Matt Alonzo

Last updated
Matt Alonzo
Born (1985-10-16) October 16, 1985 (age 38)
Occupation(s)Music video director, commercial director, filmmaker
Years active2004–present
Website www.mattalonzo.com

Matt Alonzo (born April 16, 1985) is an American director, video editor and filmmaker.

Contents

Early life and career

Alonzo grew up in Carpinteria, California and studied at Brooks Institute. [1] His big break came in 2008 when he filmed and edited a Lil Wayne concert that amassed more than 10 million YouTube views. [2]

Alonzo later partnered with DJ Skee and helped develop one of the first popular YouTube channels, Skee.TV. [3] In early 2011, Alonzo left Skee.TV and started his own production company, Modern Artists Creative. [4]

In late 2010, he signed with International Creative Management for feature film representation; [5] and Lark Creative for music video representation. [6]

Alonzo joined the creative and production team of DJ Skee SKEE Live as director for Mark Cuban AXS TV network. Alonzo set the tone and creative vision for SKEE Live segments including "Up Close," "Off The Top" and "Spotlight" featuring top athletes and musicians. In addition, Alonzo lead the overall creative team to guide the look of the show including set production, graphics and lighting. [2]

Alonzo has directed music videos for the likes of Yo Yo Honey Singh, Pitbull, Odd Future, The Game, Justin Bieber, Sophia Grace, Chris Cornell, Maejor, Ice Cube, New Boyz, Armin van Buuren, Xzibit and Tyrese. His video "Like A G6" for Far East Movement gained international attention when it was nominated for a MTV Japan VMA under the category for Best Hip-Hop Music Video. [2] [4]

The Game explained in an interview with MTV "Ever since we did 'Dope Boys,' 'Martians vs. Goblins' and 'Celebration,' Matt Alonzo has been my go to director." [7]

Related Research Articles

<span class="mw-page-title-main">Fab Five Freddy</span> American artist

Fred Brathwaite, more popularly known as Fab 5 Freddy, is an American visual artist, filmmaker, and hip hop pioneer. He is considered one of the architects of the street art movement. Freddy emerged in New York's downtown underground creative scene in the late 1970s as a graffiti artist. He was the bridge between the burgeoning uptown rap scene and the downtown No Wave art scene. He gained wider recognition in 1981 when Debbie Harry rapped on the Blondie song "Rapture" that "Fab 5 Freddy told me everybody's fly." In the late 1980s, Freddy became the first host of the groundbreaking hip-hop music video show Yo! MTV Raps.

<span class="mw-page-title-main">MC Lyte</span> American rapper (born 1970)

Lana Michele Moorer, better known by her stage name MC Lyte, is an American rapper. Considered one of the pioneers of female rap, MC Lyte first gained fame in the late 1980s, becoming the first female rapper to release a full solo album with 1988's critically acclaimed Lyte as a Rock. The album spawned the singles "10% Dis" and "Paper Thin".

<span class="mw-page-title-main">Funkmaster Flex</span> American DJ and radio host

Aston George Taylor Jr., professionally known as Funkmaster Flex, is an American DJ, rapper, record producer, and host on New York City's Hot 97 radio station. In 1992, he became host of the first hip hop radio show on Hot 97 in New York, which was a pop radio station at the time.

<span class="mw-page-title-main">M.O.P.</span> American hip hop duo from Brooklyn, New York

M.O.P. is an American hip hop duo composed of East Coast rappers Billy Danze and Lil' Fame. After years of underground performance, they gained mainstream recognition in 2000 with the song "Ante Up", which would become their biggest hit. The group has frequently collaborated with DJ Premier and is part of the Gang Starr Foundation. Fame sometimes produces under the moniker Fizzy Womack, and has produced tracks on every M.O.P. release since 1996's Firing Squad. He has also worked for other artists including Kool G Rap and Wu-Tang Clan.

<i>Yo! MTV Raps</i> American television music video program

Yo! MTV Raps is an American two-hour television music video program, which first aired on MTV Europe from 1987 to mid-90s and on MTV US from August 1988 to August 1995. The American version of the program was the first hip hop music show on the network, and was based on the original MTV Europe show, which first aired one year before the American version. Yo! MTV Raps produced a mix of rap videos, interviews with rap stars, live in-studio performances, and comedy. The show also yielded a Brazilian version called Yo! MTV and broadcast by MTV Brasil from 1990 to 2005.

<span class="mw-page-title-main">Bishop Lamont</span> American rapper (born 1978)

Philip Brandon Martin, better known as Bishop Lamont, is an American rapper from Carson, California. He was signed to Dr. Dre's Aftermath Entertainment record label and released one project under the label, eventually leaving in 2010.

Grand Hustle Records, also known as Hustle Gang Music, is an American hip hop record label, founded in 2003, by American rapper T.I. and his manager Jason Geter. The label was distributed by Atlantic Records until December 2012, and has since operated as an independent record label. Its roster has included acts such as 8Ball & MJG, B.o.B, Killer Mike, Young Dro, DJ Drama, Meek Mill, Chip, Travis Scott, and Trae tha Truth, the latter of whom also served as the label's vice president. The label also houses a roster of record producers, which has included Lil' C, Mars and Nard & B.

<span class="mw-page-title-main">2 Legit 2 Quit</span> 1991 single by Hammer

"2 Legit 2 Quit" is a song by American rapper Hammer featuring Saja, released on September 5, 1991 as the first single from his fourth studio album. The song proved to be successful in the US, peaking in the top 10 of the Billboard Hot 100 at No. 5. It also peaked at No. 60 on the UK Singles Chart.

<span class="mw-page-title-main">My Life (The Game song)</span> 2008 single by The Game featuring Lil Wayne

"My Life" is the third single from The Game's third studio album, LAX which was released on July 22, 2008. The song, produced by Cool & Dre, features Lil Wayne.

<i>The R.E.D. Album</i> 2011 studio album by Game

The R.E.D. Album is the fourth studio album by American rapper Game. It was released on August 23, 2011, by DGC Records and Interscope Records, which serves as Game's first release under DGC and his first album for Interscope since 2005's The Documentary. His previous two, Doctor's Advocate (2006) and LAX (2008), were released under Interscope's subsidiary imprint, Geffen Records.

<span class="mw-page-title-main">Demrick</span> American rapper

Demerick Ferm, better known by his stage name Demrick, formerly known as Young De, is a rapper from Spokane, Washington, now living in Los Angeles. He has collaborated with Xzibit, Kurupt, Snoop Dogg, Too $hort, B-Real and Cypress Hill. He is a protege of B-Real of Cypress Hill and Xzibit with whom he formed Serial Killers.

<span class="mw-page-title-main">Slam (Onyx song)</span> 1993 single by Onyx

"Slam" is a song by American hip hop group Onyx. It was released on May 11, 1993 by JMJ Records and Rush Associated Labels as the second single from Onyx's debut album, Bacdafucup. The song introduced slamdancing into hip-hop.

Mike Jaggerr is a rapper, producer, and songwriter and former band member of the hip-hop group Bassline. Mike was born in New York, raised in Wilmington, Delaware and currently resides in Brooklyn, NY. Mike is also a graduate from Florida’s Full Sail University and studied film.

<span class="mw-page-title-main">Red Nation</span> 2011 single by Game featuring Lil Wayne

"Red Nation" is a song by American rapper and West Coast hip hop artist Game featuring vocals from rapper Lil Wayne, from his anticipated fourth studio album The R.E.D. Album. Released as the album's lead single on April 12, 2011, the song was written by Game and Lil Wayne, and it was produced by Miami-based production duo Cool & Dre, noted for producing three of Game's singles including the 2005 smash hit single "Hate It or Love It" which featured vocals from former fellow G-Unit member rapper 50 Cent. The single also marks the second collaboration between Game and Lil Wayne, their first collaboration being on Game's 2008 international hit single "My Life" from his third studio album LAX (2008), which featured vocals from Lil Wayne during the song's chorus. The song features a music sample of the nightclub hit "Kernkraft 400" (2000) performed by German techno and electro band Zombie Nation from their debut album Leichenschmaus (1999).

<span class="mw-page-title-main">Drew Parks</span> American rapper

Andrew Michael Parks is a former American rapper, record producer, and songwriter from Metro Detroit, Michigan. Parks first gained national recognition for his music career in the early 2010s, when his music was featured on networks and music publications such as MTV, ESPN, Freeform, BBC 1Xtra, XXL Mag, Shade 45, Billboard Magazine, and Vibe Magazine.

<span class="mw-page-title-main">My Nigga</span> 2013 single by YG featuring Jeezy and Rich Homie Quan

"My Nigga" is a song by American rapper YG, released on September 17, 2013, as the lead single from his debut studio album My Krazy Life (2014). The song, produced by frequent collaborator DJ Mustard, features guest appearances from CTE World founder Jeezy and Rich Homie Quan. It interpolates "The Sky is the Limit", as written and performed by Lil Wayne as well as the popular refrain from C-Murder's single "Down for My N's".

True 2 Life Music is an American production company, independent record label and creative collective founded at Cornell University, an Ivy League University located in Ithaca, New York. True 2 Life Music is based in Brooklyn, New York, United States.

<span class="mw-page-title-main">David Zennie</span> American director and producer

David Zennie is an American director and producer best known for working with international artists including IMRAN KHAN, Mohammad Assaf and Yo Yo Honey Singh. He splits his time between Los Angeles, California and Dubai, UAE.

<span class="mw-page-title-main">R.I.P. (Young Jeezy song)</span> 2013 single by Young Jeezy featuring 2 Chainz

"R.I.P." is a song by American rapper Young Jeezy, released as the second single from his twelfth mixtape It's Tha World (2012). It features vocals from fellow rapper 2 Chainz and was produced by record producer DJ Mustard.

Litt Live is a digital radio broadcasting platform with over 80 radio stations. These stations are curated by DJs, radio personalities, musicians, etc. The platform includes partner stations curated by Snoop Dogg, Kylie Jenner, Lil Wayne, Tech N9ne, Borgore, B-Real of Cypress Hill, and others. Dash Radio has no subscription fees and is commercial-free.

References

  1. Canada, Danielle (2010-03-10). "Industry Spotlight: Matt Alonzo « Hip-Hop Wired". Hiphopwired.com. Retrieved 2010-11-12.
  2. 1 2 3 "'Skee Live' Taps Music Industry Veterans". hollywoodreporter.com. Retrieved 25 May 2017.
  3. "Q&A With Rising Director Matt Alonzo (of Skee.TV)". BallerStatus.com. Retrieved 2010-11-12.
  4. 1 2 "INTERVIEW: Matt Alonzo checks back in with Dirty Laces". Dirtylaces.com. Retrieved 2011-05-08.
  5. National Urban Entertainment (2010-11-05). "World Premiere Interview with Matt Alonzo | National Urban Entertainment". Nuetv.com. Retrieved 2010-11-12.
  6. FilmedInsert. "A Year of Post with Matt Alonzo" . Retrieved 2012-08-31.
  7. Alexis, Nadeska (2014-09-02). "Game Takes Us Behind the Scenes of His 'Or Nah' Video". mtv.com/. Archived from the original on September 1, 2015. Retrieved 2017-05-25.