Ever After High

Last updated

Ever After High
Ever After High (Logo).png
Type Fashion doll, web series, book series
Company Mattel
CountryUnited States and Canada
Availability2013–2018
SloganThe end is just the beginning. (2013–2015)
Where Princesses Are Powerful. (2015–2018)

Ever After High is a fashion doll franchise released by Mattel in July 2013. It is a companion line to the Monster High dolls, with the characters being based upon characters from well-known fairy tales and fantasy stories instead of monsters and mythical creatures. As with Monster High and Barbie: Life in the Dreamhouse , the line varies in different countries and varies in languages. It has spawned a web series, a film, and a five book series.

Contents

Premise

Ever After High is a boarding school located in the Fairy Tale World. It is attended by the teenage children of fairy tale characters. The main characters are Raven Queen, who does not want to be evil like her mother the Evil Queen, and Apple White, the daughter of Snow White who wishes to live "happily ever after". Raven prefers to be free to create her own destiny, while Apple, to protect her and others' own destiny, believes that Raven should become the next Evil Queen. The students are generally divided into two groups. The "Royals" are the students who side with Apple in embracing their destinies and following in their parents' footsteps. The "Rebels" are the students who side with Raven in wanting to create their own destinies. Many of the stories are about the students' regular interactions as teens, but there is an underlying story arc where, according to the school's headmaster, if the students do not follow their individual destinies, their stories will cease to exist and they will disappear forever.

Characters

Ever After High has a number of characters from its various media. The characters listed below are profiled at the franchise's website and most have featured dolls. [1]

Royal main characters

These students are content with following their destinies as listed in their fairy tale:

Rebel main characters

Some of the following students do not agree with their destinies and want their own destiny:

Other students

The following students have website profiles, but it is not clear what faction they are part of:

The following students are supporting characters that have yet to have a doll or a website profile. Some are not tied to either faction.

Ever After High faculty

The following are the faculty members of Ever After High:

Development and release

Building upon the success of Monster High , in July 2013, Mattel announced plans to launch a spin-off line of dolls. The company estimated only about 10-20 million was budgeted for the development. [102] Mattel's 2013 annual report noted that visitors of the website had spent an average of 20 minutes viewing content, and that it had contributed to gross sales. [103]

In October 2013, Mattel launched Ever After High globally, reaching 14 countries, with plans to reach 30 territories in 2014. [104] Six fashion dolls were initially released, and related social media such as a website, YouTube channel, global Facebook, and an interactive music video directed by Wayne Isham. [105]

Media

Web series and movie

ChapterEpisodesOriginally released
FirstLast
The Beginning 4May 30, 2013November 26, 2013
1 26June 18, 2013December 17, 2013
2 21January 7, 2014December 23, 2014
3 17January 5, 2015December 25, 2015
4 9April 7, 2016October 7, 2016

Ever After High has a series of animated shorts on YouTube. [106] In June 2014, Netflix announced it was developing a series of episodes based on the webisodes, [107] [108] which was released on February 6, 2015. [109]

The theme song was composed by Gabriel Mann and Allison Bloom, and was performed by Keeley Bumford. [7] [110] A live-action music video was released on October 15, 2013, [111] featuring Stevie Dore as a high school senior and four younger girls dancing at a campus. [112]

Book series

Little, Brown Books for Young Readers (LBYR) has developed a book series for Ever After High. The company had worked on the Monster High book series, which had sold over two million copies. LBYR vice-president Erin Stein said in an interview for Publishers Weekly that when he was first exposed to the Ever After High franchise, "immediately dozens of ideas were spinning in our heads...How could we resist publishing this? It was a no-brainer." The first book, The Storybook of Legends was written by Shannon Hale, who had worked on other titles such as Princess Academy and The Goose Girl. It debuted in October 2013, with the first print of 300,000 copies. [113] Hale has remarked that she likes that the Ever After High books can reach kids who are not regular readers. [114] The first book reached number 7 on the New York Times bestseller list for Children's Middle Grade. [115] In addition to the trilogy, Hale was written a collection of short stories that were compiled in Once Upon a Time: A Story Collection. [116]

Ever After High trilogy by Shannon Hale
No.TitleDateISBN
1The Storybook of Legends [117] October 8, 2013 9780316401227
2The Unfairest of Them All [118] March 25, 2014 9780316282017
3A Wonderlandiful World [119] August 26, 2014 9780316282093
N–AOnce Upon a Time: A Story Collection [120] October 21, 2014 9780316258210
4The Legend of Shadow High: Ever After High Meets Monster High [121] October 17, 2017 9780316352826

LBYR has also released a second Ever After High book series by Suzanne Selfors. The first novel, Next Top Villain, was on the Publishers Weekly best-sellers list of Children's Frontlist Fiction for ten weeks. [122]

Ever After High series by Suzanne Selfors
No.TitleDateISBN
1Next Top Villain [123] January 6, 2015 9780316401289
2Kiss and Spell [124] April 7, 2015 9780316401319
3A Semi-Charming Kind of Life [125] [126] July 7, 2015 9780316401364
N–AOnce Upon a Pet: A Collection of Little Pet Stories [127] October 27, 2015 9780316264815
4Fairy's Got Talent [128] December 15, 2015 9780316401432
5Truth or Hair [129] May 3, 2016 9780316401425
6Fairy Tail Ending [130] October 4, 2016 9780316384087

LBYR released a third book series called The Secret Diaries.

Ever After High: The Secret Diaries series by Heather Alexander
No.TitleAuthorDateISBN
1The Secret Diary of Raven Queen [131] Heather AlexanderJanuary 10, 2017 9780316501958
2The Secret Diary of Apple White [132] Heather AlexanderMay 2, 2017 9780316464994

LBYR released a fourth book series called Once Upon a Twist.

Ever After High: Once Upon a Twist series by Lisa Shea & Perdita Finn
No.TitleAuthorDateISBN
1Once Upon a Twist: When the Clock Strikes Cupid [133] Lisa SheaMarch 7, 2017 9780316501873
2Once Upon a Twist: Cerise And The Beast [134] Lisa SheaMarch 7, 2017 9780316501927
3Once Upon a Twist: Rosabella and the Three Bears [135] Perdita FinnJuly 18, 2017 9780316464963
4Once Upon a Twist: Duchess Lets Down Her Hair [136] Perdita FinnAugust 28, 2018 9780316476294
5Once Upon a Twist: The Kitty Mermaid [137] Perdita FinnMay 7, 2019 9780316419093

Parragon Books has licensed Ever After High for activity packs, novelty-and-book sets, and gift box sets. [138]

Ever After High: Graphic Novel series by Leigh Dragoon
No.TitleAuthorDateISBN
1Ever After High: The Class of Classics [139] Leigh DragoonJune 20, 2017 9780316337410

See also

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  126. "The On-Sale Calendar: July 2015 Children's Books". Publishers Weekly . March 16, 2015. Retrieved May 28, 2015. July 7, 2015 Ever After High: A Semi-Charming Kind of Life by Suzanne Selfors (Little, Brown, $13.99; ISBN   978-0-316-40136-4). 200,000 copies.
  127. "Ever After High: Once Upon a Pet: A Collection of Little Pet Stories". Barnes & Noble. Retrieved December 18, 2015.
  128. "Ever After High: Fairy's Got Talent". Barnes & Noble. Retrieved December 18, 2015.
  129. "Ever After High: Truth or Hair". Barnes & Noble. Retrieved December 18, 2015.
  130. Selfors, Suzanne (October 4, 2016). Ever After High: Fairy Tail Ending. ISBN   978-0316384087.
  131. Alexander, Heather (January 10, 2017). The Secret Diary of Raven Queen (Ever After High: The Secret Diaries Series). ISBN   978-0316501958.{{cite book}}: |work= ignored (help)
  132. Alexander, Heather (May 2, 2017). The Secret Diary of Apple White (Ever After High: The Secret Diaries Series). Little, Brown Books for Young Readers. ISBN   978-0316464994.{{cite book}}: |work= ignored (help)
  133. Shea, Lisa (March 7, 2017). When the Clock Strikes Cupid (Ever After High: Once Upon a Twist Series). Little, Brown Books for Young Readers. ISBN   978-0316501873.{{cite book}}: |work= ignored (help)
  134. Shea, Lisa (March 7, 2017). Cerise And The Beast (Ever After High: Once Upon a Twist Series). Little, Brown Books for Young Readers. ISBN   978-0316501927.{{cite book}}: |work= ignored (help)
  135. Shea, Lisa (March 7, 2017). Rosabella and the Three Bears (Ever After High: Once Upon a Twist Series). Little, Brown Books for Young Readers. ISBN   978-0316501927.{{cite book}}: |work= ignored (help)
  136. Finn, Perdita (August 28, 2018). Duchess Lets Down Her Hair (Ever After High: Once Upon a Twist Series). Little, Brown Books for Young Readers. ISBN   978-0316476294.{{cite book}}: |work= ignored (help)
  137. Finn, Perdita (December 18, 2018). The Kitty Mermaid (Ever After High: Once Upon a Twist Series). Little, Brown Books for Young Readers. ISBN   978-0316419093.{{cite book}}: |work= ignored (help)
  138. Raugust, Karen (June 12, 2014). "Licensing Hotline: June 2014". Publishers Weekly . Retrieved May 28, 2015.
  139. Dragoon, Leigh (June 20, 2017). Ever After High: The Class of Classics: An Original Graphic Novel. Little, Brown Books for Young Readers. ISBN   978-0316337410.{{cite book}}: |work= ignored (help)
Book references