Country | United States |
---|---|
Broadcast area | Nationwide |
Headquarters | One Astor Plaza New York City, New York, U.S. |
Programming | |
Language(s) | English Spanish (via SAP audio track) |
Picture format | 1080i HDTV (downscaled to letterboxed 480i for the SDTV feed) |
Ownership | |
Owner | Paramount Media Networks (Paramount Global) |
Parent | Nickelodeon Group |
Sister channels | List
|
History | |
Launched | September 28, 2009 |
Replaced | Noggin (channel) |
Links | |
Website | www |
Availability | |
Streaming media | |
Affiliated Streaming Service | Paramount+ |
YouTube TV, FuboTV, Philo, Sling TV, DirecTV Stream, Hulu + Live TV, Vidgo |
The Nick Jr. Channel, sometimes shortened to Nick Jr., is an American pay television channel spun off from Nickelodeon's Nick Jr. programming block and owned and operated by the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on September 28, 2009 in the channel space previously held by Noggin, the channel primarily targets preschoolers and toddlers ages 2 to 6 years old. Its lineup features a mix of original programming, along with series from the Nick Jr. block; to avoid confusion between the two different entities, the separate channel has been identified on-air as the "Nick Jr. Channel" since March 2018 to the present day for promos and until September 2023 for the on-screen graphic.
The Noggin brand was relaunched in 2015 as a streaming media service and acts as a separate sister brand. Programming from Noggin is distinct from those of Nick Jr.'s: it mainly carried pre-teen programs at its launch, [1] and the revived streaming service features a variety of exclusive series. From May 2021 to March 2022, the Nick Jr. channel aired an hour-long block of programming from the Noggin app every Friday. [2] [3] [4] The block, titled "Noggin Hour", [2] featured shows such as Noggin Knows and Kinderwood . [5]
Both the Nick Jr. channel and the Nick Jr. block are currently running, with the latter airing weekdays on Nickelodeon from 7:00 a.m. to 2:00 p.m. ET (those hours vary during the summer months, other school break periods and on major national holidays), having traditional commercial breaks for certain programs.
As of November 2023 [update] , Nick Jr. is available to approximately 54,000,000 pay television households in the United States-down from its 2013 peak of 77,000,000 households. [6]
1977 | Pinwheel broadcasts on Qube |
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1979 | Nickelodeon is launched by Warner-Amex Satellite Entertainment |
1984 | Nickelodeon introduces its Balloon font logo |
1985 | Nick at Nite is launched |
1986 | Double Dare premieres; Viacom gains full ownership of the network |
1987 | The Big Ballot (later known as the Nickelodeon Kids' Choice Awards ) premieres |
1988 | The programming block Nick Jr. is launched |
1991 | Nickelodeon debuted their "Nicktoons" brand with Doug , Rugrats and Ren & Stimpy premiering |
1992 | The programming block SNICK was launched |
1994 | Nickelodeon launches The Big Help |
1996 | Nickelodeon released its first feature-length film in theaters, Harriet the Spy |
1996 | Blue's Clues premieres on Nick Jr. |
1999 | Noggin, a joint venture with Sesame Workshop, is launched |
1999 | SpongeBob SquarePants premieres |
2000 | Dora the Explorer premieres on Nick Jr. |
2001 | TEENick is launched |
2002 | The N is launched on Noggin and the Nicktoons channel is launched |
2005 | Nickelodeon premieres Avatar: The Last Airbender |
2009 | Nickelodeon goes through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons |
2009 | Nickelodeon acquired the Teenage Mutant Ninja Turtles franchise |
2010 | Nickelodeon began co-producing the Winx Club franchise |
2012 | Viacom and DirecTV have a contract dispute, causing Nickelodeon to be taken off the service for several days while an agreement was reached. |
2015 | Nickelodeon revived Noggin as a streaming service |
2019 | Nickelodeon acquires Paws, Inc. & the rights to Garfield (except for the first three shows and the movies.) |
2023 | Nickelodeon introduced a new take on their classic splat branding |
2024 | Noggin shut down |
Since its inception in 1977, Nickelodeon's channel space had aired preschool-oriented programs, including Pinwheel , which was their first original series. These were usually played on weekday mornings when older children were in school and younger children were not. This block ran from 8:00 am to 2:00 pm. On January 4, 1988, Nickelodeon debuted a name for its preschool block: Nick Junior. Between September 1988 and mid-1989, the name was shortened to Nick Jr. on-air. [7]
At launch, the block mostly showed imported series purchased from other companies. Eureeka's Castle was the first original series that Nickelodeon made for the block. Brown Johnson, the former vice president of Nick Jr., stated in a 2000 interview that after Eureeka ended production, Nick Jr. became "a neglected daypart" compared to the main Nickelodeon. [8] "Without the investment of energy or money, the block floundered until 1994 when the network poured $30 million into a full-scale relaunch," said Johnson. [8]
On September 5, 1994, the Nick Jr. block began its relaunch and introduced Face, its first host and no longer ran commercial breaks as intermissions during shows. [9] Gullah Gullah Island and Allegra's Window , the second and third original series made for Nick Jr., premiered. They resulted in 50% rating gains for the block. From then onward, Nickelodeon continued to create its own productions for Nick Jr. and foreign-made imports were phased out. Blue's Clues and Dora the Explorer became ratings draws for both the block and Nickelodeon as a whole.
Before gaining its own spin-off network, the Nick Jr. block extended to several other networks: Nick Jr. on CBS from 2000 to 2006, and Nick Jr. on Noggin from 2003 to 2009. The Nick Jr. on CBS block ended on September 9, 2006, when CBS replaced its Nick Jr. programming with KOL Secret Slumber Party . [10] Nick Jr. series continued to appear on Noggin until its closure in 2009, when the Nick Jr. channel replaced it.
On February 23, 2009, Nickelodeon announced that Noggin would be replaced by a channel named after the Nick Jr. block. The intention was to bring the channel in line with the Nickelodeon brand identity. In July of that year, Nickelodeon unveiled new standardized logos for its five channels, intending to create a unified look that could better be conveyed across the services. [11]
When the Nick Jr. channel debuted on September 28, 2009, at 6:00 a.m. ET, a new logo was debuted and designed by New York-based creative director/designer Eric Zim. Although the use of an orange "adult" and blue "child" figure was discontinued in the new wordmark logo, the tradition of the "Nick" text being orange (representing the adult) and the "Jr." text remaining in blue (as the child) was retained. [11] Until 2012, the Nick Jr. channel retained Noggin's on-air branding style and played several of its programs, most notably the mascots Moose and Zee. It also continued not to accept traditional advertising or marginalize closing credits for promotion of other shows on the channel.
On March 1, 2012, the Nick Jr. channel received a new rebrand produced by Gretel Inc. Jessica DiCicco became the network's announcer, and the Moose and Zee mascots were completely dropped after nine years, removing one of the last vestiges of Noggin; as a result, some of the interstitial learning activities that originally featured Moose's narration (like the Puzzle Time segments) were recycled and replaced by her narration. The channel's slogan changed from "It's Like Preschool On TV" to "The Smart Place To Play" (which was also used as the branding for the Nick Jr. block), while several shows — The Upside Down Show , Oswald , Jack's Big Music Show , Franklin , Toot & Puddle and Miss Spider's Sunny Patch Friends — were pulled from the lineup; most of them would return later that year, while the former could still be seen on the channel's website at the time.
At this point, programming began to be hosted by characters from Nick Jr. shows. The Nick Jr. channel also began incorporating programming promotions and short features on that date; seven months later, on October 1, 2012, it started airing limited traditional advertising (for companies such as ABCMouse, Kmart, Chuck E. Cheese's, Nabi, Clorox, Walmart, Lysol and Playskool) in the form of underwriter sponsorships airing in-between shows, whereas its parent network airs longer traditional advertising.
On May 21, 2018, the channel refreshed their imaging with new interstitial pieces and updated curriculum notices, and began to promote themselves as the "Nick Jr. Channel" audibly and visually to avoid confusion with the Nickelodeon block. [12]
On September 4, 2023, the channel rebranded to use the refreshed splat logo, as well as new bumpers and curriculum boards (to keep in line with the Nickelodeon block, which began using the new branding on July 5, 2023). On the same day, the "Nick Jr. Channel" logo was changed to one reading simply "Nick Jr." for the first time since 2009. However, new promos continue to refer to the channel as the "Nick Jr. Channel".
From October 1, 2012, to September 28, 2015, a four-hour block of parent-targeted shows called NickMom aired from 10:00 p.m. to 2:00 a.m. ET. The NickMom name started out with a humor website in 2011 [13] and the four-hour time slot aired comedies like Instant Mom and NickMom Night Out.
On September 9, 2015, the social media channels of NickMom announced that the four-hour weeknight block on the Nick Jr. channel, along with the NickMom website, would end operations by the end of September 28, 2015, due to Viacom's 2015 cutbacks involving acquired programming and also due to NickMom's low ratings [14] with the time vacated by NickMom returned to traditional Nick Jr. programming like Dora the Explorer , Blue's Clues , Team Umizoomi , and Bubble Guppies . In the early morning of September 28, 2015, NickMom ended its 3-year run at 2:00 a.m. ET, with an airing of the film Guarding Tess . No sign off message was shown; after the film Guarding Tess, it faded straight into an episode of Yo Gabba Gabba! at its end. NickMom's former website address is now used as a redirect to Nickelodeon's site for parental resources.
Following NickMom's closure, the Nick Jr. channel increased the amount of traditional advertising it aired, but also began scheduling programs in an inversion of the "off-the-clock" format where the network shortened some of its commercial breaks, allowing the network to air more programming. The "off-the-clock" format was previously adopted by various Viacom networks, such as TV Land, Nick at Nite and Comedy Central (though in a reversed form, the scheduling format for those channels was designed to add extra advertising loads).
On May 28, 2021, the Nick Jr. channel introduced an hour-long block of programming from the Noggin app every Friday. [4] The block was usually titled "Noggin Hour" [2] and was retitled "Noggin Presents" on days when it ran longer than an hour. [3] Series featured in the timeslot included the Noggin originals Kinderwood [5] and Noggin Knows , as well as the acquired shows Hey Duggee and JoJo & Gran Gran . Noggin interstitials played during commercial breaks, and a purple screen bug reading "On Noggin" was shown toward the beginning of each show.
The Nick Jr. channel schedule mainly features reruns from Nickelodeon's library of preschool programming, along with a few original series exclusive to the channel. As of 2022, the channel's lineup includes The Adventures of Paddington , Baby Shark's Big Show! , Blaze and the Monster Machines , Blue's Clues & You! , Bubble Guppies , Face's Music Party , Hey Duggee , Kiri & Lou, Paw Patrol , Peppa Pig , Ryan's Mystery Playdate , Santiago of the Seas , and Team Umizoomi .
Service | Description |
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Nick Jr. HD | Nick Jr. HD is the high-definition simulcast feed of Nick Jr. that broadcasts in the 1080i resolution format; the feed first began broadcasting on August 1, 2013. [15] [16] Like other Viacom-owned networks that have high-definition feeds, 16:9 sourced content broadcasts in HD, while 4:3 sourced content broadcasts pillarboxed. As of 2018, many providers carry the high-definition feed and downscale it for the standard-definition feed, broadcasting in 16:9 letterboxed to fit the 4:3 ratio. |
Nick Jr. On Demand | Nick Jr. on Demand is the network's video-on-demand service, which is available on most subscription providers. |
Nick Jr. on Pluto TV | Advertising-supported streaming service Pluto TV, which Viacom acquired in January 2019, added a free version of Nick Jr. on May 1, consisting mainly of older library and archive content. [17] There are also several channels on the service devoted solely to one Nick Jr. series around the clock, and overall advertising is reduced on these channels, as is done on the cable services. |
Paramount+ | Programming from Nick Jr. was slowly introduced to what was then CBS All Access in November 2019 after the closure of the Viacom/CBS merger, [18] [19] and was a part of Paramount+ from its March 4, 2021 launch. |
Noggin | An educational brand launched by Nickelodeon and Sesame Workshop. Its flagship channel launched on February 2, 1999 and occupied the channel space that is now held by the Nick Jr. channel. The Noggin brand was placed on hiatus in 2009 and relaunched as a separate streaming service on March 5, 2015; it has remained separate from Paramount+. In May 2021, the Nick Jr. channel introduced a block of programming from the Noggin app every Friday, called "Noggin Hour". [2] |
On May 16, 2011, MTV Networks launched two new channels, Nick Jr. and MTVNHD, in Asia. These 24-hour channels began to be available on StarHub TV in Singapore on May 18, 2011, and on Telekom Malaysia Berhad's Unifi TV in Malaysia on June 1, 2011. The channel launched aggressively to the rest of Southeast Asia later. [20]
An African version of Nick Jr. was launched on September 30, 2014, along with Nicktoons. [21] In Poland, Nick Jr. is available on Platforma Canal+ since March 2013. In Romania, Nick Jr. is available on UPC Romania since October 24, 2014. In Canada, Nick Jr. was launched as a programming block on the local version of Nickelodeon.
Versions of Nick Jr. also exist in the United Kingdom and Ireland, Germany, The Netherlands & Flanders, India, France, Italy, Latin America, and Australia. On November 3, 2017, Nick Jr. launched in Portugal. [22] In 2023, the European Nick Jr. channels started to merge together, sharing more and more the same schedule between some versions.
Nick Jr. is also available in Japan in the form of a programming block on the Japanese version of Nickelodeon.
International versions of the TV channel include:
Nickelodeon is an American pay television channel owned by Paramount Global through Paramount Media Networks' subdivision, Nickelodeon Group. Launched on April 1, 1979, as the first cable channel for children, the channel is primarily aimed at children and adolescents aged 2 to 17, along with a broader family audience through its program blocks.
Nick Jr. is an American morning programming block that airs on Nickelodeon every weekday. It was launched on January 4, 1988. Nick Jr. features a lineup of shows aimed at children aged 2 through 8.
Nick at Nite is an American nighttime programming block on the basic cable channel Nickelodeon. The programming broadcasts from prime time to late night. The block initially consisted of syndicated sitcoms and films from the 1950s to the 1970s. Nick at Nite gradually shifted its programming to primarily airing sitcoms as recent as the mid-1990s to the 2010s.
Nickelodeon Games and Sports for Kids was an American cable television network that was part of MTV Networks' suite of digital cable channels. The channel was available to all digital cable providers and satellite provider Dish Network. With its focus on classic Nickelodeon game shows, Nick GAS was essentially a children's version of Game Show Network and ESPN.
TMF was a music video and entertainment channel in the United Kingdom and Ireland. The channel was owned by Viacom International Media Networks and was originally a Dutch channel. Formed after the two other TMF stations, which were based in mainland Europe, the channel was created to counter against EMAP's The Hits channel on the new free-to-air digital terrestrial television service Freeview in 2002. The channel ceased broadcasting on 26 October 2009.
Nick Jr. is a British/Irish pay television channel owned and operated by Paramount Networks UK & Australia. The channel is aimed at preschool children. It is the first ever full-day preschool-oriented TV channel in the United Kingdom and all of Europe, having launched on 1 September 1999.
Nickelodeon is a German free-to-air television channel for children, part of the international. based on the U.S. counterpart brand originally launched in 1995, and relaunched in 2005, Nickelodeon is based in Berlin. The channel is available on subscription services and as an unscrambled, free-to-air (FTA) satellite signal. On 31 March 2010, the channel re-adopted the name Nickelodeon on air and online, in addition to the new Nickelodeon logo and graphical package being rolled out internationally at the time. The "Nickelodeon" name was re-adopted once again when it rebranded on 1 August 2023, nearly 5 months after its rebrand in the U.S. Since then, the channel is also broadcast in English in addition to German on a secondary audio track. It is aimed at kids between the ages of 6 and 13.
Nickelodeon is a Hispanic/Latin American pay television channel, counterpart of the American network of the same name. It is owned by Paramount Networks Americas and was launched on 20 December 1996. Aside from airing Nick and Nick Jr. content, it has produced original programming for the channel and has been sold to local distributors worldwide except for Cuba as cable television is banned in that country.
Nickelodeon is an American basic cable and satellite television network that is part of the Nickelodeon Group, a unit of the Paramount Media Networks division of Paramount Global, which focuses on programs for children and teenagers ages 2 to 17 years old.
Viva was a British free-to-air music television channel owned by Viacom International Media Networks Europe. The channel launched on 26 October 2009, replacing TMF, and ceased broadcasting on 31 January 2018.
Nickelodeon is a South African 24-hour television channel owned by Paramount Networks EMEAA. The channel was launched on July 1, 2008. North Africa receives the Arabic-language version of the channel Nickelodeon MENA.
Nickelodeon is a Philippine pay television channel that was launched on April 1, 2011, as a localised variant of American channel Nickelodeon, with programming aimed at children and teenagers. It is owned by Paramount Networks EMEAA in partnership with All Youth Channels. Upon its launch, it replaced the Southeast Asian feed of Nickelodeon in the Philippines, which used to be distributed in the country since its launch in 1998.
Nickelodeon is a pan-Asian pay television channel operated by Paramount Networks EMEAA and owned by Paramount International Networks, based in Singapore and broadcast to audiences in Southeast Asia and certain regions in Oceania like Polynesia and Papua New Guinea. The channel was launched on 1998 and mainly broadcasts original series from Nickelodeon's namesake television channel in the United States.
NickMom was an American nighttime programming block owned by Viacom Media Networks. It aired on the Nick Jr. Channel during the watershed hours of 10:00 p.m. to 2:00 a.m. ET, when the channel's regular audience of children would normally be sleeping. The block carried ad-supported comedy programming targeting an adult demographic, particularly young mothers.
Nickelodeon is an Indian children's pay television channel based in Mumbai, Maharashtra, India. It is the Indian equivalent of the original American network and is owned by Disney Star, a joint venture between Disney India and Viacom18 under license from Paramount Global. Despite using the "Nickelodeon" branding, it does not air any content from the original channel in recent times as part of a localisation strategy; instead the original Nickelodeon content is only broadcast on the Nickelodeon HD+ channel. As of October 2020, Nickelodeon is the most watched children's channel in India.
TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from sister channel Nickelodeon. The channel launched on September 28, 2009, as the merger between two defunct programming blocks which also targeted a teenage audience: TEENick on Nickelodeon and The N on Noggin. Before its introduction as a channel, TeenNick's space used to be held by Nick GAS and a short-lived, 24-hour version of The N.
Noggin was an American edutainment brand that launched on February 2, 1999. It was co-founded by MTV Networks and Sesame Workshop. It started out as a cable television channel and a website, both centered around the concepts of imagination, creativity, and education. From 2015 to 2024, Noggin was a streaming service.
The N was a prime time and late-night programming block on the Noggin television channel, aimed at preteens and teenagers. It was launched on April 1, 2002, by MTV Networks and Sesame Workshop.
completed airing its first season on 6/11/21
6/4/21: Dandy Dandelion (R)
International websites