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 LEGOLAND Discovery Centre at Trafford Centre | |
Number of locations | 29 (by 2023) |
|---|---|
| Owner | Merlin Entertainments The Lego Group |
| Website | legolanddiscoverycenter |
Legoland Discovery Centre [lower-alpha 1] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area. [1] [2]
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.
A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
Master Model Builders are the Brand Face[ clarification needed ] of Legoland Discovery Centre. They responsible for all events and LEGO Models. They are chosen with competition called Brick Factor.[ clarification needed ]
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12, [3] though a typical location's average guest is about seven years of age. [1] Discovery Centres are located near other family-friendly attractions and dining establishments. [1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors. [1]
‡ Date of reopening as "LEGO Discovery Center" or "Centre"
Legoland is a chain of family amusement parks focusing on the Lego building toy brand. They are owned and operated by the British theme park company Merlin Entertainments, which shares a common owner with The Lego Group.
Legoland Windsor Resort, styled and also known as Legoland Windsor, is a theme park and resort in Windsor, Berkshire in England, themed around the Lego brand. The park opened on 17 March 1996 and is currently operated by Merlin Entertainments. The park's attractions consist of a mixture of Lego-themed rides, models, and building workshops targeted at children between three and twelve.
The Lego Group is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
Legoland Billund Resort, the original Legoland park, opened on 7 June 1968 in Billund, Denmark. The park is located next to the original Lego factory and Billund Airport, Denmark's second-busiest airport. Over 1.9 million guests visited the park in 2011, and 50 million guests have visited the park since it opened. This makes Legoland the largest tourist attraction in Denmark outside Copenhagen. The Legoland parks that have since been built are modelled upon Legoland Billund, most noticeably the Miniland area, which is made up of millions of plastic Lego bricks.
Legoland Deutschland Resort is a Legoland park located in Günzburg in southern Germany, roughly halfway from Munich to Stuttgart, which opened in 2002. It is 43.5 hectares in area, and it is one of the four most popular theme parks in Germany. The Miniland contains Lego reproductions of various German cities and rural landscapes.
Lego City is a theme under which Lego building sets are released based on city life, with the models depicting city and emergency services, airport, train, construction, and civilian services. It evolved from LEGOLAND Town as one of the three original themes that Lego produced upon its launch of the Lego minifigure in 1978 along with Castle and Space, with each of the three themes representing the 'Past' (Castle), 'Present' (Town) and 'Future' (Space). The Town brand was briefly replaced with Lego World City in 2003 and 2004 before it was simply rebranded as Lego City in 2005.
Merlin Entertainments Limited is a British entertainment company based at Poole in Dorset, England, which operates a number of theme parks and other tourist attractions. It was listed on the London Stock Exchange until November 2019, when it was acquired by a consortium that includes Kirkbi A/S.
Legoland California Resort is a theme park, miniature park, and aquarium in Carlsbad, California, based on the Lego toy brand. Opening on March 20, 1999, it was the first Legoland park to open outside of Europe. The park is currently owned by Merlin Entertainments, which took a controlling interest in 2005. The second park in the United States is Legoland Florida, which opened in 2011. A third park, Legoland New York, opened in May 2021.
Legoland Florida Resort is a vacation destination in Winter Haven, Florida. The resort features the Legoland Florida theme park itself, the Legoland Water Park, three on-site accommodations and a separately-ticketed on-site park based on the British children's animated series Peppa Pig that opened on February 24, 2022.
Legoland Malaysia Resort is a theme park in Iskandar Puteri, Johor, Malaysia. It opened on 15 September 2012 with over 40 interactive rides, shows and attractions. It is the first Legoland theme park in Asia and sixth in the world upon its establishment. Legoland Malaysia was officially opened by Ibrahim Ismail, Sultan of Johor on 22 September.
Legoland Japan Resort is a theme park in Nagoya, Japan. Opening on 1 April 2017, it was the first Legoland theme park in Japan and the second in Asia, and the eighth worldwide. Upon opening, the park was projected to attract over two million visitors every year.
LEGO Discovery Center Boston is an indoor family entertainment center in Assembly Row, Somerville, Massachusetts themed around LEGO products and properties. The attraction opened in 2014, and is currently undergoing a $12 million renovation until Spring 2023 when it will become LEGO Discovery Center. Prior to closing for renovation, the attraction included a LEGO scale model of landmarks in Boston and other Massachusetts cities, such as Gillette Stadium and Fenway Park. It also included several other attractions, such as a 4D theater and several small rides. The attractions are to remain closed during the renovation, however the attached store will remain open. Legoland Discovery Center Boston is owned and operated by leisure group Merlin Entertainments.
The LEGOLAND Discovery Center Chicago is an indoor family entertainment center located in The Streets of Woodfield shopping center in Schaumburg, Illinois. Legoland Discovery Center Chicago is owned and operated by British leisure group Merlin Entertainments.
Legoland Discovery Center Dallas Fort Worth is an indoor family entertainment center located at Grapevine Mills mall in Grapevine, Texas, which is situated between the cities of Dallas and Fort Worth, Texas. The attraction includes Lego-theme rides, a soft play area, a 4D cinema and a gift shop. The center is owned and operated by British leisure group Merlin Entertainments.
Legoland Discovery Center Kansas City is an indoor family entertainment center located in the Crown Center in Kansas City, Missouri. The attraction includes Lego rides, a soft play area, a 4D cinema, and a gift shop. It is owned and operated by the British leisure company Merlin Entertainments. The center is over 128 years old.
Legoland Discovery Center Westchester is an indoor family entertainment center located at Westchester's Ridge Hill in Yonkers, New York in Westchester County. The attraction includes Lego rides, a play area, a 4D cinema and a gift shop. Legoland Discovery Center Westchester is owned and operated by leisure group Merlin Entertainments.
Dubai Parks and Resorts is a resort located in Dubai, United Arab Emirates. Spread over 25 million square feet, it features more than 100 rides and attractions, and consists of three theme parks: Motiongate Dubai, Real Madrid World and Legoland Dubai, and one water park: Legoland Water Park. It also encompasses Riverland Dubai, a themed retail and dining destination, as well as the Polynesian-themed family resort, Lapita Hotel Dubai.
Legoland New York Resort is a theme park in Goshen, New York owned by Merlin Entertainments. Consisting 150 acres (61 ha) of seven Lego themed lands on a property of 500 acres (200 ha). The park contains numerous structures and attractions made of Lego or designed to resemble Lego.
Legoland Dubai is a theme park in Dubai. It opened on October 31, 2016. It is the first Legoland park in the Middle East and was the seventh worldwide. The park was originally scheduled to open in 2011 in Dubailand as Legoland Dubailand, but was then delayed until October 2016 and is now located at Dubai Parks and Resorts as Legoland Dubai.
LEGOLAND Discovery Centre Toronto is an indoor family entertainment center located in Vaughan Mills mall in Vaughan, Ontario just north of Toronto. The attraction includes 10 LEGO build & play zones, 2 LEGO-themed rides, a soft play area, a 4D cinema, the World's Largest LEGO Brick Flag, and a gift shop. The Centre features more than 3 million LEGO bricks, 500,000 of which are located in the MINILAND. The attraction is owned and operated by British leisure group Merlin Entertainments.
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