Mashable

Last updated

Mashable [1]
Mashable Logo (2021).svg
Type of business Subsidiary
Type of site
Digital media, news
Available in
  • English
  • French
  • Dutch
  • Italian
  • Hindi
Founded2005;19 years ago (2005) [2]
Headquarters
New York City [3]
Area served
  • United States
  • United Kingdom
  • Benelux
  • India
  • Middle East
  • Southeast Asia
  • Pakistan
  • Italy
  • Australia
Owner
  • Independent (2004–2017)
  • Ziff Davis (December 2017 – present)
Founder(s) Pete Cashmore
Key peoplePete Cashmore
Subsidiaries CineFix [4]
Mashable Studios [5]
URL mashable.com
Current statusActive

Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2005. [6] [7]

Contents

History

Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. [7] Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. [8] Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009. [9] [10] As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. [11]

In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price. [12] Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. [13] After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages. [14] [15] [16]

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew. [17]

See also

Related Research Articles

TechTV was a 24-hour cable and satellite channel based in San Francisco featuring news and shows about computers, technology, and the Internet. In 2004, it merged with the G4 gaming channel which ultimately dissolved TechTV programming. At the height of its six-year run, TechTV was broadcast in 70 countries, reached 43 million households, and claimed 1.9 million unique visitors monthly to its website. A focus on personality-driven product reviews and technical support made it a cultural hub for technology information worldwide, still existing today online through its former hosts' webcasts, most notably the TWiT Network.

<span class="mw-page-title-main">Ziff Davis</span> American publisher and Internet company

Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech tools. Previously, the company was predominantly a publisher of hobbyist magazines.

<span class="mw-page-title-main">ZDNET</span> Business technology news website

ZDNET is a business technology news website owned and operated by Ziff Davis. The brand was founded on April 1, 1991, as a general interest technology portal from Ziff Davis and evolved into an enterprise IT-focused online publication. In 2024, ZDNET reunited with Ziff Davis after it bought it and CNET from Red Ventures, which originally bought the website from CBS Interactive from 2020.

<i>Grand Theft Auto: San Andreas</i> 2004 video game

Grand Theft Auto: San Andreas is a 2004 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the fifth main game in the Grand Theft Auto series, following 2002's Grand Theft Auto: Vice City, and the seventh entry overall. Set within the fictional state of San Andreas, the game follows Carl "CJ" Johnson, who returns home after his mother's murder and finds his old street gang has lost much of their territory. Over the course of the game, he attempts to rebuild the gang, clashes with corrupt authorities and powerful criminals, and gradually unravels the truth behind his mother's murder.

<i>San Francisco Rush 2049</i> 1999 video game

San Francisco Rush 2049 is a 1999 futuristic-themed racing video game developed and manufactured by Atari Games for arcades, later ported to home systems. It is the third game in the Rush series as the sequel to San Francisco Rush: Extreme Racing and Rush 2: Extreme Racing USA as well as the last to be set in the city of San Francisco. An updated version with fixes and more tracks was later released subtitled Tournament Edition. The game was notably also the last coin-op title rooted to the original Atari arcade business and Atari brand, 27 years after Pong.

<span class="mw-page-title-main">Kara Swisher</span> American technology business journalist

Kara Anne Swisher is an American journalist. She has covered the business of the internet since 1994. As of 2023, Swisher was a contributing editor at New York Magazine, the host of the podcast On with Kara Swisher, and the co-host of the podcast Pivot.

<span class="mw-page-title-main">YouTube Awards</span> Promotion that rewarded youtubers with the best video on the platform

The YouTube Awards was a promotion run by the American video-sharing website YouTube to recognize the best user-generated videos of the year. The awards were presented twice, in 2007 and 2008, with winners being voted for by the site's users from shortlists compiled by YouTube staff. YouTube was launched on February 14, 2005, and quickly began to grow – by July 2006, traffic to the site had increased by 297 percent. As a result of this success, YouTube launched their own awards promotion in March 2007 to honor some of the site's best videos. Seven shortlists were compiled, with ten videos per shortlist. Users were invited to vote for the winners over a five-day period at a dedicated web page. Singer Damian Kulash, whose band OK Go won in the Most Creative category for their music video Here It Goes Again, said that receiving a YouTube Award was a surreal honor and that the site was changing culture "quickly and completely".

<span class="mw-page-title-main">Pete Cashmore</span> Scottish businessman (born 1985)

Pete Cashmore is the founder and former CEO of the media and entertainment company Mashable, He grew up in Banchory, Aberdeenshire, Scotland, and founded Mashable in Aberdeenshire in 2005 when he was 19.

Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.

<i>The Last of Us</i> 2013 video game

The Last of Us is a 2013 action-adventure game developed by Naughty Dog and published by Sony Computer Entertainment. Players control Joel, a smuggler tasked with escorting a teenage girl, Ellie, across a post-apocalyptic United States. The Last of Us is played from a third-person perspective. Players use firearms and improvised weapons and can use stealth to defend against hostile humans and cannibalistic creatures infected by a mutated fungus. In the online multiplayer mode, up to eight players engage in cooperative and competitive gameplay.

<i>Kiss Pinball</i> 2000 video game

KISS Pinball is a video game developed by Wildfire Studios and published by On Deck Interactive for Microsoft Windows in 2000. A port for PlayStation, developed by Tarantula Studios, was released by Take-Two Interactive in 2001.

<span class="mw-page-title-main">Xbox One</span> Video game console developed by Microsoft

The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third console in the Xbox series. It was first released in North America, parts of Europe, Australia, and South America in November 2013 and in Japan, China, and other European countries in September 2014. It is the first Xbox game console to be released in China, specifically in the Shanghai Free-Trade Zone. Microsoft marketed the device as an "all-in-one entertainment system", hence the name "Xbox One". An eighth-generation console, it mainly competed against Sony's PlayStation 4 and Nintendo's Wii U and later the Switch.

Uber Eats is an online food ordering and delivery platform launched by the company Uber in 2014. The meals are delivered by couriers using various methods, including cars, scooters, bikes, or on foot. It is operational in over 6,000 cities in 45 countries as of 2021.

<span class="mw-page-title-main">The Outline (website)</span> News and culture website

The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle.

<span class="mw-page-title-main">Feed (Facebook)</span> Feature of the social network Facebook

Facebook's Feed, formerly known as the News Feed, is a web feed feature for the social network. The feed is the primary system through which users are exposed to content posted on the network. Feed highlights information that includes profile changes, upcoming events, and birthdays, among other updates. Using a proprietary method, Facebook selects a handful of updates to show users every time they visit their feed, out of an average of 2,000 updates they can potentially receive. Over two billion people use Facebook every month, making the network's Feed the most viewed and most influential aspect of the news industry. The feature, introduced in 2006, was renamed "Feed" in 2022.

"Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content in favor of short-form video content. These moves were generally presented by publishers as a response to changes in social media traffic or to changes in the media consumption habits of younger audiences. According to commentators, however, it was in reality driven by advertising; only advertisers, not consumers, prefer video over text. Due to the numerous jobs lost as a result, the term eventually became a euphemism for layoffs, death, and termination.

<i>Game & Watch: Super Mario Bros.</i> 2020 Game & Watch game

Game & Watch: Super Mario Bros. is a limited-edition Game & Watch system developed and published by Nintendo, released on November 13, 2020. The system features three Nintendo games: Super Mario Bros. (1985), Super Mario Bros.: The Lost Levels (1986), and a Mario-themed version of Ball (1980). The system was released for the 35th anniversary of the Super Mario series and the 40th anniversary of the Game & Watch line.

References

  1. "Mashable, Inc. Peron Plummeracy Policy". Mashable. Archived from the original on 3 December 2012. Retrieved 17 August 2017.
  2. "Pete Cashmore". Mashable. 21 October 2016. Retrieved 8 August 2024.
  3. "Mashable, Inc.: Private Company Information". Bloomberg L.P.
  4. "Whalerock Industries". whalerockindustries.com. Archived from the original on 17 August 2017. Retrieved 17 August 2017.
  5. "Mashable Acquires Rights to CineFix – Multichannel". multichannel.com. 20 June 2016. Archived from the original on 17 August 2017. Retrieved 17 August 2017.
  6. "KeronAnd Olivier Fleurot: The Truth About Millennials At Work" Archived 22 December 2018 at the Wayback Machine Forbes. Retrieved 28 June 2015.
  7. 1 2 Barnett, Emma (13 March 2012). "Pete Cashmore: the man behind Mashable" . The Telegraph. Archived from the original on 12 January 2022.
  8. Wilson, Scott (15 July 2015). WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress. Callisto Media Inc. ISBN   9781623156336. Archived from the original on 10 March 2022. Retrieved 19 October 2020.
  9. McNichol, Tom (13 February 2009). "Mashable – 25 Best Blogs 2009". Time Magazine. Archived from the original on 18 February 2009. Retrieved 29 June 2011.
  10. Huffington, Arianna (25 May 2011). "HuffPost Game Changers: Your Picks for the Ultimate 10". HuffPost . AOL. Archived from the original on 17 August 2011. Retrieved 29 June 2011.
  11. Spangler, Todd (20 June 2016). "Mashable Buys YouTube Channel CineFix, Further Pushing into Video". Archived from the original on 2 December 2017. Retrieved 11 December 2017.
  12. Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people". Recode. San Francisco: Vox Media. Archived from the original on 6 December 2017. Retrieved 6 December 2017.
  13. Cook, James (19 December 2017). "10 things in tech you need to know today". Business Insider. San Francisco: Axel Springer. Archived from the original on 18 October 2018. Retrieved 17 October 2018.
  14. Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode". Recode . San Francisco: Vox Media. Archived from the original on 6 December 2017. Retrieved 6 December 2017.
  15. Hagey, Keach; Alpert, Lukas I.; Bruell, Alexandra (16 November 2017). "Mashable Agrees to Sell to Ziff Davis for Around $50 Million" . The Wall Street Journal . San Francisco: Dow Jones & Company. Archived from the original on 16 November 2017. Retrieved 16 November 2017.
  16. Etherington, Darrell (16 November 2017). "Mashable reportedly selling to Ziff Davis for about $50 million". TechCrunch . Oath Inc. Archived from the original on 16 November 2017. Retrieved 16 November 2017.
  17. Fischer, Sara (14 June 2021). "Mashable's Jessica Coen heads to Morning Brew as content chief". Axios. San Francisco: Cox Enterprises. Archived from the original on 14 June 2021. Retrieved 15 June 2021.