Legoland Discovery Centre

Legoland Discovery Centre

LEGOLAND Discovery Centre at Trafford Centre
Number of locations	29 (by 2023)
Owner	Merlin Entertainments The Lego Group
Website	legolanddiscoverycenter.com

Legoland Discovery Centre ^[a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.

In September 2025, The Lego Group announced that they would take full control of the chain from Merlin, who will continue to operate the Legoland amusement parks under license. The deal will close at the end of 2025. ^[1]

Attractions

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m²) of floor area. ^{[2] [3]}

Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception

The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12, ^[4] though a typical location's average guest is about seven years of age. ^[2] Discovery Centres are located near other family-friendly attractions and dining establishments. ^[2] In a given year, a single facility can host approximately 400,000 to 600,000 visitors. ^[2] Adults are not permitted to enter a Legoland Discovery Centre unless accompanied by a child, except at designated adult-only evening events. ^[5]

Locations

‡ Date of reopening as "LEGO Discovery Centre" or "Center"

Asia

Name	Image	Status	Opened	Venue	City	State or region etc	Country	Master Model Builder
Beijing		Open		Chaoyang District	Beijing		China
Hong Kong		Open		K11 Musea	Hong Kong
Osaka		Open		Tempozan Market Place	Osaka	Kansai	Japan	Kanna Uno
Shanghai		Open		Joy City Changfeng	Shanghai	East China	China	Shenghao Xu
Shenyang		Open		K11 Center	Shenyang	Liaoning	China
Tokyo		Open		Decks Mall	Tokyo (Odaiba)	Kantō	Japan	Keisuke Sato

Europe

Name	Image	Status	Opened	Venue	City	State or region etc	Country	Master Model Builder
Berlin [b]		Open	2007	The Center Potsdamer Platz	Berlin	Berlin	Germany
Birmingham		Open		Utilita Arena Birmingham	Birmingham	West Midlands	United Kingdom	Michelle Thompson
Brussels [c]		Open	June 2022 [6] [7] [8] [9]	Docks Bruxsel	Brussels		Belgium	Sieber Bulteel
Duisburg		Closed	2008−2013 [10]	Duisburg Inner Harbour	Duisburg	North Rhine-Westphalia	Germany
Hamburg		Open	June 13, 2025 [11] [12]	Hamburg Hafen City	Hamburg	Hamburg	Germany
Istanbul		Closed	2015-2025	Forum Istanbul	Istanbul (Bayrampaşa)	Marmara	Turkey	Deniz Can Doğan
Manchester		Open		Trafford Palazzo	Greater Manchester	North West England	United Kingdom
Oberhausen [d]		Open	2013	Westfield Centro	Oberhausen	North Rhine-Westphalia	Germany
Scheveningen		Open		Scheveningen Boulevard	Scheveningen	South Holland	Netherlands

North America

Name	Image	Status	Opened	Venue	City	State or region etc	Country	Master Model Builder
Arizona		Open	April 22, 2016 [13]	Arizona Mills	Tempe	Arizona	United States	Alecsander Posta
Atlanta [e]		Open	2010 (‡ March 31, 2023)	Phipps Plaza	Atlanta (Buckhead)	Georgia	United States	Elizabeth Baker
Bay Area		Open	[f]	Great Mall of the Bay Area	Milpitas	California	United States	Sam Suksiri
Boston [g]		Open	May 23, 2014 [14] (‡ May 25, 2023 [15] )	Assembly Square	Somerville	Massachusetts	United States
Chicago		Open		The Streets of Woodfield	Schaumburg	Illinois	United States	Greg Nuse
Columbus		Open		Easton Town Center	Columbus	Ohio	United States
Dallas/Fort Worth		Open		Grapevine Mills	Grapevine	Texas	United States
Kansas City		Open	April 2012 [16]	Crown Center	Kansas City	Missouri	United States	Brandon Malcom
Michigan		Open	2016	Great Lakes Crossing Outlets	Auburn Hills	Michigan	United States	Clint Parry
New Jersey		Open	May 29, 2021	American Dream Meadowlands	East Rutherford	New Jersey	United States
Philadelphia		Open	April 2017	Plymouth Meeting Mall	Plymouth Meeting	Pennsylvania	United States
San Antonio		Open		Shops at Rivercenter	San Antonio	Texas	United States
Toronto		Open		Vaughan Mills	Vaughan	Ontario	Canada	Noel Straatsma
Washington, DC [h]		Open	August 10, 2023	Springfield Town Center	Springfield	Virginia	United States	Andrew Litterst
Westchester		Open	March 26, 2013	Westchester's Ridge Hill	Yonkers	New York	United States	Matthew Graham

Australia

Name	Image	Status	Opened	Venue	City	State or region etc	Country	Master Model Builder
Hotham		Closed	July to October 2018 [17]	Hotham Alpine Resort	Mount Hotham	Victoria	Australia
Melbourne		Open		Chadstone Shopping Centre	Melbourne	Victoria	Australia	Miller Keys

Future locations

• Germany
  • HafenCity, Hamburg, was scheduled to open in Autumn of 2023, ^[18] before being delayed to Spring 2024. ^[19]
• United States
  • American Dream Miami, Miami, was scheduled to open in 2023, ^[20] before being delayed to 2026. ^{[21] [22]}

Notes

1. Some locations are branded as Lego Discovery Centre. "Legoland" and "Lego" are stylised in all caps at all locations. Those locations in the United States are rendered in American spelling, Legoland Discovery Center or Lego Discovery Center.
2. First Legoland Discovery Centre to open (2007).
3. Branded as "LEGO Discovery Centre"
4. Relocated from Duisburg.
5. Branded as "LEGO Discovery Center"
6. Scheduled opening in 2020, delayed by COVID-19 pandemic.
7. Branded as "LEGO Discovery Center"
8. Branded as "LEGO Discovery Center"

References

1. https://www.lego.com/en-us/aboutus/news/2025/september/the-lego-group-to-acquire-lego-discovery-centres-and-legoland-discovery-centres-from-merlin-entertainments?locale=en-us
2. Rachel Tobin Ramos (2009-10-23). "LEGOLAND scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Archived from the original on 2021-12-03. Retrieved 2009-10-24.
3. Andrew Herrmann (2008-06-15). "A little local LEGOLAND headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
4. Paul R. Taylor (2009-07-01). "LEGOLAND to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
5. https://www.legolanddiscoverycentre.com/birmingham/plan-your-visit/information/faqs-help-centre/
6. "Découvrir". LEGO Discovery Centre Brussels (in French). Retrieved 30 August 2022.
7. "Lego Discovery Centre opent deze zomer in Brussel". Metro. 8 February 2022. Retrieved 10 February 2022.
8. Mossati, Yassine (2022-06-22). "Lego Discovery ouvrira ses portes ce vendredi au Docks". BX1 (in French). Retrieved 2022-08-30.
9. "En quoi consiste le Lego Discovery Centre qui ouvrira cet été à Bruxelles ?". Metrotime (in French). 2022-05-21. Retrieved 2022-08-30.
10. Michel, Mike (May 17, 2013). "Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour]. RP Online. Retrieved 23 May 2020.
11. "LEGO® Discovery Centre Hamburg". www.legodiscoverycentre.com. Retrieved 2025-06-29.
12. "Neueröffnung in Hamburg: Das können Kinder im Lego-Paradies im Westfield erleben". t-online - Hamburg (in German). 2025-06-11. Retrieved 2025-06-29.
13. N. D'Angelo, Alexa (April 14, 2016). "Sneak peek: Legoland center opens April 22 in Tempe". azcentral.com . Retrieved December 9, 2023.
14. "LEGO Discovery Center". www.facebook.com. Retrieved 2023-10-28.
15. "After delay, opening day set for renovated LEGO Discovery Center". WCVB. 2023-05-16. Retrieved 2023-10-28.
16. "LEGOLAND® Discovery Center Kansas City and Habitat for Humanity Build a Better Tomorrow, One Brick at a Time". Business Wire . August 12, 2014. Retrieved December 9, 2023.
17. "Legoland comes to Hotham for school holidays - SnowsBest". Archived from the original on 2018-12-16. Retrieved 2018-12-16.
18. "LEGOLAND Discovery Centre Hamburg: Opening at the HafenCity confirmed!" (in German). Retrieved 2021-11-29.
19. "Merlin Entertainments Announces Germany's First Next Generation LEGO Discovery Center to Open in Spring 2024". Merlin Entertainments. August 31, 2023. Retrieved December 28, 2023.
20. "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Miamiherald.com. Retrieved 2018-10-14.
21. "Future unclear for planned $4 billion mega-mall in Florida". MSN . September 20, 2021.
22. Staff, INSTORE (2022-10-17). "American Dream Miami to Move Forward with Original Design". INSTOREMAG.COM. Retrieved 2023-12-28.

External links

• Official home page