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Headquarters in Tokyo
|Kabushikigaisha sega samī hōrudingusu|
|Traded as||TYO: 6460|
|Founded||October 1, 2004|
|Headquarters||Sumitomo Fudosan Osaki Garden Tower, |
Number of employees
|7,993 (2019)[ citation needed ]|
Sega Sammy Holdings Inc. (also known as the Sega Sammy Group) is a Japanese holding company formed from the merger of Sega and Sammy Corporation in 2004. Both companies are involved in the amusement industry (Sega with arcade and video games, Sammy with pachinko machines).
Sega was established in Japan in 1951 under the name Service Games when Richard Stewart[ who? ] and Ray LeMaire[ who? ] went to Tokyo under Martin Bromley's[ who? ] request to gain a new distributor for the company. The company started to distribute slot machines to U.S. bases in Japan. During the 1960s, Service Games was renamed to Sega Enterprises Ltd. Sega Enterprises sold their first product, the electro-mechanical game called Periscope which became a worldwide hit. In 1969, Sega Enterprises was acquired by U.S. conglomerate Gulf & Western Industries Inc. In 1983, Sega launched the Sega Computer Videogame SG-1000, the first 8-bit video game platform. In 1986, the CSK Group acquired Sega Enterprises through capital participation. Sega Europe Ltd. was established in Europe, and in 1985, Sega Enterprises Inc. was established in the United States. These regional subsidiaries served as a marketing base for amusement arcade machines.
During 1985, Sega released Hang-On , the world's first force feedback game. Sega Enterprises was registered stock on over-the-counter (OTC) market. In 1988, Sega listed stock on the second section of Tokyo Stock Exchange. Within this year, Sega released the Sega Mega Drive/Genesis, a 16-bit home video game platform that solidified Sega's presence in the console market. During this year, Sega also launched the R-360, the world's first amusement arcade cabinet could rotate 360 degrees in all directions. In 1991, Sega released Sonic the Hedgehog as a competitor mascot to represent Sega against Nintendo's Mario, and with 15 million copies sold, Sonic the Hedgehog spawned multiple sequels over the years and became Sega's flagship franchise.
In 1992, Sega released Virtua Racing in order to utilise polygonal 3D-graphics engines, and in 1993, Sega released Virtua Fighter , the world's first polygonal 3D fighting game. In 1994, Sega launched the Sega Saturn, a 32-bit home video game platform. In 1995, Sega launched Print Club Arcades in partnership with Atlus. In 1996, Sega released Sakura Wars , a Japan exclusive sim-based Strategy RPG that became a cultural phenomenon within Japan spawning a multi-media franchise. In 1998, Sega launched the Sega Dreamcast. In 2000, Sega Enterprises changed their name to Sega Corporation. During this year, Sega released Phantasy Star Online , the first networked role-playing game (RPG) for home video game platforms. In 2001, Sega discontinued the Dreamcast and withdrew from the console hardware industry to become a third-party video game developer and publisher.
Sammy Corporation was founded in 1975 as Sammy Industry Co., Ltd. by Japanese Business magnate, Hajime Satomi. It was formed from Satomi Corporation's manufacturing and marketing divisions for amusement arcade machines. In the 1980s, Sammy marketed and sold Pachislot machines, and in the 1990s, Sammy expanded their portfolio by marketing and selling Pachinko machines. These two business ventures have been the primary pillar of Sammy Corporations revenue. During 1997, Sammy Industry Co., Ltd. changed its name to Sammy Corporation. By 2000, Sammy Corporation was listed in the Tokyo Stock Exchange's 1st section, indicating it as a "large company".Outside of Pachinko and Pachislot industry, Sammy Corporation was also involved in the video game industry as a publisher for fighting games such as the Guilty Gear series (developed by Arc System Works), The Rumble Fish series (developed by Dimps) and Survival Arts .
According to the first Sega Sammy Annual Report, the merger of the two companies happened due to the companies facing difficulties. According to chairman Hajime Satomi, Sega had been in the red for nearly 10 yearsand lacked a clear financial base. Sammy, on the other hand, feared stagnation and overreliance of its highly profitable pachislot and pachinko machine business, and wanted to diversify its business in new fields, using Sega's broader range of involvement in different entertainment fields.
Together, as the Sega Sammy group, the company has grown and acquired and founded multiple companies.
Until 2015, the group was structured in four areas:
For the better half of the first decade of the holding's existence it has sought the arcade machine sales of Sega and the pachinko sales of Sammy, as its biggest financial incentive. A shift happened in the 2010s, leading to the "Group Structure Reform" in 2015. Casinos, resorts and digital games became the biggest financial incentives. Arcade sales and packaged games from Sega has softened, while growth in pachinko sales is not anticipated.
On December 22, 2010, Sega Sammy Holdings acquired the remaining outstanding shares of TMS Entertainment, thus making TMS Entertainment a wholly owned subsidiary of Sega Sammy Holdings.In April 2017, Marza Animation Planet, Sega's CGI animation studio, was restructured into TMS Entertainment.
Taito Corporation is a Japanese company that specializes in video games, toys, arcade cabinets and game centers, based out of Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the Taito Trading Company, importing vodka, vending machines and jukeboxes into Japan. It would begin production of video games in 1973. In 2005, Taito was purchased by Square Enix, becoming a wholly owned subsidiary by 2006.
Pachinko (パチンコ) is a type of mechanical game originating in Japan and is used as both a form of recreational arcade game and much more frequently as a gambling device, filling a Japanese gambling niche comparable to that of the slot machine in Western gaming.
SNK Corporation is a Japanese video game hardware and software company. It is the successor to the company Shin Nihon Kikaku and presently owns the SNK video game brand and the Neo Geo video game platform. SNK's predecessor Shin Nihon Kikaku was founded in 1978 by Eikichi Kawasaki. The corporation was initially named Shin Nihon Kikaku. The name was then informally shortened to SNK Corporation in 1981 before becoming the company's official name in 1986.
Konami Holdings Corporation is a Japanese entertainment and gambling conglomerate. It operates as a product distributor, video game developer and publisher company. Konami has casinos around the world and operates health and physical fitness clubs across Japan.
Irem Software Engineering is a Japanese video game console developer and publisher, and formerly a developer and manufacturer of arcade games as well. The company has its headquarters in Chiyoda, Tokyo.
Atlus Co., Ltd. is a Japanese video game developer, publisher, and distribution company based in Tokyo. A subsidiary of Sega, the company is known for its Megami Tensei, Persona, Etrian Odyssey, and Trauma Center series, among others. Its corporate mascot is Jack Frost, a snowman-like character from their Shin Megami Tensei series. Outside of games, the company is also known for their purikura services, which are selfie photo sticker booths popular in East Asia.
Sega AM Research & Development No. 2, previously known as SEGA-AM2 Co., Ltd., is a video game development team within the Japanese multinational video game developer Sega. Yu Suzuki, who had previously developed arcade games for Sega including Hang-On and Out Run, was the first manager of the department.
Banpresto Co., Ltd. was a Japanese toy company, and a former game developer and publisher, headquartered in the Shinagawa Seaside West Building in Shinagawa, Tokyo. The current iteration of the company was formed on April 1, 2008, with the focus on the toy consumer business. The company was dissolved in February 2019 and combined to Bandai Spirits, with the company getting all the rights and duties of Banpresto.
Sammy Corporation is a developer and retailer of pachinko and pachislot systems in South Korea and Japan that was established on November 1, 1975, as Sammy Industry. The company is also known for publishing a small number of video games such as the Guilty Gear, The Rumble Fish and Survival Arts series of fighting games. In 2004, it merged with Sega to form a new holding company called Sega Sammy Holdings Inc. All its video game businesses were transferred over to Sega.
David Rosen is an American businessman and the co-founder of the Japanese video game company Sega. He retired from the company as Chairman in 1996.
Toshihiro Nagoshi is a Japanese video game producer and designer. He is the chief creative officer for Sega, general director of Ryu Ga Gotoku Studio and a member of the board of directors for Atlus. He joined Sega in 1989.
Bandai Namco Holdings Inc. (BNHD), also known as the Bandai Namco Group, is a Japanese holding company which was formed from the merger of Bandai and Namco on September 29, 2005. It specializes in toys, video games, arcades, anime, and amusement parks. Bandai Namco also supply various arcade machines to movie theaters and arcades across the globe.
Sega AM Research & Development No. 1 is a development department within Japanese video game developer Sega that also previously existed as Wow Entertainment and Sega Wow Inc. AM1 spent most of its early existence under the leadership of Rikiya Nakagawa and developed a number of arcade games for Sega.
Hajime Satomi is a Japanese business magnate. Satomi is known as the founder of Sammy Corporation, which merged with the Japan-based video game and arcade game producer Sega to form the holding company Sega Sammy Holdings.
iXIT Corporation, formerly known as Index Corporation, is a Japanese corporate information and communications technology company owned by Sawada Holdings.
Hisao Oguchi is a Japanese business executive. He is the director, vice chairman, and chief creative officer of Sega Sammy Holdings Inc. Oguchi originally was President and CEO of Sega.
Sega Corporation is a Japanese multinational video game developer and publisher headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are respectively headquartered in Irvine, California, and London. Sega's arcade division existed as Sega Interactive Co., Ltd. from 2015 to 2020 before it merged with Sega Games to create Sega Corporation with Sega Games as the surviving entity. Sega is a subsidiary of Sega Group Corporation, which is, in turn, a part of Sega Sammy Holdings. From 1983 until 2002, Sega also developed video game consoles.
Nihon Bussan Co., Ltd. was a Japanese video game manufacturer. The company had its headquarters in Kita-ku, Osaka. In the past they had also manufactured and sold yachts.
TMS Entertainment Co., Ltd., formerly known as Tokyo Movie Shinsha, also known as Tokyo Movie or TMS-Kyokuichi, is a Japanese animation studio founded in 1946.
The history of Sega, a Japanese multinational video game developer and publisher, has roots tracing back to Standard Games in 1940 and Service Games of Japan in the 1950s. The formation of the company known today as Sega is traced back to the founding of Nihon Goraku Bussan, which became known as Sega Enterprises, Ltd. following the acquisition of Rosen Enterprises in 1965. Originally an importer of coin-operated games to Japan and manufacturer of slot machines and jukeboxes, Sega began developing its own arcade games in 1966 with Periscope, which became a surprise success and led to more arcade machine development. In 1969, Gulf and Western Industries bought Sega, which continued its arcade game business through the 1970s.