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The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The specific field within marketing will depend on the student, their program, and the firm with which they will work. Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others.
The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4-6 courses. The MS Marketing degree will usually have 10-12 marketing courses. The MBA will offer courses in accounting, finance, business strategy, marketing, organizational behavior and other general business courses in much less depth than a specialized degree [4] such as the MS Marketing degree that requires marketing courses, supplemented with perhaps a few electives in other areas such as analytics.
School Name | Location | Program Type |
---|---|---|
University of Alabama | Alabama | MS Marketing |
University of Arizona | Arizona | MS Marketing |
University of Southern California | California | MS Marketing |
Golden Gate University | California | MS IMC & PR |
University of Colorado Denver | Colorado | MS Marketing |
University of Denver | Colorado | MS Marketing |
Sacred Heart University | Connecticut | MS Digital Marketing |
University of South Florida | Florida | MS Marketing |
University of Tampa | Florida | MS Marketing |
Florida International University | Florida | MS Marketing |
University of Georgia | Georgia | MS Marketing Research |
Georgia State University | Georgia | MS Marketing |
Illinois Institute of Technology | Illinois | MS Marketing Analytics |
University of Illinois - Chicago | Illinois | MS Marketing |
Southern Illinois University Edwardsville | Illinois | MS Marketing Research |
Depaul University | Illinois | MS Marketing |
Loyola University of Chicago | Illinois | MS Integrated Marketing Communications |
Roosevelt University | Illinois | MS Integrated Marketing Communications |
Northwestern University | Illinois | MS Integrated Marketing Communications |
Indiana University | Indiana | MS Marketing |
Purdue University | Indiana | MS Marketing |
University of Maryland | Maryland | MS Marketing Analytics |
Johns Hopkins University Carey Business School | Maryland | MS Marketing |
Worcester Polytechnic Institute | Massachusetts | MS Marketing and Innovation |
Bentley University | Massachusetts | MS Marketing Analytics |
Boston University | Massachusetts | MS IMC |
Emerson College | Massachusetts | MA in Global Marketing Communication and Advertising / MA Integrated Marketing Communication |
Michigan State University | Michigan | MS Marketing Research |
Walsh College of Accountancy and Business | Michigan | MS Marketing |
Eastern Michigan University | Michigan | MS IMC |
Milwaukee School of Engineering | Minnesota | MS Marketing and Export Management |
Walden University | Minnesota | MS Marketing |
Washington University in St. Louis | Missouri | MS Customer Analytics |
Bellevue University | Nebraska | MS Strategic Marketing |
Southern New Hampshire University | New Hampshire | MS Marketing |
Roberts Wesleyan College | New York | MS Strategic Marketing |
Rensselaer Polytechnic Institute | New York | MS Management with Concentration in Marketing |
Baruch College | New York | MS Marketing |
Hofstra University | New York | MS Marketing, MS Marketing Research |
Fordham University | New York | MS Marketing Intelligence |
Columbia University | New York | MS Marketing |
Nazareth College | New York | MS IMC |
New York University | New York | MS Integrated Marketing |
University of Rochester | New York | Masters in Marketing Analytics |
St. Johns University | New York | MS Marketing |
Hult International Business School | New York, Massachusetts, California, United Kingdom, China, Dubai | Master of International Marketing |
University of Cincinnati | Ohio | MS Marketing |
Franklin University | Ohio | MS Marketing and Communication |
University of Guelph | Ontario | MS Marketing & Consumer Studies |
Saint Joseph's University | Pennsylvania | MS International Marketing |
Temple University | Pennsylvania | MS Digital Innovation and Marketing |
University of Pittsburgh | Pennsylvania | Master of Customer Insights |
University of Saskatchewan | Saskatchewan | MS Marketing |
Clemson University | South Carolina | MS Marketing |
Vanderbilt University | Tennessee | MS Marketing |
East Tennessee State University | Tennessee | MS Digital Marketing |
University of Texas at Arlington | Texas | MS Marketing Research |
Texas A&M University | Texas | MS Marketing |
University of Houston | Texas | MS Marketing |
University of Texas at Austin | Texas | MS Marketing |
University of Texas at Dallas | Texas | MS Marketing |
Liberty University | Virginia | MS Marketing |
Pacific Lutheran University | Washington | MS Marketing Research |
American University | Washington D.C. | MS Marketing |
Georgetown University | Washington D.C. | MPS Integrated Marketing Communication |
West Virginia University | West Virginia | MS IMC |
EAN University | Bogota, Colombia | MS in Global Marketing |
Los Andes University | Bogota, Colombia | MS in Marketing |
The Master of Business Administration degree originated in the United States in the early 20th century when the country industrialized and companies sought scientific management. The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, business communication, business ethics, business law, business strategy, finance, managerial economics, management, entrepreneurship, marketing, supply-chain management, and operations management in a manner most relevant to management analysis and strategy.
Business administration is the administration of a business. It includes all aspects of overseeing and supervising business operations. From the point of view of management and leadership, it also covers fields that include accounting, finance, project management and marketing.
The Tuck School of Business is the graduate business school of Dartmouth College, an Ivy League research university in Hanover, New Hampshire. Founded in 1900 through a donation made by Dartmouth alumnus Edward Tuck, the Tuck School was the first institution in the world to offer a master's degree in business administration.
The Samuel Curtis Johnson Graduate School of Management is the graduate business school in the SC Johnson College of Business at Cornell University, a private Ivy League university located in Ithaca, New York. It was founded in 1946 and renamed in 1984 after Samuel Curtis Johnson, founder of S.C. Johnson & Son, following his family's $20 million endowment gift to the school in his honor—at the time, the largest gift to any business school in the world.
Business education is a branch of education that involves teaching the skills and operations of the business industry. This field of education occurs at multiple levels, including secondary and higher education institutes. Education in business has many forms, mainly occurring within a classroom of a school. Internships are also another way to receive this type of education. A business education has many components, as there are many different areas of the business industry as a whole. An education in business varies greatly in its curriculum and popularity around the world. Career development is often an integral part of an education in business.
EDHEC Business School is a leading French business school. As a Grande école in France, it specializes in business and management studies. EDHEC Business School has 5 campuses: Lille, Nice, Paris, London, and Singapore. EDHEC Business School offers undergraduate (BBA), graduate and executive education. It has 8,000 students enrolled in traditional graduate and undergraduate programmes, 150 partner universities and a network of more than 40,000 alumni in over 125 countries.
The Joseph M. Katz Graduate School of Business is the graduate business school of the University of Pittsburgh located in Pittsburgh, Pennsylvania. Although business education had its origins at the university in 1907, the Graduate School of Business was established in 1960 from a merger of its predecessors, the School of Business Administration and the Graduate School of Retailing. It was renamed in 1987 after businessman and university alumnus benefactor Joseph Katz. The school offers a traditional, accelerated, part-time, and executive Master of Business Administration (MBA) degrees as well as Master of Science in Accounting (MAcc) and several Ph.D. programs in business.
The Eli Broad College of Business is the business college at Michigan State University. The college has programs in accounting, finance, general management, human resource management, marketing, supply chain management, and hospitality business, which is an independent, industry-specific school within the Broad College. This independent, industry-specific school has 800 admitted undergraduate students and 36 graduate students not included in the college's totals.
NUS Business School is the business school of the National University of Singapore (NUS). NUS Business School is consistently rated as one of the top business schools in the Asia Pacific region and one of the leading business schools worldwide. The Forbes ranking of International Two-Year MBA programmes ranks the NUS MBA 7th globally while the Quacquarelli Symonds Global 200 MBA Rankings 2014/15 ranks the NUS MBA 2nd in Asia. In the Financial Times 2018 Global MBA Rankings, NUS Business School was ranked 18th globally.
The Questrom School of Business is the business school at Boston University in Boston, MA, USA. Founded in 1913 as the College of Business Administration, the school offers undergraduate and graduate programs.
The Olin Business School is one of seven academic schools at Washington University in St. Louis. Founded in 1917, the business school was renamed for entrepreneur John M. Olin in 1988. The school offers BSBA, Master of Business Administration (MBA), MS in Supply Chain Management, MS in Finance, Masters in Accounting, MS in Business Analytics, MS in Leadership, Executive MBA, Doctor of Business in Finance (DBA) and PhD degrees. In 2002, an Executive MBA program was established in Shanghai, in cooperation with Fudan University.
The Louvain School of Management is the international business school of the University of Louvain (UCLouvain). The school is accredited by the European Quality Improvement System (EQUIS). The faculty offers courses on the campuses of Louvain-la-Neuve, UCLouvain FUCaM Mons and UCLouvain Charleroi in Belgium and is the Belgian member of the Community of European Management Schools (CEMS).
HEC Liège Management School - University of Liège is the college and graduate school of the University of Liège in the fields of economics, finance, business administration, entrepreneurship and engineering management.
The Martin Tuchman School of Management is the business school of New Jersey Institute of Technology (NJIT), in Newark, New Jersey.
Master of Science in Management, abbreviated MSc, MScM, MIM or MSM, is a Master of Science academic degree. In terms of content, it is similar to the MBA degree as it contains general management courses.
The University of Colorado Denver Business School is a college located in Denver, Colorado, which offers undergraduate and graduate business degrees. The Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Master of Corporate Communication (MCC), or Master of Science in Corporate Communication (MSc.CC), is a post-graduate master's degree designed to prepare communication professionals who in time will function as Corporate Communication Officer (CCO) at a strategic level in the organization. The MCC program structure and admissions are similar to that of the Master of Business Administration and Master of Science in Management degrees. The equivalent of MCC at some universities is Master's in Communication, Master in Public Relations, Master in Communication Management.
The Tepper School of Business is the business school of Carnegie Mellon University. It is located in the university’s 140-acre (0.57 km2) campus in Pittsburgh, Pennsylvania, US.
The UIC Liautaud Graduate School of Business is the graduate business school of the University of Illinois at Chicago. The campus is located just west of downtown Chicago. Degrees granted by the UIC Liautaud Graduate School of Business include the Master of Business Administration (MBA), Master of Science in Accounting (MSA), Master of Science in Business Analytics, Master of Science in Finance, and a Master of Science in Management Information Systems (MSMIS). The UIC Liautaud Graduate School of Business is an entity operating alongside the undergraduate programs within College of Business Administration. In 2003, UIC received a $5 million endowment from Jim Liautaud, his wife Gina, and their son, Jimmy John Liautaud, owner and founder of Jimmy John's, to establish the graduate school in the College of Business Administration. Called The Liautaud Graduate School of Business, it was named in their honor.