|Type of business||Subsidiary, Publishing|
Type of site
|Digital media, news|
|Available in||English, French, Dutch and Italian|
|Founded||19 July 2005|
|Area served||United States, United Kingdom, The Netherlands (Benelux), Belgium, Luxembourg, India, Middle East, South-East Asia, Pakistan, Italy and Australia.|
|Key people||Pete Cashmore|
Mashable is an American entertainment, culture, tech, science and social good digital media platform, news website and multi-platform media and entertainment company founded by Pete Cashmore in 2005.
Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005.Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.
In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price.Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.
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On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.On 10 January 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards. Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.
The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica in the wiki category, Digg in the "Social News and Social Bookmarking" category, Netlog in the "Mainstream and Large Social Networks" category and MySpace in the "Places and Events" category.
The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.
In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners included HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business, iPad for Best New Gadget, and Angry Birds for Best Mobile Game.
A Webby Award is an award for excellence on the Internet presented annually by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social.
Ziff Davis, LLC, known as Ziff Davis (ZD), is an American publisher and Internet company founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis as a hobbyist print magazine publisher in Chicago, Illinois. It was later wholly owned by Ziff's son.
ZDNet is a business technology news website owned and operated by Red Ventures, along with TechRepublic. The brand was founded on April 1, 1991, as a general interest technology portal from Ziff Davis and evolved into an enterprise IT-focused online publication.
Flock is a discontinued web browser that specialized in providing social networking and Web 2.0 facilities built into its user interface. Earlier versions of Flock used the Gecko HTML rendering engine by Mozilla. Version 2.6.2, released on January 27, 2011, was the last version based on Mozilla Firefox. Starting with version 3, Flock was based on Chromium and so used the WebKit rendering engine. Flock was available as a free download, and supported Microsoft Windows, Mac OS X and, at one time, Linux as well.
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The YouTube Awards was a promotion run by the video-sharing website YouTube to recognize the best user-generated videos of the year. The awards were presented twice, in 2007 and 2008, with winners being voted for by the site's users from shortlists compiled by YouTube staff. YouTube was launched on February 14, 2005, and quickly began to grow – by July 2006, traffic to the site had increased by 297 percent. As a result of this success, YouTube launched their own awards promotion in March 2007 to honor some of the site's best videos. Seven shortlists were compiled, with ten videos per shortlist. Users were invited to vote for the winners over a five-day period at a dedicated web page. Singer Damian Kulash, whose band OK Go won in the Most Creative category for their music video Here It Goes Again, said that receiving a YouTube Award was a surreal honor and that the site was changing culture "quickly and completely".
Pete Cashmore is the founder and former CEO of the popular blog Mashable, a Technorati Top 10 blog worldwide. He grew up in Banchory, Aberdeenshire, Scotland, and founded Mashable in Aberdeenshire in 2005 when he was 19.
Wadja solves the problem of conversation relevance by giving users a way to label social activity, and curate that activity into meaningful conversations. Wadja is based in Cyprus and had its BETA launch in August 2006. As of December 2009, Wadja had over 5,000,000 registered users.
The Shorty Awards, also known as the "Shortys", is an annual awards show recognizing the people and organizations that produce real-time short form content across Twitter, Facebook, YouTube, Instagram, TikTok, Twitch and the rest of the social web. The annual ceremony began in 2008 with awards for achievements on the Twitter platform. Since then, the awards have recognized content creation on other social networking sites, including YouTube, Tumblr, Instagram, Vine, Snapchat, YouNow, Periscope and Facebook.
The Verge is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, and podcasts.
Regator.com is a curated blog directory and search engine. Founded in 2007 by Scott Lockhart, Chris Turner, and Kimberly Turner and going live with Regator.com in August 2008, Regator LLC also produces Regator Breaking News and the Regator iPhone App for iOS. The API platform also allows for detailed trend tracking and analyzing text. The Breaking News app regularly breaks stories faster than news outlets such as CNN, FoxNews.com, the Huffington Post, and Twitter trending topics.
Vox Media, Inc. is an American digital media company based in Washington, D.C. and New York City. The company was founded in 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas, and was rebranded as Vox Media in 2011. The company operates additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. In June 2010, the network featured over 300 sites with over 400 paid writers. As of May 2020, Comscore ranks Vox Media as the 29th-most popular media company among users from the United States.
Everyday Health Group is a digital media company which owns websites and produces content relating to health and wellness. As of December 8, 2016, it became a subsidiary of j2 Global.
Zoe Elizabeth Sugg is an English vlogger, businesswoman and author. She is also known by her YouTube username, Zoella. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the "biggest beauty launch of the year". Sugg later launched a range of complimentary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year. In 2014, Sugg signed a three-book deal with Penguin Books, and her debut novel, Girl Online, was published in November 2014, breaking the record for highest first-week sales of a first-time novelist.
Revision3 was a San Francisco-based multi-channel Internet television network that created, produced and distributed Web television shows on niche topics. Founded in 2005, it operated as a subsidiary of Discovery Digital Networks since 2012. The network produced technology and gaming oriented programming in tandem with traditional comedic, political, DIY, and movie-related content. On March 31, 2017, Discovery Communications closed the website.
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Shaun McBride, better known by his online alias Shonduras, is an American artist and social media personality from Clearfield, Utah. He is best known on Snapchat for his finger-drawings, and YouTube, as well as being the owner and found of his own esports organisation, Spacestation Gaming. On March 12, 2017, he hit one million subscribers on his YouTube channel. He's also a skateboarder.
"Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content in favor of short-form video content. The controversial trend is generally described by publishers as a response to changes in social media traffic and changes in the media consumption habits of younger audiences. But according to commentators, it is in reality driven by advertising; only advertisers, not consumers, prefer video over text. Due to the numerous jobs lost as a result, the term eventually became a euphemism for layoffs, death, and termination.