 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Matty Mattel was the boy mascot for Mattel Inc. Toymakers. As the "King of Toys," Matty was the host and sponsor of TV's Matty's Funday Funnies in the 1960s. Matty was part of Mattel's advertising from 1955 to 1970 and then renewed in the 1980s, printed in Mattel warranty information.
The serrated seal logo for Mattel was designed in 1955 and based on a concept by Mattel co-founder Elliot Handler. The character of "Matty" derived his name from Mattel, which was named after founders, Harold Mattson and Elliot Handler - thus, the hybrid name of Matt + El (short for Elliot) yielded Mattel. This serrated seal, sometimes referred to as 'The Mattel', had a giant letter M in the center with a small boy shown waving, and wearing a crown on his head; this was Matty.
Matty was featured on all Mattel products and TV commercials from 1959 through 1970 as the company's logo. He was the familiar mascot that jumped atop the giant "M" in Mattel TV commercials and shouted, "You can tell it's Mattel. IT'S SWELL!" The serrated seal with Matty seated and waving from the giant "M" was replaced with a new serrated seal design with Mattel's name printed across it in 1970, which was the company's 25th anniversary. The new serrated seal is still used today.
Matty Mattel and his Sister Belle hosted a Sunday morning cartoon show called Matty's Funday Funnies from 1961 to 1963. Cartoon shorts of Casper the Friendly Ghost, Beany and Cecil and Harvey Cartoons were a big part of the show, in-between Mattel toy commercials that were duly shown. Matty, Sister Belle, and Casper the ghost were the first talking dolls produced by Mattel after introducing Chatty Cathy, who came on the market in 1960. Matty and Sister Belle were on the market from 1961 to 1963. Casper was produced from 1961 to 1963 in crisp white terry cloth, while in 1964-65, he was made of white plush but was essentially the same doll.
In 1962 and 1963, the show's name was changed to Matty's Funnies With Beany and Cecil and aired exclusively the new Beany and Cecil cartoons produced by Bob Clampett. The Matty and Sister Belle characters would appear between cartoon segments, announce the upcoming Mattel Toy commercial, and again at the end of the program to preview next week's show. The Matty and Sister Belle characters were later omitted as Mattel Inc. later re-edited the shows for Saturday mornings beginning 1964. However, Mattel remained the sponsor. Starting in 1979, Matty appeared again as the character associated with Mattel's consumer "hotline," where he was featured on packages along with the company's 800 number.
In 2008, a grown-up version of Matty was introduced as Mattel's "Master Toy Collector" and the mascot of MattyCollector.com, a website that sells action figures from the various lines which Mattel licenses or owns.
Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel consists of three business segments: North America, International and American Girl.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories. Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since the late 1980s, including video games, computer-animated films, and a live-action film.
Robert Emerson Clampett Sr. was an American animator, director, producer and puppeteer. He was best known for his work on the Looney Tunes animated series from Warner Bros. as well as the television shows Time for Beany and Beany and Cecil. He was born and raised not far from Hollywood and, early in life, showed an interest in animation and puppetry. After dropping out of high school in 1931, he joined the team at Harman-Ising Productions and began working on the studio's newest short subjects, Looney Tunes and Merrie Melodies.
Ruth Marianna Handler was an American businesswoman and inventor. She is best known for inventing the Barbie doll in 1959, and being co-founder of toy manufacturer Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975.
The following is the 1961–62 network television schedule for the three major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1961 through April 1962. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1960–61 season.
The following is the 1962–63 network television schedule for the three major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1962 through August 1963. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1961–62 season.
Baby Huey is a gigantic and naïve duckling cartoon character. He was created by Martin Taras for Paramount Pictures' Famous Studios, and became a Paramount cartoon star during the 1950s. Huey first appeared in Quack-a-Doodle-Doo, a Noveltoon theatrical short produced and released in 1950.
Beany and Cecil is an American animated television series created by Bob Clampett for the American Broadcasting Company. The cartoon was based on the television puppet show Time for Beany, which Clampett produced for Paramount Pictures company and its Paramount Television Network beginning 1949. The series was broadcast first as part of the series Matty's Funday Funnies during 1959, later renamed Matty's Funnies with Beany and Cecil, and finally Beany and Cecil in the United States. A short-lived revival, The New Adventures of Beany and Cecil, was produced in 1988.
Chatty Cathy is a pull-string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 1960, with a suggested retail price of $18.00, though usually priced under $10.00 in catalog advertisements. Chatty Cathy was on the market for six years and was the second most popular doll of the 1960s after Barbie.
Charmin' Chatty was a doll produced by the toy company Mattel in 1963 and 1964. The doll, introduced at the American Toy Fair in New York City in March 1963, belonged to a line of highly successful talking dolls introduced in 1960. Other chatty dolls in the line were Chatty Baby (1962), Tiny Chatty Baby (1963), Tiny Chatty Brother (1963) and Singin' Chatty (1965). Mattel trademarked the word chatty in the 1960s, and some of the packaging for its talking toys carried the tag line, "A Chatty doll by Mattel" or "A Chatty toy by Mattel". Mattel dolls such as Drowsy, Baby Cheryl, and Tatters had the tag line on their boxes that said, "A Chatty Doll by Mattel."
Harvey Films was the production arm of comic book publisher Harvey Comics. It was founded in 1957.
Matty's Funday Funnies is a 1959–1961 American animated anthology television series.
Kiddles were dolls originally produced by toymaker Mattel Inc. in 1965. They were introduced at the 1966 New York Toy Fair and put on the market soon after. Initially about 3 inches tall, they were tiny by doll standards. The sensation they created in the toy world caused other toy companies to produce their own tiny dolls.
DC Universe Classics is an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel. They were 6-inch scale figures based on the fictional characters owned by DC Comics. The entire line was sculpted by the Four Horsemen Studios, and was first available for sale in 2008. The "DC Classics" line ceased to be sold at retail in 2012 with wave 20. The series then became an online-and-convention exclusive line. It was announced in late 2014 that the line would end with a final series of six figures celebrating the history of the line.
Elliot Handler was an American inventor, businessman, and the co-founder of Mattel. With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
Casper the Friendly Ghost is the protagonist of the Famous Studios theatrical animated cartoon series of the same name. He is a translucent ghost who is pleasant and personable, but often criticized by his three wicked uncles, the Ghostly Trio.
Princess of Power is a toyline created by Mattel. Among others, it features the characters of She-Ra and Catra on planet Etheria. With its launch in 1984, the toyline spawned a variety of products, including three lines of fashion action figures. The Princess of Power logo and characters are currently used by Mattel as part of the Masters of the Universe Classics toyline.
James Andrew MacGeorge was an American voice actor, puppeteer, stand-up comedian and writer. He is also credited Jim McGeorge and James MacGeorge.
Chatty Cathy and her Talking Friends by Schiffer Publishing ISBN 0-88740-954-7 schifferbooks.com
