Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel consists of three business segments: North America, International and American Girl.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll which Handler had purchased while in Europe. The figurehead of an eponymous brand that includes a range of fashion dolls and accessories, Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since 1984, including video games, animated films, television/web series, and a live-action film.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001.
Hot Wheels is an American brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
Polly Pocket is a toy line of dolls and accessories first founded and designed by Chris Wiggs in 1983 and licensed by Bluebird Toys from 1989 until both entities/properties were acquired by Mattel in 1998.
American Girl is an American line of 18-inch (46 cm) dolls released on May 5, 1986 by Pleasant Company. The dolls portray eight- to fourteen-year-old girls of various ethnicities, faiths, nationalities, and social classes throughout different time periods throughout history. They are sold with accompanying books told from the viewpoint of the girls. Originally the stories focused on various periods of American history, but were expanded to include characters and stories from contemporary life. Aside from the original American Girl dolls, buyers also have the option to purchase Truly Me dolls, which vary by eye color, face mold, skin color, hair texture, and hair length. A variety of related clothing and accessories is also available. A service for ordering a custom-made doll with features and clothing specified by the owner dubbed Create Your Own, was introduced in 2017.
MGA Entertainment Inc. is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, Num Noms, Lalaloopsy, and Rainbow High, as well as toys targeted at boys such as Scan2Go. MGA also owns Little Tikes and animation studio MGA Studios.
My Scene was an American series of fashion dolls that Mattel released in 2002. They were discontinued in the US in 2008, and worldwide in 2011. Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, but their heads were larger. The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.
Diva Starz was a series of talking fashion dolls created and released by Mattel in October 2000. They are similar in design to MGA's Bratz and Tiger Electronics' Furby. Alexa, Nikki, Summer—later replaced by Miranda—and Tia were offered in the original debut. Originally produced as robotic dolls, Mattel would also release miniature and fashion doll versions in response to their initial success. The line was discontinued in 2004.
Merchandise for the Thomas & Friends franchise has been produced to capitalize on the success of the television series Thomas & Friends. Whilst merchandise was produced alongside due to the popularity of the first of The Railway Series by the Rev. W. Awdry since 1945, and the original broadcast of the television series in 1984 in the United Kingdom, large numbers of manufacturers have sought to produce Thomas-branded items after the television series was broadcast in the United States and Japan.
Mega Brands Inc. is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans Price.
DC Universe Classics is an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel. They were 6-inch scale figures based on the fictional characters owned by DC Comics. The entire line was sculpted by the Four Horsemen Studios, and was first available for sale in 2008. The "DC Classics" line ceased to be sold at retail in 2012 with wave 20. The series then became an online-and-convention exclusive line. It was announced in late 2014 that the line would end with a final series of six figures celebrating the history of the line.
The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, under the label of Fisher-Price.
Beginning with the release of an eponymous video game in 1984, Barbie, a fashion doll manufactured by American toy and entertainment company Mattel and debuted on March 9, 1959, has been featured in a media franchise predominantly consisting of a film series and media formats across technologies like television and the Internet. Since then, it has become one of the highest-grossing media franchises of all time and has been referred to among fans as the "Barbie Cinematic Universe".
Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. The show is aimed at children ages 7-14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.
Max Steel is an American media franchise produced and owned by the multinational company Mattel. Originally released as a line of action figures marketed from 1999 to 2022, the Max Steel name has expanded to live-action movies, animated series, and video games.
My Little Pony: Equestria Girls, simply known as Equestria Girls or EQG, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro as a spin-off of the 2010 relaunch of the My Little Pony line of pony toys and its Friendship Is Magic television series. Equestria Girls features anthropomorphized versions of My Little Pony characters from that period; as with My Little Pony, which features a colorful body and mane, Equestria Girls characters sport non-human skin and hair colors, while incorporating their pony counterpart's cutie marks in their clothing. The franchise includes various doll lines, media tie-ins, and licensed merchandise.
Fuhu was a company that made the Nabi series of tablet computers. The company filed for bankruptcy, eventually leading to the company's closure on January 9, 2016. Mattel later acquired and continued the brand with the Nabi SE for a few years until the Nabi line was quietly discontinued in 2019.
