List of Lego themes

Last updated

A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.

Contents

Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. Following the introduction of minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a "system within the system" [1] and the three original environments (based on the present, past and future, respectively) were launched: City/Town, Castle, [2] and Space. [3]

In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars, Wizarding World or Marvel and DC Comics. Not all sets produced are necessarily part of any official theme including store exclusive sets, one-off licensed sets, and most advanced construction sets released prior to the introduction of Creator Expert (Currently known as Lego Icons).

Current themes

NameSubjectLicensedProducedNotes
Lego Animal Crossing [4] Animal Crossing Nintendo2024–present
Lego Architecture [5] Buildings Lego, various2008–present
Lego Art [6] Brick-built artwork and portraits Lego, various2020–present
Lego Avatar [7] [8] [9] [10] [11] Avatar 20th Century Studios, Disney,
Lightstorm Entertainment 		2022–present
Lego Back to the Future Back to the Future Amblin Entertainment, Universal Pictures 2022–present
Lego Batman Batman characters DC Studios, Warner Bros. 2018–presentAlso a subtheme of Lego Super Heroes
Lego Boost Robotics Lego2017–present
Lego Braille Bricks [12] [13] [14] Braille Lego2024–present
Lego BrickHeadz [15] Buildable charactersLego, various2016–present
Lego Brick Sketches Brick-built portraits Lego, various2020–present
Lego City Modern lifeLego2005–present
Lego Classic [16] [17] [18] [19] Assorted bricksLego2015–present
Lego Creator Models with few specialised bricksLego, various2003–present
Lego Super Heroes DC and DC Studios DC Studios, Warner Bros. 2011–presentSubtheme of Lego Super Heroes
LEGO Despicable Me Despicable Me 4 Illumination,
Universal Pictures 		2024–presentSubtheme of Lego Minions: The Rise of Gru
Lego Disney Disney and Pixar characters Disney and Pixar 2012–present
Lego Dreamzzz [20] [21] [22] [23] Dreams Lego2023–present
Lego Duplo Bricks designed for children ages 11⁄2 to 5 years; twice the size of traditional Lego bricks, yet compatible with traditional Lego bricksLego, various1969–present
Lego Dune [24] Dune Warner Bros. Pictures, Legendary Entertainment, Dune 2024–present
Lego Education [25] For use by schools, particularly STEAM learning Lego1999–present
Lego Formula One [26] Formula One Formula One2025–presentAlso includes sets released in the Lego Icons and Speed Champions sets; existing sets had already been released in 2024 [27]
Lego Friends Girl-oriented designs Lego2012–present
Lego Gabby's Dollhouse [28] [29] [30] [31] Gabby's Dollhouse DreamWorks Animation Television 2023–present
Lego Harry Potter Wizarding World Warner Bros. 2001–2005,
2007, 2010–2011,
2018–present
Lego Horizon [32] [33] Horizon Forbidden West Guerrilla Games,
Sony Interactive Entertainment 		2022–present
Lego Icons Larger sets generally aimed at an adult audienceLego, various
  • 2000–2012
    (as Lego Exclusives)
  • 2013–2022
    (as Creator Expert)
  • 2022–present
    (as Icons)
Lego Ideas Community supported builds [34] Lego, various
  • 2008–2014
    (as Cuusoo)
  • 2014–present
    (as Ideas)
Lego Jurassic World [35] Jurassic Park Amblin Entertainment, Universal Pictures 2015, 2018–present
Lego The Lord of the Rings The Lord of the Rings (film series) Middle-earth Enterprises,
New Line Cinema, Warner Bros. 		2012–2015,
2023–present
LEGO Mario [36] Mario Nintendo 2020–present
Lego Marvel Super Heroes Marvel and Marvel Cinematic Universe Marvel Cinematic Universe, Disney 2012–presentSubtheme of Lego Super Heroes
Lego Marvel Avengers Marvel Cinematic Universe 2012–presentSubtheme of Lego Super Heroes
Lego Minecraft [37] Minecraft Mojang Studios, Microsoft 2012–present
Lego Minifigures Collectible minifigures Lego, various2010–present
Lego Monkie Kid [38] Journey to the West and Monkey King Lego2020–present
Lego Ninjago [39] Ninjago (TV series) and Ninjago: Dragons Rising Lego2011–present
Lego Overwatch [40] Overwatch Blizzard Entertainment, Microsoft 2018–present
Lego Powered UpMotorised setsLego2017–present
Lego Serious Play Innovation and business performanceLego2010–present
LEGO Simpsons [41] The Simpsons 20th Century Studios, Disney 2014–present
Lego Sonic the Hedgehog [42] [43] [44] [45] [46] Sonic the Hedgehog Sega 2023–present
Lego Speed Champions Auto racing Lego, various2015–present
Lego Spider-Man Spider-Man Marvel Cinematic Universe, Disney 2019–presentAlso a subtheme of Lego Super Heroes
Lego Star Wars Star Wars Lucasfilm, Disney 1999–present
Lego Expert Builder /
Lego Technic 		Gears, axles and functional machinery Lego, various
  • 1977–1985
    (as Expert Builder)
  • 1986–present
    (as Technic)
Lego Trains Electric trains Lego1966–present
Lego Transformers Transformers Hasbro, Takara Tomy 2022–present
Lego Wicked [47] [48] Wicked and Wicked Part Two Universal Pictures, Marc Platt Productions 2024–present
Lego XtraAccessoriesLego2018–present
Lego Zelda The Legend of Zelda Nintendo2024–present

Discontinued themes

NameSubjectSub-themesLicensedProducedNotes
Lego 4+ [49] For children 4 years old or moreLego, various2003–2004
Lego Adventurers Adventurers and exploration
  • Egypt (1998–1999, 2001)
  • Jungle / Amazon (1999)
  • Dino Island (2000)
  • Orient expedition (2003)
Lego1998–2001, 2003
Lego Agents Agents Lego

2008–2009

Lego Alpha Team Secret agents
  • Mission Deep Sea (2002–2003)
  • Mission Deep Freeze (2004–2005)
Lego2001–2005
Lego The Angry Birds Movie [51] The Angry Birds Movie Columbia Pictures (formerly)
Rovio Animation
Sony Pictures (formerly)
Sega Sammy (currently)		2016
Lego Aqua Raiders Underwater exploration Lego2007
Lego Aquazone Underwater exploration
  • Aquanauts (1995–1996)
  • Aquasharks (1995–1996, 1998)
  • Aquaraiders (1997)
  • Stingrays (1998)
  • Hydronauts (1998–1999)
Lego1995–1999
Lego Atlantis Underwater exploration Lego2010–2011
Lego Avatar: The Last Airbender Avatar: The Last Airbender Nickelodeon, Paramount Pictures 2006 [52]
Lego Baby Lego sets designed for babies Lego1983–1990,
2000–2001,
2004–2005
Lego Batman Batman DC Extended Universe,
Warner Bros. 		2006–2008
Lego Belville Specifically girl-oriented design Lego1994–2008
Lego Ben 10: Alien Force [53] [54] [55] [56] Ben 10: Alien Force Cartoon Network 2010
Lego Bionicle Māori-inspired biomechanical beingsLego2001–2010,
2015–2016
Lego BoatsLego builds that float on waterLego1973–2005
Lego Bricks and MoreFor children 4 years old or moreLego2009–2014
Lego Castle Castle, knights and medieval themes
  • Castle (1978–1983)
  • Crusaders (1984–1988, 1990–1992, 1998, 2001)
  • Black Falcons (1984–1987, 1990, 2002)
  • Forestmen (1987–1990)
  • Black Knights (1988–1994, 1998)
  • Wolfpack (1992–1994)
  • Dragon Masters (1993–1994, 1998)
  • Royal Knights (1995–1996, 1998)
  • Dark Forest (1996)
  • Fright Knights (1997–1998)
  • Knights' Kingdom (2000)
  • Knights' Kingdom II (2004–2006)
  • Castle II (2007–2009)
  • Kingdoms (2010–2012)
  • Castle III (2013–2014)
Lego1978–2014
Lego ClikitsGirl's jewellery Lego2003–2006
Lego Creative buildingFor children 4 years old or moreLego2006–2008
Lego Dacta Education Lego1960–2003
Lego DC Super Hero Girls DC Super Hero Girls DC and Warner Bros. Animation 2016-2018
Lego Factory /
Lego Design byME 		Service that allowed fans to design their Lego sets on a program, and then order the set from LegoLego
  • 2005–2008
    (as Factory)
  • 2009–2012 (as Design byME)
Lego Dimensions Toys-to-life LEGO,
TT Games,
20th Century Studios, Amblin Entertainment,
BBC,
Cartoon Network, Columbia Pictures,
DC Extended Universe,
Ghost Corps,
Hanna-Barbera, Middle-earth Enterprises,
Midway Games (Formerly),
New Line Cinema, Paramount Pictures,
SEGA, Sony Pictures,
Universal Pictures, Valve Corporation, Warner Bros. 		2015–2017
Lego Dino [57] [58] Dinosaurs Lego2011–2012
Lego Dino Attack /
Lego Dino 2010 [59] [60] [61] 		Dinosaurs. Released in the United States and Australia as Dino Attack. Released in Europe as Dino 2010 with modified buildsLego2005
Lego Dinosaurs Dinosaurs Lego2001
Lego Discovery Discovery Channel Discovery Channel 2003
Lego DOTS [62] Arts and crafts Lego, various2020–2023
Lego Elves Elves Lego2015–2018
Lego Exo-Force Mecha Lego2006–2008
Lego Fabuland Aimed at young children, the range aimed to fill the gap between Duplo and the standard Lego product rangesLego1979–1989
Lego FORMA [63] Fish modelsLego2019 [64]
Lego Fusion [65] Combination of construction sets and game app [66] [67] Lego2014
Lego Galidor Galidor: Defenders of the Outer Dimension Lego,
Tom Lynch Company		2002
Lego Games Board games
  • Heroica (2011–2012)
Lego, various2009–2013
Lego Ghostbusters Ghostbusters Columbia Pictures, Ghost Corps,
Sony Pictures 		2014–2016,
2018, 2020
Lego Hero Factory Hero Factory Lego2010–2014
Lego Hidden Side [68] [69] Ghosts, supernatural and mystery solving with interactive augmented reality [70] Lego2019–2020
Lego The Hobbit The Hobbit (film series)
  • An Unexpected Journey
  • The Desolation of Smaug
  • The Battle of the Five Armies
 Middle-earth Enterprises,
New Line Cinema, Warner Bros.,
Metro-Goldwyn-Mayer.		2012–2014A subtheme of Lego The Lord of the Rings
Lego Homemaker Lego1971–1982
Lego Indiana Jones Indiana Jones Lucasfilm, Disney 2008–2023
Lego Island Xtreme Stunts Stunt performers Lego2001–2003
Lego Jack Stone Action themed sets centred on character Jack Stone.Lego2001–2003
Lego Juniors Easy to build sets designed for children aged 4 to 7 years oldLego, various2014–2018
Lego Legends of Chima Legends of Chima
  • Speedorz
Lego2013–2015
The Lego Batman Movie The Lego Batman Movie Lego, DC Extended Universe, Warner Bros. 2017–2018
The Lego Movie The Lego Movie (franchise) 2014–2015,
2018–2019
The Lego Ninjago Movie
[72] 		The Lego Ninjago Movie Lego, Warner Bros. 2017
Lego Life of George
[73] [74] 		Combination of construction sets and game app [75] [76] [77] Lego2011–2012
Lego Little Robots Little Robots Lego,
Create TV & Film		2003–2004
Lego The Lone Ranger The Lone Ranger (2013 film) Disney,
Jerry Bruckheimer Films 		2013
Lego Master Builder's AcademyMaster builder's academyLego2011–2013
Lego Mickey Mouse Mickey Mouse Disney 2000
Lego Mindstorms Robotic Lego sets and kits aimed at teaching coding and robotics Lego1998–2022
Lego Mixels Mixels Lego,
Cartoon Network 		2014–2016
Lego Model TeamAdvanced vehicle modelsLego1986, 1990–1991,
1993–1999, 2004
Lego Monster Fighters Monster fighters, monsters, zombies and ghosts Lego2012
Lego Muji [78] [79] [80] Combination of Lego bricks and foil decals [81] Muji 2009–2011
Lego Nexo Knights Nexo Knights Lego2016–2018
Lego Ninja Ninjas
  • Shogun's Defence (1998–1999)
  • Robbers (1998–1999)
  • Red Ninjas (1999)
Lego1998–2000
Lego Originals [82] [83] Giant-sized wooden minifigures Lego2019
Lego Pharaoh's Quest Archaeologists and mummies Lego2011
Lego Pirates Pirates
  • Imperial Soldiers (1989–1991, 2015)
  • Pirates (1989–1997, 2001–2002, 2009, 2015)
  • Imperial Guards (1992–1996, 2009–2010)
  • Islanders (1994, 2001)
  • Imperial Armada (1996–1997, 2001)
Lego1989–1997,
2001–2002
2009–2010, 2015
Lego Pirates of the Caribbean Pirates of the Caribbean (film series) Disney,
Jerry Bruckheimer Films 		2011, 2017
Lego Power Functions Electric motors for Lego setsLego2007–2020
Lego Power Miners Mining and underground monstersLego2009–2010
Lego The Powerpuff Girls [84] The Powerpuff Girls (2016 TV series) Cartoon Network 2018
Lego PrimoLego sets designed for babies Lego1995–1999
Lego Prince of Persia: The Sands of Time Prince of Persia: The Sands of Time Disney,
Jerry Bruckheimer Films 		2010
Lego QUATROVery large bricks; twice times as big as Lego Duplo bricks, but they are still compatible with Duplo bricksLego2004–2006
Lego Racers Auto racing
  • Xalax (2001)
  • Radio Control (2001–2009)
  • Drome Racers (2002)
  • Williams F1 (2002–2003)
  • Ferrari (2004–2013)
  • Power Racers (2005–2010)
  • Tiny Turbos (2005–2013)
  • Lamborghini (2009–2010)
  • Air Stomper (2010–2011)
Lego, various2001–2013
Lego RoboRiders Motorcycle-based robots Lego2000–2001
Lego Rock Raiders Mining and underground monstersLego1999–2000
Lego Scala Girl-oriented designs Lego1979–1980,
1997–2001
Lego Scooby-Doo [85] [86] Scooby-Doo Hanna-Barbera, Warner Bros. 2015–2017
Lego Space Space exploration and extraterrestrial life
  • Space (1978–1988)
  • Futuron (1987–1990)
  • Blacktron (1987–1991)
  • Space Police I (1989, 1991)
  • M:Tron (1990–1991)
  • Blacktron Future Generation (1991–1992)
  • Space Police II (1992–1993, 1998)
  • Ice Planet 2002 (1993–1995, 1999)
  • Unitron (1994–1995)
  • Spyrius (1994–1996, 1999)
  • Exploriens (1996)
  • Roboforce (1997)
  • UFO (1997–1999)
  • Insectoids (1998–1999)
  • Life on Mars (2000–2001)
  • Mars Mission (2007–2008)
  • Space Police III (2009–2010)
  • Alien Conquest (2011)
  • Galaxy Squad (2013)
Lego1978–2013
Lego Speed Racer Speed Racer (film) Warner Bros. 2008
Lego Spider-Man Spider-Man (Sam Raimi film series) Columbia Pictures, Marvel Cinematic Universe, Sony Pictures 2002–2004
Lego SpongeBob SquarePants SpongeBob SquarePants Nickelodeon, Paramount Global 2006–2009,
2011–2012
Lego Sports Sports
  • Soccer / Football (2000–2007)
  • Basketball (2003–2004)
  • Gravity Games (2003–2004)
  • Hockey (2003–2004)
Lego, various2000–2007
Lego Spybotics Spy-based robotics Lego2002
Lego Stranger Things
[87] 		Stranger Things Netflix 2019, 2022
Lego Studios Film studios Lego, various2000–2003
Lego Teenage Mutant Ninja Turtles Teenage Mutant Ninja Turtles Nickelodeon, Paramount Pictures, Paramount Global 2013–2014 [88]
Lego Thomas & Friends Thomas & Friends Mattel 2005–2009
Lego Slizer /
Lego Throwbots		Disk-throwing robots Lego1999–2000
Lego Time Cruisers Time travel
  • Time Cruisers (1996-1997)
  • Time Twisters (1997)
Lego1996–1997
Lego Town Modern life
  • Leisure (1981–1990, 1992–1994, 1996)
  • Airport (1985, 1989–1994, 1996–2001, 2004)
  • Race (1985–2000)
  • High Speed Adventure (1987–1988)
  • Flight (1987, 1992–1994, 1996)
  • Service and Repair (1987–1989, 1998)
  • Nautica (1991)
  • RSQ911 (1991–1992)
  • Paradisa (1992–1997)
  • Rescue (1993–1996)
  • Launch Command (1995)
  • Outback (1997)
  • Divers (1997–1998)
  • Extreme Team (1997–1999)
  • Res-Q (1997–1999)
  • Space Port (1999)
  • Arctic (2000)
Lego1978–2001, 2004
Lego Toy Story Toy Story (franchise) Pixar, Disney 2009–2011, 2019-2021
Lego Trolls World Tour
[90] 		Trolls World Tour DreamWorks Animation,
Universal Pictures 		2020
Lego Ultra Agents Agents Lego2014–2015
Lego Unikitty! Unikitty! Lego,
Cartoon Network, Warner Bros. 		2018
Lego Vidiyo [91] [92] Music video makerLego,
Universal Music Group 		2021–2022
Lego Vikings [93] Vikings Lego2005–2006
Lego Wild West Wild west
  • Cavalry (1996–1997, 2002)
  • Cowboys (1996–1997, 2002)
  • Indians (1997, 2002)
Lego1996–1997, 2002
Lego Winnie the Pooh Winnie the Pooh (franchise) Disney 1999–2001, 2011
Lego World City City lifeLego2003–2004
Lego World Racers World racingLego2010
Lego Znap Wire-frame setsLego1998–1999

Related Research Articles

<span class="mw-page-title-main">Lego Space</span> Discontinued Lego theme

Lego Space is a science fiction-oriented Lego theme which focuses on astronauts, space colonization, spaceships, and extraterrestrial life. Introduced in 1978, along with Castle and Town, with each of the three themes representing the 'Past' (Castle), 'Present' (Town) and 'Future' (Space). It is one of the oldest and most extensive themes in Lego history, consisting of over 300 individual sets.

Lego <i>Harry Potter</i> Lego theme based on the Harry Potter film series

Lego Harry Potter is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling. It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books. The first sets appeared in 2001, to coincide with the release of the first film, Harry Potter and the Philosopher's Stone. Subsequent sets were released alongside the new films, until Harry Potter and the Order of the Phoenix. The line then went dormant for three years, with sets being released in 2010 and 2011. In 2018, it was announced that more sets based on the Harry Potter franchise would be released, including new sets based on Fantastic Beasts and Where to Find Them and its sequel, Fantastic Beasts: The Crimes of Grindelwald.

<span class="mw-page-title-main">Lego City</span> Lego theme

Lego City is a theme under which Lego building sets are released based on city life, with the models depicting city and emergency services, airport, train, construction, and civilian services. It evolved from LEGOLAND Town as one of the three original themes that Lego produced upon its launch of the Lego minifigure in 1978 along with Castle and Space, with each of the three themes representing the 'Past' (Castle), 'Present' (Town) and 'Future' (Space). The Town brand was briefly replaced with Lego World City in 2003 and 2004 before it was simply rebranded as Lego City in 2005.

Lego Spider-Man is a product range of the Lego construction toy, based on the Marvel Comics character Spider-Man. When the theme first launched in 2002, it was inspired by the Spider-Man film released the same year and was part of the Lego Studios line. Additional sets were released two years later, based on the film's sequel, Spider-Man 2. The theme was discontinued before the release of Spider-Man 3, and the rights were sold to rival Mega Brands, who entered a multi-year licensing deal with Marvel Enterprises, giving them the rights to produce playsets, vehicles, and other building-themed products based upon various Marvel characters for their Mega Bloks toys.

Lego Creator is a Lego theme for generic models. Creator sets have few specialized bricks to create buildings, creatures, vehicles, and robots. Some sets featured instructions for three different possible builds from the bricks included and most sets in recent years have used the 3-in-1 label. Creator is also a parent theme to Lego Icons, a Lego subtheme for adolescents and adults featuring advanced building techniques and large piece counts, mostly known for Modular Buildings and detailed vehicles. Creator also has had several other subthemes such as X-Pods and mosaics.

<span class="mw-page-title-main">Lego Toy Story</span> Lego theme

Lego Toy Story is a Lego theme based on the Disney·Pixar's Toy Story film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May 2010, five Lego and four Duplo sets were released under the Toy Story 3 sub-theme. The original theme was discontinued in 2011. For the release of Toy Story 4 there was one Duplo set based on the third film and 6 Lego sets based on the fourth film. These sets were released in March and in April 2019 this time under the Juniors line. The minifigures in the sets were also now redesigned. The revival theme was discontinued in 2021.

Lego Prince of Persia Lego theme

Lego Prince of Persia was a Lego theme based on the 2010 film Prince of Persia: The Sands of Time. It was licensed from Walt Disney Pictures, Jerry Bruckheimer Films, and Ubisoft. The theme was introduced in 2010 and was discontinued by the end of 2011.

Lego Minifigures are a 2010 Lego theme based on a set of collectible Lego minifigures. Each figure is an original character with new clothing and facial designs, and many contain previously unseen accessories. Each series usually contains 16 different minifigures; however, some series contain as few as 9 minifigures, while others contain up to 22. Since 2021, the number of different minifigures for a series is set to 12. In 2023, the Disney 100-anniversary series came out, bringing the total number of figures to 18, although it was once again reduced to 12 with the second Marvel series. This series also introduced paper boxes, instead of the plastic bags, making it no longer possible to feel up the pieces for each figure.

Lego Pirates of the Caribbean is a discontinued Lego theme that is based on the film series of the same name. It is licensed from Walt Disney Pictures and Jerry Bruckheimer Films. There are nine known sets. The first wave was released in May 2011 with the second wave coming out in November 2011. In November 2010, it was officially announced by Lego that the video game Lego Pirates of the Caribbean: The Video Game was in production. It was released on May 10, 2011, in North America. The series acts as a thematic replacement for the popular Lego Pirates theme, featuring many of the same elements. Most of the sets are similar to the Lego Pirates theme. The theme was first introduced in 2011 and discontinued in 2017.

Lego Minecraft is a Lego theme based on the sandbox video game Minecraft. The theme was first introduced in 2012.

Lego Super Heroes is a theme and product range of the Lego construction toy, introduced in 2011, owned by The Lego Group and licensed from DC Entertainment, Marvel Entertainment, Warner Bros., The Walt Disney Company and Pixar.

<span class="mw-page-title-main">Lego Ideas</span> Online program by Danish toy manufacturer LEGO

Lego Ideas is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. It started in 2008 as an offshoot of the Japanese company Cuusoo, named after the Japanese word 空想 kūsō.

Lego Speed Champions is an auto racing-inspired theme of Lego building sets first released in 2015. It features classic and modern styles from well-known car brands.

Lego Disney is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films and television series. It is licensed from Walt Disney Pictures. The theme was first introduced in 2016 and was re-branded theme from the Lego Disney Princess line in 2017. The toy line was accompanied by several shorts and television specials based on Lego Disney.

Lego Juniors was a product range of the construction toy Lego, designed for children aged 4 to 7 years old. It acted as a transition from the Duplo to the regular Lego System. Lego Juniors initial release was on February 14, 2014, with the tagline Easy to build. It was the successor to the Bricks & More line released in 2009. Unlike its predecessor, Lego Juniors offered specialized bricks to make builds look more realistic while using fewer pieces for an easier build. The product line was discontinued by December 31, 2018 and rebranded as "4+" in 2019. 

Lego Icons is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques. Icons is considered a challenge to both the target audience and Lego designers. All Icons sets are classified into specified sub-themes; however, the entirety of Icons is classified as a sub-theme of Lego Creator.

The Lego Ninjago Movie was a product line based on The Lego Ninjago Movie, the third film of The Lego Movie franchise. It was licensed from The Lego Group, Warner Bros. Pictures, and Warner Animation Group. The theme was introduced on 1 August 2017 as part of a licensing and merchandising programme associated with the film. Alongside the release of the Lego sets, the programme included the release of several promotional short films and The Lego Ninjago Movie Video Game. The product line was discontinued by 31 December 2019.

<span class="mw-page-title-main">Lego The Lone Ranger</span> Lego theme

Lego The Lone Ranger was a Lego theme based on the film of the same name. It is licensed from Walt Disney Pictures, Jerry Bruckheimer Films, and DreamWorks Classics. The theme was first introduced in April 2013 and was discontinued by the end of 2014 in conjunction with the theatrical release of the film.

<span class="mw-page-title-main">Lego Vidiyo</span> Lego theme

Lego Vidiyo was a Lego theme that allows children to create their own music videos and dance clips using a range of Lego toy sets and an associated app. It is licensed from Universal Music Group. The theme was first introduced in March 2021, before being discontinued by the end of January 2022 after being deemed a commercial disaster.

Lego BrickHeadz is a Lego theme that recreates iconic characters from themes like DC, Marvel Comics, Star Wars and Disney as buildable characters. The theme was first introduced in 2016.

References

  1. ↑ "Lego Space". Lego. Retrieved January 30, 2020. In 1978, LEGO owner Kjeld Kirk Kristiansen introduces a new business model: the "System within the System".
  2. ↑ "Lego Castle". Lego. Retrieved April 21, 2020.
  3. ↑ "LEGO Legend Kjeld Kirk Kristiansen to be Inducted into the Toy Hall of Fame". What's the Buzz. Toy Industry Association. 2008-02-11. Archived from the original on 2008-02-29. Retrieved 2008-03-01.
  4. ↑ Lego Group (10 October 2023). "The LEGO Group and Nintendo Bring Animal Crossing™ to LEGO Brick Form for the First Time". Lego. Retrieved 12 October 2023.
  5. ↑ "List of Lego Architecture Sets". Brickset. November 10, 2008.
  6. ↑ Lego Group (1 July 2020). "Transform your passion into art: the LEGO Group puts pop-art back in the picture for adult builders". Lego. Retrieved 1 July 2020.
  7. ↑ "LEGO Avatar Theme Confirmed to be Coming". thebrickfan.com. 23 March 2022. Retrieved 23 March 2022.
  8. ↑ "LEGO Avatar: The Way of Water Reveals Coming to LEGO Con 2022". thebrickfan.com. 20 May 2022. Retrieved 21 May 2022.
  9. ↑ "Details on LEGO Avatar sets fly into view". Brick Fanatics. 4 June 2022.
  10. ↑ Lego Group (20 July 2022). "THE LEGO GROUP UNVEILS FOUR NEW SETS INSPIRED BY AVATAR AT SAN DIEGO COMIC CON 2022". Lego. Retrieved 21 July 2022.
  11. ↑ "LIGHTSTORM ENTERTAINMENT, DISNEY, AND THE LEGO GROUP REVEAL IMMERSIVE NEW LEGO AVATAR SETS". Avatar. Retrieved 29 July 2022.
  12. ↑ Lego Group (24 April 2019). "The LEGO Foundation and the LEGO Group team up with blind associations to pilot LEGO Braille Bricks and develop children's breadth of skills". Lego. Retrieved 6 October 2023.
  13. ↑ Lego Group (20 August 2020). "LEGO Braille Bricks to launch in twenty countries over the next six months following successful pilot program". Lego. Retrieved 6 October 2023.
  14. ↑ Lego Group (24 August 2023). "Bringing Braille Fun Home: LEGO Braille Bricks on Sale for the First Time". Lego. Retrieved 6 October 2023.
  15. ↑ Lego Group (12 July 2018). "NEW MOBILE APP LETS YOU FREE BUILD YOUR FAVORITE LEGO BRICKHEADZ™". Lego. Retrieved 2 December 2020.
  16. ↑ "LEGO Systems Debuts Largest-Ever Collection of Building Sets to Inspire Builders of All Ages at American International Toy Fair". PR Newswire (Press release). Retrieved February 12, 2014.
  17. ↑ "LEGO Systems and Upright Citizens Brigade Join Forces to Inspire Creativity". PR Newswire (Press release). Retrieved 23 June 2016.
  18. ↑ "Lego Systems, Inc. Introduces Hundreds Of New Building Sets To Inspire Creativity In Children Of All Ages". PR Newswire . February 16, 2018.
  19. ↑ "LEGO Systems Redefines Creative Learning And Self-Expression With Key 2020 Launches". PR Newswire (Press release). Retrieved 21 February 2020.
  20. ↑ Lego Group (2 May 2023). "The LEGO Group brings to life the limitless creative power of children's dreams in its new theme, LEGO® DREAMZzz™". Lego. Retrieved 3 May 2023.
  21. ↑ Lego Group (2 May 2023). "The making of LEGO DREAMZzz™..." Lego. Retrieved 3 May 2023.
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