Lego Stranger Things

Last updated
Lego Stranger Things
Lego Stranger Things.jpg
Subject Stranger Things
Licensed from Netflix
Availability2019–2022
Total sets2 [1]
CharactersBarbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper and the Demogorgon
Official website

Lego Stranger Things (stylized as LEGO Stranger Things) was a Lego theme based on the 2016 Netflix sci-fi horror series of the same name created by the Duffer Brothers. It was licensed from Netflix. The theme was first introduced in May 2019 [2] [3] and was discontinued in December 2022. [4]

Contents

Overview

Lego Stranger Things was based on the Stranger Things 2016 Netflix sci-fi horror series, which focuses on the investigation into the disappearance of a young boy (Will Byers) amid supernatural events occurring around the town, including the appearance of a girl with psychokinetic abilities (Eleven). Lego Stranger Things aimed to recreate the main characters in Lego form, including Barbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon. [5] [6]

Development

Lego senior model designer Justin Ramsden worked closely with Netflix to design The Upside Down set: "they gave us loads of behind the scenes images and plans." [7] He said, "We also got the chance to create three new elements for the set as well, they are headgear for the Demogorgon, a hair piece for Dustin and also the hair for Will." [8] He further explained, "With the Stranger Things set, we started off with a concept sketch. There was an elite team of LEGO designers that joined together to discuss what this model could be. From those meetings, one of the concept designers drew a quick sketch, and that became the basis for what the model could look like. We followed the sketch and had a close dialogue with Netflix. There was some back and forth with them, and we did iterations that made the set more stable, more playable, and with more functions." [9]

Launch

In 2019, Lego Stranger Things theme was launched at The LEGO Store in Flatiron District, New York. [10] Later, it also launched in the UK at Lego Store Leicester Square, London. [11] As part of the marketing campaign, The Lego Group released The Upside Down (set number: 75810) based on a version of the Byers' home. [12]

Characters

Toy line

Construction sets

According to BrickLink, The Lego Group released two Lego sets as part of the Lego Stranger Things theme. [1] The product line was eventually discontinued by the end of December 2022. [13]

In 2019, The Lego Group had a partnership with Netflix. The Lego Group introduced a Stranger Things set called The Upside Down (set number: 75810), based on a version of the Byers' home, and its replica of the Upside Down was released in May 2019. [14] [15] The most extensive set consists of 2287 pieces with 8 minifigures. The Byers' house had four rooms: a front porch with furniture, a living room, a dining room, and Will's bedroom. It also included Chief Jim Hopper's police truck and a variety of accessories. The set included Lego minifigures of Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon. [5] The sets were designed primarily for adults with an age rating of 16+ or above. The set was designed by Lego Senior Model Designer Justin Ramsden. [16] [17] [18] In 2021, The Lego Group announced The Upside Down (set number: 75810) was retired on 31 December 2021. [19] [20] [21] [4]

In July 2019, San Diego Comic-Con announced that an exclusive Barb minifigure would be given away to the winners. [22] [4]

In February 2022, a Demogorgon minifigure Keyring was released [23] [4] and was retired in August 2022.

Lego BrickHeadz sets

On 1 February 2022, a set named Demogorgon and Eleven (set number: 40549) was released as part of the Lego BrickHeadz theme. The set consists of 192 pieces and 2 baseplates. [24] [25] [26] The set was retired in December 2022. [27] [4]

Web shorts

The product line was accompanied by a series of animated short films released on YouTube.

Awards and nominations

In 2020, The Upside Down (set number: 75810) was awarded "Toy of the Year" and also "Specialty Toy of the Year" by the Toy Association. [31] [32]

See also

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References

  1. ↑ "First Look At The New 75810 Stranger Things LEGO Set". Geekculture.co. 11 May 2019. Retrieved 11 May 2019.
  2. ↑ "'Stranger Things' Gets An Official LEGO Set With Innovative 'Upside Down' Style". Forbes . Retrieved 14 May 2019.
  3. 1 2 3 4 5 "Every LEGO Stranger Things set ever released". Brick Fanatics. 6 November 2022.
  4. 1 2 3 4 5 6 7 8 9 10 "LEGO Stranger Things 75810 The Upside Down minifigure spotlight". Brick Fanatics. Retrieved 15 May 2019.
  5. 1 2 3 4 Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01). LEGO Minifigure A Visual History New Edition. Dorling Kindersley Limited. p. 233. ISBN   978-0-241-50202-0.
  6. ↑ "Inside LEGO Stranger Things 75810 The Upside Down with Model Designer Justin Ramsden". Brick Fanatics. Retrieved 15 May 2019.
  7. ↑ "Designing LEGO Stranger Things 75810 The Upside Down: Exclusive Brick Fanatics interview". Brick Fanatics. Retrieved 16 May 2019.
  8. ↑ "LEGO designer Justin Ramsden on giving Stranger Things the brick treatment". Mojo Nation. 2019-06-04. Retrieved 2021-04-15.
  9. ↑ "LEGO Stranger Things US launch at LEGO Store New York tonight". Brick Fanatics. Retrieved 14 May 2019.
  10. ↑ "LEGO Stranger Things UK launch at LEGO Store Leicester Square tonight". Brick Fanatics. Retrieved 14 May 2019.
  11. ↑ D'Souza, Danica (May 17, 2019). "Lego's 'Stranger Things' set recreates The Upside Down". Mashable . Retrieved February 18, 2021.
  12. ↑ "Stranger Things LEGO Sets". BrickEconomy. Retrieved 17 January 2023.
  13. ↑ Kit, Borys (2015-01-23). "'Stranger Things' Lego Set Goes Upside Down". The Hollywood Reporter . Retrieved 2019-05-14.
  14. ↑ LEGO Stranger Things - Behind the Brick Designer Video 75810. May 17, 2019 – via YouTube.
  15. ↑ Todd Spangler. "'Stranger Things' Lego Playset Flips Into the Upside Down". Variety . Retrieved 14 May 2019.
  16. ↑ Hollister, Sean (May 14, 2019). "Stranger Things' amazing Lego set takes the Upside Down literally". The Verge . Archived from the original on May 15, 2019. Retrieved May 14, 2019.
  17. ↑ Lego Group (May 15, 2019). "Something strange is going on... - as the town of Hawkins, Indiana arrives in LEGO brick form". Lego.com. Lego. Archived from the original on June 26, 2020. Retrieved May 15, 2019.
  18. ↑ "LEGO Stranger Things set is being retired soon". Digital Spy . Retrieved 15 May 2019.
  19. ↑ "LEGO Stranger Things 75810 The Upside Down due to retire in 2021". Brick Fanatics. Retrieved 11 May 2021.
  20. ↑ "Retiring LEGO Stranger Things 75810 The Upside Down is back in stock". Brick Fanatics. Retrieved 30 November 2021.
  21. ↑ "LEGO Stranger Things exclusive Barb minifigure for San Diego Comic Con". Brick Fanatics. Retrieved 11 July 2019.
  22. ↑ "LEGO Star Wars, Stranger Things and Sesame Street keychains coming next month". Brick Fanatics. Retrieved 5 January 2022.
  23. ↑ "LEGO Stranger Things BrickHeadz 40549 Demogorgon & Eleven revealed". Brick Fanatics. Retrieved 4 January 2022.
  24. ↑ "LEGO BrickHeadz 2022 release date and prices revealed, including Stranger Things and Looney Tunes". Brick Fanatics. Retrieved 4 January 2022.
  25. ↑ "New LEGO Stranger Things BrickHeadz have launched on LEGO.com". Brick Fanatics. Retrieved 1 February 2022.
  26. ↑ "Every LEGO set retiring in 2022 – September update". Brick Fanatics. Retrieved 6 September 2022.
  27. ↑ Welcome to The Upside Down – Lego Stranger Things. May 15, 2019 – via YouTube.
  28. ↑ "Animated clip brings LEGO Stranger Things 75810 The Upside Down to life". Brick Fanatics. Retrieved 2 May 2019.
  29. ↑ The Upside Down 75810 Collector's Item - LEGO Stranger Things. June 1, 2019 – via YouTube.
  30. ↑ "L.O.L. Surprise! by MGA Entertainment Snags Prestigious "Toy of the Year" Award for Third Straight Year". PR Newswire . Retrieved 2020-02-21.
  31. ↑ "2020 TOTY Winners". The Toy Association.
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