Mattel163

Last updated

Mattel163
Formation2017 [1]
FounderAmy Huang
Type Joint venture
Headquarters
Products UNO!, Phase 10, Skip-Bo
Services Video game development
Owner Mattel (50%)
NetEase (50%)
Website https://mattel163.com

Mattel163 Limited is a Chinese-American video game developer. It is a joint venture between American toy manufacturing and entertainment company Mattel and Chinese company NetEase, aimed for developing and publishing online video games based on the former's intellectual properties. [2] Its headquarters are located in both Hong Kong, China and El Segundo, California, with development studios in Shanghai, Hangzhou and Los Angeles. The "163" in the name refers to the NetEase's domain, 163.com.

Contents

The first product published was UNO!, originally launched for Facebook Instant Games in 2017, [3] and launched later on iOS and Android.

History

At near end of 2017, Mattel and NetEase partnered to create a new development studio. Mattel163 CEO Amy Huang-Lee says: [1]

It was a very good match for both companies. One wanted to get into digital entertainment, while the other wanted to get into markets outside of China. It took about a year. We started discussing everything in late 2016 and we spent most of 2017 working out the details. We started then working on Uno, which was our first game.

On October 12, 2019, Mattel163 released Phase 10: World Tour, a mobile card game in the likeness of UNO!. [4]

In 2021, Mattel163 released the mobile version of Skip-Bo. [5]

Video games published

References

  1. 1 2 "NetEase and Mattel launch new game studio". GamesIndustry.biz. January 30, 2018. Retrieved February 16, 2022.
  2. ↑ "Mattel's video game division eyes original IP". GamesIndustry.biz. February 26, 2019. Retrieved February 18, 2022.
  3. ↑ "World's Card Game, UNO™, Launches on Facebook Messenger". Let's Play UNO. January 25, 2018. Retrieved February 20, 2022.
  4. ↑ Hargrave, Christian (October 25, 2019). "Phase10 now available". App Developer Magazine. Retrieved May 11, 2023.
  5. ↑ Botadkar, Tanish (November 9, 2021). "Skip-Bo, the classic board game, has already been played over three million times since its launch last week". Pocket Gamer. Retrieved September 2, 2023.

• Official website

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.