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Subject | Stranger Things |
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Licensed from | Netflix |
Availability | 2019–2022 |
Total sets | 2 [1] |
Characters | Barbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper and the Demogorgon |
Official website |
Lego Stranger Things (stylized as LEGO Stranger Things) is a discontinued Lego theme based on the 2016 Netflix sci-fi horror series of the same name created by the Duffer Brothers. It was licensed from Netflix. The theme was first introduced in May 2019 [2] [3] and was discontinued in December 2022. [4]
Lego Stranger Things was based on the Stranger Things 2016 Netflix sci-fi horror series, which focuses on the investigation into the disappearance of a young boy (Will Byers) amid supernatural events occurring around the town, including the appearance of a girl with psychokinetic abilities (Eleven). Lego Stranger Things aimed to recreate the main characters in Lego form, including Barbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon. [5] [6]
Lego senior model designer Justin Ramsden worked closely with Netflix to design The Upside Down set: "they gave us loads of behind the scenes images and plans." [7] He said, "We also got the chance to create three new elements for the set as well, they are headgear for the Demogorgon, a hair piece for Dustin and also the hair for Will." [8] He further explained, "With the Stranger Things set, we started off with a concept sketch. There was an elite team of LEGO designers that joined together to discuss what this model could be. From those meetings, one of the concept designers drew a quick sketch, and that became the basis for what the model could look like. We followed the sketch and had a close dialogue with Netflix. There was some back and forth with them, and we did iterations that made the set more stable, more playable, and with more functions." [9]
In 2019, Lego Stranger Things theme was launched at The LEGO Store in Flatiron District, New York. [10] Later, it also launched in the UK at Lego Store Leicester Square, London. [11] As part of the marketing campaign, The Lego Group released The Upside Down (set number: 75810) based on a version of the Byers' home. [12]
According to BrickLink, The Lego Group released two Lego sets as part of the Lego Stranger Things theme. [1] The product line was eventually discontinued by the end of December 2022. [13]
In 2019, The Lego Group had a partnership with Netflix. The Lego Group introduced a Stranger Things set called The Upside Down (set number: 75810), based on a version of the Byers' home, and its replica of the Upside Down was released in May 2019. [14] [15] The most extensive set consists of 2287 pieces with 8 minifigures. The Byers' house had four rooms: a front porch with furniture, a living room, a dining room, and Will's bedroom. It also included Chief Jim Hopper's police truck and a variety of accessories. The set included Lego minifigures of Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon. [5] The sets were designed primarily for adults with an age rating of 16+ or above. The set was designed by Lego Senior Model Designer Justin Ramsden. [16] [17] [18] In 2021, The Lego Group announced The Upside Down (set number: 75810) was retired on 31 December 2021. [19] [20] [21] [4]
In July 2019, San Diego Comic-Con announced that an exclusive Barb minifigure would be given away to the winners. [22] [4]
In February 2022, a Demogorgon minifigure Keyring was released [23] [4] and was retired in August 2022.
On 1 February 2022, a set named Demogorgon and Eleven (set number: 40549) was released as part of the Lego BrickHeadz theme. The set consists of 192 pieces and 2 baseplates. [24] [25] [26] The set was retired in December 2022. [27] [4]
The product line was accompanied by a series of animated short films released on YouTube.
In 2020, The Upside Down (set number: 75810) was awarded "Toy of the Year" and also "Specialty Toy of the Year" by the Toy Association. [31] [32]