 | |
| Type | Subsidiary |
|---|---|
| Industry | Online media |
| Founded | Austin, TX (2009) |
| Headquarters | Austin, Texas, USA |
Key people | Steve Schaffer, Howard Schaffer, Joshua Butts [1] |
| Parent | Ziff Davis Media |
| Website | www.Offers.com |
Offers.com is an online marketplace that connects consumers with coupons, coupon codes, product deals, and special offers from about 16,000 retailers and brands.
Offers.com was founded in 2009 by Steve Schaffer. [2] In 2010, the company received a $7 million investment from Susquehanna Growth Equity. [3] The company was acquired by Ziff Davis in December 2015. [4]
Offers.com conducts several consumer surveys throughout the year and pairs them with internal user behavior to gain insights on retail shopping trends. The company publishes survey findings on its blog to provide consumers with shopping and savings advice.
Offers.com's data and savings tips have been quoted by national publications such as Time, [5] eMarketer, [6] ABC News and Consumer Reports [7] among others.
The Offers.com app is available for iOS and Android smartphones. [8] The app functions much like the Offers.com site, enabling users to search for coupons and deals from retailers and restaurants. Offers.com also provides a browser extension available for Chrome and Firefox. The extension alerts users of any current deals, discounts, or coupon codes available at stores they visit online. [9]
CJ Affiliate by Conversant named Offers.com Publisher of the Year in 2015 and 2010, [10] People's Choice in 2009, and Publisher of the Year (Retail) in 2015. [11]
Every year, the company offers a $2,500 scholarship to college students nationwide. [12] To enter, students compose a short essay on a topic related to saving money. The company also participates with the Habitat for Humanity in Austin. [13]
E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
A rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product. The mail-in rebate (MIR) is the most common. A MIR entitles the buyer to mail in a coupon, receipt, and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often place of purchase. Rebates are offered by either the retailer or the product manufacturer. Large stores often work in conjunction with manufacturers, usually requiring two or sometimes three separate rebates for each item, and sometimes are valid only at a single store. Rebate forms and special receipts are sometimes printed by the cash register at time of purchase on a separate receipt or available online for download. In some cases, the rebate may be available immediately, in which case it is referred to as an instant rebate. Some rebate programs offer several payout options to consumers, including a paper check, a prepaid card that can be spent immediately without a trip to the bank, or even as a PayPal payout.
Upromise is a free college savings platform that provides a loyalty program of the same name, where members accrue credits on eligible purchases that are automatically transferred to eligible 529 college savings plans or a linked checking or savings account. Upromise members accrue cash back on eligible purchases from online retailers, restaurants, and grocery stores. Members also earn cash back from partner offers, surveys, and other promotions. A co-branded credit card, the Upromise Mastercard, is issued by Barclays. This credit card boosts college savings by offering up to 1.529% cash back when the Upromise account is linked to an eligible college savings plan.
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
8coupons is a New York-based deal aggregator website that distributes deal updates and digital coupons to consumers based on weekly deals, customized online feeds, or the user's current location.
Groupon MyCityDeal is a collective buying power, deal-of-the-day website that is focused on bringing discounted price deals in the lifestyle and leisure sector to UK and European markets. Founded in Berlin as CityDeal in December 2009, the collective now serves Germany, France, Spain, Sweden, Austria, the Netherlands, United Kingdom, Italy, Ireland and Turkey. The service was acquired in May 2010 by Groupon, an operator of a similar service in the United States, and was co-branded under the Groupon name. The acquisition increased Groupon's operations in European markets.
Shopkick is an American company based in Denver that created a shopping app for smartphones and tablets that offers users rewards for shopping activities both online and in-stores such as walking into stores, scanning items, making in-app or in-store purchases and submitting receipts. Users are awarded "kicks" for these actions, and can exchange them for rewards in the form of mobile gift cards. The app is currently available for iOS and Android devices.
Quotient Technology, Inc. was founded in 1998 and is headquartered in Mountain View, CA. Founded by Steven Boal, CEO, & Executive Chairman of the Board of Quotient, Quotient Technology, Inc. was formerly known as Coupons.com Incorporated. Quotient Technology offers digital coupons, including online printable, social, mobile and loyalty card promotions. Sunday newspapers have traditionally been the dominant distribution method for coupons; in 2009 it was estimated by Coupons.com that approximately half of the redeemed coupons in the United States originated from weekly supplements in Sunday papers. In June 2011, after receiving approximately $200 million of new investment, Coupon.com's value was estimated at a billion dollars. In October 2011, Greylock Partners announced an investment of up to $30 million in a secondary market purchase of company shares. In June 2012, Bay Area News Group named Coupons.com to its list of Top Workplaces 2012.
Paribus is an American company and creator of the price tracking app of the same name, which syncs with a user's email account to scan for receipts and negotiates with online companies to refund the difference if there is a price drop shortly after a purchase.
Rakuten Rewards, formerly known as Ebates, is a cash-back and shopping rewards company. Its revenue comes from affiliate network links. Members of the site click through affiliate links before shopping at a retailer's site. Once the member makes a purchase, Rakuten Rewards receives an affiliate commission from the retailer which is then shared with the member. The company publishes links both on its website and through a browser extension as well as a mobile app.
PromotionCode.org is a coupon website that provides promotional codes and print coupons to consumers. The corporation's headquarters is in Tallahassee, Florida and it has a west coast office in Las Vegas, Nevada.
Ibotta is an American mobile technology company based in Denver, Colorado that provides cashback rebates to users for shopping at stores or purchasing products from companies that pay Ibotta a fee.
Global Savings Group GmbH (GSG) is a privately held international commerce content and affiliate marketing company, that combines multiple savings portals in over 20 countries. The company owns CupoNation as well as further discount code and deal sites across Europe, and operates coupon portals for publishing houses. GSG has won the German Deloitte’s Technology Fast 50 award and was included in Deloitte’s Technology Fast 500 EMEA list in 2017. In 2016, the company generated $546 million in sales for retailers. The company is headquartered in Munich, Germany.
PayPal Honey, formerly known as Honey, is an American technology company and subsidiary of PayPal known for developing a browser extension that aggregates and automatically applies online coupons on eCommerce websites.
Prodege, formally Prodege LLC, is an American online marketing, consumer polling, and market research company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, ShopAtHome, InboxDollars, CouponCause, Ysense, and Upromise.