Company type | Subsidiary |
---|---|
Nasdaq: ATVI (2008–2023) | |
Industry | Video games |
Predecessors |
|
Founded | July 9, 2008 |
Headquarters | , US |
Products |
|
Revenue | US$7.53 billion (2022) |
US$1.67 billion (2022) | |
US$1.51 billion (2022) | |
Total assets | US$27.4 billion (2022) |
Total equity | US$19.2 billion (2022) |
Number of employees | 17,000 [1] (2023) |
Parent |
|
Divisions | Activision Blizzard Consumer Products Group Activision Blizzard Esports Activision Blizzard Media |
Subsidiaries | |
Website | activisionblizzard.com |
Footnotes /references [2] |
Activision Blizzard, Inc. [lower-alpha 1] is an American video game holding company based in Santa Monica, California. [3] Activision Blizzard currently includes five business units: [4] Activision Publishing, Blizzard Entertainment, King, [5] Major League Gaming, [6] and Activision Blizzard Studios. [7] [8]
Founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Vivendi Games, the company owns and operates additional subsidiary studios, as part of Activision Publishing, including Treyarch, Infinity Ward, and High Moon Studios. [4] Among major intellectual properties produced by Activision Blizzard are Call of Duty , Crash Bandicoot , Guitar Hero , Skylanders , Spyro , Tony Hawk's , Diablo , Hearthstone , Heroes of the Storm , Overwatch , StarCraft , World of Warcraft , and Candy Crush Saga . Under Blizzard Entertainment, it invested in esports initiatives around several of its games, most notably Overwatch and Call of Duty. Activision Blizzard's titles have broken a number of release records. [9] [10] [11] As of March 2018 [update] , it was the largest game company in the Americas and Europe in terms of revenue and market capitalization. [12]
The company has also been involved in multiple notable controversies, including allegations of infringed patents and unpaid royalties. [13] [14] [15] In late July 2021, it was sued by the California Department of Fair Employment and Housing on allegations of sexual harassment and employee discrimination. [16] The suit triggered an investigation by the U.S. Securities and Exchange Commission, [17] multiple workplace walkouts, [18] the resignation or dismissal of several employees, the loss of multiple company event sponsors, [19] [20] and hundreds of workplace harassment allegations. [21]
Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion on January 18, 2022. The acquisition was completed on October 13, 2023. [22] Activision Blizzard is a subsidiary of Microsoft Gaming along with Xbox Game Studios and ZeniMax Media. [23]
The original Activision company was founded in 1979, as a third-party developer for games on the Atari Video Computer System. In 1988 the company expanded into non-gaming software and renamed itself Mediagenic. This venture was not successful, incurring heavy losses. In 1991 a group of investors led by Bobby Kotick bought the company. Kotick instituted a large restructuring to reduce debt, including renaming the company back to Activision and moving it to Santa Monica, California. By 1997 the company was profitable again. Kotick spent the next decade expanding Activision's products through acquisitions of around 25 studios. This resulted in Activision publishing several successful series of games, including Tony Hawk's , Call of Duty , and Guitar Hero . However, by around 2006, the popularity of massively multiplayer online (MMO) games started to grow. Such games provide a constant revenue stream to their publishers, rather than only a single purchase, making them a more valuable proposition. None of Activision's subsidiaries had an MMO or the capability to make one quickly. Activision was also facing tougher competition from companies like Electronic Arts, as well as slowdowns in sales of their key game series. [24]
Around 2006, Kotick reached out to Jean-Bernard Lévy, the CEO of the French media conglomerate Vivendi. Vivendi at that time had the games division Vivendi Games, a holding company principally for Sierra Entertainment and Blizzard Entertainment. Kotick wanted to get access to Blizzard's World of Warcraft , a successful MMO, and suggested a means to acquire this to Lévy. Lévy instead offered that he would be willing to merge Vivendi Games with Activision, but only if Vivendi kept majority control of the merged company. According to those close to Kotick, Kotick was concerned about this offer as it would force him to cede control of Activision. However, after talking to Blizzard's CEO Mike Morhaime, Kotick recognized that Vivendi would be able to give them inroads into the growing video game market in China. [24]
Kotick proposed the merger to Activision's board, which agreed to it in December 2007. The new company was to be named Activision Blizzard and would retain its central headquarters in California. Bobby Kotick of Activision was announced as the new president and CEO, while René Penisson of Vivendi was appointed chairman. [25] The European Commission permitted the merger to take place in April 2008, approving that there weren't any EU antitrust issues in the merger deal. [26] On July 8, 2008, Activision announced that stockholders had agreed to merge, and the deal closed the next day for an estimated transaction amount of US$18.9 billion. [27]
Vivendi became the combined company's majority shareholder at 54% of outstanding shares, equating to 52% if shares were to be fully diluted. [28] [29] The rest of the shares were held by institutional and private investors, and were to be left open for trading on the NASDAQ stock market for a time under the ticker symbol ATVID, and subsequently as ATVI (Activision's stock ticker). At this point, Lévy replaced René Penisson as chairman of Activision Blizzard. [30] The merger was completed on July 9. [28] [31] While Blizzard retained its autonomy and corporate leadership in the merger, other Vivendi Games divisions such as Sierra ceased operation. [32] With the merger, Kotick was quoted stating if a Sierra product did not meet Activision's requirements, they "won't likely be retained." [32] Some of these games ultimately were published by other studios, including Ghostbusters: The Video Game , Brütal Legend , The Chronicles of Riddick: Assault on Dark Athena , and 50 Cent: Blood on the Sand . [33] However, a number of Sierra's games such as Crash Bandicoot , Spyro, and Prototype were retained and are now published by Activision. [34] [35]
In early 2010, the independent studio Bungie entered into a 10-year publishing agreement with Activision Blizzard. [36] [37] By the end of 2010, Activision Blizzard was the largest video games publisher in the world. [38] The 2011 release of Activision Blizzard's Call of Duty: Modern Warfare 3 grossed $400 million in the US and UK alone in its first 24 hours, making it the biggest entertainment launch of all time. [39] It was also the third consecutive year the Call of Duty series broke the biggest launch record; 2010's Call of Duty: Black Ops grossed $360 million on day one; and 2009's Call of Duty: Modern Warfare 2 brought in $310 million. [9] Call of Duty: Black Ops III grossed $550 million in worldwide sales during its opening weekend in 2015, making it the biggest entertainment launch of the year. [10] [11]
In 2011, Activision Blizzard debuted its Skylanders franchise, [40] which led to the press crediting the company with inventing and popularizing a new toys-to-life category. [40] [41] [42] The first release Skylanders: Spyro's Adventure was nominated for two Toy Industry Association awards in 2011: "Game of the Year" and "Innovative Toy of the Year". [43] Skylanders: Spyro's Adventure and its sequels were released for major consoles and PC, and many were released on mobile devices as well. [40]
On July 25, 2013, Activision Blizzard announced the purchase of 429 million shares from owner Vivendi for $5.83 billion, dropping the shareholder from a 63% stake to 11.8% by the end of the deal in September. [44] At the conclusion of the deal, Vivendi was no longer Activision Blizzard's parent company, [45] and Activision Blizzard became an independent company as a majority of the shares became owned by the public. Bobby Kotick and Brian Kelly retained a 24.4% stake in the company overall. In addition, Kotick remained the president and CEO, with Brian Kelly taking over as chairman. [44] On October 12, 2013, shortly after approval from the Delaware Supreme Court, the company completed the buyback, along the lines of the original plan. [46] Vivendi sold half its remaining stake on May 22, 2014, reducing its ownership to 5.8%. [47] and completely exited two years later. [48]
Activision Blizzard released a new title, Destiny , on September 9, 2014. The game made over $500 million in retail sales on the first day of release, setting a record for the biggest first day launch of a new gaming franchise. [49] On November 5, 2013, the company released Call of Duty: Ghosts , which was written by screenwriter Stephen Gaghan. [50] On its first release day the game sold $1 billion into retail. [49] In 2014, Activision Blizzard was the fifth largest gaming company by revenue worldwide, [51] with total assets of US$14.746 billion and total equity estimated at US$7.513 billion. [52]
Activision Blizzard joined the S&P 500 stock index on August 28, 2015, becoming one of only two companies on the list related to gaming, alongside Electronic Arts. [53] The company released the next iteration of the Skylanders franchise in September 2015, which added vehicles to the "toys to life" category. [54] On September 15, 2015, Activision and Bungie released Destiny: The Taken King , the follow-up to the Destiny saga. Two days later, Sony announced that the game broke the record for the most downloaded day-one game in PlayStation history, in terms of both total players and peak online concurrency. [55]
Activision Blizzard acquired social gaming company King, creator of casual game Candy Crush Saga , for $5.9 billion in November 2015. [5]
In November 2015, Activision Blizzard announced the formation of Activision Blizzard Studios, a film production arm that would produce films and television series based on Activision Blizzard's franchises. [8] The outfit is co-headed by producer Stacey Sher and former The Walt Disney Company executive Nick van Dyk. [56] [57]
In June 2017, Activision Blizzard joined the Fortune 500 becoming the third gaming company in history to make the list after Atari and Electronic Arts. [58]
In its 2018 fiscal year earnings call to shareholders in February 2019, Kotick stated that while the company had seen a record year in revenue, they would be laying off around 775 people or around 8% of their workforce in non-management divisions, "de-prioritizing initiatives that are not meeting expectations and reducing certain non-development and administrative-related costs across the business", according to Kotick. [59] Kotick stated that they plan to put more resources towards their development teams and focus on esports, Battle.net services, and the publisher's core games which include Candy Crush, Call of Duty, Overwatch, Warcraft, Diablo, and Hearthstone. Prior to this, Activision Blizzard and Bungie agreed to terminate their distribution deal with Destiny 2 as it was not bringing in expected revenue for Activision, with Bungie otherwise retaining all rights to Destiny. [59] This transaction allowed Activision Blizzard to report US$164 million as part of its 2018 fiscal year filings. [60]
The company announced that Daniel Alegre would replace Coddy Johnson as president of Activision Blizzard effective April 7, 2020, with Johnson transitioning to special advisory role. [61]
During the second quarter of 2020, the company's net revenues from digital channels reached $1.44bn due to the growing demand for online games driven by COVID-19 lockdowns. [62] By January 2021, the company's net value was estimated to be $72 billion based on its stock trading price due to the ongoing demand for video games from the COVID-19 pandemic. [63]
The Public Investment Fund of Saudi Arabia acquired 14.9 million shares of Activision Blizzard, valued at $1.4 billion, in February 2021. [64]
In April 2021, Fernando Machado, former Brazilian executive at Burger King, joined the company as chief marketing officer (CMO). [65] The company also announced in April 2021 that Kotick will remain CEO through April 2023, through Kotick agreed to take a 50% cut of his pay, equal to $875,000. Kotick will remain eligible to receive annual bonuses, and while he agreed to reduce his target bonus by 50% as well, he potentially can earn up to 200% of his base pay based on the company's performance. [66]
On July 20, 2021, the California Department of Fair Employment and Housing (DFEH) filed a suit alleging sexual harassment, employment discrimination and retaliation on the part of Activision Blizzard. A second lawsuit was filed against the company by its shareholders asserting it falsified knowledge of these problems in their financial statements, [67] though this suit was dismissed due to failure to meet thresholds for claims, [68] The Equal Employment Opportunity Commission had also filed suit against Activision-Blizzard from their own investigation of the workplace conditions but the company had settled the same day it was filed, which included setting aside an $18 million relief fund for affected employees. [69] Ultimately, the DFEH and Activision Blizzard agreed to a $54 million settlement in December 2023 to cover pay and promotion inequities at the company, both agreeing there was no substantial evidence of widespread harassment. [70]
On January 18, 2022, Microsoft announced that it would be acquiring Activision Blizzard for $68.7 billion in an all-cash deal, or approximately $95 per share. Activision Blizzard's stock price jumped nearly 40% that day in pre-market trading. The deal would make Microsoft the third-largest gaming company in the world and the largest headquartered in the Americas, behind Chinese company Tencent and the Japanese conglomerate Sony. Activision Blizzard's shareholders approved of the acquisition near-unanimously in April 2022. [71] While the deal has been approved by several countries ahead of the planned October 18, 2023, deal closure, including the European Union and China, both the United States' Federal Trade Commission and the United Kingdom's Competition and Markets Authority have challenged the merger as anticompetitive and have initiated legal procedures in their respective countries.
To resolve these issues, Microsoft agreed to give rights to cloud gaming of Activision Blizzard's games to Ubisoft, which was cleared by regulators. The acquisition was completed on October 13, 2023. [72] The last time Activision Blizzard reported their annual financial results for its shareholders before Microsoft acquired them was on February 6, 2023. Activision Blizzard reported $7.54 billion in revenue and $1.52 billion in net income. [73] As part of the acquisition deal, Kotick announced his resignation as CEO the same day, along with other high level executives, though Kotick will remain onboard through the end of 2023 to help with the transition. [74] Bobby Kotick departed Activision Blizzard on December 29, 2023. [75]
In May 2022, QA testers of Activision Blizzard subsidiary Raven Software went public as the Game Workers Alliance (GWA) with the support of Campaign to Organize Digital Employees-CWA and voted to unionize with a count of 19 – 2 in favor. [76] The National Labor Relations Board recognized GWA as a union. [77] [78]
Following the Raven Software's successful unionization, the 20-member QA team of Blizzard Albany announced a unionization drive in July 2022 as GWA Albany. [79] The vote passed (14–0), forming the second union at an Activision Blizzard subsidiary. [80]
In February 2023, Activision Blizzard announced to employees that it would end its full-time remote policy starting between April and June that year. [81] On November 30, quality assurance staffers were told that the company would end its hybrid work model and bring employees in Austin, Texas, Eden Prairie, Minnesota and El Segundo, California back to the office full time in 2024. ABK Workers Alliance accused the company of forcing out employees with this decision. [82]
On March 8, 2024, 600 QA testers at 3 Activision studios in Austin, Eden Prairie, and El Segundo formed the union "Activision Quality Assurance United-CWA" and voted to unionize (390–8) in favor, making it the largest video game union in the United States. Microsoft voluntarily recognized the union. [83] [84] On July 24, 2024, 500 artists, designers, engineers, producers, and quality assurance testers who work on World of Warcraft also voted to unionize. [85]
Activision Blizzard |
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Activision Blizzard is divided into three key business segments: [86] [87]
There are also two non-reporting segments within Activision Blizzard. Activision Blizzard Studios oversees the production of film and television entertainment based on the company's properties. Activision Blizzard Distribution provides logistical support for Activision Blizzard's distribution within Europe.
Activision Blizzard owns the Call of Duty and StarCraft franchises, both of which have been popular as esports. [6] [88] On October 21, 2015, Activision Blizzard announced the upcoming establishment of a new esports division. [7] Named Activision Blizzard Media Networks, the division is led by sports executive Steve Bornstein and Major League Gaming (MLG) co-founder Mike Sepso, with assets from the acquisition of the now defunct IGN Pro League. Bornstein was appointed the new division's chairman. [6] [88] On December 31, 2015, it was reported that "substantially all" of Major League Gaming's assets would be acquired by Activision Blizzard. [6] [88] The New York Times reported that the acquisition was intended to bolster Activision Blizzard's push into esports, as well as its plan to develop an esports cable channel. [89] Reports indicated that MLG would be shuttered and that the majority of the purchase price would go towards paying off the company's debt. [6] [88] Activision Blizzard acquired MLG on January 4, 2016 [89] for $46 million. [6] [88]
In November 2016, Blizzard Entertainment, a subsidiary of Activision Blizzard, announced the launch of Overwatch League, [90] a professional video gaming league. The league's first season began during the second half of 2017 with 12 teams. [91] The league's structure is based on traditional sports structures, including recruiting traditional sports executives as team owners, such as Robert Kraft, owner of the New England Patriots, and Jeff Wilpon, COO of the New York Mets. [92]
The inaugural Overwatch Grand Finals was played at the Barclays Center in Brooklyn in July 2018 and attracted 10.8 million viewers worldwide. [93] The league hopes to have 18 teams competing during the second season in 2019, with the ultimate goal of 28 teams across the world. [94]
In 2018, Activision Blizzard signed a multi-year deal with The Walt Disney Company to stream Overwatch League games on both ESPN and Disney XD cable channels. [95] [96] The company also secured an exclusive multi-year deal with Google to stream all subsequent Activision Blizzard esports events, including Call of Duty and Overwatch events, through YouTube, and to use Google's cloud services for its game hosting infrastructure; this came after a prior two-year deal with Twitch for the Overwatch League had concluded. The deal with YouTube was estimated to be valued at US$160 million, double what it had with Twitch. [97] [98]
Since 2009, when Kotick launched Call of Duty Endowment (CODE), over 50,000 veterans have been placed in high-quality jobs. [99] In 2013 CODE started the "Seal of Distinction" program, which recognizes non-profit organizations that are successful in placing veterans in good jobs. Winners receive a $30,000 grant to use in their veteran job placement activities. [100] The goal of CODE is to help 100,000 US and UK veterans find high-quality jobs by 2024. [101] The endowment helps soldiers transition to civilian careers after their military service by funding nonprofit organizations and raising awareness of the value veterans bring to the workplace. [102]
Worlds, Inc. was issued several United States patents around 2009 related to "System and method for enabling users to interact in a virtual space", which generally described a method of server/client communications for multiplayer video games, where players would communicate through avatars. In early 2009, Worlds, Inc. stated its intent to challenge publishers and developers of MMOs, naming Activision as one of its intended targets. [103] Worlds, Inc. had already challenged NCSoft for its MMOs in 2008. The companies ultimately settled out of court by 2010. [104]
Worlds, Inc. launched its formal lawsuit against Activision Blizzard, including both Blizzard Entertainment and Activision Publishing, in March 2012, stating that Call of Duty and World of Warcraft infringed on their patents. [14] [13] Activision Publishing filed a separate patent infringement lawsuit in October 2013, asserting that Worlds, Inc. was using two Activision-owned patents in its Worlds Player software, [13] [105] [106] but this suit was dismissed with prejudice by June 2014. [107]
In Worlds, Inc. case against Activision, the judge issued a summary judgement in Activision's favor, as they had demonstrated that Worlds, Inc. had demonstrated the technologies of their patents in their client programs AlphaWorld and World Chat, released before the 1995 priority date, though this was related to filing irregularities that were subsequently corrected by the Patent Office. [108] Activision did not challenge the updated patents through an inter partes review (IPR), and subsequently after a statutory one-year waiting period, Worlds, Inc. filed a subsequently lawsuit against Activision, asserting Call of Duty: Ghosts violated their resolved patents. [109] Later, Worlds, Inc. stated the intent to add Bungie to the lawsuit contending that Destiny also fell afoul of their patents. Bungie subsequently filed three IPRs with the Patent Office for each of the three Worlds, Inc. patents at the core of the lawsuit. While Bungie initially won its IPR ruling at the USPTO, on appeal in September 2018, Worlds, Inc. won a ruling questioning whether Bungie had legal standing to file its IPRs. [110] [111]
The new Worlds, Inc. case against Activision Blizzard was heard on October 3, 2014. With Bungie's IPRs pending at the Patent Office, the judge put the trial on hold pending the outcome of the IPRs. Worlds, Inc. challenged the IPRs at the Patent Office, as they did not include Activision as an interested party, a requirement that would have been necessary given the publisher/developer relationship between Activision and Bungie. The Patent Office did not accept this argument, and subsequently agreed with the Bungie IPRs that portions of Worlds, Inc. patents were invalid. Worlds, Inc. appealed to the Federal Circuit Appeals Court, challenging the validity of the IPRs due to the lack of Activision's involvement. The Federal Circuit court ruled in favor of Worlds, Inc. in September 2018, invalidating the Patent Office's decision. [112] Worlds, Inc.'s case presently remains at the Patent Office stage, which is re-reviewing the IPRs in consideration of the Federal Circuit's ruling. [113] The lawsuit was dismissed in 2021, when a US district court ruled that "Worlds' patents were abstract ideas that were not sufficiently transformative to be legally patentable." [114]
In early 2010, Activision fired Vince Zampella and Jason West, two of the founders of its studio Infinity Ward, on the basis of "breaches of contract and insubordination"; the move caused several other Infinity Ward staff to resign. Zampella and West created a new studio, Respawn Entertainment, with help from Electronic Arts' partner program, hiring the majority of those that departed Infinity Ward in their wake. [115] [116] [117]
Zampella and West filed a lawsuit in April 2010 against Activision, claiming unpaid royalties on the studio's Call of Duty: Modern Warfare 2 . Activision filed a countersuit against the two, accusing the pair of being "self-serving schemers". [15] Activision later sought to add Electronic Arts to their suit, discovering that Zampella and West had been in discussions with them while still working for Activision, and further added claims against Zampella and West that the two had not returned all material related to Call of Duty while they were working at Respawn. A separate lawsuit was filed against Activision in April 2010 by several current and former members of Infinity Ward on the same basis of lack of unpaid royalties. [118]
All parties came to an undisclosed settlement to end all suits by May 2012. Electronic Arts and Activision had settled separately on Activision's charges of poaching employees, while the suits between Activision, Zampella, West, and the Infinity Ward employee group were settled by the end of May 2012. All settlements were made for undisclosed amounts. [119]
In May 2024, families affected by the 2022 Uvalde school shooting filed a lawsuit against Activision Blizzard, alongside Meta and the gun manufacturer. The suit against Activision Blizzard alleged that they promoted specific brands of guns to teens through Call of Duty . [120]
Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California. A subsidiary of Activision Blizzard, the company was founded in February 1991 as Silicon & Synapse, Inc. by three graduates of the University of California, Los Angeles: Michael Morhaime, Frank Pearce and Allen Adham. The company originally concentrated on the creation of game ports for other studios' games before beginning development of their own software in 1993, with games like Rock n' Roll Racing and The Lost Vikings. In 1993, the company became Chaos Studios, Inc., and then Blizzard Entertainment soon after being acquired by distributor Davidson & Associates early in the following year. Shortly after, Blizzard released Warcraft: Orcs & Humans.
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one of the largest third-party video game publishers in the world and was the top United States publisher in 2016.
Xbox Game Studios is an American video game publisher based in Redmond, Washington. It was established in March 2000, spun out from an internal Games Group, for the development and publishing of video games for Microsoft Windows. It has since expanded to include games and other interactive entertainment for the namesake Xbox platforms, other desktop operating systems, Windows Mobile and other mobile platforms, web-based portals, and other game consoles.
Toys for Bob, Inc. is an American video game developer based in Novato, California. It was founded in 1989 by Paul Reiche III and Fred Ford and is best known for creating Star Control and the Skylanders franchise, as well as for working on the Crash Bandicoot and Spyro franchises.
Major League Gaming Corp. (MLG) is a professional esports organization. MLG is headquartered in New York City, New York and was founded in 2002 by Sundance DiGiovanni and Mike Sepso. MLG has held official video game tournaments throughout the United States and Canada. The Boost Mobile MLG Pro Circuit was a television broadcast of Halo 2 MLG tournaments in 2006 and 2007, ESPN.com, and other broadband sites. The company has also been involved in television production, and game development. MLG's aim is to elevate computer and console game tournaments to viable competitive and spectator events.
Blizzard Albany is an American video game developer and a studio of Blizzard Entertainment based in Albany, New York. The studio was acquired by Activision in January 2005. After releasing its last game as part of that company, Tony Hawk's Pro Skater 1 + 2, Vicarious Visions became part of Activision's sister company Blizzard Entertainment in January 2021 and was merged into it in April 2022, thereby being renamed Blizzard Albany.
Robert A. Kotick is an American businessman who served as the chief executive officer (CEO) of Activision Blizzard and previously Activision from 1991 to 2023. He became the CEO of Activision after purchasing a company stake the previous year. Kotick engineered a merger between Activision and Vivendi Games during the late 2000s, which led to the creation of Activision Blizzard in 2008 and him being named the company's inaugural CEO. He has also served on several boards, including The Coca-Cola Company from 2012 to 2022, and Yahoo! from 2003 to 2008. Following the acquisition of Activision Blizzard by Microsoft, Kotick retired from the company on December 29, 2023.
Sledgehammer Games, Inc. is an American video game developer company formed in 2009 by Glen Schofield and Michael Condrey. The pair formerly worked at Visceral Games and are responsible for the creation of Dead Space. The company is based in Foster City, California. The studio has developed and co-developed various video games in the Call of Duty series. The company is owned by Activision.
Bungie, Inc. is an American video game company based in Bellevue, Washington, and a subsidiary of Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones after publishing Jones's game Minotaur: The Labyrinths of Crete. Originally based in Chicago, Illinois, the company concentrated on Macintosh games during its early years and created two successful video game franchises called Marathon and Myth. An offshoot studio, Bungie West, produced Oni, published in 2001 and owned by Take-Two Interactive, which held a 19.9% ownership stake at the time.
Video gaming in the United States is one of the fastest-growing entertainment industries in the country. The American video game industry is the largest video game industry in the world. According to a 2020 study released by the Entertainment Software Association, the yearly economic output of the American video game industry in 2019 was $90.3 billion, supporting over 429,000 American jobs. With an average yearly salary of about $121,000, the latter figure includes over 143,000 individuals who are directly employed by the video game business. Additionally, activities connected to the video game business generate $12.6 billion in federal, state, and local taxes each year. World Economic Forum estimates that by 2025 the American gaming industry will reach $42.3 billion while worldwide gaming industry will possibly reach US$270 billion. The United States is one of the nations with the largest influence in the video game industry, with video games representing a significant part of its economy.
Skylanders is a toys-to-life action-adventure video game franchise published by Activision. Skylanders games are played by placing a character's figure on the "Portal of Power", a device that reads its tag using NFC and "imports" them into the game as a playable character, leveling them up and saving its progress on the figure to potentially be used on a different game with its saved stats. Skylander figures are sold separately from the game itself unless you buy the starter pack. Typically, the starter pack for each game contains two or more Skylanders, a Portal of Power, the game disc and sometimes something else to show off the game's newest feature.
Activision Blizzard Studios, LLC is a motion picture production company and a subsidiary of American video game company Activision Blizzard based in Beverly Hills, California. It was created to utilize its parent company's popular game franchises through films and television shows. It is co-headed by Stacey Sher and Nick van Dyk, the latter being a former executive of The Walt Disney Company.
The Overwatch League (OWL) was a professional esports league for the video game Overwatch, produced by its developer, Blizzard Entertainment. From 2018 to 2023, the Overwatch League followed the model of other traditional North American professional sporting leagues by using a set of permanent, city-based teams backed by separate ownership groups. The league used the regular season and playoffs format rather than promotion and relegation used commonly in other esports and non-North American leagues, with players on the roster being assured a minimum annual salary, benefits, and a portion of winnings and revenue-sharing based on team performance.
Envy Gaming, Inc was a collective esports and gaming company. It was originally founded in 2007 by Tosh "Stainville" Mcgruder and Skyler "Foreplayy" Johnson as a Call of Duty esports team known as Team EnVyUs. Envy Gaming, LLC was formed in October 2012 and incorporated as Envy Gaming, Inc in May 2016. The company owned and operated several esports teams, including Team Envy, the Dallas Fuel of the Overwatch League, and the OpTic Texas of the Call of Duty League with OpTic Gaming. In June 2022, it was announced Envy Gaming would retire the Envy brand, and fully become OpTic Gaming.
Atlanta Esports Ventures (AEV) is an American venture capital firm. AEV is a partnership between Cox Enterprises and Province, Inc. The firm has investments in two Atlanta-based esports teams in the Atlanta Reign of the Overwatch League and the Atlanta FaZe for the Call of Duty League.
The Call of Duty League (CDL) is a professional esports league for the video game series Call of Duty, produced by its publisher Activision. The Call of Duty League follows the model of the Overwatch League as well as other traditional North American professional sporting leagues by using a set of permanent, city-based teams backed by separate ownership groups. In addition, the league plays in a tournament point system and playoffs format rather than the use of promotion and relegation used commonly in other esports and non-North American leagues, with players on the roster being assured a minimum annual salary, benefits, and a portion of winnings and revenue-sharing based on how that team performs. The League was announced in 2019 with its inaugural season starting in 2020.
California Department of Fair Employment and Housing v. Activision Blizzard is a current lawsuit filed by the California Department of Fair Employment and Housing (DFEH), now the Civil Rights Department (CRD) against video game developer Activision Blizzard in July 2021. The lawsuit asserts that management of Activision Blizzard allowed and at times encouraged sexual misconduct towards female employees, that the company maintained a "frat boy" culture, and that the company's hiring and employment practices were discriminatory against women.
On January 18, 2022, Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion. The acquisition was completed on October 13, 2023, with its total cost amounting to $75.4 billion. Under the terms of the agreement, Microsoft brought Activision Blizzard under its Microsoft Gaming business unit as a sibling division to Xbox Game Studios and ZeniMax Media. With it, Microsoft gained ownership of several franchises under Activision, Blizzard Entertainment, and King, including Call of Duty, Crash Bandicoot, Spyro, Warcraft, StarCraft, Diablo, Overwatch, and Candy Crush. As of 2023, the acquisition is the largest video game acquisition by transaction value in history.
Federal Trade Commission v. Microsoft Corp. and Activision Blizzard, Inc. is a lawsuit brought against multinational technology corporation Microsoft and video game holding company Activision Blizzard in 2022. The Federal Trade Commission (FTC) sought a temporary injunction against Microsoft in their efforts to acquire Activision Blizzard.