Master of Science in Marketing

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The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The specific field within marketing will depend on the student, their program, and the firm with which they will work. Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others.

Contents

The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4-6 courses. The MS Marketing degree will usually have 10-12 marketing courses. The MBA will offer courses in accounting, finance, business strategy, marketing, organizational behavior and other general business courses in much less depth than a specialized degree [4] such as the MS Marketing degree that requires marketing courses, supplemented with perhaps a few electives in other areas such as analytics.

Schools

School NameLocationProgram Type
University of Alabama AlabamaMS Marketing
University of Arizona ArizonaMS Marketing
University of Southern California CaliforniaMS Marketing
Golden Gate University CaliforniaMS IMC & PR
University of Colorado Denver ColoradoMS Marketing
University of Denver ColoradoMS Marketing
Sacred Heart University ConnecticutMS Digital Marketing
University of South Florida FloridaMS Marketing
University of Tampa FloridaMS Marketing
Florida International University FloridaMS Marketing
University of Georgia GeorgiaMS Marketing Research
Georgia State University GeorgiaMS Marketing
Illinois Institute of Technology IllinoisMS Marketing Analytics
University of Illinois - Chicago IllinoisMS Marketing
Southern Illinois University Edwardsville IllinoisMS Marketing Research
Depaul University IllinoisMS Marketing
Loyola University of Chicago IllinoisMS Integrated Marketing Communications
Roosevelt University IllinoisMS Integrated Marketing Communications
Northwestern University IllinoisMS Integrated Marketing Communications
Indiana University IndianaMS Marketing
Purdue University IndianaMS Marketing
University of Maryland MarylandMS Marketing Analytics
Johns Hopkins University Carey Business School MarylandMS Marketing
Worcester Polytechnic Institute MassachusettsMS Marketing and Innovation
Bentley University MassachusettsMS Marketing Analytics
Boston University MassachusettsMS IMC
Emerson College MassachusettsMA in Global Marketing Communication and Advertising / MA Integrated Marketing Communication
Michigan State University MichiganMS Marketing Research
Walsh College of Accountancy and Business MichiganMS Marketing
Eastern Michigan University MichiganMS IMC
Milwaukee School of Engineering MinnesotaMS Marketing and Export Management
Walden University MinnesotaMS Marketing
Washington University in St. Louis MissouriMS Customer Analytics
Bellevue University NebraskaMS Strategic Marketing
Southern New Hampshire University New HampshireMS Marketing
Roberts Wesleyan College New YorkMS Strategic Marketing
Rensselaer Polytechnic Institute New YorkMS Management with Concentration in Marketing
Baruch College New YorkMS Marketing
Hofstra University New YorkMS Marketing, MS Marketing Research
Fordham University New YorkMS Marketing Intelligence
Columbia University New YorkMS Marketing
Nazareth College New YorkMS IMC
New York University New YorkMS Integrated Marketing
University of Rochester New YorkMasters in Marketing Analytics
St. Johns University New YorkMS Marketing
Hult International Business School New York, Massachusetts, California, United Kingdom, China, DubaiMaster of International Marketing
University of Cincinnati OhioMS Marketing
Franklin University Ohio MS Marketing and Communication
University of Guelph OntarioMS Marketing & Consumer Studies
Saint Joseph's University PennsylvaniaMS International Marketing
Temple University PennsylvaniaMS Digital Innovation and Marketing
University of Pittsburgh PennsylvaniaMaster of Customer Insights
University of Saskatchewan SaskatchewanMS Marketing
Clemson University South CarolinaMS Marketing
Vanderbilt University TennesseeMS Marketing
East Tennessee State University TennesseeMS Digital Marketing
University of Texas at Arlington TexasMS Marketing Research
Texas A&M University TexasMS Marketing
University of Houston TexasMS Marketing
University of Texas at Austin TexasMS Marketing
University of Texas at Dallas TexasMS Marketing
Liberty University VirginiaMS Marketing
Pacific Lutheran University WashingtonMS Marketing Research
American University Washington D.C.MS Marketing
Georgetown University Washington D.C.MPS Integrated Marketing Communication
West Virginia University West VirginiaMS IMC
EAN University Bogota, ColombiaMS in Global Marketing
Los Andes University Bogota, ColombiaMS in Marketing

See also

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References

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  3. Caywood, Clarke (1991). "Integrated marketing communications: A new master's degree concept". Public Relations Review. 17 (3): 237–244. doi:10.1016/0363-8111(91)90020-L.
  4. Laud, Robert L.; Johnson, Matthew S. (2013-03-01). "Progress and Regress in the MBA Curriculum: The Career and Practice Skills Gap". Organization Management Journal. 10 (1): 24–35. doi:10.1080/15416518.2013.781398.