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Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel consists of three business segments: North America, International and American Girl.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories. Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since the late 1980s, including video games, computer-animated films, and a live-action film.
Kenneth Sean "Ken" Carson is a fashion doll introduced by American toy company Mattel in 1961 as the counterpart of Barbie, who was introduced two years earlier.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001.
Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of a group of characters by their names. Mattel reports that since the brand's launch, over 2-billion Little People figures have been sold in over 60 countries. In 2016, Little People was inducted into the National Toy Hall of Fame.
Rainbow Brite is a media franchise by Hallmark Cards, introduced in 1984. The animated Rainbow Brite television series first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. A theatrical feature-length film, Rainbow Brite and the Star Stealer, was released by Warner Bros. in 1985. The franchise was rebooted in 2014 with a three part mini-series released on Hallmark's online streaming video service, Feeln. A line of new merchandise by Hallmark online and in its shops debuted in 2015.
Four Horsemen Studios is a collectible figure design studio and manufacturer, specializing in creating sculptures of toys and action figures. The company was founded in the late 1990s as a contractor to Mattel, and have since grown to an independent studio creating their own lines of figures as well as manufacturing third party designs under license.
Since Barbie's introduction as a teenage fashion model in 1959, the doll has been portrayed with many careers. Dolls are sold with sets of clothes and accessories that fit the career being portrayed. For example, the Lifeguard Barbie playset includes a Barbie, an outfit with shoes, a lifeguard chair, a dolphin, and a life preserver, while the Spanish Teacher Barbie includes a Barbie, an outfit with shoes, flashcards, a Spanish quiz, an easel, a notebook, a key chain, and a hairbrush.
American Girl is an American line of 18-inch (46 cm) dolls released on May 5, 1986, by Pleasant Company. The dolls portray eight- to fourteen-year-old girls of various ethnicities, faiths, nationalities, and social classes throughout different time periods throughout history. They are sold with accompanying books told from the viewpoint of the girls. Originally the stories focused on various periods of American history, but were expanded to include characters and stories from contemporary life. Aside from the original American Girl dolls, buyers also have the option to purchase Truly Me dolls where customers can create a doll that looks like themselves. The options for the line of Truly Me dolls include eye color, face mold, skin color, hair texture, and hair length. A variety of related clothing and accessories is also available. A service for ordering a custom-made doll with features and clothing specified by the owner dubbed Create Your Own, was introduced in 2017.
Batman action figures have been produced since the 1940s. These action figures, inspired by the character's appearance in comics and serials, were created by DC Comics and manufactured by various toy companies. These figures were made of various materials such as wood, tin, and plastic. They were typically between 6 and 8 inches in height and featured movable joints that allowed them to be posed in various positions.
Schleich is a German producer of hand painted toy figurines and accessories. The company is headquartered in Schwäbisch Gmünd, Germany. In 2020, the group employed 440 people and generated sales of 188.7 million euros. Half of the sales are generated outside of the German domestic market, and Schleich branded play figurines and playsets are sold in over 60 countries. In 2022, the company sold a total of approximately 40 million figurines.
MGA Entertainment Inc. is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, L.O.L. Surprise!, Num Noms, and Rainbow High. MGA also owns Little Tikes and animation studio MGA Studios.
See 'n Say is an educational toy created by Mattel in 1964 after the success of Chatty Cathy. It was the first Mattel talking toy allowing children to choose the exact phrase as heard. Although the first release focuses on farm animal sounds, it had spawned through many themes from the alphabet, counting, nursery rhymes, to licensed products.
Mega Brands Inc. is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products.
Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price.
DC Universe Classics is an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel. They were 6-inch scale figures based on the fictional characters owned by DC Comics. The entire line was sculpted by the Four Horsemen Studios, and was first available for sale in 2008. The "DC Classics" line ceased to be sold at retail in 2012 with wave 20. The series then became an online-and-convention exclusive line. It was announced in late 2014 that the line would end with a final series of six figures celebrating the history of the line.
In 2007 a series of product recalls and import bans were imposed by the product safety institutions of the United States, Canada, Western Europe, Australia, and New Zealand against products manufactured in and exported from the mainland of the People's Republic of China (PRC) because of numerous alleged consumer safety issues. The many product recalls within the year led Consumer Reports and other observers to dub 2007 "The Year of the Recall.”
The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, as part of their Fisher-Price brand.
References
- ↑ Furryville™ Bunningtons™ in the Garden, Mattel.com.
- ↑ "Toy Fair 2005 – Mattel Furryville Press Kit" . Retrieved 2008-05-14.
- ↑ "Mattel press release (German)" . Retrieved 2008-05-14.
- ↑ "Mattel on the "Nurse Quacktitioner": Problem? What problem? Oh—and did we mention the new Nurse Barbie?". The Truth About Nursing. 11 January 2006. Retrieved 11 June 2013.
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