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Bandai Namco Holdings Inc.[a], commonly known as Bandai Namco[b] and formerly Namco Bandai until 2015, also known as Bandai Namco Group,[4] is a Japanese entertainment holding company founded in 2005 by the merger of Namco and Bandai. The company specializes in toys, video games, arcades, anime, restaurants, and amusement parks.[5] They are also unofficially nicknamed as "Bamco" by some.[c] The conglomerate is made up of:
The previous logo for Bandai Namco was used until 2022.
On May 5, 2005, Namco Ltd. announced it was merging with Bandai Co., Ltd. to form NAMCO BANDAI Holdings Inc. (株式会社バンダイナムコホールディングス), with stock transfer to be completed on September 29.[6]
The merger was finalized on September 25, creating the third-largest video game publisher in Japan by revenue.[7] Bandai purchased Namco for US$1.7billion, with Namco receiving 43 percent of shares and Bandai receiving the other 57 percent.[8][9][10] Officially, Namco was purchased by Bandai for $1.7billion.[11][12] 57% of the company's holding went to Bandai while 43% went to Namco. Furthermore, Bandai swapped one of its shares for 1.5 shares of the new Namco Bandai. Namco traded evenly with a one-for-one share,[13] carried out via a share exchange. The shareholders of Namco received one NBHD share for each Namco share and the shareholders of Bandai received 1.5 NBHD shares for each Bandai share.[14] Prior to the merger, Bandai and Namco had various subsidiaries that worked under them. After the merger of Bandai Namco, the respective Bandai and Namco subsidiaries were re-designated into different areas of the combined conglomerate.
On March 31, 2006, Namco merged with Bandai's video game operations to form Namco Bandai Games.[15][16] Namco's video arcade and amusement park divisions were spun-off into a new subsidiary that retained the Namco branding.[15]
In September 2006, NBHD acquired CCP Co., Ltd. from Casio and made it a wholly owned subsidiary.[17][18] NBHD have since fully acquired developers Banpresto (whose video game operations were absorbed into Namco Bandai Games on April 1, 2008)[19] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively.
The business of Bandai Networks Co., Ltd. was merged into Namco Bandai Games in April 2009 and Bandai Networks subsequently ceased to exist as a separate company.[18]
Namco Bandai bought a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.[20] Until June 30, 2012, Infogrames had the option to sell the other 66% in Atari Europe to NBHD.[21] Between June 30, 2012, to June 20, 2013, Bandai Namco gained the option to acquire the 66% stake.[22][23] On July 7, 2009, Bandai Namco Holdings bought 100% of Atari Australia Pty Ltd. BNHD acquired 100% of the shares of Atari Asia Holdings Pty. Ltd. and 100% of the shares of Atari UK Ltd.[24]
Namco Bandai acquired D3 Inc., the parent company of D3 Publisher, on March 18, 2009,[25] after first acquiring a 95% stake in the company.[26] In August 2013, Bandai Namco opened a studio in Vancouver, broadening its reach for western demographics.[27]
In October 2019, Bandai Namco Holdings announced plans to acquire Sotsu, a move which will grant the company rights to the entire Gundam franchise, which the company already holds part of due to owning the studio Sunrise, which is also one of the producers of the series.[28]
The company acquired minority stake in Limbic Entertainment in February 2021.[29] It gained a majority stake in October 2022.[30]
The company unveiled a new logo and a new mission statement in September 2021 which will be implemented starting on April 1, 2022, to commemorate the 72nd anniversary of the founding as Bandai five years before the founding of Namco. The company's updated purpose was "the idea of connecting and working together to create things", and plans to work with fans of their games through communication to help plan how the company will go forward. As part of that, the new logo is based on a fukidashi, a speech bubble that represents both the worldwide influence of Japanese manga as well as their efforts to be communicative with players. On February 8, 2022, the company changed the color of their new logo from magenta to rose red.[31]
In July 2022, Bandai Namco confirmed that an unspecified party hacked the company, gaining unauthorized access to internal systems to multiple groups in Asia outside Japan.[32]
On August 23, 2024, the company entered into a major alliance with Toho which led to said company taking a minority stake in BNHD.[2]
Corporate structure
The company's headquarters are in the Sumitomo Fudosan Mita Building in Minato, Tokyo.[5] Its North American branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008, and handles the US operations of the company from their headquarters in Irvine, California.[33] The company's European and Asian divisions, Bandai Namco Holdings UK and Bandai Namco Holdings Asia, are headquartered in Richmond, London and Central, Hong Kong respectively. In September 2017, Bandai Nanco Holdings established China divisions headquartered in Shanghai.[34]
Bandai Namco Holdings is headed by president Mitsuaki Taguchi and chairman Shukuo Ishikawa, both of whom took their respective positions in 2018. The company's corporate structure is grounded in the relationships between its employees and subsidiaries; Bandai Namco believes that the health and motivation of its employees is necessary to sustain operations, as it allows for additional creative freedom in its array of products. As of 2019, Bandai Namco is the world's largest toy company by revenue, having accumulated over $6.5 billion.[35][36] It is among the largest and most profitable companies in Japan with over ¥189.8 billion as of 2020.[37]
In February 2021, Bandai Namco Holdings announced the merger of its business units. As part of the changes to be done in April 2021, it will reduce its operating units from five to three. Toys & Hobby and Network Entertainment Unit (video games) merged to form Entertainment Unit, Visual and Music Production Unit (production and distribution of anime and music) and IP Creation Unit (Production of anime) merged to form IP Production Unit and Real Entertainment Unit was renamed Amusement Unit (theme parks).[38]
Content units and subsidiaries
Prior to the recent reorganization into just three business units, Bandai Namco Holdings was structured into six product areas known as Content Units: Toys and Hobby (toys), Network Entertainment (video games), Real Entertainment (amusement parks), Visual and Music Production (anime and music albums), IP Creation (creation of new intellectual properties), and Affiliated Business (supporting companies).[39] The Network Entertainment Unit serves as the core area of the company, where it is led by Bandai Namco Entertainment, the company's video game publishing arm. Bandai Namco Entertainment owns multiple subsidiaries, including Bandai Namco Studios,[40]B.B. Studio, and D3 Publisher,[41] all of which develop video games for home video game systems and cellular phones across the world.[42] It holds multiple international divisions itself, including offices in the United States, Europe, and Taiwan. Often, the Entertainment division serves as the spearhead for market expansion. It established the Shanghai division in 2015,[43] two years before the Bandai Namco Holdings established its Chinese division.
The Toy and Hobby Unit is led by Bandai, who designs toys and electronic devices based on licenses such as Dragon Ball, Gundam, and Sailor Moon.[44] Bandai Spirits designs toys intended for more mature audiences, alongside prizes for video arcades.[45] MegaHouse designs figurines and toys for candy machines, as does Heart Corporation for seasonal events. Other companies under the unit include Seeds, which produces medical equipment; Plex, a designer of toys based on licensed characters;[46] Sun-Star, which designs and distributes stationery to consumers and Japanese school systems; CCP, a producer of sundries and consumer electronics; and Banpresto Sales, a distributor of prizes for arcades.
Bandai Namco Amusement, known as simply Namco until 2018, heads the Real Entertainment Unit. Amusement designs arcade games and maintains the company's amusement parks, including Namco Namja Town, Wonder Bowl, and its VR Zone locations. Video games designed by Amusement include Time Crisis 5, Star Wars Battle Pod, Pac-Man Racing, and Galaga Fever.[47] In addition, Amusement provides services for Bandai Namco's "Banacoin" digital currency platform and mobile applications to promote events at its arcades. Assisting the company are Bandai Namco Technica and Bandai Namco Amusement Lab, which provide repair services and research & development (R&D) operations respectively.[48]Hanayashiki Co., Ltd. operates Japan's oldest surviving theme park of the same name, while PleasureCast maintains and opens amusement centers across Japan.[49] The Visual and Music Production is hemmed by Bandai Namco Arts and Actas, anime production studios; Highway Star, a music artist manager; and Bandai Namco Live Creative, handling ticket sales and production of live concerts.
Sunrise, a Japanese anime studio known for productions such as Mobile Suit Gundam and Cowboy Bebop, is the center of the IP Production Unit. Sunrise holds three subsidiaries—music copyright manager Sunrise Music, animation planner Sunrise Beyond, and production house Bandai Namco Pictures[50]—which are also part of the unit. Sotsu is an advertising agency that also provides planning and productions for anime series such as Gundam. Bandai Namco's Affiliated Business comprises companies that provide additional support and resources. Companies under this unit include the product distributors Bandai Logipal and Logipal Express, finance manager Bandai Namco Business Arc, day care facility operator Kaikaya, toy distributor Happinet, graphic design studio Artpresto,[51] and disability supporter Bandai Namco Will.
Bandai Namco Shanghai Base (Chinese:万代南梦宫上海文化中心), originally Qianshuiwan Culture Center, is a performance center located in Putuo District, Shanghai, China. The building opened to the public in 2012 and was renamed to its current name in 2017. It contains the theatre "Bandai Namco Dream Hall" and several smaller studios and practice spaces.[52][53]
Bandai Namco Filmworks Inc., formerly and still famously known as Sunrise Inc., is a Japanese entertainment company owned by Bandai Namco Holdings with its business focused on production, planning and management for anime, founded in September 1972 by former Mushi Production employees.
Namco Limited was a Japanese multinational video game and entertainment company founded in 1955 which operated video arcades and amusement parks globally, produced video games, films, toys, and arcade cabinets. They were one of the most influential figures in the worldwide coin-op and arcade game industry; Namco produced several multi-million-selling game franchises, such as Pac-Man, Galaxian, Tekken, Tales, Ridge Racer, and Ace Combat. In 2006, Namco merged with Bandai to form what is now named Bandai Namco Holdings; the standalone Namco brand continues to be used for video arcade and other entertainment products by the group's Bandai Namco Amusements division.
Reiko Takagi is a Japanese voice actress and narrator from Osaka Prefecture, Japan. She is represented by Sigma Seven. Some of her major roles are Kaolla Su in Love Hina, Yamato Daiwa in Battle B-Daman, Sakura Kusakabe in Bludgeoning Angel Dokuro-chan, Luxandra Frail in Divergence Eve, Tadase Hotori in Shugo Chara!, Maki in Minami-ke, and Nobunaga Asakura in Nogizaka Haruka no Himitsu. In video games, she voices Cassandra Alexandra in the Soulcalibur series.
Bandai Visual Co., Ltd. was a Japanese anime, film production, and distribution company, established by Bandai and a subsidiary of Bandai Namco Holdings. They focused mainly in international distribution of anime properties in North America.
Banpresto Co., Ltd. was a Japanese video game developer and publisher headquartered in Shinagawa, Tokyo. It had a branch in Hong Kong named Banpresto H.K., which was headquartered in the New Territories. Banpresto was a partly-owned subsidiary of toymaker Bandai from 1989 to 2006, and a wholly-owned subsidiary of Bandai Namco Holdings from 2006 to 2008. In addition to video games, Banpresto produced toys, keyrings, apparel, and plastic models.
Bandai Namco Entertainment Inc., formerly Bandai Namco Games until 2015, is a Japanese multinational video game publisher, and the video game branch of the wider Bandai Namco Holdings group. Founded in 2006 as Namco Bandai Games Inc., it is the successor to Namco's home and arcade video game business, as well as Bandai's former equivalent division. Development operations were spun off into a new company in 2012, Namco Bandai Studios, now called Bandai Namco Studios.
Kidō Senshi Gundam: Senjō no Kizuna, is a Japanese arcade game set in the original Gundam universe. The game was created by Bandai Namco and Banpresto and was released late 2006. Play involves stepping into a P.O.D. and doing battle with other players across Japan.
Cellius Inc. was a Japanese video game developer and publisher headquartered in Shibuya, Tokyo, founded in 2007 as a joint venture between Sony and Bandai Namco Holdings. The aim of the company was to "help take share from Microsoft Corp. and Nintendo Co." Sony hoped that the company would make up for the losses it made during quarter two of its financial year. Ken Kutaragi was announced as CEO. Bandai Namco Holdings held 51% of the company, and Sony held 49%. The company planned to use Sony's Cell microprocessor, the heart of the PlayStation 3, for PlayStation 3 games and games for mobile phones and personal computers. Its video game projects were Misato Katsuragi's Reporting Plan on the PlayStation 3 and Ridge Racer on the PlayStation Vita.
Bandai Channel is a subscription video on-demand streaming service and anime distributor. It was established on March 1, 2002, by Bandai in coordination with Sunrise, Bandai Visual, and Bandai Networks. Its headquarters is located in Kajicho, Chiyoda, Tokyo.
Bandai Namco Studios Inc. is a Japanese video game developer headquartered in Kōtō, Tokyo and founded in 2012, with divisions in Singapore and Malaysia. Bandai Namco Studios is a subsidiary of Bandai Namco Entertainment, which itself is part of the wider Bandai Namco Holdings group. The company works under its parent company as a keiretsu; Bandai Namco Studios creates video games for home, arcade and mobile platforms, while Bandai Namco Entertainment handles the managing, marketing and publishing of these products.
Bandai Namco Pictures Inc., also known as BN Pictures and BNP, is a Japanese animation studio. It is a spinoff of Sunrise, a subsidiary of Bandai Namco Filmworks which is owned by Bandai Namco Holdings. The company was formed as a part of the medium-term management plan of Bandai Namco Holdings on restructuring itself. All the anime intellectual property and production divisions of Sunrise that aims at children and family were transferred to Bandai Namco Pictures. The company began its operations in April 2015.
B.B. Studio Co., Ltd. is a Japanese video game development company. The company is a result of a merger between BEC and Banpresoft by their parent company, Bandai Namco Entertainment.
Namco Community Magazine NG was a video game magazine distributed by Namco in Japan. It was published quarterly from 1983 to 1986, and bimonthly from 1986 to 1993. Based on a suggestion made by company president Masaya Nakamura, its content relates to Namco video games and progressed to crafts, developer interviews, fan mail, and two manga series illustrated by Hiroshi Fuji.
Bandai Namco Music Live Inc., formerly Bandai Namco Arts, is a Japanese company formed by the merger of Bandai Visual and its subsidiary Lantis by its owner Bandai Namco Holdings in February 2018. The company is responsible for the same area of its predecessors, which those being anime production and distribution and music production and distribution.
One Piece: Pirate Warriors also known in Japan as One Piece: Kaizoku Musou, is a series of action-adventure video games developed by Omega Force and published by Bandai Namco Entertainment. It is based on the One Piece manga and anime franchise by Eiichiro Oda. It is the most successful One Piece video game series, with over 8 million copies sold.
The Idolmaster SideM is a Japanese multimedia spin-off series of The Idolmaster, starting with a 2014 game and expanding to include music CDs, two anime series, a web radio show, printed manga, and a rhythm game. The series focuses on the male idols of 315 Production, in contrast with the normally female idol centric series.
My Hero Academia: Battle for All is a 2016 fighting game developed by Dimps and published by Bandai Namco Entertainment for the Nintendo 3DS, based on the manga series My Hero Academia by Kōhei Horikoshi. It was released on May 19, 2016, in Japan.
↑ Feldman, Curt (December 13, 2005). "Bandai, Namco to merge". GameSpot. Archived from the original on April 8, 2014. Retrieved February 9, 2020.
↑ Karlin, David (November 1, 2006). "Bandai and Namco Finalize Merger Details". 1UP.com. Archived from the original on March 12, 2014. Retrieved November 21, 2020. With around 1800 employees, Bandai Namco Games will be established on March 31st, 2006.
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¥57.845 billion [1] (2024)
