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Formerly | Westinghouse Licensing Corporation |
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Company type | Subsidiary |
Industry | Brand management Trademark management |
Predecessor | Westinghouse Electric (1886) |
Founded | 1997 |
Headquarters | , U.S. |
Website | westinghouse.com/ |
The Westinghouse Licensing Corporation (now named Wilmerding Licensing Corporation [1] ) was a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed original Westinghouse) in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996. The Westinghouse name and trademarks were purchased from ViacomCBS in 2021 by a new company called Westinghouse Electric Corporation. [2] [3]
Westinghouse Licensing had its headquarters in New York City.
All traces of the Westinghouse name go back to the original company's roots starting in 1886 when George Westinghouse founded the company in Pittsburgh, Pennsylvania.
After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.
In 1999, CBS Corporation sold all of its nuclear businesses to BNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. Those companies were later sold to the Toshiba Group in 2007, then Brookfield Business Partners in 2018.
Product type | Licensed brandname |
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Owner | Westinghouse Electric Corporation |
Country | U.S. |
Introduced | 1886 |
Related brands | White-Westinghouse |
Previous owners | Westinghouse Electric (1886) |
Tagline | "Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse" |
Website | westinghouse.com |
Beginning in 1998, Westinghouse Licensing had licensed the famous brand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they were not manufactured by the historic Westinghouse company. [4]
These were the Westinghouse licensees manufacturing products under the "Westinghouse" and "White-Westinghouse" names up until 2021:
The RCA Corporation was a major American electronics company, which was founded in 1919 as the Radio Corporation of America. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Company. In 1932, RCA became an independent company after the partners were required to divest their ownership as part of the settlement of a government antitrust suit.
Toshiba Corporation is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors, hard disk drives (HDD), printers, batteries, lighting, as well as IT solutions such as quantum cryptography which has been in development at Cambridge Research Laboratory, Toshiba Europe, located in the United Kingdom, now being commercialised. It was one of the biggest manufacturers of personal computers, consumer electronics, home appliances, and medical equipment. As a semiconductor company and the inventor of flash memory, Toshiba had been one of the top 10 in the chip industry until its flash memory unit was spun off as Toshiba Memory, later Kioxia, in the late 2010s.
Westinghouse may refer to:
The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse and headquartered in Pittsburgh, Pennsylvania. It was originally named "Westinghouse Electric & Manufacturing Company" and was renamed "Westinghouse Electric Corporation" in 1945. Through the early and mid-20th century, Westinghouse Electric was a powerhouse in heavy industry, electrical production and distribution, consumer electronics, home appliances and a wide variety of other products. They were a major supplier of generators and steam turbines for most of their history, and was also a major player in the field of nuclear power, starting with the Westinghouse Atom Smasher in 1937.
Westinghouse Electric Company LLC is an American nuclear power company formed in 1999 from the nuclear power division of the original Westinghouse Electric Corporation. It offers nuclear products and services to utilities internationally, including nuclear fuel, service and maintenance, instrumentation, control and design of nuclear power plants. Westinghouse's world headquarters are located in the Pittsburgh suburb of Cranberry Township, Pennsylvania.
Vantiva SA, formerly Technicolor SA, Thomson SARL, Thomson SA, and Thomson Multimedia, is a French multinational corporation that provides creative services and technology products for the communication, media and entertainment industries. Vantiva is headquartered in Paris, with offices in Rennes, Beijing, Seoul, Chennai, Edegem, Norcross, Georgia (U.S), and Memphis, Tennessee.
CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadcasting since the 1970s. The broadcasting company was sold to Entercom on November 17, 2017.
British Thomson-Houston (BTH) was a British engineering and heavy industrial company, based at Rugby, Warwickshire, England. Originally founded to sell products from the Thomson-Houston Electric Company, it soon became a manufacturer using licences from the American company. They were known primarily for their electrical systems and steam turbines.
Formica Laminate is a laminated composite material invented at the Westinghouse Electric Corporation in the United States in 1912. Originally used to replace mica in electrical applications, it has since been manufactured for multiple applications. It has been produced by Formica Group manufacturing sites across the globe since. Formica Group are best known for the company's classic product: a heat-resistant, wipe-clean laminate of paper with melamine resin.
Great British Nuclear (GBN), formerly British Nuclear Fuels Ltd (BNFL), is a nuclear energy and fuels company owned by the UK Government. It is a non-departmental public body sponsored by the Department for Energy Security and Net Zero.
Komatsu Ltd. or Komatsu (コマツ) is a Japanese multinational corporation that manufactures construction, mining, forestry and military equipment, as well as diesel engines and industrial equipment like press machines, lasers and thermoelectric generators. Its headquarters are in Minato, Tokyo, Japan. The corporation was named after the city of Komatsu, Ishikawa Prefecture, where the company was founded in 1921. Worldwide, the Komatsu Group consists of Komatsu Ltd. and 258 other companies.
White-Westinghouse is an American home appliance brand used under license by trademark owner Westinghouse Licensing Corporation. It was created in 1975 when White Consolidated Industries bought the Westinghouse Electric Corporation's major appliance business. White Consolidated Industries was in turn acquired by Electrolux in 1986.
Kelvinator was an American home appliance manufacturer and a line of domestic refrigerators that was the company's namesake. Although it is now defunct as a company, the name remains a brand owned by Electrolux AB. It takes its name from William Thomson, 1st Baron Kelvin, who developed the concept of absolute zero and for whom the Kelvin temperature scale is named. The name was thought appropriate for a company that manufactured ice-boxes and refrigerators.
Philco is an American electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchased by Ford and, from 1966, renamed "Philco-Ford". Ford sold the company to GTE in 1974, and it was purchased by Philips in 1981. In North America, the Philco brand is owned by Philips. In other markets, the Philco International brand is owned by Electrolux.
Mazda was a trademarked name registered by General Electric (GE) in 1909 for incandescent light bulbs. The name was used from 1909 to 1945 in the United States by GE and Westinghouse. Mazda brand light bulbs were made for decades after 1945 outside the US. The company chose the name due to its association with Ahura Mazda, the transcendental and universal God of Zoroastrianism, whose name means light of wisdom in the Avestan language.
Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus and Mike Francesa. Infinity merged with CBS Corporation in 1997 and later became part of Viacom in 2000, when CBS and Viacom merged, serving as the radio division of CBS. After the Viacom split in 2005, Infinity changed its name to CBS Radio; the company would later merge with Entercom, presently known as Audacy, Inc.
Autolite or Auto–Lite is an American brand of spark plugs and ignition wire sets headquartered in Cleveland, Ohio. Autolite products are sold in the United States, Canada, Mexico, and Australia. Until 2011, the Autolite brand was a part of Honeywell's automotive Consumer Products Group, along with FRAM and Prestone. Since then, it has been manufactured and marketed by FRAM Group. Autolite has been the official spark plug of NASCAR since April 2000.
Remy International, Inc. headquartered in Pendleton, Indiana is an American manufacturer, remanufacturer, and distributor of light duty starters, alternators, hybrid power technology, and Delco Remy brand heavy duty systems. Remy has facilities in eleven countries and four different continents around the world.
RCA is an American multinational trademark brand owned by Talisman Brands, Inc. which is used on products made by that company as well as Sony Music Entertainment, Voxx International and ON Corporation. RCA is an abbreviation for the Radio Corporation of America, founded in 1919. The company became known as the RCA Corporation in 1969. In late 1986, RCA was purchased by General Electric and over the next few years, GE sold or liquidated most of the corporation's various divisions and assets.
Brookfield Business Partners L.P. is a publicly traded limited partnership and the primary public vehicle through which Brookfield Corporation, its parent company, owns and operates the business services and industrial operations of its private equity group. It was formed through a spin-off from Brookfield Asset Management in June 2016.