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| Formerly | Mantua Metal Products (1926–57) |
|---|---|
| Type | Private (1926–70) Subsidiary (1970–97) |
| Industry | Entertainment |
| Founded | 1926 |
| Founder | John Tyler |
| Defunct | 1997 |
| Fate | Acquired by Mattel, became a brand of it |
| Headquarters | , |
| Products |
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| Brands |
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| Parent |
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| Subsidiaries |
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| Website | mattel.com/tyco |
Tyco Toys was an American toy manufacturer. It was acquired by Mattel in 1997, [1] [2] becoming one of its brands.
The company was established as "Mantua Metal Products" in Woodbury Heights, New Jersey, as a metalworks business founded in 1926 by John Tyler and family. In the 1930s Mantua began to manufacture HO scale model trains of die-cast metal and became a leading hobbyist brand.
From 1942 to 1945, the production of model railroad products was suspended as the company participated in the manufacturing of precision measuring and mapping equipment for the U.S. Army and Navy in World War II. The company received the Army-Navy ‘E’ Award for excellence in production in 1945. After the war, they converted the plant back to the production of model railroading equipment.
Launching in 1957, Mantua pioneered HO-scale model railroad “ready-to-run” die-cast locomotives. These products, also available as assembly kits, were sold under the "TYCO" (for Tyler Company) name. [3] Many TYCO and Mantua die-cast products, such as steam engines, are collector's items today.
In the 1960s, TYCO changed its focus from train kits to ready-to-run trains sold in hobby shops and added HO-scale electric racing sets, or "slot car" sets. A wide range of slot cars and repair parts, track sections, controllers and accessories were also available. The slot car rage started in 1963. [3] By the 1970s, TYCO shifted sales and marketing to a consumer-oriented, mass marketing focus. Eventually, the name changed to "TYCO Industries", under which name the company was sold in 1970 to Consolidated Foods during an era of corporate conglomerates. [3] At this time, Tyco was headquartered at Moorestown NJ, where sets were assembled with imported models. As a division of what became the Sara Lee Corporation, Tyco continued to grow. By the mid-1980s, Tyco dominated the market in electric racing, also producing "slot trucks" known as US-1 Trucks, as well as radio-controlled vehicles.
In the late 1980s and early 90s, Tyco expanded and diversified by acquiring several popular toy companies. In 1989, the company purchased the View-Master/Ideal Group, which brought to the company the View-Master line of stereoscopes, the Magna Doodle magnetic drawing toys, and the Ideal Nursery line of dolls. In 1992, Tyco purchased the Illco Toy Company, bringing Illco's extensive line of toys based on the children's show Sesame Street to Tyco. [4] In the mid-1990s, as a bigger toy company, company headquarters was moved to Mt.Laurel Twp NJ, near Exit-40 of I-295. It purchased the Matchbox brand of scale model cars, in 1992. [5] [6]
In 1984 Tyco produced its own interlocking brick product, "Super Blocks". Super Blocks were compatible with LEGO, and were made following the basic LEGO patent's expiry in 1978. LEGO attempted to halt the production of Super Blocks in a lawsuit, which was later won by Tyco in 1987. [7]
Tyco's musical toys of the late 1980s and early 1990s included the Tyco Hot Lixx and Tyco Hot Keyz, an electronic guitar [8] and keytar respectively. [9]
Across the late 1980s and early 1990s, some of Tyco's most popular toys came from their Radio Control division, with over 100 different models manufactured primarily through their partnership with Taiyo RC (Japan). In the 1992 Tyco Catalogue used in industry toy fairs to sell and promote products to major retail buyers, the first 20 pages was consumed by their lineup of radio control toys for the year. These products and their manufacturing deal with Taiyo became so important that they took a significant ownership stake in the company, and began to strongly influence the features and design of the vehicles. This resulted in all Taiyo models, both those sold under the Taiyo brand in Japan and worldwide, and those sold by Tyco changing from predominantly realistic models of actual vehicles (such as the 1988 Lamborghini Countach and 1989 Porsche 962) to less realistic products such as the 1994 Tyco Triple Wheels, 1993 Tyco Python, and 1997 Tyco Tantrum.
In the 1990s, the company also branched out with other toys such as airplanes. It made a hit in 1991 with their Disney's Little Mermaid dolls that were released in conjunction with the movie.
Tyco's Sesame Street line increased dramatically in popularity in 1996, when the plush doll Tickle Me Elmo became the most sought-after toy of the Christmas season. [10]
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn announced that Tyco was now a registered trademark of his Harden Creek Slot Cars, LLC. [11]
The Tyco model railroad business was bought back by the Tyler family in 1977, who revived them under the Mantua Industries brand. Tyco left the model railroad business after the 1993 catalog. Many of the Tyco model train products were subsequently manufactured by Mantua and by International Hobby Corporation (IHC). In 2001, Mantua stopped producing its model railroad lines and sold the business to the Model Power company, which continued to sell a few items such as steam engines and freight cars under its Mantua Classics brand. In early 2014, Model Power was acquired by Model Rectifier Corporation (MRC). The company continued to make the Mantua Classics line. (The locomotives are also available with DCC and sound.) In 2018, MRC sold its line of HO model trains to Lionel Corporation who slowly reintroduced the line under their own name.[ citation needed ]
A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to pick up momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part of the market since the mid-1980s.
Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, slot car racing, and action figures.
Louis Marx and Company was an American toy manufacturer in business from 1919 to 1980. They made many types of toys including tin toys, toy soldiers, toy guns, action figures, dolls, toy cars and model trains. Some of their notable toys are Rock'em Sock'em Robots, Big Wheel tricycles, Disney branded dollhouses and playsets based on TV shows like Gunsmoke. Its products were often imprinted with the slogan "One of the many Marx toys, have you all of them?"
American Flyer is a brand of toy train and model railroad manufactured in the United States.
Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bünde, Germany. The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was purchased by Hobbico, while the German subsidiary "Revell Plastics GmbH" had separated from the American firm in 2006 until Hobbico purchased it in 2012, bringing the two back together again under the same company umbrella. After the Hobbico demise in 2018, Quantum Capital Partners (QCP) acquired Revell.
A die-cast toy is a toy or a collectible model produced by using the die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made of metal, with plastic, rubber, glass, or other machined metal parts. Wholly plastic toys are made by a similar process of injection molding, but the two methods are distinct because of the properties of the materials.
Corgi Classics Limited is a British die-cast scale model manufacturer established as an independent company in 1984, which has its origins in the Corgi Toys brand introduced by Mettoy in 1956. It is known for its British and North American vehicle models.
Maisto is a brand of scale model vehicles introduced in 1990 and owned by May Cheong Group, a Chinese company founded in 1967 in Hong Kong by brothers P.Y. Ngan and Y.C Ngan. Head-quartered in Hong Kong, the brand has its offices in the United States, France and China. MCG also owns other model car brands such as former Italian brand Bburago and Polistil.
Athearn is a United States manufacturer of model railroad equipment, produced and distributed by American hobby manufacturer Horizon Hobby, Inc. of Champaign, Illinois.
Husky was a brand name for a line of business die-cast toy scale model vehicles manufactured by Mettoy Playcraft Ltd. of Swansea, Wales, which also made the larger Corgi Toys. Husky Models was re-branded "Corgi Junior" in 1970, and a further range called "Corgi Rockets" was developed to race on track sets.
Playart was a toy company owned by Hong Kong industrialist Duncan Tong (唐鼎康) that specialized in die-cast cars, similar in size and style to Hot Wheels, Matchbox or Tomica. Cars were well done, but were often diecast seconds from other companies like Yatming or Tomica. Cars were made from 1965 to 1983 at the factory in San Po Kong, Kowloon, Hong Kong. Plastic cars and trucks of 1:43, and 1:24 scale were also made, while trains and other theme toys also appeared.
Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. The company is also known for selling the Rubik's Cube.
1:64 scale is a traditional scale for models and miniatures, in which one unit on the model represents 64 units on the actual object. It is also known as "three-sixteenths scale", since 3/16 of an inch represents one foot. A human is approximately 1+1⁄16 inches (27 mm) tall in 1:64 scale. The scale originated by halving the very common 1:32 scale, which was known as "standard size" in some hobbies.
1:43 scale is a popular size of die-cast model cars in Europe, Asia and the US. It has its origins in the British / European O scale for model trains and the rise of certain accessories made for that scale which since have become popular in their own right. Models in this scale are 10–13 cm length.
Lesney Products & Co. Ltd. was a British manufacturing company responsible for the conception, manufacture, and distribution of die-cast toys under the "Matchbox" name. The company existed from 1947 until 1982.
Mega Brands Inc. is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products.
Wooden toy trains are toy trains that run on a wooden track system with grooves to guide the wheels of the rolling stock. While the trains, tracks and scenery accessories are made mainly of wood, the engines and cars connect to each other using metal hooks or small magnets, and some use plastic wheels mounted on metal axles. Some trains are made to resemble anthropomorphical, fictional, and prototypical railroad equipment.
The Aurora Plastics Corporation was an American toy and hobby manufacturing company. It is known primarily for its production of plastic scale models of cars, airplanes, and TV and movie figures in the 1960s. Its principal competition in modeling were various other plastic modeling firms like Revell and Monogram.
Mettoy was a British manufacturing company founded in 1933 by German émigré Philip Ullmann, who was later joined by South African-born German Arthur Katz who had previously worked for Ullmann at his toy company Tipp and Co of Nuremberg. The firm made a variety of lithographed metal wind-up toys. Both Jewish, they moved to Britain following Hitler's rise to power in 1933.
Mattel Inc., the nation's biggest toymaker, said yesterday that it had amended its $755 million merger agreement with Tyco Toys Inc. to reflect a change in the conversion of Tyco shares. A Mattel spokesman, Glenn Bozarth, said the amendment called for holders of Tyco class C shares to receive preferred Mattel shares.
Mattel Inc., the toy maker in El Segundo, Calif., said yesterday that as expected it had divided responsibilities for its newly acquired domestic Tyco Toys business among its three roster shops: Foote, Cone & Belding in Los Angeles, Ogilvy & Mather Los Angeles and the New York office of Young & Rubicam Advertising. The Tyco business, with billings estimated at $55 million, had been handled for three years by D'Arcy Masius Benton & Bowles Communications in New York, a unit of MacManus Group. Our decision to consolidate our advertising among our three incumbent agencies is based on our longstanding strategic partner relationships and our need to maintain the greatest possible advertising efficiencies and creative momentum, said Bruce Stein, president of Mattel Worldwide. Mattel acquired Tyco Toys at the end of March.
In a move that highlights the rough-and-tumble competition of the toy industry, Tyco Toy Inc. said yesterday that it planned to acquire the Universal Matchbox Group, which makes Matchbox miniature cars. ~. Tyco, based in Mt. Laurel, N.J., said it is buying Matchbox in part to gain its distribution network in countries where Tyco would like to expand, like Britain and Germany. Because of economies of scale, Tyco should also be able to increase Matchbox's profit margins to roughly 12 percent.
Tyco Toys Inc. has completed itsacquisition[sic] of the Universal Matchbox Group.
Tyco is now a registered trademark owned by Harden Creek Slot Cars, LLC.
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