Last updated

Gametrailers New Logo Wikipedia.png
The website's final logo used from 2012 to 2016
Available in English
FoundedMarch 25, 2002;18 years ago (2002-03-25)
Dissolved February 19, 2016;4 years ago (2016-02-19)
Headquarters Santa Monica, California, United States
Owner IGN
Founder(s) Geoffrey R. Grotz, Brandon Jones
Industry Video game journalism
URL (redirects to YouTube channel)
Alexa rankDecrease2.svg 16,174 (January 2016) [1]
Current statusSucceeded by Easy Allies ; brand continued as a YouTube channel hosting archived videos and new video game trailers

GameTrailers (GT) was an American video gaming website created by Geoffrey R. Grotz and Brandon Jones in 2002. The website specialized in multimedia content, including trailers and gameplay footage of upcoming and recently released video games, as well as an array of original video content focusing on video games, including reviews, countdown shows, and other web series.


GameTrailers was acquired by Viacom in November 2005; under its ownership, GameTrailers also produced a television series, GameTrailers TV with Geoff Keighley , for sister property Spike TV. In 2014, the site was acquired by Defy Media. In February 2016, the site was shut down; rights to GameTrailers' brand and content were sold to IGN Entertainment, which continues to run its YouTube channel, while most of GT's remaining staff went on to found the independent gaming publication Easy Allies .

Business history

GameTrailers was founded by Geoff Grotz and Brandon Jones in 2002. Jon Slusser and his company Hornet Animation invested in the startup, and Jon took over as CEO. The company was then acquired by MTV Networks in November 2005 for an undisclosed sum. [2] On March 18, 2006 Shane Satterfield was hired as GameTrailers' first editor-in-chief and supervising producer.

In 2007, MTV Networks restructured its entertainment division, merging and into, and grouping this new property, GameTrailers and Xfire, into Spike Digital Entertainment, with Jon Slusser as the new SVP in charge, Geoff Grotz as Vice President of Product Development, Shane Satterfield as Vice President of Content, [3] and Brad Winters as the new general manager of [4]

In June 2014, GameTrailers was purchased by Defy Media. [5] Soon after it was reported that senior members of GameTrailers were fired, which is about two-thirds of full-time staff. [6] On February 8, 2016, GameTrailers was shut down. [7]

On June 1, 2015, Shane Satterfield launched a hand-curated social network for gaming enthusiasts under the name SIFTD. On March 21, 2016, a majority of the remaining staff at GameTrailers launched a series of new Patreon-supported channels under the new name Easy Allies. [7] May 17, 2016, it was announced that IGN Entertainment had acquired GameTrailers' brand and back catalog. The company will continue to maintain GameTrailers' YouTube channel, uploading archived original content, and posting new trailers via the channel. [7]

Original content

GameTrailers' first version of its magazine style show was GT Weekly and premiered in August 2005, hosted by Amanda MacKay and Daniel Kayser. After 44 episodes, in March 2007, the show was rebranded as GameOne and given a live chat where viewers could talk about the show.

In February 2007, ScrewAttack started providing content including Top Tens, Video Game Vault entries and episodes of Angry Video Game Nerd for GameTrailers. Shortly after, Spike's Game Head also started to cooperate with GameTrailers.

On January 25, 2008, GameOne was replaced by GameTrailers TV , the rebranded version of Spike TV's Game Head, still hosted by Geoff Keighley, but produced by GameTrailers and co-hosted by Amanda MacKay and Daniel Kayser. The show appeared at 12:30 AM on Spike every Thursday night. [8]

List of shows hosted by GameTrailers

Invisible Walls

Invisible Walls
Hosted byShane Satterfield
Marcus Beer
Ryan Stevens (episodes 239–284)
Genre Video gaming
UpdatesWeekly (Fridays)
LengthApproximately 30–90 minutes
CameraRich Brown
Video format MP4
Audio format MP3
No. of episodes284 (excluding special episodes and other videos)
Original releaseMarch 14, 2008 – January 17, 2014
Website Invisible Walls on GameTrailers

Invisible Walls was a video blog-podcast created and hosted by editor-in-chief Shane Satterfield and run by the staff of GameTrailers with freelance journalist Marcus Beer, who originally came to the show on a biweekly basis as the ever-angry character "Grumpy McGrump", as co-host. The podcast was eventually hosted by editorial director Ryan Stevens after Shane Satterfield left GameTrailers after Episode 238. [9] They were often joined by a rotating panel of GT editors including Justin Speer, Daniel Bloodworth, Michael Damiani, Patrick Morales, Chris Nguyen, and (formerly) Miguel Lopez. The show's debut episode was recorded on March 13, 2008 and published the following day. [10] The podcast was a semi-round table discussion show in which the GameTrailers staff members discussed various goings-on in the video game industry, including new video game releases and controversies.

The show underwent a couple of major overhauls throughout its run; for its one-hundredth episode, the show introduced new visual graphics (including new avatars for the cast designed by iam8bit, a new intro also done with iam8bit, and a new logo) and stopped censoring profanities. [11] On the show's two-hundredth episode, which was streamed and recorded live for the milestone occasion, the show began recording with the hosts on-camera and the hosts' avatars were no longer used, [12] although the hosts were seen recording on-camera for Episode 150 and had to record themselves without being seen one last time on Episode 201, due to not having cameras on hand at the 2012 Game Developers Conference and for the new Invisible Walls studio to be prepared.

The podcast ended after publishing Episode 284 on January 17, 2014. [13] It was initially replaced by a short-lived show called Thanks for Playing!, which lasted until April 25, 2014, [14] with a true final episode published on June 27, 2014. [15] A later revival podcast called GT Time, which features some of the Invisible Walls regulars including Damiani and Bloodworth, debuted on March 14, 2014 [16] (which was coincidentally the six-year anniversary of the debut episode of Invisible Walls) and lasted until February 2016.

Other shows

^* Was also available as a podcast.

See also

Related Research Articles

Rooster Teeth Productions, LLC is an American production company headquartered in Austin, Texas. Founded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth is a subsidiary of Otter Media, which is itself a subsidiary of WarnerMedia Entertainment, a division of AT&T's WarnerMedia., also known as G4tv: The Show or simply G4tv, was a weekly video game talk show that aired on G4 and was produced by Laura Foy. The questions and polls used on the show were from the discussion forums live chatroom and were on any topic concerning games or the technology of gaming. At least one person who has worked in the video game industry was usually interviewed in each episode.

<i></i> American entertainment website was an American entertainment website that focused on video games. Launched in 2003, provided its own original features, news stories, game reviews, and video interviews, and also featured comprehensive PC-focused content. Like a print magazine, also hosted special week-long "online cover stories" that presented each day a new in-depth feature story, interview with the developers, game screenshot gallery, game video footage, and/or video of the game studio and creators. On February 21, 2013, Ziff Davis announced to "winding down" the site among others.

<i>Official Xbox Magazine</i> monthly video game magazine

Official Xbox Magazine is a monthly video game magazine which started in November 2001 around the launch of the original Xbox. A preview issue was released at E3 2001, with another preview issue in November 2001. The magazine was bundled with a disc that included game demos, preview videos and trailers, and other content, such as game or Xbox updates and free gamerpics. The discs also provided the software for the Xbox 360 for backward compatibility of original Xbox games for those without broadband and Xbox Live access. As of January 2012, OXM no longer includes a demo disc. In mid-2014, the U.S. version was merged into the UK version on the website, which lasted only a few months until Future plc announced that it was closing its website along with all the other websites that Future has published, including Edge and Computer and Video Games. In February 2015, OXM and all of Future's video game websites were redirected into GamesRadar. The magazine itself continues to be published in the UK, US and Australia. It was shut down in March 2020.

Burnie Burns American film producer, actor and screenwriter

Michael Justin "Burnie" Burns is an American writer, actor, producer, comedian, host, and director living in Austin, Texas. He is a co-founder, former chief executive officer, and former chief creative officer of Rooster Teeth. He is noted for his contributions in machinima, a form of film-making that uses video game technology in its production, and also works with animation and live action. Burns is also known for his work in the hosting and podcasting field.

Geoff Keighley Canadian video game critic

Geoff Keighley is a Canadian video game journalist and television presenter. He was most known for hosting the video game show GameTrailers TV, and for co-hosting the now-defunct Keighley is also a freelance writer whose work has appeared in Kotaku, among other publications. Keighley was the executive producer of the Spike Video Game Awards, and has served as the executive producer and host of The Game Awards since its inaugural show in 2014. He has also hosted the E3 Coliseum event at the Electronic Entertainment Expo.

Jeff Gerstmann American video game journalist

Jeffrey Michael Gerstmann is an American video game journalist. Former editorial director of the gaming website GameSpot and the co-founder/editor of the gaming website Giant Bomb, Gerstmann began working at GameSpot in the fall of 1996, around the launch of VideoGameSpot when GameSpot split PC and console games into separate areas. He shared his thoughts on a variety of other subjects every Monday on his GameSpot blog before his controversial dismissal from GameSpot in 2007 following a review of Kane & Lynch: Dead Men. Complex magazine named Gerstmann in their top 25 biggest celebrities in the video game industry.

The Spike Video Game Awards was an annual award show hosted by American television network Spike between 2003 and 2013 that recognized the best computer and video games of the year. The VGAs featured live music performances and appearances by popular performers in music, movies, and television. Additionally, preview trailers for upcoming games were highlighted. The show was produced by GameTrailers TV's Geoff Keighley. The event was held at various locations in Los Angeles and Santa Monica, California as well as Las Vegas, Nevada. The first event was held on December 2, 2003 while the last event was held on December 7, 2013. Spike's only Video Game Hall of Fame award, given to The Legend of Zelda, was awarded at the 2011 awards show. On November 15, 2013, Spike announced a new format under the name VGX, calling it "The next generation of the VGAs". The last award show, carrying this name, aired on December 7. Changes from the previous format included "in-depth extended demos of the next generation of games and interactive one-on-one interviews and panels in an intimate studio setting."

GameTrailers TV with Geoff Keighley is a television show about video games hosted by video game journalist Geoff Keighley. Originally titled Game Head, on January 25, 2008, the show relaunched under its current name with a slightly different format and further incorporation of GameTrailers hosts, Amanda MacKay and Daniel Kayser. The series airs Friday nights at different times at 12am, 12:30am, 1am, and 1:30am Eastern Time on Spike in the U.S. and Canada.

Amanda MacKay is a female model, television host, and journalist. She has been a host for MTV Canada, G4techTV, and GameTrailers TV on Spike TV.

Machinima, Inc. 2000–2019 U.S.-based multiplatform online entertainment network

Machinima, Inc. was a U.S.-based multiplatform online entertainment network owned by WarnerMedia. The company was founded in January 2000 by Hugh Hancock and was headquartered in Los Angeles, California.

Smosh American YouTube comedy channel

Smosh is an American sketch comedy YouTube channel created by Anthony Padilla and Ian Hecox. In 2002, Padilla created a website named "" for making flash animations, and he was later joined by Hecox. Soon afterward, they began to post videos on Smosh's YouTube channel in the autumn of 2005 and quickly became one of the most popular channels on the site. As of March 2019, the Smosh channel has over 9 billion video views and over 25 million subscribers, putting it just outside of the top 50 most subscribed channels on YouTube.

<i>1Up Shows and Podcasts</i> collection of podcasts hosted by

1Up Shows and Podcasts was a collection of podcasts hosted by dealing with various aspects of gaming. Most of the shows, like 4 Guys 1Up, were about games and general gaming culture. Others were more specific, such as The Sports Game Guy's Sports Anomaly, which focused on sports games. The network also featured Retronauts, an audio retrospective series that chronicled various retro games and game series. The network had shown significant growth, with several new shows having been introduced in 2007–2008. However, in early 2009 was purchased by UGO and its parent company Hearst Corporation from Ziff Davis. This resulted not only in the closure of Electronic Gaming Monthly, but also the loss of over 30 jobs, including several hosts and producers of the site's many podcasts. Because of this, more than half of the network's shows were abruptly discontinued, leaving only a few remaining. While 1Up Yours did not cease to exist, the resignation of the show's co-host Shane Bettenhausen led host Garnett Lee to change the show's name and structure to Listen UP. Several former employees also started their own projects after the firings as well, including Co-Op, the spiritual successor to The 1Up Show, Rebel FM, the follow-up to 1Up FM, and The Geekbox, Ryan Scott's replacement for Lan Party podcast.

Michael Pachter is an American video game, social media, digital media and electronics analyst with Wedbush Securities. He is also the Head of Research for the Private Shares Group, a Wedbush division which focuses on companies which have not yet gone public such as Facebook (pre-IPO) and Twitter. Pachter has an MBA & two law degrees. Pachter worked for 16 years at Arco where he was Arco's director of strategic planning until mid-1998.

Screen Junkies online vlog, magazine and YouTube channel focused on films and television

Screen Junkies is an online movie magazine and YouTube channel, owned and operated by Fandom, that focuses primarily on movies and television. Screen Junkies produce numerous shows now spread across two YouTube channels, including The Screen Junkies Show, Movie Fights!, Honest Trailers, Honest Trailer Commentary, Screen Junkies Universe (SJU), Movie Reviews, Charting with Dan, CRAM IT, and others.

<i>Game Grumps</i> a Lets Play web series hosted by Arin Hanson and Dan Avidan

Game Grumps is a Let's Play web series hosted by Arin Hanson and Dan Avidan. Created in 2012 by co-hosts Hanson and Jon Jafari, the series centers around its hosts playing video games while adding comedic commentary. After Jafari left the show in 2013 to focus on his own YouTube webseries, JonTron, he was succeeded by Avidan. The YouTube channel for Game Grumps currently operates under JETPAK, a network created by Adam Montoya.

The Game Awards annual awards ceremony

The Game Awards is an annual awards ceremony honoring achievements in the video game industry. The shows are produced and hosted by Canadian games journalist Geoff Keighley who had worked on its predecessor, the Spike Video Game Awards, for over ten years. The ceremonies also feature premieres of new games and in-depth looks at previously announced ones.

The Game Awards 2017 Award show

The Game Awards 2017 was an award show that honored the best video games of 2017, and took place at the Microsoft Theater in Los Angeles on December 7, 2017. The event was hosted by Geoff Keighley, and was live streamed around the world across various platforms, with 11.5 million viewers in total watching the event. The Legend of Zelda: Breath of the Wild won three awards, including Game of the Year and Best Game Direction. Two indie games, Cuphead and Hellblade: Senua's Sacrifice, also won three awards each.

The Game Awards 2018 American video game awards

The Game Awards 2018 was an award show that honored the best video games of 2018. As with previous Game Awards, the event was hosted by Geoff Keighley at the Microsoft Theater in Los Angeles on December 6, 2018. God of War won three awards, including for game of the year, while Red Dead Redemption 2 won the most overall awards with four. It was live streamed on over 40 platforms worldwide, with 26 million viewers in total. In addition to the awards, several new games were revealed during the event.

Easy Allies is an online video game website that includes news coverage, reviews, personality driven gaming videos and short form comedic series, created by a group of former GameTrailers staff. Since acquiring their new studio, the group has been based out of Culver City, California. The website was found to be the 'Most Trusted Publication of 2016' by video game review aggregator OpenCritic.


  1. " Site Overview". January 17, 2016. Archived from the original on January 17, 2016. Retrieved February 3, 2018.
  2. "MTV Networks Acquires". Archived from the original on March 26, 2012. Retrieved December 12, 2008.
  3. "MTVN Entertainment Group Promotes Shane Satterfield to VP Content Spike Digital Entertainment « Spike Press". Retrieved February 3, 2018.
  5. Farokhmanesh, Megan (June 9, 2014). "GameTrailers, Addicting Games and Shockwave acquired by Defy Media". Polygon. Vox Media. Retrieved June 14, 2014.
  6. Plante, Chris (June 13, 2014). "Layoffs hit GameTrailers day after E3". Polygon. Vox Media. Retrieved June 14, 2014.
  7. 1 2 3 Sarkar, Samit (May 17, 2016). "IGN acquires GameTrailers, will maintain archive of all content (update)". Polygon. Retrieved September 20, 2016.
  8. "GTTV Premiere – Tune In". Retrieved December 12, 2008.
  9. "Invisible Walls, Episode 239". GameTrailers. January 25, 2013. Retrieved January 26, 2013.
  10. "Invisible Walls, Episode 1". GameTrailers. March 14, 2008. Retrieved October 29, 2012.
  11. "Invisible Walls, Episode 100". GameTrailers. March 27, 2010. Retrieved March 29, 2010.
  12. "Invisible Walls, Episode 200". GameTrailers. March 3, 2012. Retrieved July 7, 2012.
  13. "Invisible Walls, Episode 284: Preparing to Die". GameTrailers. January 17, 2014. Retrieved June 21, 2014.
  14. "Thanks for Playing – Video Game Discussions". GameTrailers. January 17, 2014. Retrieved June 21, 2014.
  15. "Thanks for Playing! – Bloodbourne Again". June 27, 2014. Retrieved September 2, 2014.
  16. "GT Time: We're Podcasting Again!". GameTrailers. April 14, 2014. Retrieved September 2, 2014.
  17. "Rob Slusser on Twitter". Twitter.
  18. "GT News – YouTube". Retrieved June 6, 2016.