Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and Sofie. Mattel reports that since the brand's launch, over 2-billion Little People figures have been sold in over 60 countries. In 2016, Little People was inducted into the National Toy Hall of Fame.
Masters of the Universe is a sword and planet-themed media franchise created by Mattel. The main premise revolves around the conflict between He-Man and Skeletor on the planet Eternia, with a vast lineup of supporting characters in a hybrid setting of medieval sword and sorcery, and sci-fi technology. A follow-up series, She-Ra: Princess of Power revolves around He-Man's sister She-Ra and her rebellion against The Horde on the planet Etheria. Since its initial launch, the franchise has spawned a variety of products, including multiple lines of action figures, six animated television series, several comic series, video games, books and magazines, a daily newspaper comic strip, and two feature films.
Space Ghost is a superhero created by Hanna-Barbera Productions in the 1960s for TV network CBS. He was designed by Alex Toth.
Four Horsemen Studios is a collectible figure design studio and manufacturer, specializing in creating sculptures of toys and action figures. The company was founded in the late 1990s as a contractor to Mattel, and have since grown to an independent studio creating their own lines of figures as well as manufacturing third party designs under license.
What's Her Face! was a line of customizable dolls that straddled the line between traditional fashion dolls and creative activity toys. Made by Mattel, the line ran from 2001–2003, and enjoyed only a modest success in a market dominated by Mattel's iconic Barbie and MGA Entertainment's Bratz dolls. Following the discontinuation of the What's Her Face! line, their body molds were used for the Wee 3 Friends line of Barbie-related dolls. Several fashion, wig, and activity packs were also released for the What's Her Face line.
Batman action figures have been produced since the 1940s. These action figures, inspired by the character's appearance in comics and serials, were created by DC Comics and manufactured by various toy companies. These figures were made of various materials such as wood, tin, and plastic. They were typically between 6 and 8 inches in height and featured movable joints that allowed them to be posed in various positions.
Wrestling Superstars were the first action figures based on the wrestlers of the WWF. Wrestling action figures were the brainchild of Richard Derwald of Buffalo NY who sold the idea to LJN in the summer of 1984.. They were made by the toy and video game company LJN from 1984 to 1989. The figures were made of solid rubber and paint and were very accurate in appearance to their real life counterparts.
G.I. Joe: America's Movable Fighting Man is a line of action figures produced by Hasbro. The initial product offering represented four of the branches of the U.S. armed forces. The term G.I. stands, in popular usage, for Government Issue and became a generic term for U.S. soldiers, especially ground forces. The term originated in WWI, when much of the government-issued equipment was stamped "G.I.", meaning that it was made from galvanized iron. The development of G.I. Joe led to the coining of the term "action figure".
Food Fighters was an action figure line released by Mattel in 1988. Proverbial for the concept of a food fight, the figures were all different types of anthropomorphic food dressed in military gear. Food Fighters consisted of ten figures, three vehicles, and an unproduced playset. The characters were divided into two armies: the protagonist Kitchen Commandos and the antagonist Refrigerator Rejects. Each figure was made of soft, rotocasted vinyl similar to a squeaky toy with hard plastic limbs. Each figure included a small hand weapon and removable backpack, resembling accessories from Hasbro's G.I. Joe line. The tagline on the figure' packaging read, "Combat At Its Kookiest!"
In 2003, DC rewarded the rights to produce Batman, Superman, and Justice League/Justice League Unlimited figures to Mattel. Mattel, who took over production from Hasbro, released their first original comic-style toy line, Batman, in 2003, and it lasted until summer 2005.
DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line. The S3 line is further divided into two lines - one featuring Batman, and the other featuring Superman. Series 1 of the S3 line began shipping just after Christmas 2005 to Wal-Mart and began arriving in retailers like Target and Toys "R" Us approximately one month later. The figures have characteristics similar to the competing Marvel Legends line in terms of detailed sculpting, articulation, and including a comic book or diorama with each figure.
U.B. Funkeys is a personal computer game and collectible figure set created by Mattel. It was created in 2007 until discontinuation of the toys in the United States in 2010. Play consisted of a personal computer game that worked together with collectible figures that represent characters in the game. There are over 45 different "species" of Funkeys. Most Funkeys come in three different types of styles which are normal, rare, and very rare.
DC Universe Classics is an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel. They were 6-inch scale figures based on the fictional characters owned by DC Comics. The entire line was sculpted by the Four Horsemen Studios, and was first available for sale in 2008. The "DC Classics" line ceased to be sold at retail in 2012. The series then became an online-and-convention exclusive line. It was announced in late 2014 that the line would end with a final series of six figures celebrating the history of the line.
DC Universe: Justice League Unlimited Fan Collection is an action figure line based on the highly popular Justice League and Justice League Unlimited animated series. Though it was based on the show(s), the line has continued well beyond it, and has been re-branded in 2008, as a Target exclusive. Mattel announced in February 2011 that the line would come to an end later in the year with the final figures being released on the Mattel website including the final two three-packs, a seven-pack as well as the three exclusive Con three-packs being made available to the public.
The AWA Remco Action Figure Line was an action figure toyline based on the wrestlers of the now defunct American Wrestling Association Promotion, or AWA. They were made by the toy company Remco from 1985 to 1986. The toys were made of a solid plastic pose, with moveable waists, legs, arms, and heads. Most came with accessories, from outfits to championship belts. This was actually the first line of wrestling figures available for sale in the United States, preceding the very popular WWF Wrestling Superstars line from LJN which also debuted in 1985.
DC Universe is a toy brand manufactured by Mattel. It has five sub-lines – Classics, Fighting Figures, Giants of Justice, Infinite Heroes, and the reintegrated Justice League Unlimited line.
Kid Acero was the name under which CIPSA—a regional Mattel subsidiary—used to distribute and sell the popular Big Jim line of action figure toys for the Latin American market. While most of the toys were exactly the same as the US templates, a few of them were retooled, repainted and repurposed, and sold using different names and scenarios. These variations are notoriously hard to find, even at local markets and international auctions. Most of the series focused on two entirely different characters: Kid Acero and James Bond. For over five years a comic book series dedicated to the Kid Acero toy line was also produced; the character proved a very successful franchise.
Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company.
Princess of Power is a toyline created by Mattel. Among others, it features the characters of She-Ra and Catra on planet Etheria. With its launch in 1984, the toyline spawned a variety of products, including three lines of fashion action figures. The Princess of Power logo and characters are currently used by Mattel as part of the Masters of the Universe Classics toyline.
Max Steel was an American media franchise produced and owned by the multinational company Mattel. Originally released as a line of action figures marketed from 1999 to 2022, the Max Steel name has expanded to live-action movies, animated series, and video games.
