 | |
| Subject | The combination of construction sets and game app |
|---|---|
| Licensed from | The Lego Group |
| Availability | October 2011–December 2013 |
| Total sets | 2 [1] |
| Official website | |
Lego Life of George (stylized as LEGO Life of George) was a Lego theme that for the first time, combined standard Lego bricks with a mobile app (for iOS and Android). [2] [3] [4] The theme was first introduced in October 2011. It was eventually discontinued by the end of December 2013.
Lego Life of George was the first Lego product line designed to provide an experience that combines both physical and digital play. [5] [6] [7] This has been described by The Lego Group as "fluid play". [8] Users built their own 2D models as fast as possible and scanned them by using an app named Life of George. The product line included Life of George toy sets that contained 144 pieces of Lego bricks, a play mat and an app. [9] [10] The toy sets were marketed at children aged 8+ or above.
Lego Life of George was developed by EyeCue, an Israeli technology company. [11] [12] The patented brick recognition technology was invented by Ronen Horovitz, CEO and founder of EyeCue. [11] [12] Head of the New Business Group at Lego, Paal Smith-Meyer explained, "For some the main driver was to see how can the digital really inspire kids to build more and play more physically," and continued, "So we're looking at this kind of play loop where you create something and then use it in a digital space and that play would then inspire you to go back, physically, and play more.” [13]
According to Bricklink, The Lego Group released a total of two Lego sets as part of the Lego Life of George theme. [1] The product line was eventually discontinued by the end of 2013. [14]
Lego Life of George was launched on 1 October 2011. As part of the marketing campaign, The Lego Group released Life of George 1 (set number: 21200) alongside the theme's associated app. [5] [15] [16] [17] [4] [18] In 2012, The Lego Group released Life of George 2 (set number: 21201) an upgraded version alongside the theme's associated app. [19] [20] Both sets contained 144 pieces of Lego bricks, a play mat, "Getting Started" guide, George sticker and an app.
An app titled Life of George was a puzzle video game developed by The Lego Group for the operating systems iOS and Android. It was released on 1 October 2011. [21] The game mode featured 1 player and 2 player mode. It had 12 game levels for Life of George 1 (set number: 21200) and 13 game levels for Life of George 2 (set number: 21201). A Creation Mode named "My life" allowed builders to keep their own album of models and creations. It also sent the images to other the users in the app. [5] [4] [22] [23] The Life of George app was discontinued on 1 February 2015. [24]
An app titled Build Your Brain was the second puzzle video game developed by The Lego Group for the operating systems iOS and Android. It was released on 3 August 2012. [21] The game mode included multiplayer mode. The challenge mode included Silhouette challenges, Logic puzzles, Bonus modes, Memory challenges and Shape Finding. [22] [25] The Build Your Brain app was discontinued on 1 February 2015. [24]
In 2013, Lego Life of George was nominated "Toy of the Year" and also "E-Connected Toy" by the Toy Association. [26]
The app won the 2012 SXSW Interactive Awards in the "Amusement" category. [27]
Lego City is a theme under which Lego building sets are released based on city life, with the models depicting city and emergency services, airport, train, construction, and civilian services. Legoland Town is one of the three original themes that Lego produced upon its launch of the Lego minifigure in 1978 along with Castle and Space. The Town brand was briefly replaced with Lego World City in 2003 and 2004 before it was simply rebranded as Lego City in 2005.
Lego Creator is a Lego theme for generic models. Creator sets have few specialized bricks to create buildings, creatures, vehicles, and robots. Some sets featured instructions for three different possible builds from the bricks included and most sets in recent years have used the 3-in-1 label. Creator is also a parent theme to Lego Icons, a Lego subtheme for adolescents and adults featuring advanced building techniques and large piece counts, mostly known for Modular Buildings and detailed vehicles. Creator also has had several other subthemes such as X-Pods and mosaics.
Lego Indiana Jones is a Lego theme based on the Indiana Jones film franchise created by George Lucas, licensed from Lucasfilm. The exclusive franchise was first announced in June 2007, and followed the successful Lego Star Wars franchise, also with Lucasfilm. The first set of products were launched in 2008, based upon two of the three earlier films. Sets featuring scenes from the fourth film, Indiana Jones and the Kingdom of the Crystal Skull, were released alongside the film, later in 2008. The Temple of Doom film was not featured until 2009, in a large set which re-created the mine-cart chase using new narrow-gauge Lego train track.
Lego Racers was a Lego product line with the first wave of sets being released in 2001. The range was first introduced in 2001 named after the Lego Racers video game series with the first wave of sets being based on the Xalax segment of Lego Racers 2. The earlier sets were designed more as racing car toys than construction toy, and included a launcher element that could be used to propel the vehicles. Over time the theme developed and became more in line with the style of other Lego products, while still encouraging a racing form of gameplay. The theme also included licensed models of real-life high-speed cars, such as a Lamborghini Gallardo and a Ferrari FXX. The product line was discontinued in 2013 after 12 years. A spiritual successor Lego Speed Champions was released in 2015, with a similar premise.
Lego Ninjago is a Lego theme that was created in 2011 and a flagship brand of The Lego Group. It is the first theme to be based on ninja since the discontinuation of the Lego Ninja theme in 2000. It was produced to coincide with the animated television series Ninjago, which was superseded in 2023 by a new series titled Ninjago: Dragons Rising.
Lego Pirates of the Caribbean is a discontinued Lego theme that is based on the film series of the same name. It is licensed from Walt Disney Pictures and Jerry Bruckheimer Films. There are nine known sets. The first wave was released in May 2011 with the second wave coming out in November 2011. In November 2010, it was officially announced by Lego that the video game Lego Pirates of the Caribbean: The Video Game was in production. It was released on May 10, 2011, in North America. The series acts as a thematic replacement for the popular Lego Pirates theme, featuring many of the same elements. Most of the sets are similar to the Lego Pirates theme. The theme was first introduced in 2011 and discontinued in 2017.
Lego Pharaoh's Quest was a Lego theme that was first introduced in 2011. It uses elements from the previous Lego Adventurers theme. The Lego Pharaoh's Quest theme was discontinued by the end of 2012.
Lego Dino was a Lego theme that was first introduced in 2011 after the discontinued Lego Dino Attack/Dino 2010 theme. The theme was inspired by Jurassic Park film as well as various dinosaurs films. It was eventually discontinued by the end of 2012.
Lego Legends of Chima was a Lego theme that was introduced in 2013 and discontinued in 2015. The product line was based on the storyline of Legends of Chima, a 3D animated television series, which was produced to coincide with the Lego theme. The storyline was set in the fictional realm of "Chima", a fantasy world inhabited by various warring tribes of anthropomorphic animals that battle to collect a substance called "Chi". Alongside the television series and several shorts based on Lego Legends of Chima. The theme also produced a range of associated media, including theme park attractions, video games, and publications.
Lego Ultra Agents was a Lego theme that was first introduced in June 2014 after the discontinued Lego Agents theme. The theme was inspired by James Bond as well as various spy movies. The theme was considered to be a development or upgrade from the 2008 Lego Agents theme. The theme's 14 toy sets were released in three waves and were accompanied by a free app. Lego Ultra Agents was discontinued by the end of 2015.
Lego Hidden Side was a Lego theme that was first introduced in August 2019. It took place in the fictional city of "Newbury" and linked Lego playsets to an app of the same name, which was used to hunt, capture and collect ghosts via augmented reality. The series came on the market in 2019 and, after the discontinued Lego Dimensions and Nexo Knights series, represented another attempt by The Lego Group to link digital and real game worlds. It was accompanied by the Lego Hidden Side webisode series and a television special, which was released on the Lego YouTube channel, and on Cartoon Network. The product line was discontinued by the end of 2020.
Lego Scooby-Doo was a Lego theme based on the Scooby-Doo franchise created by Joe Ruby and Ken Spears. It is licensed from Warner Bros. Animation and Hanna-Barbera. The theme was first introduced in August 2015. The toy line was accompanied by several shorts, a television special and films based on Lego Scooby-Doo. The Lego Scooby-Doo theme was discontinued by the end of 2017.
Lego Super Mario is a Lego theme based on the platform game series Super Mario created by Japanese game designer Shigeru Miyamoto. It is licensed from Nintendo. The theme was first introduced in 2020. Since its release, the Lego Super Mario theme has received generally positive reviews.
Lego The Lord of the Rings is a Lego theme based on The Lord of the Rings film trilogy directed by Peter Jackson and the novel by the English author and scholar J. R. R. Tolkien. It is licensed from Warner Bros., New Line Cinema and Metro-Goldwyn-Mayer. The theme was first introduced in 2012. The first sets appeared in 2012, to coincide with a release of the video game Lego The Lord of the Rings. Subsequent sets based on The Hobbit film trilogy would also be released and the video game Lego The Hobbit was released in 2014. The product line was discontinued by the end of 2015. Later, the theme was relaunched in January 2023 with three new sets released as the part of the Lego BrickHeadz theme. In February 2023, The Lego Group unveiled a new Rivendell set that released on 8 March 2023 as the part of the Lego Icons theme.
Lego Cars is a Lego theme based on the Disney·Pixar's Cars film franchise created by John Lasseter, Joe Ranft and Jorgen Klubien. It was licensed from The Walt Disney Company and Pixar. The theme was first introduced in 2010 for Duplo Cars sub-theme based on the Cars film was released as part of the Duplo theme. In 2011, Lego Cars 2 sub-theme based on the Cars 2 film was released as part of the Lego System and Duplo theme. In 2017, Lego Juniors Cars 3 sub-theme based on the Cars 3 film was released as part of the Lego Juniors and Duplo theme.
Lego Vidiyo was a Lego theme that allows children to create their own music videos and dance clips using a range of Lego toy sets and an associated app. It is licensed from Universal Music Group. The theme was first introduced in March 2021, before being discontinued by the end of January 2022 after being deemed a commercial disaster.
Lego Minions: The Rise of Gru was a Lego theme based on the film of the same name. It is licensed from Universal Pictures and Illumination. The theme was first introduced in March 2020. It was eventually discontinued by the end of December 2022.
Lego Monster Fighters was a Lego theme based on Universal Studios Monsters from the horror fiction genre. The Monster Fighters fight against the Lord Vampyre's monsters while collecting the moonstones. The story takes place in the Monster Realm and it's similar to The Monster Squad film. The theme was first introduced in May 2012. It was eventually discontinued by the end of December 2014. The theme also produced a range of associated media, including theme park attractions, several shorts, video game, app and publications.
Lego Fusion was a Lego theme that combined standard Lego bricks with a mobile app that was designed to interact and communicate with the build models according to the principle of augmented reality. The theme was first introduced on 1 August 2014 and exclusively in North America only. It was eventually discontinued by the end of July 2015.
