This article needs to be updated.October 2018)(
Aiwa logo from 1991 to 2003, and since 2015
|Founded||1951 (as AIKO Denki Sangyo Co., Ltd.)|
1959 (as Aiwa Co., Ltd.)
2015 (as Aiwa Corp.)
2017 (as new Aiwa Co., Ltd.)
|Headquarters|| Taito, Tokyo (1951-2002)|
Chiyoda, Tokyo (2002-2006)
Chicago, Illinois (as Aiwa USA; 2015-)
Kosaka, Akita (as Aiwa Co., Ltd.; 2017-)
| Joe Born (CEO; Aiwa USA)|
|Parent|| Independent (1951-1982; 2015-)|
Sony Corporation (1982-2006)
Towada Audio (2017-)
|Website|| Aiwa Corporation (USA) |
Aiwa Co., Ltd.(Japan)
Audio Mobile Americas (Mexico)
Aiwa(アイワ), is a consumer electronics brand, owned and used by various different companies in different regions of the world. American and other regions are owned by Chicago-based Aiwa Corporation. Towada Audio based out of Tokyo owns rights in Japan and elsewhere and has been manufacturing Aiwa-branded products since 2017. In Mexico and other countries in Latin America, rights are owned by Audio Mobile Americas, S.A.
Consumer electronics or home electronics are electronic equipments intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications, and home-office activities. In British English, they are often called brown goods by producers and sellers, to distinguish them from "white goods" which are meant for housekeeping tasks, such as washing machines and refrigerators, although nowadays, these would be considered brown goods, some of these being connected to the Internet. In the 2010s, this distinction is not always present in large big box consumer electronics stores, such as Best Buy, which sell both entertainment, communication, and home office devices and kitchen appliances such as refrigerators.
Chicago, officially the City of Chicago, is the most populous city in Illinois, as well as the third most populous city in the United States. With an estimated population of 2,705,994 (2018), it is the most populous city in the Midwest. Chicago is the principal city of the Chicago metropolitan area, often referred to as Chicagoland, and the county seat of Cook County, the second most populous county in the United States. The metropolitan area, at nearly 10 million people, is the third-largest in the United States.
Towada Audio Corporation is a Japanese manufacturer of radio, television broadcasting and communications equipment headquartered in Kosaka, Akita.
Aiwa was originally founded in 1951, and was once a globally well-regarded brand known for making quality audio products, such as speakers, boomboxes and stereo systems.It was the market leader in several product categories. Aiwa created the first Japanese cassette tape recorder in 1964. The company was listed on the Tokyo Stock Exchange from October 1961 until September 2002.
A boombox is a transistorized portable music player featuring one or two cassette tape recorder/players and AM/FM radio, generally with a carrying handle. Beginning in the mid 1980s, a CD player was often included. Sound is delivered through an amplifier and two or more integrated loudspeakers. A boombox is a device typically capable of receiving radio stations and playing recorded music. Many models are also capable of recording onto cassette tapes from radio and other sources. In the 1990s, some boomboxes were available with minidisc recorders and players. Designed for portability, boomboxes can be powered by batteries as well as by line current. The boombox was introduced to the American market during the late 1970s. The desire for louder and heavier bass led to bigger and heavier boxes; by the 1980s, some boomboxes had reached the size of a suitcase. Some larger boomboxes even contained vertically mounted record turntables. Most boomboxes were battery-operated, leading to extremely heavy, bulky boxes.
The Tokyo Stock Exchange, which is called Tōshō (東証) or TSE/TYO for short, is a stock exchange located in Tokyo, Japan. It is the fourth largest stock exchange in the world by aggregate market capitalization of its listed companies, and largest in Asia. It had 2,292 listed companies with a combined market capitalization of US$4.09 trillion as of April 2015.
The company went into the red in the late 1990s, and was fully bought by Sony in 2002. Aiwa was then rebranded as a new youth-focused division of Sony, but it was unsuccessful and the brand was discontinued by 2006. In 2015, an American audio company known as Hale Devices, Inc. was granted the rights to the brand name, with the company renaming itself to Aiwa Corporation and starting to produce audio equipment.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.
The company was founded on June 20, 1951 as AIKO Denki Sangyo Co., Ltd., manufacturing microphones, and changed its name to Aiwa Co., Ltd.(アイワ株式会社) in March 10, 1959. Mitsuo Ikejiri served as president until 1969.
A microphone, colloquially named mic or mike, is a device – a transducer – that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public events, motion picture production, live and recorded audio engineering, sound recording, two-way radios, megaphones, radio and television broadcasting, and in computers for recording voice, speech recognition, VoIP, and for non-acoustic purposes such as ultrasonic sensors or knock sensors.
The company was a leading manufacturer of audio products, including headphone stereos, minicomponent stereo systems, portable stereo systems, minidisc players, CD and cassette players, and car stereo systems throughout the 1970s, 1980s, and 1990s.Nearly 86 percent of company revenues were derived from such audio products. 12 percent came from products such as televisions and VCRs, and the remaining two percent from computer peripherals and other life products.
Aiwa marketed Japan's first boombox, the TPR-101 in 1968, as well as the first cassette deck, TP-1009. In 1980, Aiwa created the world's first personal stereo recorder, TP-S30. Despite Sony being the major shareholder, healthy competition between the two brands was believed to be profitable.In 1990, Aiwa created the HP-J7 earbuds, designed to be vertically inserted into the ear. In 1993, the first CD+G-compatible portable CD player was made, the XP-80G.
CD+G is an extension of the compact disc standard that can present low-resolution graphics alongside the audio data on the disc when played on a compatible device. CD+G discs are often used for karaoke machines, which use this functionality to present on-screen lyrics for the song contained on the disc. The CD+G specifications were published by Philips and Sony in an updated revision of the Red Book specifications.
Apart from audio products, Aiwa also has been present in other industries. The company also made and sold video products, such as VCRs, color televisions, DVD players, and digital satellite television tuners. Aiwa was also involved in the production of computer peripheral devices, such as modems, terminal adapters, and speakers, and what the company termed "life amenity products," such as air cleaners and humidifiers. In 1995, they released a PHS mobile phone, called the PT-H50, which was made for the DDI Pocket network in Japan.That same year, an electric toothbrush, the HA-C10, was released.
Aiwa manufactured more than 89 percent of its output outside Japan, with a heavy emphasis on the lower-cost southeast Asian nations of Singapore, Malaysia, and Indonesia. The company was also heavily dependent on overseas sales, with more than 80 percent of total revenues being generated outside Japan, with 43 percent in North and South America, 25 percent in Europe, and 13 percent in areas of Asia outside Japan and in other regions.
Although not then officially an affiliated company of consumer electronics giant Sony Corporation, by 1982, Sony had a 54.6% stake in the company, effectively giving it a majority control.
With growing competition throughout the late 1990s, the company slid towards bankruptcy. In March 2001, the company's president, Masayoshi Morimoto, announced the halving of its workforce, following a second consecutive loss-making year.
The troubled company was then fully purchased by Sony Corporation.As of December 1, 2002, Aiwa ceased to be a separate company and became a wholly owned division of Sony.
In January 2003, Sony announced the rebranding and relaunch of Aiwa as a "youth focused, PC-centric" electronics brand.A new logo was presented to the world's media along with a statement of Sony's intention to invest in and "revitalize" the Aiwa brand. The direction proposed was to capitalize on the growing trend among personal-computer-literate teenagers and young adults to use their PCs for all forms of entertainment (television, films, music, chat). It was also used to expand in markets where Sony is not as strong.
However the new direction of Aiwa under Sony did not meet consumer and sales expectations. On January 21, 2005, new product development ended, and by 2006, Aiwa products were discontinued and no longer sold in the market. Sony announced the termination of the brand entirely on May 14, 2008.
As of January 2014, the Aiwa website still existed to provide customer-support telephone numbers for some territories and regions, but it also contained many broken links and blank pages. In other regions, such as Europe, it redirected to a page on the Sony website stating that the Aiwa website had closed.
In 2015, Dormitus Brands, a Chicago-based brand acquisition company run by Mark Thomann, acquired the trademark right in the U.S. Thomann looked to pair the brand with a company that was innovating in the audio industry, eventually leading to a deal with Hale Devices, Inc., headed by Joe Born. Hale Devices renamed itself into Aiwa. The Aiwa brand was formally relaunched in March 2015, releasing its first product, the Exos-9, a wireless Bluetooth speaker.
On April 11, 2017, Japanese audio equipment manufactuer Towada Audio announced that Towada acquired Aiwa brand rights from Sony and would produce Aiwa-branded audio and record player products.
The first logo of the company contained AIWA in capital letters, in use until 1991. The second logo changed the font to a lowercase one, as aiwa. In 2003, after the acquisition by Sony, the logo was rebranded as part of Sony's efforts to 'revitalize' the brand, and was in use until the brand's retirement in 2006. Since the brand's resurrection in 2015, the second (1991-2002) logo is back in use. All logos were colored red.
Walkman is a series of portable media players and some Xperia mobile phones manufactured by Sony. The original Walkman, released in 1979, was a portable cassette player that changed listening habits by allowing people to listen to music on the move. It was devised by Sony cofounder Masaru Ibuka, who felt Sony's existing portable player was too unwieldy and expensive. A prototype was built from a modified Sony Pressman, a compact tape recorder designed for journalists and released in 1977.
Victor Company of Japan, Ltd., TYO: 6792, usually referred to as JVC or The Japan Victor Company, was a Japanese international professional and consumer electronics corporation based in Yokohama. Founded in 1927, the company is best known for introducing Japan's first televisions and for developing the Video Home System (VHS) video recorder.
Betamax is a consumer-level analog-recording and cassette format of magnetic tape for video. It was developed by Sony and was released in Japan on May 10, 1975. The first Betamax device introduced in the United States was the LV-1901 console, which included a 19-inch (48 cm) color monitor, and appeared in stores in early November 1975. The cassettes contain 0.50-inch-wide (12.7 mm) videotape in a design similar to that of the earlier, professional 0.75-inch-wide (19 mm), U-matic format. Betamax is obsolete, having lost the videotape format war to VHS. Despite this, Betamax recorders would not be discontinued until 2002, while new Betamax cassettes were available until March 2016, when Sony stopped making and selling them.
A CD player is an electronic device that plays audio compact discs, which are a digital optical disc data storage format. CD players were first sold to consumers in 1982. CDs typically contain recordings of audio material such as music or audiobooks. CD players may be part of home stereo systems, car audio systems, personal computers, or portable CD players such as CD boomboxes. Most CD players produce an output signal via a headphone jack or RCA jacks. To use a CD player in a home stereo system, the user connects an RCA cable from the RCA jacks to a hi-fi and loudspeakers for listening to music. To listen to music using a CD player with a headphone output jack, the user plugs headphones or earphones into the headphone jack.
Nakamichi Corp., Ltd. is a Japanese consumer electronics brand that originated in Japan and gained a name from the 1970s onwards for innovative and high quality audio cassette decks. Nakamichi is a subsidiary of Chinese holding company Nimble Holdings.
Pioneer Corporation commonly referred to as Pioneer, is a Japanese multinational corporation based in Tokyo, Japan, that specializes in digital entertainment products. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop, and its current president is Susumu Kotani.
Lenoxx Electronics Corporation was an American distributor of electronic equipment. The brand appeared in the late 1980s as a transportable stereo (boombox) model.
TEAC Corporation is an electronics company based in Japan. TEAC was created by the merger of the Tokyo Television Acoustic Company, founded in 1953, and the Tokyo Electro-Acoustic Company, founded in 1956.
NT is a digital memo recording system introduced by Sony in 1992, sometimes marketed under the name Scoopman. The system stored memos using helical scanning on special microcassettes, which were 30 × 21.5 × 5 mm with a tape width of 2.5 mm, with a recording capacity of up to 120 minutes. The Scoopmen cassettes are offered in three versions: The Sony NTC-60, -90, and -120, each describing the length of time the cassette can record.
Taiyo Yuden Co., Ltd. is a Japanese materials and electronics company, situated in Kyobashi, Chuo, Tokyo, that helped pioneer recordable CD technology (CD-R) along with Sony and Philips in 1988. Founded 60 years ago, Taiyo Yuden currently operates factories in Japan, Singapore, Korea, China, the Philippines, Taiwan, and Malaysia.
Denon is a Japanese electronics company that was involved in the early stages of development of digital audio technology, while specializing in the manufacture of high-fidelity professional and consumer audio equipment. For many decades, Denon was a brand name of Nippon-Columbia, including the Nippon Columbia record label. The Denon brand came from a merger of Denki Onkyo and others in 1939. In 2001, Denon was spun off as a separate company with 98% held by Ripplewood Holdings and 2% by Hitachi. In 2002, Denon merged with Marantz to form D&M Holdings. On March 1, 2017, Sound United LLC completed the acquisition of D+M Holdings.
Luxman is a brand name of Japanese Luxman Corporation (ラックスマン株式会社), a company that manufactures luxury audio components. Luxman produces a variety of high-end hi-fi products which include turntables, amplifiers, receivers, tape decks, CD players and speakers.
Optonica was a subdivision of Japanese electronics manufacturer Sharp that made high end hi-fi products systems.
Ferguson Electronics is an electronics company specializing in small electronics items such as radios and set top boxes.
Technics is a Japanese brand name of the Panasonic Corporation for audio equipment. Since 1965 under the brand name, Panasonic has produced a variety of hi-fi products, such as turntables, amplifiers, receivers, tape decks, CD players and speakers for sale in various countries. It was conceived for a line of high-end audio equipment to compete against brands such as Nakamichi.
Shintom Industries Co. Ltd. was a Japanese consumer electronics company headquartered in Yokohama, Japan, first founded in 1955 and ended in 2004, after filing for Chapter 7 bankruptcy. Shintom was engaged in the development, manufacture, and sale of mobile phone, car audio, transistor radio, videocassette recorder, measuring instrument, and medical equipment. Shintom had two factories worldwide, located both in Japan and Indonesia. Shintom first held a stake with Audiovox in 1980 as an OEM supplier for Audiovox car stereos.
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