Los Angeles, California, U.S.
|Headquarters||333 Continental Blvd,|
|Revenue||US$4.58 billion (December 2020)|
|US$380.9 million (December 2020)|
|US$126.6 million (December 2020)|
Number of employees
Mattel, Inc. ( // ) is an American multinational toy manufacturing and entertainment company founded in January, 1945 and headquartered in El Segundo, California. The products and brands it currently produces include Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, Polly Pocket, Masters of the Universe, Monster High and Enchantimals, with Ever After High also having been previously produced. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group. In 2020, Barbie was named the top global toy property per The NPD Group, a global information research company. Hot Wheels was named the top-selling global toy of the year. Richard L. Dickson has been the company's president since 2010, having previously held executive positions at the same company since he joined them a decade earlier. Ynon Kreiz has been the company's chairman and CEO since April 26, 2018, replacing former Google executive Margo Georgiadis who was previously announced as CEO on January 17, 2017, but stepped down a year later on April 19 to take charge of Ancestry.
The name Mattel is a blend of the names of the "Matt" nickname of Harold Matson and El in Elliot Handler, two of the company's founders.
Harold "Matt" Matson, Ruth Handler, and Elliot Handler founded the Mattel as Mattel Creations in January 1945 in a garage.The company began selling picture frames, and later dollhouse furniture out of sediments from those frames. Matson sold his share and stake to the Handlers due to poor health the following year, i.e. in 1946, which Handler's wife, Ruth took over. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle".
The company got incorporated in 1948 in Hawthorne, California.In 1950, the Magic 8-Ball was invented by Albert C. Carter and Abe Bookman; the toy is now owned by Mattel. Mattel started advertising on TV when it became the first sponsor of the Mickey Mouse Club TV series. 1957 saw the release of the Fisher-Price Corn Popper, and the Xylophone. Mattel ultimately acquired Fisher-Price on August 20, 1993. The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. In 1961, Mattel introduced the Ken doll. The company went public in 1960, and the New York Stock Exchange listed them in 1963. Mattel also acquired a number of like-minded companies during the 1960s (see table below).
The original Barbie Dreamhouse appeared in 1962, and was made with cardboard and paper.In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products. That year also saw the release of Astronaut Barbie, the first of many space-themed Barbies. Barbie traveled to the moon 4 years before Neil Armstrong. In 1967, Mattel released Major Matt Mason, another toy astronaut.
On May 18, 1968, Hot Wheels was released to the market.Hot Wheels was invented by a team of Mattel inventors, which included a rocket scientist and a car designer. That year also saw another doll release, this time, Christie, Barbie's friend and the first Black doll, which in the following years and decades would spawn an endless line of Barbie-themed and branded family and friends. In 1969, Mattel changed their Mattel Creations and the "Mattel, Inc. – Toymakers" marketing brands to just Mattel and launched the iconic "red sun" logo with the Mattel wordmark in all capitals for better identity. In 1970, Hot Wheels forged a sponsorship agreement with Don “The Snake” Prudhomme and Tom “The Mongoose” McEwen. In addition to other marketing measures, the two racers’ cars, a yellow Barracuda and a red Duster, were reproduced as Hot Wheels toys.
In May 1970, Mattel formed a joint venture film production company "Radnitz/Mattel Productions" with producer Robert B. Radnitz.
The card game Uno (now stylized as UNO) was invented by Merle Robbins that same year, i.e. 1970,and got acquired by Mattel more 2½ decades later, i.e. in 1996.
|Dee & Cee Toy Co. Ltd.||1962|
|Standard Plastic Products, Inc.||1966|
|Hong Kong Industrial Co., Ltd.|
|Precision Moulds, Ltd.|
|Rosebud Dolls Ltd.||1967|
|Monogram Models, Inc.||1968|
|A&A Die Casting Company|
|Ratti Vallensasca, Mebetoys, Ebiex S.A.||1969|
|H&H Plastics Co., Inc.|
|Meta frame Corp.|
| Ringling Bros. and Barnum & Bailey Circus |
|Holiday on Ice|
|Corgi Toys, Ltd.||1989|
|Tyco Toys, Inc.||1997|
|The Learning Company (formerly SoftKey)||1999–2001|
Mattel purchased The Ringling Bros. and Barnum & Bailey Circus in 1971 for $40 million from the Feld family, whom Mattel kept as management.Mattel sold the circus corporation by December 1973, despite its profit contributions, as Mattel showed a $29.9 million loss in 1972.
In 1974, an investigation found Mattel guilty of issuing false and misleading financial reports, which lead to the banishing of Elliot and Ruth Handler from their own company.
Arthur S. Spear, a then-Mattel vice president, took control of the company in 1975 and returned the company to profitability in two years.In 1978, the Mattel Children’s Foundation was founded. Ruth Handler sold her stock in 1980 and finally let loose of the company she co-founded.
The Mattel Electronics line debuted in 1977 with an all-electronic handheld game. The success of the handheld led to the expansion of the line with game console then the line becoming its own corporation in 1982.Mattel Electronics forced Mattel to take a $394 million loss in 1983 and almost filed for bankruptcy.
In 1979, through Feld Productions, Mattel purchased the Holiday on Ice and Ice Follies for $12 million.Also acquired that year was Western Publishing for $120 million in cash and stock. In 1980, Mattel introduced the first diverse line of Barbie dolls with a Hispanic doll and the first African-American Barbie (different from Christie who was Barbie’s friend). The line will eventually include Barbies from more than 40 countries.
The Felds bought the circus (and related companies) in 1982 for $22.8 million.
New York City-based venture capital firms E.M. Warburg, Pincus & Co. and Drexel Burnham Lambert invested a couple hundred million dollars in Mattel in 1984 to help the company survive. However, the Masters of the Universe action figure line sales dropped, causing a $115 million loss in 1987. Chairman John W. Amerman improved the company's financial performance in 1987 by focusing on core brands. Mattel returned to working with Disney the following year.In 1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in the Los Angeles County.
Mattel entered the game business in 1992 with the purchase of International Games, creators of UNO and Skip-Bo.Mattel purchased Fisher-Price, Inc. on August 20, 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (creators of the American Girl brand) in 1998. Mattel purchased The Learning Company (formerly SoftKey) in 1999 for $3.5 billion, but sold it the following year at a loss. The company had a $430.9 million net loss that year.
Mattel earned the first grant for the Disney Princess doll license in 2000.In December 2000, Mattel sued the band Aqua, saying their song "Barbie Girl" violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "blonde bimbo"; in a lawsuit which was rejected in two years later.
In 2000, Mattel signed a deal with Warner Bros. to become the master licensee for Harry Potter-branded toys.Two years later, the companies extended their partnership, with Mattel becoming master licensee for Batman, Superman, Justice League and the Looney Tunes toys for all markets except Asia.
In 2002, Mattel closed its last factory in the United States, originally part of the Fisher-Price division, outsourcing production to China, which began a chain of events that led to a lead contamination scandal.On August 14, 2007, Mattel recalled over 18 million products with multiple-Pulitzer prize-winning newspaper publication, The New York Times , closely covering its multiple recalls. Many of the products had exceeded the US limits set on surface coatings that contain lead. Surface coatings cannot exceed .06% lead by weight. Additional recalls were because it was possible that some toys could pose a danger to children due to the use of strong magnets that could detach. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007. The recall included 7.1 million Polly Pocket toys produced before November 2006, 600,000 Barbie and Tanner Playsets, 1 million Doggie Daycare, Shonen Jump's One Piece and thousands of Batman Manga toys due to exposed magnets. In 2009, Mattel would pay a $2.9 million fine to the Consumer Products Safety Commission for marketing, importing, and selling non-compliant toys. Mattel was noted for its crisis response by several newspaper publications, including PRWeek , the Los Angeles Times , Fortune and Business Management.
On June 11, 2010, Mattel released Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf and The Mummy.It lead to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013 and Enchantimals 4 years later.
In early 2010, HiT Entertainment licensed Thomas & Friends to Mattel for toys.Mattel agreed to purchase HiT Entertainment from Apax Partners on October 24, 2011, for $680 million, excluding its share of PBS Kids Sprout (now Universal Kids). The purchase was completed on February 1, 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel, which would be managed under its Fisher-Price unit. On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions.
Fortune Magazine named Mattel one of the top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years.
On February 28, 2014, Mattel acquired Mega Brands.On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products.
Mattel added a princess-themed Barbie line in 2010 and the fair and fantasy store-based Ever After High line in 2013, the latter which was claimed by the company to be a spin-off of Monster High, as a result of its success. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle and the two Frozen princesses (Ana and Elsa) during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. Disney Consumer Products also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would be the licensed doll maker for the Disney Princess line starting on January 1, 2016.
In January 2015, board member Christopher Sinclair replaced CEO Bryan Stockton, following with 2/3 of senior executives resigning or receiving lay off.In January 2016, Mattel acquired Fuhu, makers of Nabi tablets and other technology-driven hardware, in a bankruptcy proceeding for a sum worth $21 million. On March 30, 2016, Mattel formed a senior head division named Mattel Creations (now Mattel Television) to centralize its multi-platform content output. In the process, the production teams and operations of Mattel Playground Productions, HIT Entertainment and American Girl were absorbed into Creations in the following day. On July 19, 2016, NBCUniversal announced Mattel acquired the license to produce toys based on the Jurassic Park franchise after Hasbro's rights expired in 2017.
On November 10, 2017, the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel.At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion, but 5 days later, Reuters reported that Mattel rejected the offer.
Mattel formed with Chinese internet technology and video game company NetEase on January 29, 2018, a joint venture, Mattel163, a mobile publishing and development studio.The company announced on December 24, 2018, that they lost the DC Comics boy toy license to Spin Master starting in the spring of 2020. With the news, company share reached an 18-year low at $9.25 a share.
Ynon Kreiz was named company chairman and CEO in April 2018. Two months later, the company laid off 2,200 employees partially due to Toys "R" Us' liquidation.Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group charged with finding new opportunities in existing markets. On September 6, 2018, Mattel announced the launch of a film division, Mattel Films , that will make films/movies based on the company's toy brands. Mattel's prior incarnation of its film division, Mattel Playground Productions, was absorbed into Mattel Creations after its Max Steel live-action film flopped, both in box office earnings and reception. On August 30, 2018, Mattel indicated the formation of its global franchise management division head by Janet Hsu as chief franchise management officer. The division was mandated to seek out new commercial opportunities plus to bring to together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously the CEO of Saban Brands, where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018. Mattel reorganized Mattel Creations and renamed it to Mattel Television on February 5, 2019, which would be headed by former Disney Channels Worldwide (now Disney Branded Television) programming executive Adam Bonnet. Soulie in turn was "role-tripled" to general manager and senior vice president of the new division.
Warner Music Group's Arts Music division arranged to become the distributor of Mattel's music catalog on May 1, 2020. Arts Music planned to make available hundreds of never-before-released songs and new songs for existing properties with first up the digital launch on May 8 of Thomas & Friends’ birthday albumwhich would by managed by ADA Worldwide under the pseudonym label: "Mattel–Arts Music".
|Formerly||Henson International Television (1982–1989)|
HiT Entertainment (1996–2016)
Mattel Creations (2016–2019)
|Predecessor||Mattel Playground Productions|
|Founded||March 30, 2016|
|Products||Television series and films|
Mattel Television is the television production division of Mattel headed by executive producer Adam Bonnet; previously or formerly known as "Mattel Creations", HiT Entertainment and the American Girl content creation team in Middleton, Wisconsin.
In May 1970, Mattel teamed up with producer Robert B. Radnitz to form a joint venture film production company, "Radnitz/Mattel Productions".Masters of the Universe had a cartoon series back in the 1980s followed by a live action film in 1987. In 1986, Mattel launched a television syndication unit MTS Entertainment, headed by John M. Weens, whose main purpose was to distribute the television syndicated show Captain Power and the Soldiers of the Future .
Mattel agreed to purchase HiT Entertainment without the Sprout TV channel (formerly PBS Kids Sprout and now Universal Kids) from Apax Partners on October 25, 2011, for $680 million, which closed on February 1, 2012.With Lionsgate, Mattel had its flagship Barbie brand launched into a series of successful computer-animated direct-to-video films, which then moved to Universal in 2006. Monster High followed Barbie just months after its launch in 2010 and many “American Girl” films were made.
Mattel Creations was formed on March 30, 2016, bringing all three of Mattel's internal content production units: Mattel Playground Productions, HiT Entertainment and the American Girl creative team in Middleton, Wisconsin under their auspices and absorb them. Mattel's then-chief content officer Catherine Balsam-Schwaber was named to head the unit, while Christopher Keenan was moved up out of HiT to be the division's Senior Vice President of content development & production. Two pacts with DHX Media (now WildBrain) and 9 Story Media Group were placed into Mattel Creations.The DHX partnership with Mattel included HiT properties (Bob the Builder and Fireman Sam) and direct Mattel properties (Little People and Polly Pocket); the partnership included new multi-platform content development and production and distribution of the new and existing content. The 9 Story deal was directly with HiT for 2017 revivals of Barney & Friends and Angelina Ballerina ; there were originally reboots of both which were announced, but as at now, those plans are/were either scrapped or nothing was heard of in terms of greenlighting them.
Mattel Creations and Universal Pictures Home Entertainment Content Group had agreed to an exclusive worldwide SVOD rights agreement for the Barbie film library. This deal started on October 17, 2016 for the next seven years and includes the next two releases; Barbie: Star Light Adventure and Barbie: Video Game Hero.
With Balsam-Schwaber taking the general manager position at Craftsy, Mattel's president and chief operating officer Richard L. Dickson took over responsibility for Mattel Creations and was not planning to fill the chief creative officer post.
Mattel hired former Disney Channels Worldwide (now Disney Branded Television) programming executive Adam Bonnet as executive producer and head of a reorganized Mattel Television on February 5, 2019, which effectively replaced Mattel Creations.A week later, Mattel TV announced a slate of 22 animated and live-action TV programs. This division works with the franchise management division's senior vice president of content distribution and business development, Frederic Soulie, who would also triple as the new division's general manager and senior vice president. On August 30, 2021, with the Universal deal expired, Mattel struck a deal with local home video releasing powerhouses, Mill Creek Entertainment and NCircle Entertainment, for the newer Netflix-based content for DVD, Blu-ray and Digital HD distribution to certain geographical regions where streaming platforms have activation, launch and censorship issues. On September 7, 2021, following the debut of the streaming television film Barbie: Big City, Big Dreams on Netflix, Mattel hired former NBCUniversal vice president of current programming, Philip "Phil" Breman, to be the division's vice president for scripted and unscripted live-action series development.
|Title||Release Date(s)||Type||Production Unit||Production partner(s)||Distributor(s)||Notes|
|Thomas & Friends: The Great Race||Animated||Mattel Creations||Arc Productions|| National Amusements (UK theatrical)|
|Max Steel||August 26, 2016||Live action film||Playground Productions|| Dolphin Entertainment |
|Open Road Films|
|WellieWishers||September 8, 2016||2D-animated series||Mattel Creations||Submarine Studios|| Amazon Prime Video (US)|
Tiny Pop (UK)
|2 seasons: 26 episodes x 11 minutes; American Girl doll franchise|
|Barbie Dreamtopia film||June 26, 2016||2D CGI-animated film||Snowball Studios||44 minutes|
|Monster High: Great Scarrier Reef||February 12, 2016||CGI-animated film||DHX Media Vancouver|
Universal Pictures Home Entertainment (home video formats)
|61 minutes [ citation needed ]|
|Monster High: Electrified||February 12, 2017||Flaunt Studios||64 minutes|
|The Toy Box||April 7, 2017 – November 19, 2017||Reality series|| Hudsun Media |
| ABC (US network)|
|Barbie: Dreamhouse Adventures||May 3, 2018 – January 15, 2020||CGI-animated streaming television series||Mainframe Studios||Netflix||5 seasons, 52 episodes|
|Barbie: Princess Adventure||September 1, 2020||CGI-animated film||Mattel Television||Streaming television series|
|Barbie & Chelsea: The Lost Birthday||April 16, 2021|
|Masters of the Universe: Revelation||July 22, 2021 – present||2D-animated series||Powerhouse Animation Studios||2-part animated series|
|Barbie: Big City, Big Dreams||CGI-animated Television film||Mainframe Studios|
|Thomas and Friends: All Engines Go!||September 13, 2021 – present||2D-animated series||Nelvana||Cartoon Network (US) Treehouse TV (Canada)||Reboot of Thomas & Friends|
|He-Man and the Masters of the Universe||September 16, 2021 – present||CGI-animated streaming television series||Netflix|
Hasbro, Inc. is an American multinational conglomerate with toy, board game, and media assets, headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Hasbro is incorporated in Rhode Island, and as of August 2020 over 80% of its shares were held by large financial institutions.
Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
Ken is a doll and fictional character introduced by Mattel in 1961 as the counterpart of Barbie, who was introduced two years earlier. Ken was invented by Elliot Handler.
Ruth Marianna Handler was an American businesswoman and inventor. She served as the president of the toy manufacturer Mattel Inc. In 1959, she invented the Barbie doll, which sold over a billion toys worldwide. She was the founder and president of the world's largest toy company, which at its peak had 18,000 employees and annual sales of over $300 million. In 1974, the Handlers were forced to resign from Mattel, and in 1978 Ruth Handler was convicted of false reporting to the Securities and Exchange Commission.
Bratz is an American product line of fashion dolls and merchandise manufactured by MGA Entertainment and created by Carter Bryant.
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A celebrity doll is a doll modeled after a celebrity.
Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, though child, male, and even some non-human variants exist. Contemporary fashion dolls are typically made of vinyl or another plastic, although 3D software versions exist.
MGA Entertainment Inc. is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow High. MGA also owns Little Tikes. MGA is headquartered in a mixed use corporate campus in the Chatsworth area of Los Angeles. In 2018, the chairman and CEO of MGA Entertainment, Isaac Larian, announced that an Australian office of the business will be opening in early 2019.
Disney Princess, also called the Princess Line, is a media franchise and toy-line owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a line-up of female protagonists who have appeared in various Disney franchises.
Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined; in addition Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign.
Maxie's World is a 1987 American animated children's television program produced by DIC Animation City. Distributed by Claster Television and Saban International and originally aired in first-run syndication in the United States from September 14, 1987 through October 27, 1987 and September 11, 1989 through December 8, 1989, The Family Channel in the United States from 1993, to 1998, CITV, TV-am's Wacaday, TV-am's Hey, Hey, It's Saturday!, GMTV's Parkin's In and GMTV's Fun In The Sun in the United Kingdom from June 22, 1990 to October 26, 1995, Seven Network in Australia from 1990, La Cinq in France from 1990, and M6 in France from 1993. It consists of one season, comprising a total of 32 episodes, each 15 minutes long. After its original run, it continued to be broadcast throughout the late 1980s and early 1990s as part of a syndication package featuring rebroadcasts of Beverly Hills Teens and It's Punky Brewster.
Elliot Handler was an American inventor, businessman, and co-founder of Mattel. With his wife, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
The Barbie film series is a franchise of animated films featuring Barbie, a fashion doll manufactured by American toy company Mattel. From 2002 to 2017, the films were aired regularly on the Nickelodeon cable channel. Since 2017, they have instead been available on streaming services.
Isaac Larian is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.
Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings. The line was later expanded to include dolls, posters, and other products featuring the character and an extended cast of friends and pets. In addition, the franchise has spawned television specials, animated television series and films. The franchise is currently owned by the Canadian children's television company WildBrain and American brand management company, Iconix Brand Group through the holding company Shortcake IP Holdings LLC.
Monster High is an American fashion doll franchise created by Mattel and launched on June 11, 2010. The characters are inspired by monster movies, sci-fi horror, thriller fiction, and various other creatures. Monster High was created by Garrett Sander, with illustrations by Kellee Riley and illustrator Glen Hanson. The franchise includes consumer products such as stationery dolls, bags, key chains, various toys, play sets and print/book series.
Barbie Dreamhouse Adventures is an adventure comedy children's streaming television series produced by Mattel Television and Mainframe Studios. In the United States, it was first released on May 3, 2018 on Netflix, while in Canada, it premiered on YTV on June 22. Originally created to complement the Barbie: Dreamtopia franchise, the series is rather centered on the activities of Barbie, her sisters, other family members and friends, and it follows up from the 2017 film, Barbie: Dolphin Magic. The series' 4th and 5th seasons were referred to on-screen as Barbie Dreamhouse Adventures: Go Team Roberts!
Mattel Films is the film production division of Mattel originally formed on October 16, 2013 as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit.
Mattel Inc. said it had sold Ringling Brothers-Barnum & Bailey Combined Shows Inc. for $22.8 million to a family who had owned the circus and managed it for 26 years. Two members of the family, Irvin Feld and his son, Kenneth, said the deal included the circus, Ice Follies, Holiday on Ice, and the new Walt Disney's World on Ice.