Nitori

Last updated

Nitori Co., Ltd
Native name
株式会社ニトリ
Industry Retail
Founded1967;58 years ago (1967) in Sapporo, Japan
Headquarters
Sapporo
,
Japan
Number of locations
900+ stores
Area served
Worldwide
Key people
Akio Nitori (founder and president) [1]
ProductsFurniture
Homeware
Website www.nitori-net.jp

Nitori Co., Ltd is a Japanese furniture and home accessories retail company headquartered in Sapporo. [2] The company is the largest furniture and home furnishing chain in Japan. [3]

Nitori was founded in Sapporo in 1967, by the company's current President, Akio Nitori. Nitori currently has more than 700 stores in Japan and more than 70 stores in China, [4] and more than 50 stores in other Asian countries. The company's products are sold in the United States under the Aki-Home brand name. [5]

In November 2010, Nitori Holdings, Inc. was established as a wholly owned subsidiary of Nitori Holdings (holding company) following the transition to a holding company structure, which was established in 2012 and began operating stores under the name "AKi-Home" (after Akio's name) the following year. [6] [7]

Nitori was ranked the #1 most desirable company to work for among new graduates in 2023 and 2024. [8]

Nitori store in Takatsuki, Osaka NITORI Takatsuki.JPG
Nitori store in Takatsuki, Osaka

Controversies

In February 2024, Nitori along with 4 other firms were ordered by the Consumer Affairs Agency to take reformative action under consumer labelling laws. Nitori had falsely advertised that a rice cooker had the ability to cut 33～59% of total carbs through a cooking process that separates starches. Nitori released a statement vowing to "honestly accept [the order] and prevent reoccurences." [9]

In 2021, Nitori ordered a recall of diatomaceous earth coasters and bathmats over asbestos contamination. The recall affected 18 SKUs and 2,870,000 total products sold from December 2016 to December 2020. [10] [11] A similar recall also affected hardware store giant Cainz. [12]

References

  1. ↑ "Message from the Chief Executive Officer". Nitori Co., Ltd. Retrieved 20 September 2016.
  2. ↑ "Japan furniture seller Nitori's H1 profit hits record, defies yen slide". Reuters. 25 September 2014. Retrieved 17 September 2015.
  3. ↑ Harney, Alexandra (7 June 2010). "Nitori Furnishes Japan". Forbes.
  4. ↑ "Corporate History". Nitori. Retrieved 17 September 2015.
  5. ↑ "About Us". Nitori Co., Ltd. Archived from the original on 12 September 2016. Retrieved 20 September 2016.
  6. ↑ ニトリ、米国に初出店--西海岸に『AKi-Home(アキ・ホーム)』2店舗オープン - マイナビニュース（/2016年10月23日閲覧）
  7. ↑ ニトリ／10月にアメリカに進出 Archived 23 October 2016 at the Wayback Machine - 流通ニュース（2013年09月04日版/2016年10月23日閲覧）
  8. ↑ Take, Sayumi (24 April 2024). "Japanese companies navigate workplace revolution as job hunters get choosier". Nikkei Asia.
  9. ↑ "糖質カット炊飯器の販売事業者4社に対する景品表示法に基づく措置命令について". Consumer Affairs Agency. 8 February 2024. Retrieved 28 September 2025.
  10. ↑ "珪藻土商品の回収に関するお詫びと再度のお願い" (PDF). 8 June 2021. Retrieved 28 September 2025.
  11. ↑ "バスマットやコースターから石綿、ニトリ社長陳謝…「製品回収に全力で対応」". Yomiuri Shimbun. Retrieved 28 September 2025.
  12. ↑ "ニトリも自主回収…珪藻土マットにアスベスト混入か". Asahi Morning news. Retrieved 28 September 2025.


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