OurColony is a search opera-type alternate reality game (ARG) and a viral marketing campaign for the early marketing of the Xbox 360. The game asks players to form colonies and earn points by completing various tasks. This use of an ARG is similar to I Love Bees , which was a viral marketing campaign for the Xbox game Halo 2 , and another ARG for the Xbox 360 game Halo 3 .
On 14 March 2005, emails were sent to members of the ARG community, from someone named Gamem8ker, with a link to an image. On the main page of the site were instructions to submit 36 images, as well as a strange series of letter combinations. It was explained that "when the right 36 pictures are sent to me, the real game begins." The letter combinations turned out to be the codes of international airports.
OurColony hit a larger gamer audience on 6 April after an article was published on GameSpot. This overloaded servers and the error message "The colony is quickly growing. Please be patient." became common. With this influx of users came rumors of hacking, cheating and spies.
Initially OurColony's general forums were set up to allow any user to delete any post or thread, making it almost impossible for people to have steady and meaningful communications. This led many players to create forums outside the official site where communication could continue without disruption. The site's general and colony forums were eventually removed.
The game progressed from the first stage, chaos, to the second and final stage, truth; gameplay between the two stages was identical.
The end of OurColony came with the release of a video showing J. Allard of Microsoft identifying the new Xbox 360 console as the successor to the original Xbox. At the end of the video, all participating colonies were listed on a final scroll in the credits, with top-scoring colonies first. The site is no longer owned by Microsoft.
Halo: Combat Evolved is a 2001 first-person shooter video game developed by Bungie and published by Microsoft Game Studios for the Xbox. It was released as a launch game for Microsoft's Xbox video game console on November 15, 2001. The game was ported to Microsoft Windows and Mac OS X in 2003. It was later released as a downloadable Xbox Original for the Xbox 360. Halo is set in the twenty-sixth century, with the player assuming the role of the Master Chief, a cybernetically enhanced supersoldier. The Chief is accompanied by Cortana, an artificial intelligence. Players battle aliens as they attempt to uncover the secrets of the eponymous Halo, a ring-shaped artificial world.
Halo 2 is a 2004 first-person shooter game developed by Bungie and published by Microsoft Game Studios for the Xbox console. Halo 2 is the second installment in the Halo franchise and the sequel to 2001's critically acclaimed Halo: Combat Evolved. The game features new weapons, enemies, and vehicles, another player character, and shipped with online multiplayer via Microsoft's Xbox Live service. In Halo 2's story mode, the player assumes the roles of the human Master Chief and alien Arbiter in a 26th-century conflict between the United Nations Space Command, the genocidal Covenant, and later, the parasitic Flood.
I Love Bees was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment. Many of the same personnel had previously created an ARG for the film A.I. titled The Beast. I Love Bees was commissioned by Microsoft, Halo 2's publisher and Bungie's ultimate parent company at the time.
The Xbox network, formerly known and commonly referred to as Xbox Live, is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Gaming for the Xbox brand. It was first made available to the original Xbox console on November 15, 2002. An updated version of the service, adding the Xbox Live Marketplace, became available with the Xbox 360 console launch in November 2005, and a further enhanced version was released in 2013 with the Xbox One. The service is used on the latest Xbox Series X and Series S and, in addition to a Microsoft account, is the account for Xbox ecosystem; accounts can store games and other content.
Halo 3 is a 2007 first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the Halo franchise following Halo: Combat Evolved (2001) and Halo 2 (2004), the game's story centers on the interstellar war between 26th-century humanity, a collection of alien races known as the Covenant, and the alien parasite known as the Flood. The player assumes the role of the Master Chief, a cybernetically enhanced supersoldier, as he battles the Covenant and the Flood. In cooperative play, other human players assume the role of allied alien soldiers. The game features vehicles, weapons, and gameplay elements familiar and new to the series, as well as the addition of saved gameplay films, file sharing, and the Forge map editor—a utility which allows the player to perform modifications to multiplayer levels.
The Xbox 360 launch marked the release of the first high-profile seventh generation video game console. It was Microsoft's second foray in console development succeeding their 2001 launch of the original Xbox.
Games for Windows – Live or GFWL is a deprecated online gaming service used by Games for Windows–branded PC titles that enables Windows PCs to connect to Microsoft's Live service. Users, each with a unique Gamertag, are able to play online, keep track of their friends' status, send and receive messages, gain and keep track of Achievements and associated Gamerscore, voice chat across platforms, and more. Some games allow for cross-platform play, such as Shadowrun, putting Windows players against Xbox 360 players.
The Xbox 360 video game console is subject to a number of technical problems and failures that can render it unusable. However, many of the issues can be identified by a series of glowing red lights flashing on the face of the console; the three flashing red lights nicknamed the "Red Ring of Death" or the "RRoD" being the most infamous. There are also other issues that arise with the console, such as discs becoming scratched in the drive and "bricking" of consoles due to dashboard updates. Since its release on November 22, 2005, many articles have appeared in the media portraying the Xbox 360's failure rates, with the latest estimate by warranty provider SquareTrade to be 23.7% in 2009, and currently the highest estimate being 54.2% by a Game Informer survey.
Games for Windows was a brand owned by Microsoft and introduced in 2006 to coincide with the release of the Windows Vista operating system. The brand itself represents a standardized technical certification program and online service for Windows games, bringing a measure of regulation to the PC game market in much the same way that console manufacturers regulate their platforms. The branding program was open to both first-party and third-party publishers.
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It was officially unveiled on MTV on May 12, 2005, with detailed launch and game information announced later that month at the 2005 Electronic Entertainment Expo (E3). As a seventh-generation console, it primarily competed with Sony's PlayStation 3 and Nintendo's Wii.
The Xbox 360 Wireless Headset is a wireless headset designed for the Xbox 360 and Xbox Live; it is manufactured by Microsoft. It can be used for in game voice chat, private chat, audio for video chat and in game voice recognition. Up to four wireless headsets can be used simultaneously on a single Xbox 360. The headset fits over either ear and comes with two sizes of removable earloops for a better fit. It uses the same 2.4 GHz wireless technology as the Xbox 360 Wireless Controller, so it will work within 30 feet of the console. It can achieve up to eight hours of battery life per charge, with an AC wall adapter or a USB DC charger for recharging. USB chargers are readily available from mobile phone accessory shops. The headset can be used with or without a controller. The headset also produces various beeps to signal different actions and give messages to the user. The headset is also compatible for use with a PC via the Microsoft Wireless Receiver. Up to 4 wireless headsets and wireless controllers can be used in conjunction at any one time. The number lit up on the headset will correspond to the quadrant lit up on the controller..
The first-person shooter video game Halo 3 was the focus of an extensive marketing campaign which began with the game's developer, Bungie, announcing the game via a trailer at the Electronic Entertainment Expo in May 2006. Microsoft, the game's publisher, planned a five-pronged marketing strategy to maximize sales and to appeal to casual and hard-core gamers. Bungie produced trailers and video documentaries to promote the game, partnering with firms such as Digital Domain and Weta Workshop. Licensed products including action figures, toys, and Halo 3-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million.
The Xbox 360 controller is the primary game controller for Microsoft's Xbox 360 home video game console that was introduced at E3 2005. The Xbox 360 controller comes in both wired and wireless versions. The Xbox controller is not compatible with the Xbox 360. The wired and wireless versions are also compatible with Microsoft PC operating systems, such as Windows XP, Windows Vista, Windows 7, Windows 8, Windows 10, and Windows 11.
The Xbox is a home video game console manufactured by Microsoft that is the first installment in the Xbox series of video game consoles. It was released as Microsoft's first foray into the gaming console market on November 15, 2001, in North America, followed by Australia, Europe and Japan in 2002. It is classified as a sixth-generation console, competing with Sony's PlayStation 2, Sega's Dreamcast and Nintendo's GameCube. It was also the first major console produced by an American company since the release of the Atari Jaguar in 1993.
Eric Alan Neustadter, also known by his Xbox Live Gamertag e, is the former Operations Manager for the Microsoft gaming network Xbox Live. Neustadter is frequently a co-host of Larry Hryb's "Major Nelson Radio" Xbox-related podcast. Neustadter has been with Xbox Live since 2002. He attended the University of Oregon.
Xbox Avatars are avatars and characters that represent users of the Xbox network on the Xbox 360, Xbox One, and Xbox Series X and Series S video game consoles, Windows 10, and Windows 10 Mobile. Avatars originally debuted on the Xbox 360 as part of the "New Xbox Experience" system update released on November 19, 2008, updated on Xbox One with "New Xbox One Experience" Xbox One System Software on November 12, 2015, and reimagined with the release of the next generation character for Xbox One on October 11, 2018.
Halo: Reach is a 2010 first-person shooter video game developed by Bungie and published by Microsoft Game Studios, originally for the Xbox 360. The sixth installment in the Halo series and a direct prequel to Halo: Combat Evolved, Reach was released worldwide in September 2010. The game takes place in the year 2552, where humanity is locked in a war with an alien theocracy known as the Covenant, which seeks to exterminate humanity. Players play as Noble Six, a member of an elite squad of supersoldiers, known as Noble Team, attempting to stage a defense of the human world known as Reach, which falls under Covenant attack. The game was the last in the series to be developed by Bungie.
Bungie, Inc. is an American video game company based in Bellevue, Washington, and a subsidiary of Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones after publishing Jones's game Minotaur: The Labyrinths of Crete. Originally based in Chicago, Illinois, the company concentrated on Macintosh games during its early years and created two successful video game franchises called Marathon and Myth. An offshoot studio, Bungie West, produced Oni, published in 2001 and owned by Take-Two Interactive, which held a 19.9% ownership stake at the time.
Xbox is a video gaming brand that consists of five home video game consoles, as well as applications (games), streaming service Xbox Cloud Gaming, and online services such as the Xbox network and Xbox Game Pass. The brand is produced by Microsoft Gaming, a division of Microsoft.