stamps issued by a postal operator to an electronic document, validates electronic signatures, and stores and archives all non-repudiation data needed to support a potential court challenge - it guarantees the certainty of date and time of the postmarking. This global standard was renamed the Electronic Postal Certification Mark (EPCM) in 2007 shortly after a new iteration of the technology was developed by Microsoft and Poste Italiane. The key addition to the traditional postmarking technology was integrity of the electronically postmarked item, meaning any kind of falsification and tampering will be easily and definitely detected. Additionally, content confidentiality is guaranteed since document certification is carried out without access or reading by the postal operator. The EPCM will eventually be available through the UPU to all international postal operators in the 191 member countries willing to be compliant with this standard, thus granting interoperability in certified communications between postal operators. In the United States, the US Postal Service operates a non-global standard called the Electronic Postmark, although it is soon expected to provide services utilizing the EPCM.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Cigarette smoking for weight loss is a weight control method whereby one consumes tobacco, often in the form of cigarettes, to decrease one's appetite. The practice dates to early knowledge of nicotine as an appetite suppressant.
Power Balance is the original brand of hologram bracelets claimed by its manufacturers and vendors to use "holographic technology" to "resonate with and respond to the natural energy field of the body", and increase sporting ability. Numerous independent studies of the device have found it to be no more effective than placebo for enhancing athletic performance, and the manufacturer was forced by the ACCC to retract any previous claims in 2010.
Breast enlargement supplements are frequently portrayed as being a natural means to increase breast size, and with the suggestion that they are free from risk. The popularity of breast enlargement supplements stems from their heavy promotion toward women. Though there has been historical folklore about using herbs for breast enlargement, there is no scientific evidence to support the effectiveness of any breast enlargement supplement. At times, testimonials by companies have been faked. In the United States, both the Federal Trade Commission and the Food and Drug Administration have taken action against the manufacturers of these products for fraudulent practices. The Mayo Clinic advises that there may be serious drug interactions with their use.
The Japanese technology company, Sony, engages in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations. Sony's former slogans have been "The One and Only", "It's a Sony", "Go Create" (Europe), "like.no.other" and "make.believe". Its current slogan is "Be Moved".