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Aiwa Corporation
Industry Consumer electronics
Founded1951 (as AIKO Denki Sangyo Co., Ltd.)
1959 (as Aiwa Co., Ltd.)
2015 (as Aiwa Corp.)
2017 (as new Aiwa Co., Ltd.)
Headquarters Taito, Tokyo (1951-2002)
Chiyoda, Tokyo (2002-2006)
Chicago, Illinois (as Aiwa USA; 2015-)
Kosaka, Akita (as Aiwa Co., Ltd.; 2017-)
Key people
Joe Born (CEO; Aiwa USA)
Parent Independent (1951-1982; 2015-)
Sony Corporation (1982-2006)
Towada Audio (2017-)
Website Aiwa Corporation (USA)
Aiwa Co., Ltd.(Japan)
Audio Mobile Americas (Mexico)
Aiwa Exos-9 Photo of Aiwa Exos-9 Speaker.jpg
Aiwa Exos-9
1980s AIWA HS-P05 Mk II audio cassette player AIWA HS-P05 Mk II 2.jpg
1980s AIWA HS-P05 Mk II audio cassette player
Aiwa F810 cassette deck AIWA F810.jpg
Aiwa F810 cassette deck

Aiwa(アイワ), is a consumer electronics brand, owned and used by various different companies in different regions of the world. American and other regions are owned by Chicago-based Aiwa Corporation. Towada Audio based out of Tokyo owns rights in Japan and elsewhere and has been manufacturing Aiwa-branded products since 2017. In Mexico and other countries in Latin America, rights are owned by Audio Mobile Americas, S.A.

Consumer electronics Electronic equipment intended for everyday home use

Consumer electronics or home electronics are electronic equipments intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications, and home-office activities. In British English, they are often called brown goods by producers and sellers, to distinguish them from "white goods" which are meant for housekeeping tasks, such as washing machines and refrigerators, although nowadays, these would be considered brown goods, some of these being connected to the Internet. In the 2010s, this distinction is not always present in large big box consumer electronics stores, such as Best Buy, which sell both entertainment, communication, and home office devices and kitchen appliances such as refrigerators.

Chicago City in Illinois, United States

Chicago, officially the City of Chicago, is the most populous city in Illinois, as well as the third most populous city in the United States. With an estimated population of 2,705,994 (2018), it is the most populous city in the Midwest. Chicago is the principal city of the Chicago metropolitan area, often referred to as Chicagoland, and the county seat of Cook County, the second most populous county in the United States. The metropolitan area, at nearly 10 million people, is the third-largest in the United States.

Towada Audio

Towada Audio Corporation is a Japanese manufacturer of radio, television broadcasting and communications equipment headquartered in Kosaka, Akita.


Aiwa was originally founded in 1951, and was once a globally well-regarded brand known for making quality audio products, such as speakers, boomboxes and stereo systems. [1] It was the market leader in several product categories. Aiwa created the first Japanese cassette tape recorder in 1964. [2] The company was listed on the Tokyo Stock Exchange from October 1961 until September 2002.

Boombox portable music player with tape recorders and radio with a carrying handle

A boombox is a transistorized portable music player featuring one or two cassette tape recorder/players and AM/FM radio, generally with a carrying handle. Beginning in the mid 1980s, a CD player was often included. Sound is delivered through an amplifier and two or more integrated loudspeakers. A boombox is a device typically capable of receiving radio stations and playing recorded music. Many models are also capable of recording onto cassette tapes from radio and other sources. In the 1990s, some boomboxes were available with minidisc recorders and players. Designed for portability, boomboxes can be powered by batteries as well as by line current. The boombox was introduced to the American market during the late 1970s. The desire for louder and heavier bass led to bigger and heavier boxes; by the 1980s, some boomboxes had reached the size of a suitcase. Some larger boomboxes even contained vertically mounted record turntables. Most boomboxes were battery-operated, leading to extremely heavy, bulky boxes.

Tokyo Stock Exchange stock exchange located in Tokyo, Japan

The Tokyo Stock Exchange, which is called Tōshō (東証) or TSE/TYO for short, is a stock exchange located in Tokyo, Japan. It is the fourth largest stock exchange in the world by aggregate market capitalization of its listed companies, and largest in Asia. It had 2,292 listed companies with a combined market capitalization of US$4.09 trillion as of April 2015.

The company went into the red in the late 1990s, and was fully bought by Sony in 2002. Aiwa was then rebranded as a new youth-focused division of Sony, but it was unsuccessful and the brand was discontinued by 2006. In 2015, an American audio company known as Hale Devices, Inc. was granted the rights to the brand name, with the company renaming itself to Aiwa Corporation and starting to produce audio equipment. [3]

Sony Japanese multinational conglomerate corporation

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.


AIWA logo, 1959-1991 AIWA LOGO.svg
AIWA logo, 1959-1991

The company was founded on June 20, 1951 as AIKO Denki Sangyo Co., Ltd., manufacturing microphones, and changed its name to Aiwa Co., Ltd.(アイワ株式会社) in March 10, 1959. [4] Mitsuo Ikejiri served as president until 1969.

Microphone Device that converts sound into an electrical signal

A microphone, colloquially named mic or mike, is a device – a transducer – that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public events, motion picture production, live and recorded audio engineering, sound recording, two-way radios, megaphones, radio and television broadcasting, and in computers for recording voice, speech recognition, VoIP, and for non-acoustic purposes such as ultrasonic sensors or knock sensors.

The company was a leading manufacturer of audio products, including headphone stereos, minicomponent stereo systems, portable stereo systems, minidisc players, CD and cassette players, and car stereo systems throughout the 1970s, 1980s, and 1990s. [5] [6] Nearly 86 percent of company revenues were derived from such audio products. 12 percent came from products such as televisions and VCRs, and the remaining two percent from computer peripherals and other life products.

Aiwa marketed Japan's first boombox, the TPR-101 in 1968, as well as the first cassette deck, TP-1009. In 1980, Aiwa created the world's first personal stereo recorder, TP-S30. Despite Sony being the major shareholder, healthy competition between the two brands was believed to be profitable. [7] In 1990, Aiwa created the HP-J7 earbuds, designed to be vertically inserted into the ear. In 1993, the first CD+G-compatible portable CD player was made, the XP-80G.


CD+G is an extension of the compact disc standard that can present low-resolution graphics alongside the audio data on the disc when played on a compatible device. CD+G discs are often used for karaoke machines, which use this functionality to present on-screen lyrics for the song contained on the disc. The CD+G specifications were published by Philips and Sony in an updated revision of the Red Book specifications.

Apart from audio products, Aiwa also has been present in other industries. The company also made and sold video products, such as VCRs, color televisions, DVD players, and digital satellite television tuners. Aiwa was also involved in the production of computer peripheral devices, such as modems, terminal adapters, and speakers, and what the company termed "life amenity products," such as air cleaners and humidifiers. In 1995, they released a PHS mobile phone, called the PT-H50, which was made for the DDI Pocket network in Japan. [8] That same year, an electric toothbrush, the HA-C10, was released.

Aiwa manufactured more than 89 percent of its output outside Japan, with a heavy emphasis on the lower-cost southeast Asian nations of Singapore, Malaysia, and Indonesia. The company was also heavily dependent on overseas sales, with more than 80 percent of total revenues being generated outside Japan, with 43 percent in North and South America, 25 percent in Europe, and 13 percent in areas of Asia outside Japan and in other regions.

Although not then officially an affiliated company of consumer electronics giant Sony Corporation, by 1982, Sony had a 54.6% stake in the company, effectively giving it a majority control. [9]

With growing competition throughout the late 1990s, the company slid towards bankruptcy. In March 2001, the company's president, Masayoshi Morimoto, announced the halving of its workforce, following a second consecutive loss-making year. [10]

Acquisition by Sony

The company's logo as part of Sony (2003-2006) Aiwa Logo.svg
The company's logo as part of Sony (2003-2006)

The troubled company was then fully purchased by Sony Corporation. [11] As of December 1, 2002, Aiwa ceased to be a separate company and became a wholly owned division of Sony. [12]

In January 2003, Sony announced the rebranding and relaunch of Aiwa as a "youth focused, PC-centric" electronics brand. [13] A new logo was presented to the world's media along with a statement of Sony's intention to invest in and "revitalize" the Aiwa brand. The direction proposed was to capitalize on the growing trend among personal-computer-literate teenagers and young adults to use their PCs for all forms of entertainment (television, films, music, chat). It was also used to expand in markets where Sony is not as strong.

However the new direction of Aiwa under Sony did not meet consumer and sales expectations. On January 21, 2005, new product development ended, and by 2006, Aiwa products were discontinued and no longer sold in the market. Sony announced the termination of the brand entirely on May 14, 2008. [14]

As of January 2014, the Aiwa website still existed to provide customer-support telephone numbers for some territories and regions, but it also contained many broken links and blank pages. In other regions, such as Europe, it redirected to a page on the Sony website stating that the Aiwa website had closed. [15]

Aiwa USA (2015-)

In 2015, Dormitus Brands, a Chicago-based brand acquisition company run by Mark Thomann, acquired the trademark right in the U.S. Thomann looked to pair the brand with a company that was innovating in the audio industry, eventually leading to a deal with Hale Devices, Inc., headed by Joe Born. Hale Devices renamed itself into Aiwa. The Aiwa brand was formally relaunched in March 2015, releasing its first product, the Exos-9, a wireless Bluetooth speaker. [16]

Aiwa Co., Ltd. (2017-)

On April 11, 2017, Japanese audio equipment manufactuer Towada Audio announced that Towada acquired Aiwa brand rights from Sony and would produce Aiwa-branded audio and record player products. [17]


The first logo of the company contained AIWA in capital letters, in use until 1991. The second logo changed the font to a lowercase one, as aiwa. In 2003, after the acquisition by Sony, the logo was rebranded as part of Sony's efforts to 'revitalize' the brand, and was in use until the brand's retirement in 2006. Since the brand's resurrection in 2015, the second (1991-2002) logo is back in use. All logos were colored red.

See also

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  4. "Aiwa Co., Ltd. History". Retrieved March 31, 2015.
  5. Andy Madden (March 18, 2015). "Aiwa returns with the Exos-9 Bluetooth speaker". What Hi-Fi? Sound and Vision . Haymarket Media Group . Retrieved March 31, 2015.
  6. "Aiwa". Luxury Publishing Group Inc. Retrieved March 31, 2015.
  9. "The giants in Japanese electronics". The Economist . February 20, 1982. Retrieved March 31, 2015.
  11. Adrian Covert (September 16, 2011). "Aiwa: The Almost Great Audio Company". Gizmodo . Gawker Media . Retrieved March 31, 2015.
  13. Mark Sweney (February 14, 2003). "Sony in talks with London shops about global Aiwa creative brief". Brand Republic . Haymarket Media Group. Retrieved March 31, 2015.
  15. "Find out about AIWA Support: Official Information from Sony". Sony Europe. Sony. Retrieved June 9, 2012.
  16. John Carpenter (March 11, 2015). "How Aiwa, a former global stereo brand, is getting resurrected in Chicago". Chicago Tribune . Retrieved March 31, 2015.
  17. Aiwa Co., Ltd.