Lego is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.
Bionicle is a line of Lego construction toys, marketed primarily towards 8-to-16-year-olds. The line originally launched in 2001 as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late 1990s. Despite a planned twenty-year tenure, the theme was discontinued in 2010, but was rebooted in 2015 for a further two years.
Lego Duplo is a core product range of the construction toy Lego by The Lego Group, designed for children from 1+1⁄2 to 5 years old. Duplo bricks are twice the size of traditional Lego bricks in each of their three dimensions, making them easier to handle and less likely to be swallowed and choked on by younger children. Despite their size, they are still compatible with traditional Lego bricks.
This article lists notable events and releases in the history of the Lego Group.
Tyco Toys was an American toy manufacturer. It was acquired by Mattel in 1997, becoming one of its brands.
Lego began in 1932 in the carpentry workshop of Ole Kirk Christiansen, a Danish furniture maker. During the Great Depression he began to make miniature versions of his products, which inspired him to produce toys. The company was named "Lego" in 1934, a contraction from the Danish phrase "leg godt", meaning "play well".
The Lego Group is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic articulated figurine made of special Lego bricks produced by Danish building toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced worldwide as of 2020. Minifigures are usually found within Lego sets, although they are also sold separately as collectables in blind bags, or can be custom-built in Lego stores and on lego.com. While some are named as specific characters, either licensed from already existing franchises or of Lego's own creation, many are unnamed and are designed simply to fit within a certain theme. They are highly customizable, and parts from different figures can be mixed and matched, resulting in many combinations.
Mega Brands Inc. is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.
Lego Atlantis was a product range of the construction toy Lego, themed around the underwater world of Atlantis. The range was launched in early 2010 and discontinued by the end of 2011. The toy sets included models of buildable underwater vehicles, as well as "heroic diver" and "shark warrior" minifigures. A ride based on the range was operated at Legoland Windsor Resort.
Best-Lock Construction Toys is a brand of plastic building bricks that are compatible with Lego. Best-Lock Group Limited, which manufacture the bricks, is based in Colne, Lancashire, England.
KRE-O is a line of construction toys manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name Kre-O comes from the Latin word creo, which means "I create".
Oxford Co., Ltd. is a South Korean toy company, based in Busan, that makes interlocking brick toys. It was founded in 1961 as Dongjin Industries Corp. and has used its current name since 1992.
A Lego clone is a line or brand of children's construction blocks which is mechanically compatible with Lego brand blocks, but is produced by another manufacturer. The blocks were originally patented by The Lego Group in 1961 as "toy building bricks", and the company has since remained dominant in this market. Some competitors have moved to take advantage of Lego brand recognition by advertising their own products as compatible with Lego, with statements such as "compatible with leading building bricks".
Lego Friends is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma. The theme was rebooted and relaunched in January 2023 to focus on a more diverse cast of characters, the main cast now consisting of Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly.
Since the introduction of the first Lego weapon in 1978, Lego has been criticised for the presence of weaponry and, consequently, the levels of violence presented within its product range. The relationship between Lego and violence has been a source of controversy, despite the fact that The Lego Group has maintained an ethos of not producing products that promote violence. The presence of toy weapons in Lego construction toys has increased over the years, with the introduction of many types of weapons across a variety of Lego themes.
Hilary "Harry" Fisher Page was an English toy maker and inventor of Self-Locking Building Bricks, the predecessor of Lego bricks. He founded the Kiddicraft toy company.
Lego Ghostbusters is a Lego theme based on the Ghostbusters franchise created by Dan Aykroyd and Harold Ramis. It is licensed from Columbia Pictures and Ghost Corps. The Lego Ghostbusters theme was first introduced in 2014. The first set was released in June 2014 as part of the Lego Ideas theme. Later, a set based on the Ghostbusters' firehouse was released and one set based on the Ghostbusters: Answer the Call. The Lego Group also used this license for character and level packs in the Lego Dimensions toys-to-life video game. In 2018, a set was released as part of the Lego BrickHeadz theme. In 2020, another set was released in November 2020 and based on Ghostbusters: Afterlife film.
Lego DC Super Hero Girls (stylized as LEGO DC Super Hero Girls) was a Lego theme based on the DC Super Hero Girls franchise. It is licensed from DC Comics and Warner Bros. Animation. The theme was first introduced in November 2016. The toy line was accompanied by several shorts, a television special and films based on Lego DC Super Hero Girls. The Lego DC Super Hero Girls theme was discontinued by the end of 2018.
Building blocks are modular construction parts, usually made of plastic, which can be assembled in a form-fit manner. The basic components are usually cuboid-shaped, cylindrically studded at the top in a grid pattern, hollow-bodied at the bottom and smooth at the sides. The structured upper surface interacts by friction and positive locking with the correspondingly negative lower surface of other clamping components, so that complex designs can be assembled. The design allows the parts to be connected with compressive force and the blocks to be clamped with plastic pins.
